W3ll People Expressionist Pro Mascara - Brown Versus Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara - Jet
Updated on April 29, 2024
Overview
What they are
These products are both vegan, cruelty-free, and reef safe mascaras. They have a total of 10 ingredients in common
Cool Features
They both contain Vitamin E
Suited For
They're both likely to be good for anti aging, dry skin, brightening skin and scar healing
Free From
They both do not contain any harsh alcohols, common allergens, parabens, silicones or sulfates
What's Inside
They both contain oils
We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.
Ingredient Info
W3ll People Expressionist Pro Mascara 20 ingredients
Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara 26 ingredients
What's inside (and what isn't)
What's inside (and what isn't)
At a glance
Click on any of the items below to learn more
W3ll People Expressionist Pro Mascara 20 ingredients
Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara 26 ingredients
Key Ingredients
Benefits
Concerns
Key Ingredients
Benefits
Concerns
Ingredients Side-by-side
Water
Skin ConditioningHelianthus Annuus Seed Wax
Skin Conditioning
C10-18 Triglycerides
Emollient
Copernicia Cerifera Wax
Glycerin
Humectant
Olea Europaea Oil Unsaponifiables
Skin Conditioning
Hydrogenated Castor Oil/Sebacic Acid Copolymer
Emollient
Stearic Acid
Cleansing
Glyceryl Stearate
Emollient
Palmitic Acid
Emollient
Glyceryl Caprylate
EmollientAminomethyl Propanol
BufferingShorea Robusta Resin
TonicRhus Verniciflua Peel Wax
Xanthan Gum
EmulsifyingMicrocrystalline Cellulose
AbsorbentPotassium Sorbate
Preservative
Glyceryl Undecylenate
Emollient
Tocopherol
Antioxidant
Helianthus Annuus Seed Oil
Emollient
Water, Helianthus Annuus Seed Wax, C10-18 Triglycerides, Copernicia Cerifera Wax, Glycerin, Olea Europaea Oil Unsaponifiables, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Stearic Acid, Glyceryl Stearate, Palmitic Acid, Glyceryl Caprylate, Aminomethyl Propanol, Shorea Robusta Resin, Rhus Verniciflua Peel Wax, Xanthan Gum, Microcrystalline Cellulose, Potassium Sorbate, Glyceryl Undecylenate, Tocopherol, Helianthus Annuus Seed Oil
Water
Skin ConditioningCopernicia Cerifera Wax
Glyceryl Stearate
Emollient
Hydrogenated Olive Oil Stearyl Esters
Emulsion Stabilising
Synthetic Wax
Abrasive
Vp/Va Copolymer
Stearic Acid
Cleansing
Helianthus Annuus Seed Wax
Skin Conditioning
Palmitic Acid
Emollient
Butylene Glycol
Humectant
Olea Europaea Oil Unsaponifiables
Skin Conditioning
Aminomethyl Propanol
BufferingRicinus Communis Seed Oil
Masking
1,2-Hexanediol
Skin Conditioning
Caprylyl Glycol
EmollientPolyimide-1
Galactoarabinan
Rhus Succedanea Fruit Wax
Shorea Robusta Resin
TonicSodium Dehydroacetate
Preservative
Lecithin
Emollient
Tocopherol
Antioxidant
Ascorbyl Palmitate
Antioxidant
Citric Acid
Buffering
CI 77499
Cosmetic ColorantCI 77007
Cosmetic ColorantWater, Copernicia Cerifera Wax, Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Synthetic Wax, Vp/Va Copolymer, Stearic Acid, Helianthus Annuus Seed Wax, Palmitic Acid, Butylene Glycol, Olea Europaea Oil Unsaponifiables, Aminomethyl Propanol, Ricinus Communis Seed Oil, 1,2-Hexanediol, Caprylyl Glycol, Polyimide-1, Galactoarabinan, Rhus Succedanea Fruit Wax, Shorea Robusta Resin, Sodium Dehydroacetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, CI 77499, CI 77007
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterHelianthus Annuus Seed Wax is created from the common sunflower.
