Overview
What it is
Shampoo with 20 ingredients that contains Vitamin E
Cool Features
It is vegan, cruelty-free, and reef safe
Suited For
It has ingredients that are good for dry skin, brightening skin, sensitive skin and scar healing
Free From
It doesn't contain any harsh alcohols, common allergens, parabens or silicones
Fun facts
LV is from Finland.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside
Ingredients List
Water
Skin ConditioningSodium Laureth Sulfate
CleansingLauryl Glucoside
CleansingPropanediol
SolventCocamidopropyl Betaine
CleansingCoco-Glucoside
CleansingGlyceryl Oleate
EmollientAvena Sativa Kernel Oil
Skin ConditioningGuar Hydroxypropyltrimonium Chloride
Skin ConditioningGlycerin
HumectantSaccharide Isomerate
HumectantGlycol Distearate
EmollientTocopheryl Acetate
AntioxidantLaureth-4
EmulsifyingPEG-6 Caprylic/Capric Glycerides
EmulsifyingSodium Chloride
MaskingSodium Benzoate
MaskingCitric Acid
BufferingFormic Acid
PreservativeSodium Citrate
BufferingWater, Sodium Laureth Sulfate, Lauryl Glucoside, Propanediol, Cocamidopropyl Betaine, Coco-Glucoside, Glyceryl Oleate, Avena Sativa Kernel Oil, Guar Hydroxypropyltrimonium Chloride, Glycerin, Saccharide Isomerate, Glycol Distearate, Tocopheryl Acetate, Laureth-4, PEG-6 Caprylic/Capric Glycerides, Sodium Chloride, Sodium Benzoate, Citric Acid, Formic Acid, Sodium Citrate
Key Ingredients
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterSodium Laureth Sulfate (SLES) is a foaming, cleansing, and emulsifying ingredient. It is created from palm kernel oil or coconut oil. SLES is not the same as sodium lauryl sulfate. It is much milder and less likely to irritate.
SLES helps create foam in personal products. It also prevents ingredients from separating, helping to elongate the shelf life.
Sodium Laureth Sulfate is a type of sulfate. It can be drying. We recommend speaking with a professional about using this ingredient if you have concerns.
Learn more about Sodium Laureth SulfateLauryl Glucoside sugar- and lipid-based cleansing agent. It is created from glucose and lauryl alcohol.
This ingredient is a surfactant, making it easier to rinse oil, dirt, and other pollutants away.
A British study found lauryl glucoside to cause skin sensitivity for some people. We recommend speaking with a professional if you have concerns.
Other names for this ingredient include "Lauryl Polyglucose", "Lauryl glycoside", and "D-Glucopyranoside".
Learn more about Lauryl GlucosidePropanediol is an all-star ingredient. It softens, hydrates, and smooths the skin.ย
Itโs often used to:
Propanediol is not likely to cause sensitivity and considered safe to use. It is derived from corn or petroleum with a clear color and no scent.
Learn more about PropanediolCocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine, a compound with two amino groups.
This ingredient is a surfactant and cleanser. It helps gather the dirt, pollutants, and other impurities in your skin to be washed away. It also helps thicken a product and make the texture more creamy.
Being created from coconut oil means Cocamidopropyl Betaine is hydrating for the skin.
While Cocamidopropyl Betaine was believed to be an allergen, a study from 2012 disproved this. It found two compounds in unpure Cocamidopropyl Betaine to be the irritants: aminoamide and 3-dimethylaminopropylamine. High-grade and pure Cocamidopropyl Betaine did not induce allergic reactions during this study.
Learn more about Cocamidopropyl BetaineCoco-Glucoside is a surfactant, or a cleansing ingredient. It is made from glucose and coconut oil.
Surfactants help gather dirt, oil, and other pollutants from your skin to be rinsed away.
This ingredient is considered gentle and non-comedogenic. However, it may still be irritating for some.
Learn more about Coco-GlucosideGlyceryl Oleate is the monoester of glycerin and oleic acid. It is a skin-conditioning emollient that also helps form emulsions.
What makes glyceryl oleate special is its "re-fatting" effect.
When you wash your hair and skin with a surfactant-based cleanser, the surfactants grab onto everything. This includes your skin's natural lipids, or the fats that live in your skin barrier and sebum. Once you rinse these surfactants away, it leaves your skin feeling tight, dry, and clean (in a not-good way).
Re-fatting is essentially putting some of these lipids back. Glyceryl oleate deposits a thin layer of emollient lipids back on the skin or hair surface reduce some of the barrier damage.
Also, glyceryl oleate isn't a foreign molecule to your skin. It's chemically identical to something your skin already produces and manages naturally. This is why it tends to be well-tolerated with low risk of irritation.
Typical use levels range from 0.5-5%.
Glyceryl Oleate has a function of "perfuming" in the CosIng database. This just means that the ingredient has some scent character that can contribute to the product's overall smell.
The scent of this ingredient is described as "waxy".
