Overview
What it is
Mascara with 22 ingredients
Cool Features
It is cruelty-free and reef safe
Suited For
It has ingredients that are good for dry skin, sensitive skin, oily skin and reducing pores
Free From
It doesn't contain any harsh alcohols, oils, parabens, silicones or sulfates
Fun facts
MCoBeauty. is from Australia. This product is used in 1 routines created by our community.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside
Ingredients List
Water
Skin ConditioningAcrylates/Octylacrylamide Copolymer
Rhus Succedanea Fruit Wax
Copernicia Cerifera Wax
Propylene Glycol
HumectantPvp
Emulsion StabilisingStearic Acid
CleansingCI 77266
Cosmetic ColorantSteareth-21
CleansingCI 77499
Cosmetic ColorantSorbitan Sesquioleate
EmulsifyingAminomethyl Propanol
BufferingPolysorbate 80
EmulsifyingPhenoxyethanol
PreservativeBentonite
AbsorbentEthylhexylglycerin
Skin ConditioningParfum
MaskingIodopropynyl Butylcarbamate
PreservativeBenzyl Benzoate
AntimicrobialHexyl Cinnamal
PerfumingHydroxycitronellal
PerfumingHexamethylindanopyran
MaskingWater, Acrylates/Octylacrylamide Copolymer, Rhus Succedanea Fruit Wax, Copernicia Cerifera Wax, Propylene Glycol, Pvp, Stearic Acid, CI 77266, Steareth-21, CI 77499, Sorbitan Sesquioleate, Aminomethyl Propanol, Polysorbate 80, Phenoxyethanol, Bentonite, Ethylhexylglycerin, Parfum, Iodopropynyl Butylcarbamate, Benzyl Benzoate, Hexyl Cinnamal, Hydroxycitronellal, Hexamethylindanopyran
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterWe don't have a description for Acrylates/Octylacrylamide Copolymer yet.
This ingredient is also known as Japan wax. It is made from the fruit pulp of the Japanese wax tree.
In cosmetics, this ingredient acts like a classic wax; it thickens and stabilizes formulas, helps bind powders, and leaves an emollient film to help reduce moisture loss.
It is important to note this ingredient comes from a tree that is part of the Toxicodendron species that are well-known for having urushiol, an allergen also found in poison ivy.
Though this ingredient comes from the fruit instead of sap (the sap contains the substance that causes itchy rashes), there is a very small chance that sensitive people could react.
Learn more about Rhus Succedanea Fruit WaxCopernicia Cerifera Wax comes from a palm tree native to Brazil; another name for this ingredient is Carnauba Wax.
This ingredient is used to thicken texture and also leaves behind a film when applied.
Fun fact: This wax has the highest melting point of all natural waxes and low solubility.
Learn more about Copernicia Cerifera WaxPropylene Glycol is a synthetic, colorless, odorless liquid that has been a staple in cosmetics for decades. It is a skin conditioning agent, humectant, and solvent.
As a humectant, it draw water to the skin to reduce flaking and restore suppleness. It's also a solvent that helps dissolve other actives and keeps formulas stable across temperature changes.
The CIR Expert Panel has confirmed this ingredient to be nontoxic and clinical studies show no sensitization at cosmetic use concentrations.
True allergic reactions are quite rare: a 15-year retrospective study of 6,751 patients found only 0.31% had a positive reaction (and less than half were considered clinically relevant).
It seemed that when sensitization does occur, it's most commonly linked to topical medication (like corticosteroids) and not cosmetics. Allergic contact dermatitis also appears largely limited to individuals with underlying skin conditions.
Overall, propylene glycol is a well-studied ingredient that most people can tolerate without issue.
Learn more about Propylene GlycolPvp is a water-soluble synthetic polymer and common hairstyling ingredient. It is a film-forming ingredient and used to "hold" specific shapes of hair.
In cosmetics, PVP helps products like sunscreens and color cosmetics last longer and wear more evenly.
It is less effective in high-humidity. It tends to draw moisture, but this moisture dismantles the structure and "hold".
PVP is generally well tolerated on skin and toxicity studies are negative for dermal irritation.
