Theorie Pure Ultra Gentle Hypoallergenic Shampoo

Theorie Pure Ultra Gentle Hypoallergenic Shampoo

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Overview

What it is

Shampoo with 15 ingredients

Cool Features

It is vegan, cruelty-free, and reef safe

Suited For

It has ingredients that are good for dry skin, sensitive skin, oily skin and dark spots

Free From

It doesn't contain any harsh alcohols, common allergens, fragrances, parabens, silicones or sulfates

Fun facts

Theorie is from United States.

We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.

What's inside

Benefits

Concerns

Ingredients Explained

Skin Conditioning

Aloe Barbadensis Leaf Juice comes from leaves of the aloe plant. Aloe Barbadensis Leaf Juice is best known for helping to soothe sunburns. It is also anti-inflammatory, moisturizing, antiseptic, and can help heal wounds.

Aloe is packed with good stuff including Vitamins A, C, and E. These vitamins are antioxidants, which help fight free-radicals and the damage they may cause. Free-radicals are molecules that may damage your skin cells, such as pollution.

Aloe Barbadensis Leaf Juice also contains sugars. These sugars come in the form of monosaccharides and polysaccharides, folic acid, and choline. These sugars are able to help bind moisture to skin.

It also contains minerals such as calcium, 12 anthraquinones, fatty acids, amino acids, and Vitamin B12.

Learn more about Aloe Barbadensis Leaf Juice
Cleansing, Skin Conditioning, Surfactant

Coco-Betaine is the natural version of Cocamidopropyl Betaine. It is often derived from coconuts.

Coco-Betaine is a surfactant, meaning it helps remove dirt and oil from the skin.

Cleansing, Skin Conditioning

Sodium Cocoyl Glycinate is a cleansing agent. It can be naturally derived or synthetically-created.

As a surfactant, it helps clean your skin by gathering dirt, oil, and other pollutants to be rinsed away more easily.

Cleansing, Surfactant

Lauryl Glucoside sugar- and lipid-based cleansing agent. It is created from glucose and lauryl alcohol.

This ingredient is a surfactant, making it easier to rinse oil, dirt, and other pollutants away.

A British study found lauryl glucoside to cause skin sensitivity for some people. We recommend speaking with a professional if you have concerns.

Other names for this ingredient include "Lauryl Polyglucose", "Lauryl glycoside", and "D-Glucopyranoside".

Learn more about Lauryl Glucoside

Polyquaternium-10 is an ammonium salt of hydroxyethylcellulose. It is a white and granular powder used as a film-former and anti-static agent.

This ingredient is commonly found in hair conditioning products. According to a manufacturer, its positive charge makes it great for absorbing hair proteins. The manufacturer also states this ingredient helps with curl retention.

For haircare friends: this ingredient is not a silicone.

Learn more about Polyquaternium-10

Sclerocarya Birrea Seed Oil (aka marula oil) is a skin hydrating ingredient.

Its fatty acid profile is dominated by oleic acid (~69%), palmitic acid (~15%), linoleic acid (~9%), and palmitoleic acid (~4%).

These fatty acids are very similar to those naturally found in the epidermis, making this oil biomimetic; basically, your skin recognizes it.

Clinical testing found this ingredient to be moisturizing and non-irritating, with noteworthy effects on reducing transepidermal water loss (TEWL).

Besides fatty acids, marula oil is also rich in oxidative stabilizers like vitamin E, vitamin C precursors, and polyphenols. This gives it excellent shelf stability compared to most facial oils.

This is a great ingredient for dry, dull, or barrier-compromised skin.

Just know it may not be fungal acne safe due to the oleic and palmitic acid content. These fatty acids can as as a food source for the Malassezia yeast.

Learn more about Sclerocarya Birrea Seed Oil
Emollient, Skin Conditioning

You may know this ingredient as argan oil. It has emollient and skin conditioning properties that help soften skin and reinforce the lipid barrier.

The fatty acid profile of argan oil is roughly 45-55% oleic acid, 28-36% linoleic acid, 10-15% palmitic acid, and 5-7% stearic acid. It also contains vitamin E, sterols, squalene, and polyphenols like ferulic acid.

Two clinical studies in postmenopausal women found that applying argan oil for 60 days significantly improved skin elasticity and moisturization (reduced transepidermal water loss and increased epidermal water content).

Since it is high in oleic and linoleic acid, this ingredient may not be fungal acne safe. Both of these fall in the C11-C24 range that Malassezia yeast can metabolize.

Learn more about Argania Spinosa Kernel Oil
Emollient, Skin Conditioning

Vitis Vinifera Seed Oil comes from the grape vine. Grape seeds are a byproduct of creating grape juice or wine.

