Overview
What it is
Serum with 23 ingredients that contains hyaluronic acid and niacinamide
Cool Features
It is reef safe
Suited For
It has ingredients that are good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots
Free From
It doesn't contain any harsh alcohols, common allergens, fragrances, parabens, silicones or sulfates
Fun facts
Hoito is from Türkiye. This product is used in 4 routines created by our community.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
About this product
Ingredients List
Dive into the full list of ingredients.
Water
Skin ConditioningNiacinamide
SmoothingGlycerin
HumectantButylene Glycol
HumectantSodium Hyaluronate
HumectantBakuchiol
AntimicrobialGlycyrrhiza Glabra Root Extract
BleachingHibiscus Sabdariffa Flower Extract
Skin ConditioningBeta Vulgaris Root Powder
AntioxidantPersea Gratissima Fruit Extract
EmollientOryza Sativa Bran Oil
EmollientCamellia Sinensis Leaf Extract
AntimicrobialInositol
HumectantBetaine
HumectantPhenoxyethanol
PreservativeHydroxyethylcellulose
Emulsion StabilisingPolysorbate 20
EmulsifyingRuscogenin
Skin ConditioningNeoruscogenin
Skin ConditioningEthylhexylglycerin
Skin ConditioningTetrasodium EDTA
Sodium Benzoate
MaskingPotassium Sorbate
PreservativeWater, Niacinamide, Glycerin, Butylene Glycol, Sodium Hyaluronate, Bakuchiol, Glycyrrhiza Glabra Root Extract, Hibiscus Sabdariffa Flower Extract, Beta Vulgaris Root Powder, Persea Gratissima Fruit Extract, Oryza Sativa Bran Oil, Camellia Sinensis Leaf Extract, Inositol, Betaine, Phenoxyethanol, Hydroxyethylcellulose, Polysorbate 20, Ruscogenin, Neoruscogenin, Ethylhexylglycerin, Tetrasodium EDTA, Sodium Benzoate, Potassium Sorbate
Key Ingredients
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterNiacinamide has emerged as an all-star ingredient due to its many benefits.
It is known to treat acne by reducing inflammation. It also helps fade dark-spots and strengthen the skin by promoting the growth of the ceramide barrier.
Other benefits include smoothing wrinkles and minimizing redness.
The cherry on top? Niacinamide can also help build keratin, a protein that keeps skin firm.
When incorporating niacinamide into your routine, look out for concentration amounts. Typically, 5% niacinamide provides benefits such as fading dark spots. However, if you have sensitive skin, it is better to begin with a smaller concentration.
Niacinamide can be mixed with other ingredients to boost benefits. For instance, it has shown to be effective when used with copper, folic acid, and zinc to treat acne.
Learn more about NiacinamideGlycerin is already naturally found in your skin. It helps moisturize and protect your skin.
A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.
As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.
Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.
Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.
In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.
This ingredient is organic, colorless, odorless, and non-toxic.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinButylene Glycol (or BG) is used within cosmetic products for a few different reasons:
- It is a solvent, meaning that it helps to dissolve other ingredients. This also enhances the absorption of the product into one's skin.
- It is a humectant, which means that it helps attract moisture into the skin.
- It helps improve product application.
- It has mild preservative properties.
Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.
Sodium Hyaluronate is hyaluronic acid's salt form. It is commonly derived from the sodium salt of hyaluronic acid.
Like hyaluronic acid, it is great at holding water and acts as a humectant. This makes it a great skin hydrating ingredient.
Sodium Hyaluronate is naturally occurring in our bodies and is mostly found in eye fluid and joints.
These are some other common types of Hyaluronic Acid:
Learn more about Sodium HyaluronateBakuchiol is a plant-derived antioxidant (it's vegan!). It is often called the replacement for retinol although it is not part of the same family.
It has similar effects as retinol: skin smoothing, reducing discoloration, and preventing wrinkles. It does not cause as much irritation as traditional retinoids.
Bakuchiol works by breaking down free radicals and stimulating collagen production in skin.
Combining bakuchiol with retinol will not have adverse side effects. Studies show using them will just boost the benefits. Bakuchiol is also found to help stabilize retinol.
While bakuchiol does not make the skin more sun sensitive, we recommend wearing SPF on a daily basis.
Read more about traditional retinol
Learn more about BakuchiolGlycyrrhiza Glabra Root Extract is an extract of the roots of Licorice. It has been found to have several benefits such as skin hydrating, conditioning, and soothing.
One component, glabridin, has extra potent antioxidant and soothing properties. It has also been found to block pigmentation from UVB rays in guinea pigs.
Licorice Root also contains a flavonoid. Flavonoids are a natural substance from in plants. Flavonoids also have antioxidant properties.
Another component, glycyrrhizin, has been found to have anti-inflammatory and antimicrobial benefits. This may make licorice root extract effective at treating acne. However, more research is needed to support this.
