Explore Routine Login
Versus

Wet n Wild Photofocus Eyeshadow Primer - Translucent Versus Urban Decay Original Eyeshadow Primer Potion

Eye Primer
Eyeshadow
American Brand United States
Brand

Updated on January 11, 2024

Overview

What they are

These products are both cruelty-free . They have a total of 13 ingredients in common

Cool Features

They both contain exfoliants

Free From

They both do not contain any harsh alcohols, common allergens, fragrances, oils, parabens or sulfates

What's Inside

They both contain silicones

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients

At a glance

Click on any of the items below to learn more

Notable Ingredients

Benefits

Concerns

Notable Ingredients

Concerns

Ingredients Side-by-side

found in both products
Photofocus Eyeshadow Primer
Isododecane Emollient, Solvent

Isododecane is a fragrance, emollient, and solvent.

Disliked Full details ->
Talc Abrasive, Absorbent, Skin Protecting
1 / 0 Exfoliant Icon
ExfoliantExfoliant Icon

Talc is a clay mineral. It helps absorb moisture and improve the texture of products. Like other types of clay, Talc can have a slight exfoliating effect on skin. Talc can be added to increase the volume of products.

1 Com. / 0 Irr.
Very Disliked Full details ->
Cyclopentasiloxane Emollient, Skin Conditioning, Solvent
Silicon Icon
SiliconSilicon Icon

Cyclopentasiloxane is a silicone used to improve texture and trap moisture. An easier name for this is D5.

Disliked Full details ->
Trimethylsiloxysilicate Emollient, Skin Conditioning

This silicone is an emollient. Emollients create a thin film on the skin to prevent moisture from escaping.

Disliked Full details ->
Disteardimonium Hectorite Stabilising

Disteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.

Disliked Full details ->
Polyethylene Abrasive
Exfoliant Icon
ExfoliantExfoliant Icon

Polyethylene is a synthetic ingredient that helps the skin retain moisture. It is a polymer.

Very Disliked Full details ->
Vp/Eicosene Copolymer

We don't have a description for Vp/Eicosene Copolymer.

Unknown Full details ->
Boron Nitride Absorbent, Skin Conditioning

Boron Nitride is compound consisting of boron and nitrogen. It is used to absorb oil and modify adherence/ slip in products.

Aluminum Starch Octenylsuccinate Absorbent

Aluminum Starch Octenylsuccinate is a synthetic powder used as an absorbent, thickener, and anti-caking agent.

Disliked Full details ->
Propylene Carbonate Solvent

This ingredient is a solvent. It helps dissolve active ingredients and alter the texture of products.

Unknown Full details ->
Sorbitan Sesquioleate Emulsifying
0-1 / 0 Bad for Acne Prone Skin IconNot safe for Fungal Acne Icon
2 Concerns

Sorbitan Sesquioleate is derived from sorbitol and oleic acid. It is an emulsifier and prevents ingredients from separating.

0-1 Com. / 0 Irr.
Very Disliked Full details ->
Synthetic Beeswax Emulsion Stabilising
Not safe for Fungal Acne Icon
Not safe for Fungal AcneNot safe for Fungal Acne Icon

Synthetic beeswax is created to be identical in structure to beeswax. It possesses the same occlusive and emulsion properties.

Very Disliked Full details ->
Pentaerythrityl Tetraisostearate Emollient, Emulsifying
2 / 0 Not safe for Fungal Acne Icon
Not safe for Fungal AcneNot safe for Fungal Acne Icon

Pentaerythrityl Tetraisostearate is derived from isostearic acid. It is an emollient and emulsifier.

2 Com. / 0 Irr.
Very Disliked Full details ->
Methicone Emollient, Skin Conditioning
Silicon Icon
SiliconSilicon Icon

Methicone is a type of silicone.

Unknown Full details ->
Phenoxyethanol Preservative
Preservative Icon
PreservativePreservative Icon

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

Very Disliked Full details ->
Acrylates Copolymer

Acrylates Copolymer is used as a film-forming agent and texture enhancer.

Disliked Full details ->
Magnesium Carbonate Absorbent

We don't have a description for Magnesium Carbonate.

Unknown Full details ->
Dimethicone Crosspolymer Emulsion Stabilising

Dimethicone Crosspolymer is a silicone created by modifying dimethicone with hydrocarbon side chains. Due to its large size, it does not penetrate skin. It is considered non-occlusive.

