SANA Suhada Kinenbi Whitening Skin Care Powder
A setting spray & powder with 34 ingredients, including vitamin C, exfoliants, and vitamin E.
Setting spray & powder with 34 ingredients that contains exfoliants, hyaluronic acid, tranexamic acid, Vitamin C and Vitamin E
We independently verify ingredients, backed by peer-reviewed research. Suggest an update.
What's inside
Ingredients List
Tranexamic Acid
AstringentTalc
AbrasiveMica
Cosmetic ColorantSilica
AbrasiveMethicone
EmollientCI 77120
Cosmetic ColorantZinc Oxide
Cosmetic ColorantMagnesium Myristate
Lauroyl Lysine
Skin ConditioningHydrolyzed Conchiolin Protein
Skin ConditioningThymus Vulgaris Extract
PerfumingTitanium Dioxide
Cosmetic ColorantPearl Powder
Magnesium Ascorbyl Phosphate
AntioxidantSodium Hyaluronate
HumectantSqualane
EmollientRose Extract
Skin ConditioningRosa Rubiginosa Seed Oil
EmollientSynthetic Fluorphlogopite
CI 77891
Cosmetic ColorantCI 77491
Cosmetic ColorantButylene Glycol
HumectantAluminum Dimyristate
Emulsion StabilisingPhytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate
Skin ConditioningDiglyceryl Stearate Malate
EmollientPolymethylhydrogensiloxane
Methyl/Phenyl Polysilsesquioxane
CI 77492
Cosmetic ColorantDimethicone/Vinyl Dimethicone Crosspolymer
Skin ConditioningCI 77499
Cosmetic ColorantWater
Skin ConditioningTocopherol
AntioxidantPhenoxyethanol
PreservativeParfum
MaskingTranexamic Acid, Talc, Mica, Silica, Methicone, CI 77120, Zinc Oxide, Magnesium Myristate, Lauroyl Lysine, Hydrolyzed Conchiolin Protein, Thymus Vulgaris Extract, Titanium Dioxide, Pearl Powder, Magnesium Ascorbyl Phosphate, Sodium Hyaluronate, Squalane, Rose Extract, Rosa Rubiginosa Seed Oil, Synthetic Fluorphlogopite, CI 77891, CI 77491, Butylene Glycol, Aluminum Dimyristate, Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate, Diglyceryl Stearate Malate, Polymethylhydrogensiloxane, Methyl/Phenyl Polysilsesquioxane, CI 77492, Dimethicone/Vinyl Dimethicone Crosspolymer, CI 77499, Water, Tocopherol, Phenoxyethanol, Parfum
Key Ingredients
Benefits
Concerns
Ingredients Explained
Tranexamic Acid (TXA) is a synthetic lysine derivative that is becoming one of the most exciting brightening ingredients in skincare.
Originally used in medicine as an anti-hemorrhagic agent, its skin brightening potential was discovered by accident; patients taking it orally started noticing their melasma was fading.
Unlike most brighteners that target tyrosinase (the enzyme that synthesizes melanin), TXA works further upstream. It basically blocks your cells from receiving the signal to produce pigment.
This makes it one of the rare actives that works on three pathways at once:
This makes it effective for treating melasma, post-inflammatory hyperpigmentation (PIH), and sun-induced dark spots.
The most effective cosmetic concentration sits between 2-5% and going higher doesn't boost results.
Side effects are generally mild; occasional irritation, flaking, or dryness have been reported at the start of use. Overall, this ingredient is pretty well tolerated, even by sensitive skin types.
Another perk of this ingredient is that it does not cause photosensitivity, so it's safe to use in the AM and PM.
Learn more about Tranexamic AcidTalc is a clay mineral. It helps absorb moisture and improve the texture of products. Like other types of clay, Talc can have a slight exfoliating effect on skin. Talc can be added to increase the volume of products.
Some Baby powders are made by combining talc with corn starch. The word "talc" comes from Latin and originates from Arabic. Talc is a mineral commonly found throughout the world.
If you have any concerns about using talc, we recommend checking out the FDA's official page.
Learn more about TalcMica is a naturally occurring mineral used to add shimmer and color in cosmetics. It can also help improve the texture of a product or give it an opaque, white/silver color.
