Versus

e.l.f. cosmetics Power Grip Primer Versus Wet n Wild Photo Focus Matte Face Primer

Face Primer
Face Primer
American Brand United States
American Brand United States

Updated on March 26, 2024

Overview

What they are

These products are both cruelty-free and reef safe face primers. They have a total of 5 ingredients in common

Cool Features

They both contain Vitamin C

Suited For

They're both likely to be good for dry skin, reducing pores and better texture

Free From

They both do not contain any harsh alcohols, fragrances, parabens or sulfates

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients

About this product

About this product

At a glance

Click on any of the items below to learn more

Key Ingredients

Benefits

Concerns

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

found in both products

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
Humectant, Masking, Skin Conditioning

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

  • It is a solvent, meaning that it helps to dissolve other ingredients. This also enhances the absorption of the product into one's skin.
  • It is a humectant, which means that it helps attract moisture into the skin.
  • It helps improve product application.
  • It has mild preservative properties.

Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.

Preservative

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Skin Conditioning

Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.

You might see Ethylhexylglycerin often paired with other preservatives such as phenoxyethanol. Ethylhexylglycerin has been found to increase the effectiveness of these other preservatives.

Emollient, Humectant, Skin Conditioning

Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.

It is a common ingredient in many products, especially those designed to hydrate skin. The primary benefits are retaining moisture, skin softening, and promoting a healthy skin barrier.

Though Caprylyl Glycol is an alcohol derived from fatty acids, it is not the kind that can dry out skin.

This ingredient is also used as a preservative to extend the life of products. It has slight antimicrobial properties.

Learn more about Caprylyl Glycol

When to use

163 Routines
88% use in am
12% use in pm
88% use every day
When to use See routines that use it ->
2 Routines
100% use in am
0% use in pm
100% use every day

Reviews

Here's what our community thinks

e.l.f. cosmetics Power Grip Primer 24 ingredients

5.0 /5
from 4 ratings
Long Lasting (1)
MollyVandenBerg's avatar

Molly V

5 months ago
Review

An amazing sticky primer that holds your makeup in place. Worth the hype.

Wet n Wild Photo Focus Matte Face Primer 21 ingredients

Photo Focus Matte Face Primer hasn't been rated yet.
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