Very Disliked Full details ->
Bisabolol Masking, Skin Conditioning, Soothing
Helps reduce irritation Icon
Helps reduce irritationHelps reduce irritation Icon

Bisabolol is pimarily used to add fragrance to a product. However, it is also famous for helping soothe skin.

Sorbic Acid Preservative
Preservative IconMay worsen Eczema Icon
PreservativePreservative Icon May worsen EczemaMay worsen Eczema Icon

Sorbic Acid is a preservative. It is the most commonly used food preservative in the world.

Very Disliked Full details ->
Octyldodecyl Stearoyl Stearate Emollient
0 / 0 Not safe for Fungal Acne Icon
Not safe for Fungal AcneNot safe for Fungal Acne Icon

Octyldodecyl Stearoyl Stearate is created from stearic acid.

0 Com. / 0 Irr.
Very Disliked Full details ->
Caprylic/Capric Triglyceride Masking, Skin Conditioning

Caprylic/Capric Triglyceride is an emollient, solvent, and texture enhancer. It is considered a skin-softener by helping the skin prevent moisture loss.

Dimethicone/Vinyl Dimethicone Crosspolymer Skin Conditioning

Dimethicone/Vinyl Dimethicone Crosspolymer is a silicone used to improve the texture of products and absorb oil. It does not get absorbed into the skin.

Very Disliked Full details ->
Crithmum Maritimum Extract Skin Conditioning, Tonic

We don't have a description for Crithmum Maritimum Extract.

Unknown Full details ->
Dimethiconol Emollient, Moisturising

Dimethiconol is a silicone that resembles the popular dimethicone. Like other silicones, it is an emollient. Emollients create a thin film on skin to prevent moisture from escaping.

Disliked Full details ->
Nelumbo Nucifera Stamen Extract Skin Protecting

We don't have a description for Nelumbo Nucifera Stamen Extract.

Unknown Full details ->
CI 77163 Cosmetic Colorant

This synthetic powder is used to add a pearly/white color in cosmetics.

Disliked Full details ->
CI 77491 Cosmetic Colorant

Ci 77491 is also hydrated iron III oxide. It's sole purpose is to give a red/pink hue to products.

CI 77492 Cosmetic Colorant

Ci 77492 is also hydrated iron III oxide. It's sole purpose is to give a yellow hue to products.

CI 77499 Cosmetic Colorant

Ci 77499 is also hydrated iron III oxide. It is created from mixing red and black iron oxides. This helps give shades of darkness to a product.

Titanium Dioxide Cosmetic Colorant, UV Absorber, UV Filter
0 / 0 Mineral UV Filter IconNon-Reef-Safe Icon
Mineral UV FilterMineral UV Filter Icon Non-Reef-SafeNon-Reef-Safe Icon

Titanium dioxide is known for its UVA and UVB protection properties. It is non-comedogenic and non-irritating. Titanium Dioxide is a physical sunscreen. Physical sunscreens reflect light and prevent it from reaching your skin.

0 Com. / 0 Irr.
Original Eyeshadow Primer Potion
Isododecane Emollient, Solvent

Isododecane is a fragrance, emollient, and solvent.

Disliked Full details ->
Talc Abrasive, Absorbent, Skin Protecting
1 / 0 Exfoliant Icon
ExfoliantExfoliant Icon

Talc is a clay mineral. It helps absorb moisture and improve the texture of products. Like other types of clay, Talc can have a slight exfoliating effect on skin. Talc can be added to increase the volume of products.

1 Com. / 0 Irr.
Very Disliked Full details ->
Cyclopentasiloxane Emollient, Skin Conditioning, Solvent
Silicon Icon
SiliconSilicon Icon

Cyclopentasiloxane is a silicone used to improve texture and trap moisture. An easier name for this is D5.

Disliked Full details ->
Disteardimonium Hectorite Stabilising

Disteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.

Disliked Full details ->
Trimethylsiloxysilicate Emollient, Skin Conditioning

This silicone is an emollient. Emollients create a thin film on the skin to prevent moisture from escaping.

