Not Your Mother’s Curl Talk Bond Building Shampoo
A shampoo with 23 ingredients, including vitamin E.
Overview
What it is
Shampoo with 23 ingredients that contains Vitamin E
Cool Features
It is vegan, cruelty-free, and reef safe
Suited For
It has ingredients that are good for anti aging, dry skin, brightening skin, scar healing and dark spots
Free From
It doesn't contain any harsh alcohols, common allergens, parabens, silicones or sulfates
Fun facts
Not Your Mother’s is from United States. This product is used in 7 routines created by our community.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside
Ingredients List
Water
Skin ConditioningSodium Lauroyl Sarcosinate
CleansingSodium Cocoyl Isethionate
CleansingCocamidopropyl Hydroxysultaine
CleansingGlycol Distearate
EmollientPEG-150 Distearate
EmulsifyingPropanediol
SolventHydroxypropylgluconamide
HumectantHydroxypropylammonium Gluconate
HumectantAspergillus Ferment
Skin ConditioningArginine
MaskingRice Amino Acids
Skin ConditioningPersea Gratissima Oil
Skin ConditioningMauritia Flexuosa Fruit Oil
Skin ConditioningSclerocarya Birrea Seed Oil
HumectantPolyquaternium-10
Hydroxypropyl Guar Hydroxypropyltrimonium Chloride
Tocopherol
AntioxidantTetrasodium Glutamate Diacetate
Parfum
MaskingPhenoxyethanol
PreservativeEthylhexylglycerin
Skin ConditioningCitric Acid
BufferingWater, Sodium Lauroyl Sarcosinate, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycol Distearate, PEG-150 Distearate, Propanediol, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Aspergillus Ferment, Arginine, Rice Amino Acids, Persea Gratissima Oil, Mauritia Flexuosa Fruit Oil, Sclerocarya Birrea Seed Oil, Polyquaternium-10, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Tocopherol, Tetrasodium Glutamate Diacetate, Parfum, Phenoxyethanol, Ethylhexylglycerin, Citric Acid
Key Ingredients
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterSodium Lauroyl Sarcosinate is a cleansing agent and emulsifier. It is a surfactant derived from sarcosine, and a common source is coconut oil.
As a surfactant, Sodium Lauroyl Sarcosinate helps lift dirts, oil, and other molecules to be washed away. In leave-on products, this ingredient is used as an emulsifier. Emulsifier help prevent ingredients such as oils and waters from separating.
Sodium Lauroyl Sarcosinate is also commonly found as a foaming agent in shampoo, toothpaste, and shaving foam. It is amphiphilic, meaning it loves both water and fats.
Learn more about Sodium Lauroyl SarcosinateSodium cocoyl isethionate is a natural ingredient from coconut oil. It is an ultra gentle cleanser that gives a nice foam without drying the skin or impacting the skin barrier.
The amount of foam created depends on the amount of sodium cocoyl isethionate used in the product.
This ingredient also helps improve the spreadability of a product.
This ingredient hasn’t been shown in studies to feed fungal acne yeast.
Learn more about Sodium Cocoyl IsethionateCocamidopropyl Hydroxysultaine is a synthetic cleansing agent, though it is derived from coconut oil.
It is used to enhance the texture of products by boosting lather and thickening the texture. As a cleanser, Cocamidopropyl Hydroxysultaine is mild.
Glycol Distearate is an emulsifier and emollient that adds a "pearly" appearance to formulations.
That lustrous look you see in many shampoos is due to this ingredient: when cooled, it crystallizes into small platelets that reflect light to give products that rich, shimmering look.
This ingredient is considered safe at present practices of use and concentration and repeated insult patch test with 50% Glycol Distearate on 125 subjects found no evidence of skin irritation, hypersensitivity, or acute toxicity.
Typical use concentrations range from 0.1-10%.
Because it's an ester of stearic acid, it falls into the range that Malassezia likes to metabolize. This ingredient may not be fungal acne safe.
Learn more about Glycol DistearatePEG-150 Distearate is a hardworking ingredient that is usually found at the end of a lot of cleansers whose main job is to act as a micellar thickening agent for surfactant-based cleansers.
