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Product Comparison

Here's our complete breakdown comparing the ingredients, attributes, and more of Not Your Mother’s Way to Grow Long & Strong Shampoo versus Amika Normcore Signature Shampoo .

Published on March 11, 2024

Overview

What they are

These products are both cruelty-free and reef safe shampoos. They have a total of 9 ingredients in common

Free From

They both do not contain any harsh alcohols, oils, parabens, silicones or sulfates

What's Inside

They both contain fragrances

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that need an update? Let us know.

Shampoo American Brand United States
Shampoo American Brand United States

Shampoo

Detergent or soap for cleansing the hair.

Shampoo

Detergent or soap for cleansing the hair.

Price

Shop

Buy Way to Grow Long & Strong Shampoo

Starts at $7.99
Shop

Buy Normcore Signature Shampoo

Starts at $24.00

Ingredient Info

Click any item below to learn more and view relevant ingredients.
alcohol-free
silicon-free
fragrance-free
sulfate-free
paraben-free
oil-free
fungal-acne safe
reef-safe
eu-allergen-free
vegan
cruelty-free
alcohol-free
silicon-free
fragrance-free
sulfate-free
paraben-free
oil-free
fungal-acne safe
reef-safe
eu-allergen-free
vegan
cruelty-free

At a glance

Click on any of the items below to learn more

Benefits

Reduces Irritation

Concerns

Rosacea
Eczema (2)

Benefits

Hydrating
Brightening

Concerns

Drying
Acne Trigger
Rosacea (2)
Eczema (2)
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Ingredients Side-by-side

Ingredients that are highlighted in purple are present in both products.

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Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

1
What it does: Skin Conditioning, Solvent
Community Rating: Loved

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. Talk about multi-purpose! If you see this, drink a glass of water. Stay hydrated!

Learn more about Water

Not Your Mother’s Way to Grow Long & Strong Shampoo contains this as ingredient number 1.

Amika Normcore Signature Shampoo contains this as ingredient number 1.

2
What it does: Cleansing
Community Rating: Disliked

Sodium cocoyl isethionate is a natural ingredient from the fatty acids of coconut oil. It is a surfactant and helps with cleansing the skin.

By binding to water and oil, it helps gently clean skin. It also helps the spreadability of the product.

Sodium cocoyl isethionate is also added to help create foam without drying the skin. However, this is depending on the amount of Sodium cocoyl isethionate.

Sodium Cocoyl Isethionate may not be fungal acne safe.

Learn more about Sodium Cocoyl Isethionate

Not Your Mother’s Way to Grow Long & Strong Shampoo contains this as ingredient number 3.

Amika Normcore Signature Shampoo contains this as ingredient number 2.

3
What it does: Cleansing
Community Rating: Disliked

Cocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine. Dimethylaminopropylamine is a diamine, an amine with two amino groups.

Cocamidopropyl Betaine is a surfactant and cleanser. It helps gather the dirt, pollutants, and other impurities in your skin to be washed away. It also helps thicken a product and make the texture more creamy.

Being created from coconut oil means Cocamidopropyl Betaine is hydrating for the skin.

While Cocamidopropyl Betaine was believed to be an allergen, a study from 2012 disproved this. It found two compounds in unpure Cocamidopropyl Betaine to be the irritants: aminoamide and 3-dimethylaminopropylamine. High-grade and pure Cocamidopropyl Betaine did not induce allergic reactions during this study.

Learn more about Cocamidopropyl Betaine

Not Your Mother’s Way to Grow Long & Strong Shampoo contains this as ingredient number 4.

Amika Normcore Signature Shampoo contains this as ingredient number 19.

4
What it does: Emollient, Emulsifying, Skin Conditioning
Community Rating: Very Disliked

Glycol Distearate serves as a pearlizing or opacifying agent in cosmetic products.

It's often included in cleansers and haircare products to give them a lustrous or shimmering appearance.

It is derived from stearic acid, a natural fatty acid commonly found in vegetable oils and animal fats.

Glycol Distearate isn't fungal acne safe.

Learn more about Glycol Distearate

Not Your Mother’s Way to Grow Long & Strong Shampoo contains this as ingredient number 5.

Amika Normcore Signature Shampoo contains this as ingredient number 3.

5
What it does: Emulsifying

Peg-150 Distearate is an emulsifier and thickening agent. It is created from stearic acid.

As an emulsifier, peg-150 distearate helps other ingredients dissolve. This helps prevent ingredient separation.

This ingredient may not be Malassezia folliculitis, or fungal-acne safe.

Learn more about Peg-150 Distearate

Not Your Mother’s Way to Grow Long & Strong Shampoo contains this as ingredient number 6.

Amika Normcore Signature Shampoo contains this as ingredient number 11.

6
What it does: Masking, Perfuming
Community Rating: Very Disliked

Parfum is a catch-all term for an ingredient or more that is used to give aroma to products. Parfum, or fragrance, can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "Parfum" in the ingredients list is a different mixture.

In the US, the alternative name for parfum is 'fragrance'. The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance. One example is Calendula flower extract. Essential oil ingredients still impart a scent or 'fragrance'.

Depending on the blend, it can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Products use parfum often to give products a scent or cover up smells of different ingredients.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum

Not Your Mother’s Way to Grow Long & Strong Shampoo contains this as ingredient number 8.

Amika Normcore Signature Shampoo contains this as ingredient number 7.

7
What it does: Preservative
Community Rating: Very Disliked

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent germ and microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Not Your Mother’s Way to Grow Long & Strong Shampoo contains this as ingredient number 14.

Amika Normcore Signature Shampoo contains this as ingredient number 21.

8
What it does: Skin Conditioning
Community Rating: Mixed

Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.

You might see Ethylhexylglycerin often paired with other preservatives such as phenoxyethanol. Ethylhexylglycerin has been found to increase the effectiveness of these other preservatives.

Not Your Mother’s Way to Grow Long & Strong Shampoo contains this as ingredient number 15.

Amika Normcore Signature Shampoo contains this as ingredient number 14.

9
What it does: Buffering, Masking
Community Rating: Disliked

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.

As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and look more even.

Read more about some other popular AHA's here:

Learn more about Citric Acid

Not Your Mother’s Way to Grow Long & Strong Shampoo contains this as ingredient number 16.

Amika Normcore Signature Shampoo contains this as ingredient number 16.

Here's what our community thinks of the ingredients in these two products.

31% are loved or liked
13% have mixed ratings
50% are disliked or very disliked
6% have no rating yet
20% are loved or liked
4% have mixed ratings
56% are disliked or very disliked
20% have no rating yet

Usage

Here's some more info on how this product is used by our community.

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Alternatives

Our Dupe Finder has found 50 potential alternatives that have similar ingredients to Not Your Mother’s Way to Grow Long & Strong Shampoo.

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Our Dupe Finder has found 50 potential alternatives that have similar ingredients to Amika Normcore Signature Shampoo.

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