Serecite is the name for very fine but ragged grains of mica.
This ingredient is often coated with metal oxides like titanium dioxide. Trace amounts of heavy metals may be found in mica, but these metals are not harmful in our personal products.
Mica has been used since prehistoric times throughout the world. Ancient Egyptian, Indian, Greek, Roman, Aztec, and Chinese civilizations have used mica.
Learn more about MicaSilica, also known as silicon dioxide, is a naturally occurring mineral. It is used as a fine, spherical, and porous powder in cosmetics.
Though it has exfoliant properties, the function of silica varies depending on the product.
The unique structure of silica enhances the spreadability and adds smoothness, making it a great texture enhancer.
It is also used as an active carrier, emulsifier, and mattifier due to its ability to absorb excess oil.
In some products, tiny microneedles called spicules are made from silica or hydrolyzed sponge. When you rub them in, they lightly polish away dead skin layers and enhance the penetration of active ingredients.
Learn more about SilicaMethicone is a type of silicone and is a simpler form of dimethicone.
Silicones are used to enhance the texture of products and have emollient properties. Methicone is used to give products a silky texture and improves spreadability.
We don't have a description for CI 77120 yet.
Zinc Oxide (ZO) is a mineral broad-spectrum UV filter and the broadest-spectrum filter recognized by the FDA. It covers everything from UVB through to long-wave UVA.
On top of sun protection, it has skin protectant and skin-soothing properties too.
Here's a myth worth busting: mineral filters are usually described as working by "reflecting" or "bouncing" UV off your skin.
That's mostly not true: when researchers actually measured it, ZO and Titanium Dioxide reflect only about 4-5% of UV (less than SPF 2 worth of protection).
The vast majority of the work (~95%) is done by absorption, similar to chemical UV filters. ZO is a semiconductor that absorbs UV photos through its energy band gap.
So the old "physical blocker vs. chemical absorber" framing is really an oversimplification.
Zinc Oxide is one of the most effective broad-spectrum UV filters out there. It protects across UVB, UVA2, and UVA1 with a flat, even absorption curve across the whole UVA-UVB range.
That uniform UVA coverage is its standout feature; titanium dioxide skews more toward UVB as its particle size drops so ZO gives more consistent and extended UVA protection.
It's also very photostable. As an inorganic oxide, ZO doesn't break down in sunlight the way some organic filters can, so it holds up over a day of wear.
This ingredient is gentle and soothing, making it go-to for sunscreens aimed at sensitive skin, rosacea, or ecezma-prone skin, babies, and children.
It's also unlikely to cause the "eye sting" that some sunscreen ingredients are known for, and regulatory agencies broadly consider it non-toxic and safe for topical use.
Beyond sun protection, ZO is also a recognized OTC skin protectant. It forms a breathable barrier that shields skin from moisture and irritation while supporting healing. This is why you'll see it as a classic active in diaper rash creams.
The only downside to ZO is that it can leave a visible white cast, especially on deeper skin tones. This is the main reason mineral sunscreens have historically felt less cosmetically elegant than chemical or hybrid formulas.
Zinc Oxide comes in both non-nano and nano forms. The dividing line is 100nm and anything under is classified as a nanomaterial by the EU.
The nano version scatters less visible light which cuts down white case and gives a lighter, more wearable texture.
Another thing worth understanding about formulation:
Uncoated ZO has some inherent photocatalytic activity. This just means it can generate reactive oxygen species under UV. It's exactly why cosmetic-grade ZO is almost always surface-coated; this coating suppresses that reactivity and improves how the powder disperses and feels.
A well-formulated coated ZO largely sidesteps this issue.
Zinc Oxide is commonly used anywhere from 10% up to the regulatory maximum in sunscreens (25%).
Mineral-only broad-spectrum products often land in the 15-25% range to hit higher SPF and UVA values. Keep in mind SPF performance depends heavily on particle size, dispersion, and the rest of the formula, and not just the percentage.
As an OTC skin protectant like diaper creams, ZO typically runs higher at roughly 10-40%.
This ingredient is generally easy to work with and doesn't photodegrade.
The only thing to know is that uncoated ZO can be a bit reactive in a formula.
Under UV, it can break down sensitive ingredients like other actives or UV filters. This is another reason coated versions are standard. ZO can also react with very acidic ingredients or throw off stability of some creams. A good formula will get around this with the right coatings and dispersion.