Disliked Full details ->
Trihydroxystearin Skin Conditioning
Not safe for Fungal Acne Icon
Not safe for Fungal AcneNot safe for Fungal Acne Icon

This ingredient comes from Hydroxystearic Acid, a fatty acid, and glycerin. It is used to thicken oils.

Very Disliked Full details ->
Polyethylene Abrasive
Exfoliant Icon
ExfoliantExfoliant Icon

Polyethylene is a synthetic ingredient that helps the skin retain moisture. It is a polymer.

Very Disliked Full details ->
Triethylhexanoin Masking, Skin Conditioning

Triethylhexanoin is created from glycerin and 2-ethylhexanoic acid. It is a solvent and emollient.

Hydroxystearic/Linolenic/Oleic Polyglycerides Emollient, Emulsion Stabilising, Skin Conditioning

We don't have a description for Hydroxystearic/Linolenic/Oleic Polyglycerides.

Unknown Full details ->
Sorbitan Sesquioleate Emulsifying
0-1 / 0 Bad for Acne Prone Skin IconNot safe for Fungal Acne Icon
2 Concerns

Sorbitan Sesquioleate is derived from sorbitol and oleic acid. It is an emulsifier and prevents ingredients from separating.

0-1 Com. / 0 Irr.
Very Disliked Full details ->
Vp/Eicosene Copolymer

We don't have a description for Vp/Eicosene Copolymer.

Unknown Full details ->
Dimethicone Emollient, Skin Conditioning, Skin Protecting
1 / 0 Silicon Icon
SiliconSilicon Icon

Dimethicone is a silicone used for making products smooth and silky. It also has the added benefit of sealing in hydration. The amount of dimethicone found in beauty products is considered safe and non-comedogenic, meaning it won't clog pores.

1 Com. / 0 Irr.
Very Disliked Full details ->
Peg-40 Stearate Emulsifying
Not safe for Fungal Acne Icon
Not safe for Fungal AcneNot safe for Fungal Acne Icon

Peg-40 Stearate is a waxy solid made up of polyethylene glycol and stearic acid. It is an emulsifier and cleanser. Emulsifiers help oils and water mix.

Unknown Full details ->
Phenoxyethanol Preservative
Preservative Icon
PreservativePreservative Icon

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

Very Disliked Full details ->
Synthetic Beeswax Emulsion Stabilising
Not safe for Fungal Acne Icon
Not safe for Fungal AcneNot safe for Fungal Acne Icon

Synthetic beeswax is created to be identical in structure to beeswax. It possesses the same occlusive and emulsion properties.

Very Disliked Full details ->
Propylene Carbonate Solvent

This ingredient is a solvent. It helps dissolve active ingredients and alter the texture of products.

Unknown Full details ->
CI 77891 Cosmetic Colorant

Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.

Disliked Full details ->
CI 77491 Cosmetic Colorant

Ci 77491 is also hydrated iron III oxide. It's sole purpose is to give a red/pink hue to products.

CI 77163 Cosmetic Colorant

This synthetic powder is used to add a pearly/white color in cosmetics.

Disliked Full details ->

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Emollient, Solvent
Disliked

Isododecane is a fragrance, emollient, and solvent.

As an emollient, it helps your skin stay soft and hydrated. Emollients help trap moisture into your skin.

Isododecane's role as a solvent makes it a great texture enhancer. It spreads smoothly on skin and does not leave a sticky feeling behind. Isododecane also helps prevent color transfer in makeup products.

Isododecane is not absorbed into skin.

Learn more about Isododecane
Abrasive, Absorbent, Skin Protecting
Very Disliked

Talc is a clay mineral. It helps absorb moisture and improve the texture of products. Like other types of clay, Talc can have a slight exfoliating effect on skin. Talc can be added to increase the volume of products.

Some Baby powders are made by combining talc with corn starch. The word "talc" comes from Latin and originates from Arabic. Talc is a mineral commonly found throughout the world.

If you have any concerns about using talc, we recommend checking out the FDA's official page.

Learn more about Talc
Emollient, Skin Conditioning, Solvent
Disliked

Cyclopentasiloxane is a silicone used to improve texture and trap moisture. An easier name for this is D5.

D5 is considered lightweight and volatile. Volatile means it evaporates quickly after application. Once evaporated, D5 leaves a thin barrier that helps keep skin hydrated.