Liquiritin is one of the flavone compounds found in licorice. It has been found to help lighten skin by preventing tyrosinase from reacting with tyrosine. When the two react, protein is converted to melanin. Melanin is the substance in your body that gives your features pigmentation.
Learn more about Glycyrrhiza Glabra Root ExtractThis extract comes from the Roselle flower, or Hibiscus Sabdariffa. Roselle flowers are rich in antioxidants.
Studies found the antioxidants in Roselle flowers to potentially help reduce UV-B damage.
Beta Vulgaris Root Powder is an antioxidant.
Persea Gratissima Fruit Extract comes from the avocado.
Avocados are rich in fatty acids. About 67% of these fatty acids is made up of oleic acid. Palmitic acid and linoleic acid are also present.
Besides fatty acids, avocados also have B vitamins, vitamin K, vitamin C, vitamin E, and potassium.
Learn more about Persea Gratissima Fruit ExtractOryza Sativa Bran Oil comes from the outer layer of a rice kernel. It is a byproduct of milling rice, or the operation to produce a whole grain rice product.
This ingredient has emollient and skin conditioning properties. This is due to its polysaccharides and omega-3 fatty acids.
Emollients help soothe and soften the skin. It does this by creating a protective film on your skin. This barrier helps trap moisture and keeps your skin hydrated.
Learn more about Oryza Sativa Bran OilCamellia Sinensis Leaf Extract is derived from the leaves of the tea plant. Black tea, green tea, and oolong tea are all harvested from this plant.
This ingredient has many skin benefits:
This ingredient contains polyphenols, a strong antioxidant. Antioxidants help fight off molecules that damage skin cells.
On top of that, the antioxidants in green tea neutralize free-radicals from the sun. This gives the skin some extra UV protection, but should not replace sunscreen.
Many components of tea have anti-inflammatory properties.
Polyphenols and L-theanine help soothe the skin and reduce irritation. The caffeine in Camellia Sinensis Leaf Extract helps calm inflamed blood vessels.
Other compounds found in tea include: Vitamin Bs, linoleic acid, magnesium, calcium, iron, and zinc.
Research has shown both drinking Camellia Sinensis Leaf Tea and applying it to the skin can help boost skin elasticity and hydration. Studies also show using tea extract may reduce sebum, or oil, production.
Learn more about Camellia Sinensis Leaf ExtractInositol is a sugar alcohol naturally found in the human body. Our bodies use this ingredient in the process of growing new cells.
Studies show inositol to be a key component for keratinocyte growth.
Keratinocytes make up the majority of the outermost layer of skin. These cells protect our skin from UV exposure, infection, and help keep skin hydrated.
This ingredient is also considered a humectant. Humectants help hydrate the skin by drawing moisture to it.
Learn more about InositolBetaine is a common humectant (a substance that promotes retention of moisture). It's known to be gentle on the skin and can help balance hydration.
This ingredient is best for improving hydration and soothing irritated skin. Studies also show it helps even out skin tone.
Fun fact: Betaine is naturally created in the skin and body. The kind found within cosmetic products can be either plant-derived or synthetic.
Learn more about BetainePhenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.
Hydroxyethylcellulose is used to improve the texture of products. It is created from a chemical reaction involving ethylene oxide and alkali-cellulose. Cellulose is a sugar found in plant cell walls and help give plants structure.
This ingredient helps stabilize products by preventing ingredients from separating. It can also help thicken the texture of a product.
This ingredient can also be found in pill medicines to help our bodies digest other ingredients.
Learn more about HydroxyethylcellulosePolysorbate 20 is made by combining ethoxylation of sorbitan, ethylene oxide, and lauric acid. It is a mild cleansing agent, surfactant, and emulsifier.
As a surfactant, it helps collect dirt and oils for washing. Emulsifiers prevent oils and water from separating.
Polysorbate 20 also adds scent to a product. Since it is made using sorbitol, it has a sweet scent. Sorbitol can also be found in fruits such as apples and peaches.
The lauric acid used to create Polysorbate 20 is often derived from coconuts.
Polysorbate 20 may not be fungal acne safe.
Learn more about Polysorbate 20We don't have a description for Ruscogenin yet.
We don't have a description for Neoruscogenin yet.
Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.
You might see Ethylhexylglycerin often paired with other preservatives such as phenoxyethanol. Ethylhexylglycerin has been found to increase the effectiveness of these other preservatives.
Tetrasodium EDTA is the salt formed from neutralizing ethylenediamine tetraacetic acid with sodium hydroxide. It is a chelating agent and used to prevent metal ions from binding to other ingredients. This helps keep the product and ingredients stable.
Tetrasodium EDTA comes as a white solid and is soluble in water.
Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.
Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.
Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.
It is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.
Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.
We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.
Learn more about Sodium BenzoatePotassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.
This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.
Both potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.
You'll often find this ingredient used with other preservatives.
Learn more about Potassium SorbateReviews
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Where it's from
Hoito is a Turkish brand
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The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Updated January 7, 2024 • Added by solininamazonlari