Face Primer
Foundation
American United States
American United States

What's inside

What's inside

Key Ingredients

Benefits

Concerns

No concerns

Ingredients Side-by-side

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Good Color 63% Long Lasting 63% Natural 50%

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Abrasive, Absorbent

Alumina is another name for the compound aluminum oxide. It is a white powder used as a thickener, absorbent, and abrasive.

As an absorbent, alumina can give a mattifying effect. It is used in mineral sunscreens to help coat nano-sized filters, such as titanium dioxide. By increasing the size of the UV filters, these ingredients stay on the skin for a longer time. By coating small sized ingredients, alumina helps thicken a product.

Alumina may be used as an abrasive, or exfoliant.

Alumina is naturally occurring in the mineral corundum. Certain varieties of corundum create rubies and sapphires. Corundum is also the crystalline form of alumina.

Learn more about Alumina
Emollient, Skin Conditioning, Solvent

Cyclopentasiloxane, or D5, is a silicone used to improve texture of products and trap moisture.

D5 is considered lightweight and volatile. Volatile means it evaporates quickly after application. Once evaporated, D5 leaves a thin barrier that helps keep skin hydrated.

It is also an emollient. Emollients help soften the skin and prevent water loss. Silicones create a silky texture in products. D5 helps other ingredients become more spreadable.

Studies show D5 is safe to use in skincare products. We recommend speaking with a skincare professional if you have concerns.

Learn more about Cyclopentasiloxane
Preservative

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water

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