Learn more about PvpStearic Acid is a fatty acid that is already found in your skin. It's one of the free fatty acids that works alongside ceramides and cholesterols to maintain your barrier.
In cosmetics, it is a multitasker:
Safety-wise, the CIR Expert Panel has concluded it to be safe in cosmetics when formulated to be non-irritating and non-sensitizing.
Free stearic acid is a C18 fatty acid that the Malassezia yeast can substrate, so this ingredient may not be fungal acne safe.
Learn more about Stearic AcidCI 77266 is a high-purity pigment used to create an intense black color in cosmetics. It is made up of fine particles of pure carbon. This ingredient is also often listed as Carbon Black in ingredient lists.
You'll likely find this ingredient in mascaras, eyeliners, brow products, and eye shadow.
In the US, this ingredient can only be used if it meets strict FDA specifications. Certain versions even require batch-by-batch certification after extensive safety evaluation.
In the European Union, this ingredient is permitted as a colorant and classified as a "nanomaterial" based on its particle size (meaning it requires deeper assessment).
The EU Scientific Committee on Consumer Safety (SCCS) has reviewed nano-sized carbon black specifically and concluded that it does not pose a risk to human health when used in cosmetic products applied to healthy, intact skin and formulated to avoid inhalation.
Studies support this regulatory stance. Laboratory studies on nano-carbon black show potential for cytotoxicity and inflammatory effects in immune cells; it is important to highlight these findings are based on in vitro (not done on a living organism) testing or inhalation scenarios rather than normal topical cosmetic use.
Occupational studies involving industrial workers exposed to airborne carbon black have not shown a clear link between cumulative exposure and cancer risk. These findings are not directly applicable to cosmetics; cosmetic formulations bind pigments within creams, gels, and liquids that are not inhaled.
Overall, evidence shows that this ingredient is safe under regulatory guidelines and purity standards, especially when formulated to avoid airborne exposure.
Even with regulatory approval and a long history of use, some consumers might prefer to avoid ingredients that are petroleum-derived or that fall under the “nanomaterial” category.
Choosing whether to use CI 77266 isn’t necessarily about safety alone; it can also be about personal philosophy, comfort level with synthetic versus natural ingredients, and how much weight you place on ongoing research and regulatory oversight.
Makeup is highly individual, and personal preference plays an important role in deciding what feels right for you.
Learn more about CI 77266Steareth-21 is a nonionic emulsifier made by reacting stearyl alcohol with 21 units of ethylene oxide. It is mainly a cleansing agent and emulsifier.
The "21" in the name just tells you it has a longer water-loving chain. This makes it more gentle and less likely to irritate skin compared to lower-numbered steareths.
You'll most likely see it paired with steareth-2 because the two work together to create stable formulations.
1,4-dioxane is often brought up as a concern but this is usually removed through purification.
Learn more about Steareth-21Ci 77499 is also hydrated iron III oxide. It is created from mixing red and black iron oxides. This helps give shades of darkness to a product.
Iron III oxides are classified as inorganic chemicals for coloring.
Sorbitan Sesquioleate is derived from sorbitol and oleic acid. It is an emulsifier and prevents ingredients from separating.
Specifically, this ingredient is a water-in-oil emulsifier, meaning it helps water dissolve into oil.
Some studies suggest this ingredient may cause irritation in some people. If you are unsure, it is best to patch test.
This ingredient may not be Malassezia folliculitis, or fungal-acne safe due to the oleic acid. In vitro studies have shown that Oleic Acid is one of the fatty acids that induce rapid Malassezia growth in lab settings.
Learn more about Sorbitan SesquioleateAminomethyl Propanol is used to adjust the pH of products. It is also used as a base to create other organic compounds. Having a balanced pH is important for protecting your skin.
Aminomethyl propanol is safe to use in cosmetics up to 1%. It is soluble in water.
Polysorbate 80 is a synthetic surfactant and emulsifier derived from sorbitol and oleic acid.
It reduces the surface tension between oil and water phases to help them stay mixed and stable in a formulation. In other words, it prevents your formulas from separating into an oily mess.