The EU's Scientific Committee on Consumer Safety has concluded that ZO nanoparticles "can be considered to not pose any risk of adverse effects in humans after application on healthy, intact or sunburnt skin".
You might hear that ZO is "toxic"; this is because an in-vitro (test tube) study suggested micronized ZO had potential phototoxicity. In vivo (human) investigations have disputed this and the results have come back reassuring.
So does ZO penetrate skin? The short answer is no, not in any way that matters.
The most relevant evidence comes from real-world human studies: in one, volunteers applied ZO nanoparticle sunscreen hourly for six hours and daily for five days. The advanced imaging showed the particles stayed on the surface and never reached the living epidermis, and no cellular toxicity was found.
Other in-vivo and ex-vivo work agree; ZO nanoparticles don't cross the stratum corneum, even on flexed, massaged, or barrier-impaired skin.
A small amount of solubilized zinc ions can dissolve off the particles and enter the upper skin. But the quantities are tiny compared to the zinc already naturally present in your body, and studies haven't found this to cause local toxicity.
The sunscreen bans you've heard of (like Hawaii's) are aimed at two chemical filters, Oxybenzone and Octinoxate. ZO itself it not banned and is often recommended instead.
So far, there's no solid evidence that any form of ZO harms reefs. It is an ongoing and active area of study, and worth keeping an eye on.
If you're traveling somewhere with these rules, a non-nano mineral sunscreen is the safe bet.
Learn more about Zinc OxideWe don't have a description for Magnesium Myristate yet.
This ingredient comes from a fatty acid (lauric acid) and amino acid (lysine). It is used to add a silky feel to cosmetics.
According to a manufacturer, its fatty acid base leaves a silky feeling on the skin. It also has emollient properties because of this. Emollients help soften skin by preventing water from evaporating.
Lauroyl lysine is barely soluble in water.
Learn more about Lauroyl LysineWe don't have a description for Hydrolyzed Conchiolin Protein yet.
This ingredient comes form the common thyme plant. It has skin conditioning and perfuming ingredients.
In-vitro studies show strong antioxidant activity due to the high phenolic content of thyme.
Studies also demonstrate it has antimicrobial activity against acne-related bacteria. A 2017 study found this extract exhibited anti-inflammatory effects.
However, this ingredient does have sensitization potential due to its terpene content. Terpenes are among the most common causes of contact dermatitis.
This is kind of a double-edged sword situation where the same compounds that give it antimicrobial power can also irritate reactive skin.
Learn more about Thymus Vulgaris ExtractTitanium Dioxide (TD) is a mineral UV filter widely used in sunscreens and cosmetics.
It's one of only two UV filters officially classified as "mineral" by regulatory agencies (the other being Zinc Oxide).
A really common myth is that mineral filters work by reflecting UV light off your skin like tiny mirrors.
They don't only do that; modern research shows TD protects mostly by absorbing UV radiation, the same way chemical filters do.
When researchers measured this, reflection accounted for only about 4-5% of the protection (and less than SPF 2 on its own). The other ~95% comes from absorption: the UV photons hit the particle and their energy gets soaked up by its semiconductor band gap rather than bouncing off.
So "reflects vs. absorbs" was never really the right way to split mineral from chemical filters.
TD gives broad-spectrum protection that's strongest in the UVB and UVA-2 range and weaker in the UVA-1 range. Its UVA protection isn't quite as strong as Zinc Oxide's which is why you'll often see the two paired together.
Together, they make a solid broad-spectrum system.
TD is a great pick for sensitive, acne-prone, or redness-prone skin because it's non-irritating and chemically inert. Regulatory reviews classify it as a non-sensitizer and mild-to-non-irritant.
It's also unlikely to cause the "eye sting" some chemical filters are known for.
The main trade-off is cosmetic; TD can leave a white cast and has a thicker texture. This is why mineral sunscreens are often less cosmetically elegant than chemical or hybrid formulas (and harder to shade-match on deeper skin tones).
Formulators often use micronized or nano-sized TD to cut down on white case and improve spreadability. Smaller particles scatter less visible light so the formula looks less chalky while still filtering UV.