D5 is an emollient. Emollients help soften the skin and prevent water loss. Silicones create a silky texture in products. D5 helps other ingredients become more spreadable.

Studies show D5 is safe to use in skincare products. We recommend speaking with a skincare professional if you have concerns.

Learn more about Cyclopentasiloxane
Emollient, Skin Conditioning
Disliked

This silicone is an emollient. Emollients create a thin film on the skin to prevent moisture from escaping.

It is not soluble in water and helps increase water-resistance in products.

According to a manufacturer, it can blend seamlessly with silicone oils, such as Cyclopentasiloxane.

Learn more about Trimethylsiloxysilicate
Stabilising
Disliked

Disteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.

It can also help stabilize a product by helping to disperse other ingredients.

Hectorite is a rare, white clay mineral.

Learn more about Disteardimonium Hectorite
Abrasive
Very Disliked

Polyethylene is a synthetic ingredient that helps the skin retain moisture. It is a polymer.

Polyethylene is also typically used within product formulations to help bind solid ingredients together and thicken oil-based ingredients. When added to balms and emulsions, it helps increase the melting point temperature.

We don't have a description for Vp/Eicosene Copolymer.

This ingredient is a solvent. It helps dissolve active ingredients and alter the texture of products.

Propylene Carbonate is commonly used in makeup and with clay, such as montmorillonite or bentonite.

Studies show this ingredient to be safe for cosmetics. When it is undiluted, it can cause skin irritation. (It is always diluted in skincare and makeup). This ingredient is water-soluble.

Propylene Carbonate is created from propylene glycol and carbonic acid.

Learn more about Propylene Carbonate
Emulsifying
Very Disliked

Sorbitan Sesquioleate is derived from sorbitol and oleic acid. It is an emulsifier and prevents ingredients from separating.

Specifically, this ingredient is a water-in-oil emulsifier, meaning it helps water dissolve into oil.

Some studies suggest this ingredient may cause irritation in some people. If you are unsure, it is best to patch test.

This ingredient may not be Malassezia folliculitis, or fungal-acne safe.

Learn more about Sorbitan Sesquioleate
Emulsion Stabilising
Very Disliked

Synthetic beeswax is created to be identical in structure to beeswax. It possesses the same occlusive and emulsion properties.

A blend of fatty acid esters, fatty acids, and alcohols are used to create synthetic beeswax. Whether or not this ingredient is vegan depends on the source. Sometimes, lanolin is used for its creation.

This ingredient may not be Malassezia folliculitis, or fungal-acne safe.

Learn more about Synthetic Beeswax
Preservative
Very Disliked

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Cosmetic Colorant
Disliked

This synthetic powder is used to add a pearly/white color in cosmetics.

Cosmetic Colorant
Mixed

Ci 77491 is also hydrated iron III oxide. It's sole purpose is to give a red/pink hue to products.

Iron III oxides are classified as inorganic chemicals for coloring.

Synthetically created Ci 77491 is considered safer than those naturally found. This is because the synthetically created version may contain less impurities. Iron oxides are generally non-toxic and non-allergenic.

Learn more about CI 77491

Ingredient Ratings

Here's what our community thinks of the ingredients in these products.

Photofocus Eyeshadow Primer
2
5
18
6
liked
mixed
disliked
not rated
Original Eyeshadow Primer Potion
2
13
4
liked
mixed
disliked
not rated

When to use

1 Routine
100% use in am
0% use in pm
100% use every day
7 Routines
86% use in am
14% use in pm
100% use every day

Reviews

Here's what our community thinks

Wet n Wild Photofocus Eyeshadow Primer 31 ingredients

Photofocus Eyeshadow Primer hasn't been rated yet.
Rate it now

Urban Decay Original Eyeshadow Primer Potion 19 ingredients

4.7 /5
from 3 ratings
Long Lasting (1) Matte (1)
ClaireEstelle's avatar

Claire L.

1 month ago · Combination Skin
Review

This is the OG, the first, the gamechanger... this product allowed early-2000s me to wear eyeshadow, which previously ALWAYS creased on my young,...

This is the OG, the first, the gamechanger... this product allowed early-2000s me to wear eyeshadow, which previously ALWAYS creased on my young, greasy eyelids. The heavens opened, angels sang, etc etc. Since then, many duplicates have come out but I always come back to the OG because it never fails.