Overview
What it is
Shampoo with 23 ingredients
Cool Features
It is reef safe
Suited For
It has ingredients that are good for anti aging, dry skin, sensitive skin and scar healing
Free From
It doesn't contain any harsh alcohols, parabens or silicones
Fun facts
Keep It Anchored is from United States.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside
Ingredients List
Water
Skin ConditioningSodium Laureth Sulfate
CleansingGlycol Distearate
EmollientCocamide Mea
EmulsifyingZinc Carbonate
Cocamidopropyl Betaine
CleansingSodium Xylenesulfonate
Piroctone Olamine
PreservativeZinc Pyrithione
AntiseborrhoeicParfum
MaskingGuar Hydroxypropyltrimonium Chloride
Skin ConditioningSodium Benzoate
MaskingCaffeine
Skin ConditioningPolyquaternium-10
Stearyl Alcohol
EmollientCetyl Alcohol
EmollientZingiber Officinale Root Extract
MaskingMentha Piperita Oil
MaskingMentha Arvensis Leaf Oil
MaskingMenthol
MaskingPanthenol
Skin ConditioningMethylchloroisothiazolinone
PreservativeMethylisothiazolinone
PreservativeWater, Sodium Laureth Sulfate, Glycol Distearate, Cocamide Mea, Zinc Carbonate, Cocamidopropyl Betaine, Sodium Xylenesulfonate, Piroctone Olamine, Zinc Pyrithione, Parfum, Guar Hydroxypropyltrimonium Chloride, Sodium Benzoate, Caffeine, Polyquaternium-10, Stearyl Alcohol, Cetyl Alcohol, Zingiber Officinale Root Extract, Mentha Piperita Oil, Mentha Arvensis Leaf Oil, Menthol, Panthenol, Methylchloroisothiazolinone, Methylisothiazolinone
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterSodium Laureth Sulfate (SLES) is a foaming, cleansing, and emulsifying ingredient. It is created from palm kernel oil or coconut oil. SLES is not the same as sodium lauryl sulfate. It is much milder and less likely to irritate.
SLES helps create foam in personal products. It also prevents ingredients from separating, helping to elongate the shelf life.
Sodium Laureth Sulfate is a type of sulfate. It can be drying. We recommend speaking with a professional about using this ingredient if you have concerns.
Learn more about Sodium Laureth SulfateGlycol Distearate is an emulsifier and emollient that adds a "pearly" appearance to formulations.
That lustrous look you see in many shampoos is due to this ingredient: when cooled, it crystallizes into small platelets that reflect light to give products that rich, shimmering look.
This ingredient is considered safe at present practices of use and concentration and repeated insult patch test with 50% Glycol Distearate on 125 subjects found no evidence of skin irritation, hypersensitivity, or acute toxicity.
Typical use concentrations range from 0.1-10%.
Because it's an ester of stearic acid, it falls into the range that Malassezia likes to metabolize. This ingredient may not be fungal acne safe.
Learn more about Glycol DistearateThis ingredient is made by combining the fatty acids from coconut oil with monoethanolamine. It is an emulsifier that helps boost foam, thicken texture, and help keep ingredients together in a formula.
We don't have a description for Zinc Carbonate yet.
Cocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine, a compound with two amino groups.
This ingredient is a surfactant and cleanser. It helps gather the dirt, pollutants, and other impurities in your skin to be washed away. It also helps thicken a product and make the texture more creamy.
Being created from coconut oil means Cocamidopropyl Betaine is hydrating for the skin.
While Cocamidopropyl Betaine was believed to be an allergen, a study from 2012 disproved this. It found two compounds in unpure Cocamidopropyl Betaine to be the irritants: aminoamide and 3-dimethylaminopropylamine. High-grade and pure Cocamidopropyl Betaine did not induce allergic reactions during this study.
Learn more about Cocamidopropyl BetaineWe don't have a description for Sodium Xylenesulfonate yet.
Piroctone Olamine is a synthetic antifungal and preservative ingredient.
Its main job is to keep the yeast, Malassezia, in check; this yeast is linked to dandruff, seborrheic dermatitis, and fungal acne (a.k.a. Malassezia folliculitis).