It works by physically linking up surfactant micelles already in a formula to bump up viscosity and gives products a pourable-but-not-runny body.
Safety-wise, it's been found safe in cosmetics with minimal skin irritation and no evidence of toxicity.
This ingredient may not be fungal acne safe; it's a diester of stearic acid (C18) that falls into the C11-24 range that the Malassezia yeast feeds on. In vitro studies have also shown the Malassezia can metabolize PEG stearates by cleaving the ester bond to release the fatty acid.
Learn more about PEG-150 DistearatePropanediol is an all-star ingredient. It softens, hydrates, and smooths the skin.
It’s often used to:
Propanediol is not likely to cause sensitivity and considered safe to use. It is derived from corn or petroleum with a clear color and no scent.
Learn more about PropanediolWe don't have a description for Hydroxypropylgluconamide yet.
We don't have a description for Hydroxypropylammonium Gluconate yet.
Aspergillus Ferment is created when Aspergillus fungi is fermented under controlled conditions. This is the same fungi used to make sake, miso, and soy sauce.
The fungi breaks down to produce a mix of enzymes, amino acids, vitamins, and bioactive compounds during fermentation.
One such compound is kojic acid; kojic acid is widely considered a gentler alternative to hydroquinone. You should know: the amount of kojic acid in Aspergillus Ferment will vary depending on species used and how the fermentation was done.
There's an in-vitro study from 2019 found that ceramide-like compounds from Aspergillus luchuensis helped skin cells turn on the genes related to barrier repair and moisture retention. Just keep in mind this was tested on cells in a lab and not on actual people's faces.
If you're someone who deals with fungal acne (malassezia folliculitis), you might want to instinctively want to skip this ingredient.
That's understandable since it is derived from a fungus. It's worth knowing that Aspergillus and Malassezia are completely different organisms and there's no research suggesting that Aspergillus Ferment feeds or worsens malassezia overgrowth on the skin.
However, if you're actively managing fungal acne, being cautious with any new ingredient is reasonable.
Learn more about Aspergillus FermentArginine is a semi-essential amino acid. This just means our bodies can product a bit on its own, but sometimes needs a little boost from food sources.
It is a part of your skin's natural moisturizing factor (NMF), or the water-loving molecules in your outermost layer of skin (stratum corneum) that keeps everything hydrated and happy.
Here's an interesting thing about Arginine: your skin converts it into urea through the Krebs-Henseleit urea cycle. Urea is one of the most effective humectants your skin naturally produces.
A clinical study showed applying 2.5% arginine hydrochloride to atopic dermatitis skin showed significant urea levels in the stratum corneum and improved moisture in just four weeks.
Arginine is also a precursor to nitric oxide; nitric oxide improves microcirculation and supports wound healing and collagen synthesis.
One study found that an amino acid complex containing Arginine reduced skin irritation, improved hydration, and accelerated skin repair in clinical / in-vivo studies.
Arginine itself is an amino acid and not a fatty acid, oil, or ester. On its own, it's not a direct food source for Malassezia, or the yeast that causes fungal acne.
Learn more about ArginineRice amino acids are the amino acids you get when you fully break down rice protein. These amino acids (glutamic acid, lysine, glycine, serine) are major players in your skin's natural moisturizing factor (NMF), or your skin's built-in hydration system.
A 2021 study in Cosmetics found that these amino acids can fight free radicals and may help with skin brightening by slowing down melanin production. Another 2025 review confirmed that rice-derived amino acids and peptides help with hydration, barrier repair, and antioxidant protection.
As for fungal acne, this ingredient is generally considered low risk. This is because Malassezia is a lipid-dependent yeast that feeds primarily on fatty acids with carbon chain lengths of C11-C24, not amino acids. On its own, this ingredient doesn't provide the lipid fuel Malassezia needs to thrive.
Learn more about Rice Amino AcidsThis ingredient is also known as Avocado oil. It's the cold-pressed oil from the flesh of the avocado fruit packed with fatty acids (mostly oleic acid).
The rich fatty acid profile allows it to function as a skin conditioning agent and emollient; it helps soften and smooth skin while reducing water loss.
Preclinical research has found that topical avocado oil increased collagen synthesis and reduced inflammation during wound healing, giving it some skin-repairing credibility.