Sunflower seed wax is made up of long chain non-glyceride esters, a small amount of fatty alcohols, and fatty acids.
This ingredient is often used to enhance the texture of products. The fatty acid properties also help hydrate the skin.
Learn more about Helianthus Annuus Seed WaxCopernicia Cerifera Wax comes from a palm tree native to Brazil. This wax is added to help give a thicker texture. It also helps create a film when applied.
Copernicia Cerifera Wax contains aliphatic esters, diesters of cinnamic acid, myricyl cerotate, and small quantities of cerotic acid and myricyl alcohol.
Copernicia Cerifera Wax has the highest melting point of all natural waxes and low solubility.
Copernicia Cerifera Wax has commonly been used in Brazilian Folk medicine.
Learn more about Copernicia Cerifera WaxOlive oil unsaponifiables is the part of the plant that is not used in the process of recovering fatty acids. Squalene is often derived from this ingredient.
This ingredient may not be fungal acne safe.
Stearic Acid is a fatty acid. It is an emollient, emulsifier, and texture enhancer.
As an emollient, stearic acid helps soften skin. It aids the skin's protective barrier by preventing water loss. It also provides a gentle cleansing effect without stripping away natural oils.
Stearic acid may also be used to enhance the texture of products. It can add volume and stabilize ingredients such as water and oil. This can help water and oil ingredients from separating.
Sources of stearic acid include animal or vegetable fats/oils such as coconut or shea. It can be naturally found in butter, cocoa butter, shea butter, vegetable fats, and animal tallow.
This ingredient may not be Malassezia folliculitis, or fungal-acne safe.
Learn more about Stearic AcidGlyceryl Stearate is a mix of glycerin and stearic acid.
It is used to stabilize the mixing of water and oil ingredients. By preventing these ingredients from separating, it can help elongate shelf life. It can also help thicken the product's texture.
As an emollient, it helps soften skin and supports barrier-replenishing ingredients.
In cosmetics, Glyceryl Stearate is often made from vegetable oils or synthetically produced.
This ingredient may not be fungal-acne safe
Fun fact: The human body also creates Glyceryl Stearate naturally.
Learn more about Glyceryl StearatePalmitic Acid is a fatty acid found in our skin. In cosmetics, it is usually derived from palm oil. It is a cleanser, emollient, and emulsifier.
As an emollient, it helps hydrate the skin. The emulsifying properties keep ingredients together in a product.
Palmitic Acid may not be fungal-acne safe.
Learn more about Palmitic AcidAminomethyl Propanol is used to adjust the pH of products. It is also used as a base to create other organic compounds. Having a balanced pH is important for protecting your skin.
Aminomethyl propanol is safe to use in cosmetics up to 1%. It is soluble in water.
We don't have a description for Shorea Robusta Resin yet.
Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.
Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.
Another benefit is a bit of UV protection. Vitamin E helps reduce the damage caused by UVB rays. (It should not replace your sunscreen). Combining it with Vitamin C can decrease sunburned cells and hyperpigmentation after UV exposure.
You might have noticed Vitamin E + C often paired together. This is because it is great at stabilizing Vitamin C. Using the two together helps increase the effectiveness of both ingredients.
There are often claims that Vitamin E can reduce/prevent scarring, but these claims haven't been confirmed by scientific research.
Learn more about TocopherolIngredient Ratings
Here's what our community thinks of the ingredients in these products.
When to use
W3ll People Expressionist Pro Mascara 20 ingredients
Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara 26 ingredients
Reviews
Here's what our community thinks
W3ll People Expressionist Pro Mascara 20 ingredients
If looking for iron oxide/nickel free products this isnt it ingredients say may include iron oxides which means there are trace amounts!
