SHEGLAM Vinyl Pop Color Palette

Most kaolin is a white color, but may be pink/orange/red depending on where it comes from.

The name 'kaolin' comes from a Chinese village named 'Gaoling'. Kaolin clay comes from rocks rich in kaolinite. Kaolinite, the mineral, has a silicate layered structure. Kaolinite is formed from chemical weathering of aluminum siilicate minerals.

Besides skincare, kaolin is commonly used to make glossy paper, in ceramics, toothpaste, and as medicine to soothe stomach issues.

The unique structure of silica enhances the spreadability and adds smoothness, making it a great texture enhancer.

It is also used as an active carrier, emulsifier, and mattifier due to its ability to absorb excess oil.

In some products, tiny microneedles called spicules are made from silica or hydrolyzed sponge. When you rub them in, they lightly polish away dead skin layers and enhance the penetration of active ingredients.

This ingredient is considered a modified starch. Starch can also be found naturally in plants.

One study from 1991 found that 5% of this ingredient enhanced titanium dioxide SPF by as much as 40%. The study found 1% titanium dioxide had a 5.6 SPF and adding 5% of aluminum starch octenylsuccinate boosted it to an SPF of 8.1

Although “aluminum” in an ingredient name can raise red flags for some consumers, the form and usage context matter significantly. For typical topical applications, there is no substantial evidence of health risks - such as cancer, neurotoxicity, or systemic “aluminum overload.”

It is considered non-comedogenic and vegan-friendly.

This ingredient has a well-established safety record by the CIR Expert Panel for Cosmetic Ingredient Safety.

Synthetic Waxes are straight/branched-chain hydrocarbons with no ester bond or fatty acids. That means there is nothing for the Malassezia yeast to feed on.

Dimethicone comes in different viscosities:

Depending on the viscosity, dimethicone has different properties.

Ingredients lists don't always show which type is used, so we recommend reaching out to the brand if you have questions about the viscosity.

This ingredient is unlikely to cause irritation because it does not get absorbed into skin. However, people with silicone allergies should be careful about using this ingredient.

Note: Dimethicone may contribute to pilling. This is because it is not oil or water soluble, so pilling may occur when layered with products. When mixed with heavy oils in a formula, the outcome is also quite greasy.

Pro tip: Use occlusives, such as this ingredient, on damp skin for the best results.

The quality or origin of petrolatum is only known when disclosed by the brand. Most cosmetic petrolatum has gone through several purification stages.

Another benefit of occlusives is it protects your skin against infection or allergies.

Petrolatum is fungal acne safe. It is a hydrocarbon with no fatty acid structure, so Malassezia cannot metabolize it. In-vitro studies support negligible growth stimulation as well.

It's also worth noting that petrolatum has a comedogenic rating of 0. In updated rabbit ear testing (and in human testing), petrolatum was found to be not comedogenic. This means it didn’t promote comedone formation in standard models.

You'll typically find this ingredient in amounts between 0.1-20%.

This ingredient is typically used at low levels (up to 2.5% in eyeshadow and 1% in lipstick).

According to manufacturers, this ingredient is an emollient and humectant. This means it helps hydrate the skin.

In medicine, this ingredient is used to help relieve heartburn and help heal ulcers.

There is currently no credible scientific evidence linking aluminum hydroxide in cosmetics to increased cancer risk.

Major health organizations allow the use of aluminum hydroxide in personal care products and have not flagged it as a carcinogenic risk at typical usage levels.

According to a manufacturer, it can blend seamlessly with silicone oils, such as Cyclopentasiloxane.

Because it is not a free-fatty acid, this ingredient is fungal acne safe (there's nothing for Malassezia to feed on).

Tocopheryl Acetate is commonly found in both skincare and dietary supplements.

Ci 77891 is commonly found in sunscreens due to its ability to block UV rays.

Synthetically created Ci 77491 is considered safer than those naturally found. This is because the synthetically created version may contain less impurities. Iron oxides are generally non-toxic and non-allergenic.

Synthetically created CI 77492 is considered safer than those naturally found. This is because the synthetically created version may contain less impurities. Iron oxides are generally non-toxic and non-allergenic.

This ingredient can be found in makeup, sun care, and skincare.

This dye is commonly used in foods, approved by both the FDA and EFSA.

Some people may experience allergies from this dye, especially asthmatics and those with an aspirin intolerance.

This ingredient is common in foundations, lipsticks, and blushes. This color is described as brown/orangey red.

It has many secondary names such as Red 6 and Red 7. According to a manufacturer, Red 6 usually contains aluminum.

In the US, this ingredient can only be used if it meets strict FDA specifications. Certain versions even require batch-by-batch certification after extensive safety evaluation.

In the European Union, this ingredient is permitted as a colorant and classified as a "nanomaterial" based on its particle size (meaning it requires deeper assessment).

The EU Scientific Committee on Consumer Safety (SCCS) has reviewed nano-sized carbon black specifically and concluded that it does not pose a risk to human health when used in cosmetic products applied to healthy, intact skin and formulated to avoid inhalation.

Studies support this regulatory stance. Laboratory studies on nano-carbon black show potential for cytotoxicity and inflammatory effects in immune cells; it is important to highlight these findings are based on in vitro (not done on a living organism) testing or inhalation scenarios rather than normal topical cosmetic use.

Occupational studies involving industrial workers exposed to airborne carbon black have not shown a clear link between cumulative exposure and cancer risk. These findings are not directly applicable to cosmetics; cosmetic formulations bind pigments within creams, gels, and liquids that are not inhaled.

Overall, evidence shows that this ingredient is safe under regulatory guidelines and purity standards, especially when formulated to avoid airborne exposure.

Even with regulatory approval and a long history of use, some consumers might prefer to avoid ingredients that are petroleum-derived or that fall under the “nanomaterial” category.

Choosing whether to use CI 77266 isn’t necessarily about safety alone; it can also be about personal philosophy, comfort level with synthetic versus natural ingredients, and how much weight you place on ongoing research and regulatory oversight.

Makeup is highly individual, and personal preference plays an important role in deciding what feels right for you.

Isononyl Isononanoate helps give products a velvet feel and improves spreadability.