TD is almost always bundled with coatings like Alumina, Silica, Stearic Acid, or Dimethicone. These coatings do two important jobs:
TD can be used at up to 25% in a finished sunscreen; this is the regulatory ceiling in both the US and the EU.
In practice, the amount in any given product varies a lot depending on the target SPF and whether it's paired with other UV filters.
TD is one of the most heavily vetted sunscreen ingredients out there. It is approved as a UV filter in all major markets worldwide, including the US, EU, UK, Japan, Korea, China, Australia, and Canada.
The safety evidence is solid. There was an old worry that nano particles might absorb through skin into the body but multiple studies (including on damaged, sunburned, and UV-irradiated skin) have shown that TD stays on the surface and the layer of dead skin cells on top of everything else.
There's also no evidence of carcinogenicity, mutagenicity, or reproductive toxicity from dermal exposure of this ingredient.
For those who have seen the headline about a 2022 EU ban on TD, that was on TD as a food additive (a complete separate use from topical sunscreen).
There are ongoing questions about how nano-TD might affect marine ecosystems. As of now, there has been no conclusive evidence that any form of TD (or any other sunscreen filter) harms coral reefs or marine life.
The science is still developing and it's a space worth watching rather than packing over.
However, several destinations have reef-safety sunscreen rules that restrict certain chemical filters and steer visitors toward mineral, non-nano options. If you're traveling somewhere with these rules, a non-nano mineral sunscreen is the safe bet.
Learn more about Titanium DioxidePearl Powder is made by grinding up fresh-water or salt-water pearls. Pearls are rich in amino-acids, magnesium, potassium, calcium, and antioxidant compounds.
Two antioxidants found in pearls include: superoxide dismutase (SOD) and glutathione. Antioxidants aid in reducing the signs of aging. Gluthatione has been shown to help prevent the melanin creation process, though further research is needed.
Studies show pearls can aid in wound healing.
Pearls are harvested from oysters. To be vegan, an ingredient cannot be from an animal source.
Learn more about Pearl PowderMagnesium Ascorbyl Phosphate (MAP) is a water-soluble form of Vitamin C. It is used in skincare because it tends to be more formulation friendly than pure vitamin C (ascorbic acid).
According to research, MAP has three major benefits:
While MAP is gentler on the skin than ascorbic acid, it is thought to be less easily absorbed into the skin.
In a well-known absorption study, pure vitamin C increased skin vitamin C levels when formulated correctly, but derivatives like MAP did not in that experiment. This suggests MAP may not always convert into active vitamin C in the skin.
Due to MAP's stability up to a pH level of 7, it is more stable to air and sunlight exposure than ascorbic acid. The best pH range for MAP is between 5 and 6.
Learn more about Magnesium Ascorbyl PhosphateSodium Hyaluronate is the salt form of hyaluronic acid. It is a long sugar chain that is naturally found in your skin, joints, and connective tissue that maintains hydration and elasticity.
In skincare, it works as a humectant. It pulls water from the environment and deeper layers of skin and binds it to the surface.
Interestingly, the size of the molecule affects its behavior:
Some clinical evidence links low molecular weight versions to improved wrinkle depth, elasticity, anti-inflammatory effects, and barrier repair.
Many serums use a blend of both weights so you can get surface hydration plus longer-lasting and deeper effects.
You'll typically see concentrations between 0.1-2% for this ingredient.
Learn more about Sodium HyaluronateSqualane is the hydrogenated and shelf-stable form of squalene (a lipid that naturally occurs in human sebum).
It is an emollient and skin conditioning agent that is able to integrate seamlessly into the skin's lipid barrier without clogging pores.
This is due to how structurally similar it is to what your skin already produces.
Though it is mostly an emollient that helps soften and hydrate skin, it also has some humectant and occlusive action. Humectants help the skin retain moisture while occlusives seal it in, making squalane a triple-threat moisturizer.
Research shows it has antioxidant capabilities that help protect against stressors like UV exposure, specifically UVA induced oxidative stress. This study also found that it supports collagen biosynthesis in human dermal fibroblasts.
No clinical study has reported significant adverse effects and irritation reactions are very rare from this ingredient (even at 100% concentration).
Overall, it's a fantastic ingredient for hydration and is suitable for all skin types.
