Versus

Kiku-Masamune Sake Brewing Sake Skin Care Lotion Bright Moist Versus Hada Labo Gokujyun Premium Lotion

Toner
Toner
Japanese Brand Japan
Japanese Brand Japan

Updated on February 06, 2025

Overview

What they are

These products are both toners. They have a total of 4 ingredients in common

Suited For

They're both likely to be good for anti aging, dry skin, brightening skin, sensitive skin and scar healing

Free From

They both do not contain any harsh alcohols, common allergens, silicones or sulfates

What's Inside

They both contain fragrances

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients

What's inside (and what isn't)

What's inside (and what isn't)

At a glance

Click on any of the items below to learn more

Benefits

Concerns

Benefits

Ingredients Side-by-side

found in both products
Gokujyun Premium Lotion

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
Humectant, Masking, Skin Conditioning

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.

Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.

Learn more about Butylene Glycol
Emulsion Stabilising, Stabilising

Hydroxyethylcellulose is used to improve the texture of products. It is created from a chemical reaction involving ethylene oxide and alkali-cellulose. Cellulose is a sugar found in plant cell walls and help give plants structure.

This ingredient helps stabilize products by preventing ingredients from separating. It can also help thicken the texture of a product.

This ingredient can also be found in pill medicines to help our bodies digest other ingredients.

Learn more about Hydroxyethylcellulose
Preservative

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

When to use

115 Routines
46% use in am
54% use in pm
100% use every day
When to use See routines that use it ->
29 Routines
55% use in am
45% use in pm
97% use every day
When to use See routines that use it ->

Reviews

Here's what our community thinks

Kiku-Masamune Sake Brewing Sake Skin Care Lotion Bright Moist 23 ingredients

3.0 /5
from 2 ratings
Light (2) Broke Me Out (1) Drying (1)
duckie1's avatar

Duckie Roberts

8 months ago
Review

Excellent product created for mature, dry, sensitive skin. Reduces redness over time and slowly increases brightness. Ceramides help in barrier repair.

If prone to acne, the peanut oil in this may contribute to break outs.

#great value
#light
#absorbs well
#light scent
brandisarama's avatar

Brandi Sarama

11 months ago
Review

I heard some reviews that this product might be better than the Naturie Hatomugi Skin Conditioner, and had better brightening effects, however personally I think I have fairly sensitive skin and the ferment ingredient in this product was too strong and caused me to get closed comedones almost immediately which resulted in a cystic acne breakout for me. I did notice better brightening effects in Show more

#drying
#broke me out
#irritating
#light

Hada Labo Gokujyun Premium Lotion 31 ingredients

4.7 /5
from 3 ratings
Hydrating (3) Works Well (3) No Scent (2)
oreoluwajejeloye's avatar

Oreoluwa Jejeloye

1 month ago
Review

It is super hydrating and i use it mostly on those days i dont want to do too much.. I cleanse, use this and sunscreen👏🏾

#great value
#hydrating
#sticky
#no scent
nataliewinter's avatar

Natalie Winter

2 months ago
Review

Great for a compromised skin barrier. Feels super hydrating and occlusive -- similar to a snail mucin texture. Leaves a bit of a sticky/tacky finish, which doubles as a primer under makeup. Also makes the skin super glowy. WRP (just wish it was fragrance-free).

#great value
#hydrating
#sticky
#works well