The CIR Expert Panel has evaluated the scientific data and found this ingredient to be safe, non-irritating, and non-sensitizing at concentrations up to 5% (it's even approved by the FDA as an OTC eye drop ingredient).
Learn more about Polysorbate 80Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.
Bentonite is an aluminium phyllosilicate clay with great absorbent properties. The name 'bentonite' comes from the area where the largest source is found: Fort Benton, Wyoming.
As a clay, bentonite is often used to absorb excess oil and provide exfoliation. It has also been shown to have some antibacterial and anti-inflammatory properties. Studies show bentonite was effective at calming dermatitis from poison ivy and in diaper dermatitis of infants. Bentonite has also been shown to act as a barrier against toxic compounds on your skin.
Sunscreens containing bentonite display higher water resistance and stay on the skin for much longer. The sunscreens containing bentonite also show higher potency and UV light absorbtion.
Bentonite is naturally created from volcanic ash and several natural weathering/hydrothermal processes.
A common usage of bentonite is removing excess protein from white wines. Bentonite contains a property of being able to absorb large amounts of protein from aqueous solutions.
Phyllosilicate clay has a structure formed by sheets.
Learn more about BentoniteEthylhexylglycerin is created from glycerin. It is a multitasker ingredient that:
The CIR Expert Panel found minimal skin absorption or sensitization of any kind in a safety assessment. Though this ingredient is considered well-tolerated, a small number of cases of allergic dermatitis have been published since 2002. Just be sure to patch test if you are unsure.
Industry-reported use ranges from 8% in rinse-off products and 2% in leave-on formulations.
Learn more about EthylhexylglycerinParfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumIodopropynyl Butylcarbamate (IPBC) is a preservative that is especially good at getting fungi and mold out of your cosmetics.
IPBC works by leveraging the antimicrobial properties of its iodine containing structure. Iodine has been used as a germicide since the late 1800s and IPBC is a more refined and stable derivative of it.
It is typically used at very low levels in cosmetics, with most formulations using 0.0125% or less (well below its approved maximum).
In the EU, IPBC concentration limits are set at 0.02% in rinse-off products and 0.01% in leave-on products.
Though IPBC is a relatively uncommon contact allergen, patch testing studies show positive reaction rates ranging from 0.3%-0.9% of patients tested. This is still quite low compared to preservatives like methylisothiazolinone which sits at around 4-5%.
Researchers note that existing iodine sensitives or rubber allergies may be the cause of this as IPBC shares a structure with both thiuram (used in rubber) and iodine.
Be sure to patch test if you are unsure and speak with a medical professional about using this ingredient.
Learn more about Iodopropynyl ButylcarbamateBenzyl Benzoate is usually created from the condensation of benzoic acid and benzyl alcohol. It is used as a preservative, solvent, and has a floral/balsamic scent in large amounts.
As a preservative, Benzyl Benzoate works against bacteria and fungus. It is often used to treat scabies and lice in medicine.
Solvents are used to keep ingredients together in a product. They can help dissolve ingredients to stable bases or help evenly distribute ingredients throughout the product.
Due to its fragrance, Benzyl Benzoate can be sensitizing and may cause contact dermatitis. It is a known EU allergen. We recommend speaking with a professional if you have any concerns.
Benzyl Benzoate can be naturally found in cranberries and peaches.
Learn more about Benzyl BenzoateHexyl Cinnamal is a fragrance ingredient with a similar scent to jasmine. It can be naturally found in chamomile essential oil.
This ingredient is a known EU allergen and may sensitize the skin. The EU requires this ingredient to be listed separately on an ingredients list.
Hexyl Cinnamal is not water soluble but is soluble in oils.
Learn more about Hexyl CinnamalHydroxycitronellal is a fragrance created from citronellal. The smell of hydroxycitronellal is often described as "citrus-like" or "melon-like".
Hydroxycitronellal is a known EU allergen and may cause irritation when applied to the skin.
This ingredient is also known as Galaxolide. It is a synthetic fragrance used to add a "sweet musky floral" odor.
The EU Scientific Committee for Consumer Safety deems this ingredient to be an allergen and irritant.
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Where it's from
MCoBeauty. is a Australian brand
We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.
The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Published August 30, 2025 • Added by taylorbolduc