As an ester of oleic acid, this ingredient may not be fungal acne safe. This is because oleic acid falls into the carbon-chain length that Malassezia can use as a substrate.
Learn more about Glyceryl OleateThis ingredient is also known as oat kernel oil. It's an emollient and skin conditioning agent that is great for barrier support, hydrating skin, and calming irritation.
The fatty acid profile is dominated by linoleic acid (~22.8-43.1%), oleic acid (~31.4-51.3%), and palmitic acid (~13.9-18.8%).
Plus, it contains ceramides, phytosterols, phospholipids, vitamin E, and avenanthramides (oat's signature anti-inflammatory polyphenols).
One study found an oat lipid extract applied to human skin cells switched on receptors that tell skin cells to mature properly and make more barrier lipids (including a 70% boost in ceramides).
Basically, oat kernel oil doesn't just sit on top of skin, it nudges your skin to build more its of its own barrier.
Typical usage levels range from 1-10%.
Note: This ingredient may not be fungal acne safe due to the fatty acids present.
Learn more about Avena Sativa Kernel OilThis ingredient is derived from guar gum. It is a skin conditioning agent that creates a thin, breathable film to reduce water loss during cleansing.
This leaves the skin feeling soft rather than stripped and also contributes to a creamier lather.
Due to the large molecule size, this ingredient is unlikely to penetrate skin.
Learn more about Guar Hydroxypropyltrimonium ChlorideGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinSaccharide Isomerate comes from sugars found in corn. It is a skin hydrator.
The structure of this ingredient can be altered to be more similar to the carbohydrates found in our skin. This ability to mimic our skin gives it hydrating properties.
Specifically, saccharide Isomerate is a humectant. Humectants draw moisture from the air to our skin.
Research shows Saccharide Isomerate to be an effective moisturizer.
Learn more about Saccharide IsomerateGlycol Distearate is an emulsifier and emollient that adds a "pearly" appearance to formulations.
That lustrous look you see in many shampoos is due to this ingredient: when cooled, it crystallizes into small platelets that reflect light to give products that rich, shimmering look.
This ingredient is considered safe at present practices of use and concentration and repeated insult patch test with 50% Glycol Distearate on 125 subjects found no evidence of skin irritation, hypersensitivity, or acute toxicity.
Typical use concentrations range from 0.1-10%.
Because it's an ester of stearic acid, it falls into the range that Malassezia likes to metabolize. This ingredient may not be fungal acne safe.
Learn more about Glycol DistearateTocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.
One study found using Tocopheryl Acetate with Vitamin C decreased the number of sunburned cells.
Tocopheryl Acetate is commonly found in both skincare and dietary supplements.
Learn more about Tocopheryl AcetateLaureth-4 is created by reacting ethylene oxide with Lauryl Alcohol. It is a surfactant and emulsifier.
Surfactants reduce the surface tension of ingredients so they can mix better. Emulsifiers prevent ingredients such as oil and water from separating.
This ingredient is derived from caprylic and capric acids. It is an emulsifier with emollient properties.
According to the manufacturer, it is hydrophilic and soluble in aqueous solutions (water). They also state this ingredient is stable in a medium pH range (~5 - 8).
As an emulsifier, it helps make oils and oil-soluble ingredients more soluble in water.
Learn more about PEG-6 Caprylic/Capric GlyceridesChances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt. This ingredient has many purposes in skincare: thickener, emulsifier, and exfoliator.
You'll most likely find this ingredient in cleansers where it is used to create a gel-like texture. As an emulsifier, it also prevents ingredients from separating.
You might see people debate whether Sodium Chloride is comedogenic, but there actually haven't been any comedogenic tests done on it. Either way, the overall formulation of a product matters a lot more than any single ingredient.
You might see this ingredient used in scrubs as a primary exfoliating ingredient.
Learn more about Sodium ChlorideSodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.
Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.
Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.
It is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.
Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.
We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.
Learn more about Sodium BenzoateCitric Acid is an alpha hydroxy acid (AHA) naturally found in citrus fruits like oranges, lemons, and limes.
Like other AHAs, citric acid can exfoliate skin by breaking down the bonds that hold dead skin cells together. This helps reveal smoother and brighter skin underneath.
However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.
Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.
In skincare formulas, citric acid can:
While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.
Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.
Read more about some other popular AHA's here:
Learn more about Citric AcidFormic Acid is a preservative.
Sodium Citrate is the sodium salts of citric acid. In skincare, it is used to alter pH levels and acts as a preservative.
Its main functions are to maintain the pH of a product and neutralize metal ions.
The acidity of our skin is maintained by our glands and skin biome; normal pH level of skin is slightly acidic (~4.75-5.5).
Being slightly acidic allows our skin to create an "acid mantle". This acid mantle is a thin barrier that protects our skin from bacteria and contaminants.
Learn more about Sodium CitrateReviews
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Where it's from
LV is a Finnish brand
Product acidity level
This product has a PH level of 5.0
We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.
The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about usยท Updated June 9, 2026 • Added by Rieza