It has ingredients that are good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture

Free From

It doesn't contain any harsh alcohols, common allergens, fragrances, parabens, silicones or sulfates

Fun facts

Luv it! is from Türkiye. This product is used in 6 routines created by our community.

We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.

Ingredient List (17)

Water, Cocamidopropyl Betaine, Lauryl Glucoside, Sodium C14-16 Olefin Sulfonate, Niacinamide, Chamomilla Recutita Leaf Extract, Malus Domestica Fruit Extract, Panthenol, Persea Gratissima Oil, Squalane, Cocamide Dea, Hyaluronic Acid, Ethylhexylglycerin, Phenoxyethanol, Allantoin, Beta-Glucan, Disodium EDTA

You should know

Here's our breakdown of the notable ingredients, benefits, and concerns we determined from the ingredients in this product. Click any item to learn more.

Notable Ingredients

Niacinamide

Hyaluronic Acid

Benefits

Hydrating (2)

Good For Oily Skin

Redness Reducing (3)

Reduces Irritation (3)

Skin Texture

Reduces Large Pores

Anti-Aging

Dark Spots

Scar Healing (2)

Acne Fighting

Brightening (2)

Concerns

Irritating (2)

Eczema

Ingredient Info

Click any item below to learn more and view relevant ingredients.

alcohol-free

silicon-free

fragrance-free

sulfate-free

paraben-free

oil-free

fungal-acne safe

reef-safe

eu-allergen-free

vegan

cruelty-free

Ingredients Overview

Here's our quick-to-read summary of the ingredients in this product. Keep scrolling if you'd like to learn more about what each ingredient does!

Ingredient

Com. / Irr. Rating

Features

Skin Conditioning, Solvent

Cleansing

Cleansing

Cleansing, Foaming

Smoothing

Masking, Skin Conditioning

Antioxidant

Skin Conditioning

0 / 0

Skin Conditioning

0-3 / 0

Emollient, Skin Conditioning

1 / 0

Emulsifying, Emulsion Stabilising

Humectant, Moisturising, Skin Conditioning

Skin Conditioning

Preservative

Skin Conditioning, Skin Protecting, Soothing

0 / 0

Skin Conditioning

Ingredients Explained

This product contains 17 ingredients. Click on any ingredient to learn more about it

Water

What it does: Skin Conditioning, Solvent

Community Rating: Loved

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. Talk about multi-purpose! If you see this, drink a glass of water. Stay hydrated!

Learn more about Water

Cocamidopropyl Betaine

What it does: Cleansing

Community Rating: Disliked

Cocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine. Dimethylaminopropylamine is a diamine, an amine with two amino groups.

Cocamidopropyl Betaine is a surfactant and cleanser. It helps gather the dirt, pollutants, and other impurities in your skin to be washed away. It also helps thicken a product and make the texture more creamy.

Being created from coconut oil means Cocamidopropyl Betaine is hydrating for the skin.

While Cocamidopropyl Betaine was believed to be an allergen, a study from 2012 disproved this. It found two compounds in unpure Cocamidopropyl Betaine to be the irritants: aminoamide and 3-dimethylaminopropylamine. High-grade and pure Cocamidopropyl Betaine did not induce allergic reactions during this study.

Learn more about Cocamidopropyl Betaine

Lauryl Glucoside

What it does: Cleansing

Community Rating: Mixed

Lauryl Glucoside sugar- and lipid-based cleansing agent. It is created from glucose and lauryl alcohol.

Lauryl Glucoside makes it easier to rinse oil, dirt, and other polluants away.

A British study found lauryl glucoside to cause skin sensitivity for some people. We recommend speaking with a professional if you have concerns.

Learn more about Lauryl Glucoside

Sodium C14-16 Olefin Sulfonate

What it does: Cleansing, Foaming

Community Rating: Very Disliked

Sodium C14-16 Olefin Sulfonate is a cleansing agent made from a mixture of long chain sulfonate salts. It can also help produce foam.

This ingredient may be drying. We recommend speaking with a professional if you have concerns.

Niacinamide

What it does: Smoothing

Community Rating: Loved

Niacinamide has emerged as an all-star ingredient due to its many benefits.

It is known to treat acne by reducing inflammation. It also helps fade dark-spots and strengthen the skin by promoting the growth of the ceramide barrier.

Other benefits include smoothing wrinkles and minimizing redness.

The cherry on top? Niacinamide can also help build keratin, a protein that keeps skin firm.

When incorporating niacinamide into your routine, look out for concentration amounts. Typically, 5% niacinamide provides benefits such as fading dark spots. However, if you have sensitive skin, it is better to begin with a smaller concentration.

Niacinamide can be mixed with other ingredients to boost benefits. For instance, it has shown to be effective when used with copper, folic acid, and zinc to treat acne.

Learn more about Niacinamide

Chamomilla Recutita Leaf Extract

What it does: Masking, Skin Conditioning

Community Rating: Liked

Chamomilla Recutita Leaf Extract comes from the Chamomile plant.

Chamomile is rich in antioxidants and has anti-inflammatory properties. Several compounds found in chamomile help with soothing, such as bisbolol.