This depends on the source. Squalane can be derived from both plants and animals. Most squalane used in skincare comes from plants.
Please note: the source of squalane is only known if disclosed by the brand. We recommend reaching out to the brand if you have any questions about their squalane.
Read more about squalene with an "e".
Though squalane is often called an oil, it’s technically not one. It is a hydrocarbon, meaning it is only made of carbon and hydrogen. True oils are triglycerides and made of fatty acids and glycerol.
The term “oil-free” isn’t regulated so companies can define it however they want. Some exclude all oils, while others just avoid mineral oil or comedogenic oils.
Squalane has a comedogenic rating of 1 from the original 1972 study that tested raw ingredients under occlusion on rabbit ears. This system is not standardized or peer-reviewed, and using the raw ingredients is very different from how diluted cosmetic formulations are used on human skin.
A comedogenic rating of 1 means it is "unlikely to clog pores" according to the original rating system.
The overall formula of a product matters more than the individual ingredients on whether or not it will cause clogged pores.
Learn more about SqualaneRose extract comes from various species of the Rosa genus. It has skin conditioning and antioxidant properties due to its polyphenol, flavonoid, and phenolic acid content.
Rosa damascena, Rosa centifolia, and Rosa gallica.
Just keep in mind that rose extracts contain known fragrance allergens like citronellol, geraniol, linalool, and limonene.
Learn more about Rose ExtractThis ingredient is also known as rosehip seed oil. It helps smooth skin, soften rough patches, and support a healthy moisture barrier as an emollient.
Rosehip seed oil is one of the more polyunsaturated plant oils in cosmetics; it's loaded with fatty acids like linoleic acid (~44%), alpha-linoleic acid (~34%), and oleic acid (~14).
Another interesting compound that makes it stand out from other oils is the trace amount of all-trans retinoic acid (the same molecule as prescription tretinoin), along with some carotenoids and tocopherols.
The linoleic acid is a precursor to ceramide 1, one of the essential lipids in the stratum corneum. Topical linoleic acid application has been shown to improve barrier function and reduce comedone size in clinical studies.
One study found that linoleic acid and alpha-linoleic acid lighten UV-induced hyperpigmentation. A 2015 study found that participants who used rosehip twice daily for eight weeks saw improvements in crow's feet, skin moisture, and skin elasticity compared to the placebo.
If you're hoping to get tretinoin benefits from this ingredient, it's worth noting the trans-retinoid acid is trace-level and minimal compared to the amount of retinol or tretinoin found in formulas.
A 2024 review highlighted the fatty acid composition in rosehip-based dermatological products for:
Typical usage rates range from 1-100% with 5-10% being the most common in moisturizers.
Since the oil is high in polyunsaturated fatty acids, it's prone to oxidation. Look for formulations stabilized with ingredients like vitamin E and be sure to store away from light/heat.
Fungal acne: This oil is not considered fungal acne safe because dominant fatty acids fall into the C11-24 range that Malassezia can metabolize.
Learn more about Rosa Rubiginosa Seed OilSynthetic Fluorphlogopite is the synthethic version of mica. It consists of fluorine, aluminum and silicate.
Synthetic Fluorphlogopite is used to add volume to products.
It is considered non-irritating on the skin.
Learn more about Synthetic FluorphlogopiteCi 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.
It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.
Ci 77891 is commonly found in sunscreens due to its ability to block UV rays.
Learn more about CI 77891Ci 77491 is also hydrated iron III oxide. It's sole purpose is to give a red/pink hue to products.
Iron III oxides are classified as inorganic chemicals for coloring.
Synthetically created Ci 77491 is considered safer than those naturally found. This is because the synthetically created version may contain less impurities. Iron oxides are generally non-toxic and non-allergenic.
Learn more about CI 77491Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.
Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.
Learn more about Butylene GlycolAluminum Dimyristate is the salt of myristic acid, a fatty acid. It is used to stabilize a formula, add thickness, or for anti-caking. That's why you'll mostly find this ingredient in makeup products.
Like other aluminum salts in topical products, this ingredient does not significantly penetrate intact skin.
Although “aluminum” in an ingredient name can raise red flags for some consumers, the form and usage context matter significantly.
For typical topical applications, there is no substantial evidence of health risks - such as cancer, neurotoxicity, or systemic “aluminum overload.”