The unsaponifiable fraction of the oil is also interesting: studies on avocado unsaponifiables showed that it helped skin produce more collagen and other structural compounds that support healing.
The CIR Expert Panel has found this ingredient to be non-irritating in formulations.
It's a great ingredient for dry or compromised skin. Just know it may not be fungal acne safe. This is because the oleic acid content falls within the range that Malassezia can use as a food source.
Learn more about Persea Gratissima OilThis ingredient is also known as buriti fruit oil. Like other oils, it has skin hydrating properties.
It may not be fungal acne safe.
Sclerocarya Birrea Seed Oil (aka marula oil) is a skin hydrating ingredient.
Its fatty acid profile is dominated by oleic acid (~69%), palmitic acid (~15%), linoleic acid (~9%), and palmitoleic acid (~4%).
These fatty acids are very similar to those naturally found in the epidermis, making this oil biomimetic; basically, your skin recognizes it.
Clinical testing found this ingredient to be moisturizing and non-irritating, with noteworthy effects on reducing transepidermal water loss (TEWL).
Besides fatty acids, marula oil is also rich in oxidative stabilizers like vitamin E, vitamin C precursors, and polyphenols. This gives it excellent shelf stability compared to most facial oils.
This is a great ingredient for dry, dull, or barrier-compromised skin.
Just know it may not be fungal acne safe due to the oleic and palmitic acid content. These fatty acids can as as a food source for the Malassezia yeast.
Learn more about Sclerocarya Birrea Seed OilPolyquaternium-10 is an ammonium salt of hydroxyethylcellulose. It is a white and granular powder used as a film-former and anti-static agent.
This ingredient is commonly found in hair conditioning products. According to a manufacturer, its positive charge makes it great for absorbing hair proteins. The manufacturer also states this ingredient helps with curl retention.
For haircare friends: this ingredient is not a silicone.
Learn more about Polyquaternium-10We don't have a description for Hydroxypropyl Guar Hydroxypropyltrimonium Chloride yet.
Tocopherol is a fat-soluble antioxidant known as Vitamin E.
You'll find this ingredient in the vast majority of skincare (for good reason). It works to neutralize free radicals, or unstable molecules generated by UV exposure, pollution, and other environmental stressors, before they can cause oxidative damage to your skin cells.
Topically applied tocopherol has been shown to protect against UV damage by ramping up the skin's own natural defense enzymes.
It also acts as a skin conditioning agent; some studies show that regular topical use can improve the skin's water-binding capacity over 2-4 weeks.
This ingredient is especially loved for being a team player. When combined with Vitamin C, the photoprotective effect of both ingredients roughly doubles and the combo also helps reduce UV-induced DNA damage.
This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.
In formulations, it also serves as a stabilizer that helps protect other oxidation-prone ingredients from degrading.
Concentrations usually range from 0.1-1% in most leave-on products.
Learn more about TocopherolTetrasodium Glutamate Diacetate is a chelating agent. Chelating agents help prevent metal ions from binding to other ingredients. This helps prevent unwanted effects and reactions from a product. These metal ions may come from water and are found in miniscule amounts.
Tetrasodium Glutamate Diacetate can also help other preservatives be more effective.
Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumPhenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.
Ethylhexylglycerin is created from glycerin. It is a multitasker ingredient that:
The CIR Expert Panel found minimal skin absorption or sensitization of any kind in a safety assessment. Though this ingredient is considered well-tolerated, a small number of cases of allergic dermatitis have been published since 2002. Just be sure to patch test if you are unsure.
Industry-reported use ranges from 8% in rinse-off products and 2% in leave-on formulations.
Learn more about EthylhexylglycerinCitric Acid is an alpha hydroxy acid (AHA) naturally found in citrus fruits like oranges, lemons, and limes.
Like other AHAs, citric acid can exfoliate skin by breaking down the bonds that hold dead skin cells together. This helps reveal smoother and brighter skin underneath.
However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.
Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.
In skincare formulas, citric acid can:
While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.
Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.
Read more about some other popular AHA's here:
Learn more about Citric AcidReviews
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Where it's from
Not Your Mother’s is a American brand
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The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Updated August 20, 2024 • Added by faithmcdonald