The way it works is pretty neat:
It slips into the fungal cell and grabs onto iron ions that the yeast needs for its energy metabolism; this basically starves it out. But the full mechanism isn't 100% pinned down and some research also points it to interfering with ergosterol (a building block of the fungal cell membrane).
Besides antifungal action, it also has mild anti-inflammatory and soothing effects to help calm itchiness in the scalp.
Typical usage concentrations are low. The EU permits it to be a preservative up to 1% in rinse-off products and 0.5% in leave-on products.
Though it's generally well-tolerated, a small number of people may notice itching or irritation (as with any active).
Learn more about Piroctone OlamineZinc Pyrithione is a preservative. It inhibits the multiplying of fungal and bacterial cells.
You'll most likely find this ingredient in Malassezia treatments. In the US, this ingredient is most common in anti-dandruff shampoos. However, the European Union has prohibited the use of this ingredient starting in 2022.
Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumThis ingredient is derived from guar gum. It is a skin conditioning agent that creates a thin, breathable film to reduce water loss during cleansing.
This leaves the skin feeling soft rather than stripped and also contributes to a creamier lather.
Due to the large molecule size, this ingredient is unlikely to penetrate skin.
Learn more about Guar Hydroxypropyltrimonium ChlorideSodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.
Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.
Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.
It is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.
Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.
We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.
Learn more about Sodium BenzoateCaffeine is a naturally occurring plant compound found in coffee beans, tea leaves, cocoa pods, and guarana.
As an antioxidant, caffeine protects your skin from free radical damage caused by UV exposure and envionrmnetal stressors.
Early research also shows that caffeine can help calm redness, soothe irritated skin, and support hair growth by stimulating microcirculation in the scalp.
You might have seen eye creams marketing caffeine as a depuffing ingredient. This is because it is a vasoconstrictor meaning it can temporarily constrict blood vessels, though clinical evidence for this specific use is still limited.
Most skincare products contain this ingredient at concentrations between 1-6%. It is able to penetrate skin easily regardless of skin type or thickness.
Just so you know, a very small number of case reports describe caffeine-induced allergy. This ingredient is generally well-tolerated, non-irritating, and non-sensitizing for the majority of people.
Learn more about CaffeinePolyquaternium-10 is an ammonium salt of hydroxyethylcellulose. It is a white and granular powder used as a film-former and anti-static agent.
This ingredient is commonly found in hair conditioning products. According to a manufacturer, its positive charge makes it great for absorbing hair proteins. The manufacturer also states this ingredient helps with curl retention.
For haircare friends: this ingredient is not a silicone.
Learn more about Polyquaternium-10Stearyl Alcohol is a type of fatty alcohol from stearic acid. It is a white, waxy compound used to emulsify ingredients used as an emollient or to thicken a product.
Emollients help soothe and hydrate the skin by trapping moisture.
Fatty alcohols are usually derived from natural fats and oils and therefore do not have the same drying or irritating effect as solvent (ethanol) alcohols.
The FDA allows products labeled "alcohol-free" to have fatty alcohols.
This ingredient may not be fungal acne safe. It is a primary fatty alcohol with a chain length above 12 carbons. A study from 2019 show Malassezia can feed on fatty alcohols in this range, so it may trigger fungal acne in those prone to it.
Learn more about Stearyl AlcoholCetyl Alcohol is a fatty alcohol. Fatty Alcohols are most often used as an emollient or to thicken a product.
Its main roles are:
Though it has "alcohol" in the name, it is not related to denatured alcohol or ethyl alcohol.
The FDA allows products labeled "alcohol-free" to have fatty alcohols.
This ingredient may not be fungal acne safe. It is a primary fatty alcohol with a chain length above 12 carbons. A study from 2019 show Malassezia can feed on fatty alcohols in this range, so it may trigger fungal acne in those prone to it.
Learn more about Cetyl AlcoholZingiber Officinale is more commonly known as ginger.
Ginger root has antioxidant, anti-inflammation, and antimicrobial properties.
The antioxidant properties help protect your body from free-radicals. Free-radicals are molecules that may damage your skin cells. As a result, ginger may help slow down signs of aging such as hyperpigmentation and wrinkles.