The components of grape seeds have many skin benefits. Research has found it to be antimicrobial and anti-inflammatory. It also contains many potent antioxidants such as Vitamin E , Vitamin C, proanthocyanidins, polyphenols, flavonoids, and anthocyanins. Proanthocyanidin has been shown to help even out skin tone.

Antioxidants help fight free-radical molecules. Free-radical molecules are capable of damaging our cells and other genetic material. Antioxidants help stabilize free-radicals by donating extra electrons. Grape seed extract may help reduce the signs of aging.

The antimicrobial properties of grape seed may help treat acne. However, more research is needed to support this claim.

Grape seed has also been found to help absorb UV rays. Grape seed extract should not replace your sunscreen.

The fatty acids of grape seed oil give it emollient properties. Emollients help soothe and soften your skin by creating a film. This film traps moisture within, keeping your skin hydrated.

Learn more about Vitis Vinifera Seed Oil
Emollient, Emulsifying, Emulsion Stabilising

Cetyl Alcohol is a fatty alcohol. Fatty Alcohols are most often used as an emollient or to thicken a product.

Its main roles are:

Though it has "alcohol" in the name, it is not related to denatured alcohol or ethyl alcohol.

The FDA allows products labeled "alcohol-free" to have fatty alcohols.

This ingredient may not be fungal acne safe. It is a primary fatty alcohol with a chain length above 12 carbons. A study from 2019 show Malassezia can feed on fatty alcohols in this range, so it may trigger fungal acne in those prone to it.

Learn more about Cetyl Alcohol
Preservative

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Emollient, Masking, Skin Conditioning

Sesamum Indicum Seed Oil is the cold-pressed oil from sesame seeds.

It is an emollient and skin conditioning agent made up of roughly 82-85% unsaturated fatty acids, mostly linoleic (~41%) and oleic acid (~39%).

This pairing gives it barrier-supporting and moisturizing properties. Linoleic acid, an essential omega-6 fatty acid, can be incorporated into complex skin lipids. Topical application has shown barrier repair, anti-inflammatory, and wound-healing effects in cell and animal studies.

Beyond fatty acids, sesame oil brings something more distinctive to the table:

It contains natural antioxidants sesamol, sesamolin, and gamma-tocopherol. These also give the oil notably high oxidative stability.

One of the oil's key lignans, sesamin, has also demonstrated anti-inflammatory activity in preclinical models.

A 2023 clinical study found that a single application of sesame seed oil to the forearms of 35 healthy women improved stratum corneum hydration (though it didn't outperform raspberry seed oil).

The comedogenic rating of 1-3 depends on the type of sesame oil; unrefined carries a rating of 3 while refined sesame oil drops to a 1.

This ingredient may not be safe for fungal acne as it contains fatty acids that can feed Malassezia.

Learn more about Sesamum Indicum Seed Oil
Emulsion Stabilising, Gel Forming

Carbomer is a high-molecular weight polymer of acrylic acid. It is used to form gels and thicken formulas.

Due to its large molecular size, carbomer has minimal skin penetration and is considered an inert ingredient.

A high amount of carbomer can cause pilling or balling up of products. Don't worry, most products contain 1% or less of carbomer.

Learn more about Carbomer
Emulsion Stabilising, Surfactant

We don't have a description for Hydroxypropyl Guar yet.

Disodium EDTA is a chelating agent. It grabs onto and deactivates metal ions that sneak into your products from water, packaging, or air.

This ingredient mainly works behind the scenes and helps with:

On top of that, this ingredient can counteract the effects of hard water by binding to the minerals in it.

One thing worth knowing is that Disodium EDTA has been shown to be a mild penetration enhancer. It can help other ingredients absorb into skin more effectively which can be a double-edged sword (great for actives, but can also make the active too strong if you have sensitive skin).

Clinical patch testing showed no significant skin irritation at typical use concentrations and minimal dermal absorption.

You'll most likely see this ingredient near the end of an ingredient list. It's typically found in concentrations less than 1%.

Learn more about Disodium EDTA
Buffering, Masking

Citric Acid is an alpha hydroxy acid (AHA) naturally found in citrus fruits like oranges, lemons, and limes.

Like other AHAs, citric acid can exfoliate skin by breaking down the bonds that hold dead skin cells together. This helps reveal smoother and brighter skin underneath.

However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.

Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.

In skincare formulas, citric acid can:

While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.

Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.

Read more about some other popular AHA's here:

Learn more about Citric Acid

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Where it's from

Theorie is a American brand

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ยท Updated April 17, 2025 Added by Larissaj