Maybelline Volum' Express Colossal Curl Bounce Mascara

We don't have a description for Styrene/Acrylates/Ammonium Methacrylate Copolymer yet.

Cetearyl alcohol is a mixture of two fatty alcohols: cetyl alcohol and stearyl alcohol. It is mainly used as an emulsifier. Emulsifiers help prevent the separation of oils and products. Due to its composition, it can also be used to thicken a product or help create foam.

Cetearyl alcohol is an emollient. Emollients help soothe and hydrate the skin by trapping moisture.

Stearic Acid is a fatty acid. It is an emollient, emulsifier, and texture enhancer.

As an emollient, stearic acid helps soften skin. It aids the skin's protective barrier by preventing water loss. It also provides a gentle cleansing effect without stripping away natural oils.

Palmitic Acid is a fatty acid found in our skin. In cosmetics, it is usually derived from palm oil. It is a cleanser, emollient, and emulsifier.

As an emollient, it helps hydrate the skin. The emulsifying properties keep ingredients together in a product.

We don't have a description for Poly C10-30 Alkyl Acrylate yet.

Pvp is a water-soluble synthetic polymer and common hairstyling ingredient. It is a film-forming ingredient and used to "hold" specific shapes of hair.

Pvp is less effective in high-humidity. It tends to draw moisture, but this moisture dismantles the structure and "hold".

We don't have a description for Vp/Eicosene Copolymer yet.

We don't have a description for Aminomethyl Propanediol yet.

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.

It is a common ingredient in many products, especially those designed to hydrate skin. The primary benefits are retaining moisture, skin softening, and promoting a healthy skin barrier.

Potassium Cetyl Phosphate is the potassium salt of a mixture. This mixture consists of the esters from phosphoricacid and cetyl alcohol.

Potassium Cetyl Phosphate is an emulsifier and cleansing agent. Emulsifiers help stabilize a product. It does this by preventing certain ingredients from separating.

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

• It is a solvent, meaning that it helps to dissolve other ingredients. This also enhances the absorption of the product into one's skin.
• It is a humectant, which means that it helps attract moisture into the skin.
• It helps improve product application.
• It has mild preservative properties.

Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.

Myristic Acid is a saturated fatty acid. It is naturally found in milk fat. Other sources include palm oil, coconut oil, and butter fat.

Myristic Acid is an emulsifer and cleanser. As an emulsifer, it stabilizes a product by preventing ingredients from separating. Myristic Acid helps clean your skin by acting as a surfactant. It tends to gather oil and dirt on your skin to be easily rinsed away.

Sodium Laureth Sulfate (SLES) is a foaming, cleansing, and emulsifying ingredient. It is created from palm kernel oil or coconut oil. SLES is not the same as sodium lauryl sulfate. It is much milder and less likely to irritate.

SLES helps create foam in personal products. It also prevents ingredients from separating, helping to elongate the shelf life.

Tetrasodium EDTA is the salt formed from neutralizing ethylenediamine tetraacetic acid with sodium hydroxide. It is a chelating agent and used to prevent metal ions from binding to other ingredients. This helps keep the product and ingredients stable.

Tetrasodium EDTA comes as a white solid and is soluble in water.

Silica is a mineral naturally found in our skin. It helps to thicken and smooth the texture of a product. It also acts as an agent for other ingredients by increasing the absorption of other ingredients into the skin.

Silica is often used for absorption and can help reduce shine when products are applied. Silica occurs in naturally in materials like clay and sandstone, and it can also be produced synthetically.

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.

Ci 77491 is also hydrated iron III oxide. It's sole purpose is to give a red/pink hue to products.

Iron III oxides are classified as inorganic chemicals for coloring.

Ci 77492 is also hydrated iron III oxide. It's sole purpose is to give a yellow hue to products.

Iron III oxides are classified as inorganic chemicals for coloring.

Ci 77499 is also hydrated iron III oxide. It is created from mixing red and black iron oxides. This helps give shades of darkness to a product.

Iron III oxides are classified as inorganic chemicals for coloring.

This pigment is called Ultramarine blue lazurite. It gives a saturated blue color, but can be used to create other colors as well.

According to the manufacturer, it is usually made from kaolin, sodium sulfate, sodium carbonate, sulfur, and charcoal.

Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.

It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.

Mica refers to a group of silicate minerals. Mica crystals are easily split to give products a shimmer. These crystals are able to reflect light to temporarily give your skin a glowy look.

Mica is found to be safe. Trace amounts of heavy metals may be found in mica, but these metals are not harmful in our personal products.

This ingredient is used to add a violet color to cosmetics.

It is created by reacting phosphoric acid, ammonium dihydrogen orthophosphate, and manganese dioxide.

Ceramide AP is a type of Ceramide.

Ceramides are intercellular lipids naturally found in our skin that bonds dead skin cells together to create a barrier. Having a strong skin barrier leads to more firm and hydrated skin.