Malus Domestica Fruit Extract

What it does: Antioxidant

Malus Domestica Fruit Extract is an antioxidant.

Panthenol

What it does: Skin Conditioning

Community Rating: Loved

Panthenol (also referred to as pro-vitamin B5) is a common ingredient that helps hydrate and soothe the skin.

lt is a humectant, meaning that it helps the skin attract and retain moisture.

Another benefit is the anti-inflammatory abilities. This means that it's great for sensitive, irritation-prone skin.

Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.

Learn more about Panthenol

Persea Gratissima Oil

What it does: Skin Conditioning

Community Rating: Disliked

Persea Gratissima Oil is made by pressing dehydrated avocado fruit from the tree Persea gratissima, Lauraceae.

Avocado Oil has antioxidant properties. Antioxidants help fight off free-radicals. Free-radicals are molecules that may damage your skin cells.

Avocado Oil is mostly made up of the glycerides of fatty acids. About 67% of these fatty acids is made up of oleic acid. Palmitic acid and linoleic acid are also present.

These fatty acids help hydrate and soften the skin. It may increase collagen content in the skin. Collagen helps keep your skin plump and firm.

Avocado Oil reduces inflammation and has not shown to clog glands.

Avocados also have B vitamins, vitamin K, vitamin C, vitamin E, and potassium.

Learn more about Persea Gratissima Oil

Squalane

What it does: Emollient, Skin Conditioning

Community Rating: Loved

Squalane is an emollient that helps the skin hold onto moisture. It's an oily liquid that occurs naturally in certain types of fish and plant oils.

Because squalane boosts hydration in the skin, it also comes with plenty of benefits: it is an antioxidant and can help fight free radicals and skin damage. Squalane is also found to have a detoxifying effect when applied.

Squalane comes from squalene, which occurs naturally within the sebum of our skin. It is one of the oils our skin produces to keep itself hydrated. Squalane is the hydrogenated version of squalene and has a longer shelf life.

Research shows that squalane is non-irritating (even at 100% concentration).

In general, it's a fantastic ingredient. It does a great job at hydrating the skin, and it's suitable for those with sensitive skin.

The source of squalane may impact malassezia / fungal acne. This is because olive oil derived squalane can contain impurities such as fatty acids and plant waxes. Sugarcane derived squalane is recommended for anyone with malassezia concerns.

Is squalane vegan? This depends on the source. Squalane can be derived from both plants and animals. Most squalane used in skincare comes from plants.

Please note: the source of squalane is only known if disclosed by the brand. We recommend reaching out to the brand if you have any questions about their squalane.

Read more about squalene with an "e".

Learn more about Squalane

Cocamide Dea

What it does: Emulsifying, Emulsion Stabilising

Community Rating: Very Disliked

We don't have a description for Cocamide Dea.

Hyaluronic Acid

What it does: Humectant, Moisturising, Skin Conditioning

Community Rating: Loved

Hyaluronic acid is naturally found in healthy skin. It is a humectant, meaning it draws moisture to your skin.

Hyaluronic Acid has the capacity to bind to large amounts of water. This ingredient helps hydrate, soothe, and protect the skin.

Fun fact: It is already naturally found in our bodies, such as the fluids of our eyes and our joints.

Studies find this ingredient to have anti-inflammatory and anti-microbial properties. This can help speed up wound-healing,

These are some other common types of Hyaluronic Acid:

Learn more about Hyaluronic Acid

Ethylhexylglycerin

What it does: Skin Conditioning

Community Rating: Mixed

Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.

You might see Ethylhexylglycerin often paired with other preservatives such as phenoxyethanol. Ethylhexylglycerin has been found to increase the effectiveness of these other preservatives.

Phenoxyethanol

What it does: Preservative

Community Rating: Very Disliked

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent germ and microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Allantoin

What it does: Skin Conditioning, Skin Protecting, Soothing

Community Rating: Loved

Allantoin plays a role in soothing and moisturizing the skin. Because of this, it is often added to products with strong active ingredients.

Some studies have shown this ingredient can promote wound healing with higher concentrations.

Allantoin is derived from the comfrey plant but produced synthetically for cosmetic products to ensure purity.

Learn more about Allantoin

Beta-Glucan

What it does: Skin Conditioning

Community Rating: Loved

Beta-Glucan is a polysaccharide. It can be derived from the cell walls of seaweed, oats, yeast, and fungi.

Beta-Glucan is a humectant, meaning it can hold large amounts of water. This helps hydrate the skin. It also helps boost your skin's natural barrier.

Beta-Glucan has antioxidant properties. Antioxidants help fight free-radicals. Free-radicals are molecules that may damage your skin cells, such as pollution.

Studies show Beta-Glucan may be an effective wrinkle reducer as it can deeply penetrate into skin. It has also been show to help with wound healing.

Learn more about Beta-Glucan

Disodium EDTA

What it does:

Community Rating: Disliked

Disodium EDTA plays a role in making products more stable by aiding other preservatives.

It is a chelating agent, meaning it neutralizes metal ions that may be found in a product.

Disodium EDTA is a salt of edetic acid and is found to be safe in cosmetic ingredients.

Learn more about Disodium EDTA

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