Learn more about Aluminum DimyristateThis is a plant-derived ester that functions as a skin conditioner. It's basically a two linoleic acid molecules combined with fatty alcohols.
In practice, it works as a rich emollient that helps reduce moisture loss and give skin a soft appearance.
The phytosterol part of this ingredient brings an added structural bonus: phytosterols are structurally similar to cholesterol so they can fit right into the stratum corneum's lipid matrix to help reinforce the skin barrier.
Due to its molecular structure, this ingredient delivers a cushiony and glossy feeling without being excessively greasy.
It did not produce skin irritation or sensitization in clinical studies, and this ingredient is deemed safe to use in cosmetics at current practices.
Because this ingredient contains C16, C18, and C22 fatty chains, it may not be Malassezia/fungal acne safe. The Malassezia yeast potentially feeds on fatty acids in the C11-C24 range.
Learn more about Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer DilinoleateWe don't have a description for Diglyceryl Stearate Malate yet.
Polymethylhydrogensiloxane is a type of silicone.
Methyl/Phenyl Polysilsesquioxane is a type of silicone.
CI 77492 is also hydrated iron III oxide. It's sole purpose is to give a yellow hue to products.
Iron III oxides are classified as inorganic chemicals for coloring.
Synthetically created CI 77492 is considered safer than those naturally found. This is because the synthetically created version may contain less impurities. Iron oxides are generally non-toxic and non-allergenic.
Learn more about CI 77492This ingredient is a silicone elastomer that works as a texture enhancer, adds a silky slip, and also helps absorb excess oil.
Because it's a large macromolecule that's insoluble in water and chemically inert, it's not expected to penetrate or be absorbed into skin.
Human patch tests with a facial lotion containing 1% of this ingredient found no sensitization.
Learn more about Dimethicone/Vinyl Dimethicone CrosspolymerCi 77499 is also hydrated iron III oxide. It is created from mixing red and black iron oxides. This helps give shades of darkness to a product.
Iron III oxides are classified as inorganic chemicals for coloring.
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterTocopherol is a fat-soluble antioxidant known as Vitamin E.
You'll find this ingredient in the vast majority of skincare (for good reason). It works to neutralize free radicals, or unstable molecules generated by UV exposure, pollution, and other environmental stressors, before they can cause oxidative damage to your skin cells.
Topically applied tocopherol has been shown to protect against UV damage by ramping up the skin's own natural defense enzymes.
It also acts as a skin conditioning agent; some studies show that regular topical use can improve the skin's water-binding capacity over 2-4 weeks.
This ingredient is especially loved for being a team player. When combined with Vitamin C, the photoprotective effect of both ingredients roughly doubles and the combo also helps reduce UV-induced DNA damage.
This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.
In formulations, it also serves as a stabilizer that helps protect other oxidation-prone ingredients from degrading.
Concentrations usually range from 0.1-1% in most leave-on products.
Learn more about TocopherolPhenoxyethanol is one of the most widely used preservatives in skincare (and for good reason!).
It has a large spectrum of antimicrobial activity and especially effective bacteria, yeast, and mold while only having a weak effect on your skin's natural microbiome.
On a cellular level, it disrupts the cell membranes of microbes by poking holes that make the cell leak. This shuts down the chemical reactions the microbe needs to make energy so it can no longer survive.
Another perk of this ingredient is that it stays functional across a wide pH range (3-10).
You'll often see it paired with boosters like Ethylhexylglycerin; one study showed that a 1:9 ratio of Ethylhexylglycerin to Phenoxyethanol damages bacterial membranes as effectively as doubling the Phenoxyethanol concentration on its own.
Typical use concentrations range from 0.3-1% depending on the formula, and this ingredient is capped at 1% int the EU.
Safety-wise, the fear mongering does not hold up to the evidence. The EU's Scientific Committee on Consumer Safety and FDA consider it safe as a preservative at up to 1%, including for children of all ages.
Adverse systemic effects only showed up in animal studies at exposures roughly 200x higher than what people get from cosmetics. And despite its very widespread use, this ingredient is a rare sensitizer and allergic reactions are uncommon.
Learn more about PhenoxyethanolParfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumReviews
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Read more about us· Updated July 4, 2025 • Added by lililamel