Studies show ginger inhibits the enzyme that breaks down collagen. It also helps with:
This ingredient has no negative side-effects and is safe to use unless one has a specific allergy to it.
Ginger originates from Southeast Asia but has spread throughout the world. It is now a common spice used in many cultures.
Learn more about Zingiber Officinale Root ExtractThis essential oil is steam-distilled from peppermint leaves, also known as peppermint oil. It's mainly used for scent in skincare but also provides that signature "cooling" sensation.
Peppermint oil is a "feels amazing" ingredient until it doesn't.
At higher doses or for those with sensitive skin, methol-type cooling can quickly turn into burning/irritation. It can also trigger irritant dermatitis or even allergic contact dermatitis. In a large patch-test dataset, peppermint oil had a low but positive rate for this.
In cosmetics, Cosmetic Safety Reviews (CIR) concludes that peppermint oil is safe to use when formulated to be non-sensitizing with some restrictions; for instance, pulegone, a naturally occurring component of peppermint oil, should not exceed 1%.
Since peppermint oil contains fragrance allergens such as limonene, linalool, and menthol, it can be sensitizing for those with rosacea, eczema, a broken skin barrier, or just sensitive skin in general.
In Japan, this ingredient is known as Hakka Yu.
Learn more about Mentha Piperita OilThis ingredient is the essential oil from the leaves of cornmint. It is one of the richest natural sources of menthol on our planet (about 70-78%).
In cosmetics, this ingredient mostly works as a fragrance and/or masking agent used to cover up unpleasant smells of other ingredients.
The "cooling" sensation from mint isn't a real temperature change; menthol actives a nerve receptor in skin that gets triggered by cold. Your brain essentially gets a "cool" signal from it.
Just so you know, allergic contact dermatitis to menthol is documented in literature (but it's kind of uncommon). This is why the percentages allowed in leave-on products are quite low (0.2%). Be sure to patch test if you have sensitive skin.
Though this ingredient is not listed as an EU allergen, it's cousins (Mentha Piperita Oil, menthol and Mentha Viridis Leaf Oil) are.
Due to the high Menthol content of this ingredient, brands are required to label "menthol" as a separate ingredient on the list. The EU regulation labels the allergenic substance, not just the source ingredient, so the menthol carried in this ingredient still has to be declared.
Learn more about Mentha Arvensis Leaf OilMenthol is a compound found in mint plants, such as peppermint. In its pure form, it is a clear crystalline substance.
Menthol is known for its cooling sensation; however, the cooling is actually from your skin being sensitized. Menthol can worsen rosacea. We recommend speaking with a professional if you have concerns.
Menthol also has antimicrobial properties.
Learn more about MentholPanthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.
There are two forms of panthenol: D and L.
D-panthenol is also known as dexpanthenol. Most cosmetics use dexpanthenol or a mixture of D and L-panthenol.
Panthenol is famous due to its ability to go deeper into the skin's layers. Using this ingredient has numerous pros (and no cons):
Like hyaluronic acid, panthenol is a humectant. Humectants are able to bind and hold large amounts of water to keep skin hydrated.
This ingredient works well for wound healing. It works by increasing tissue in the wound and helps close open wounds.
Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.
This ingredient is also referred to as pro-vitamin B5.
Learn more about PanthenolMethylchloroisothiazolinone, or MCI, is a synthetic preservative used to protect against the growth of bacteria, yeasts, and fungi in water-based products.
MCI is commonly combined with methylisothiazolinone (MI) in a 3:1 ratio.
This ingredient is safe in cosmetics when formulated to be non-sensitizing and concentrations must not exceed 7.5 ppm in leave-on products / 15 ppm in rinse-off products.
Unfortunately, this ingredient has a well-documented sensitization story. Studies spanning several decades have shown this ingredient + MI to cause skin irritation and allergies.
The use of this ingredient varies around the world:
This just means this ingredient is most likely non-sensitizing in rinse-off products unless you've been diagnosed with a contact allergy to isothiazolinones.
Learn more about MethylchloroisothiazolinoneMI is a preservative and known skin irritant. In the past, MI was used for its ability to prevent bacteria, yeast, and fungi growth in low doses.
Nowadays, you'll most likely see MI combined with Methylchloroisothiazolinone (MCI).
Since then, numerous studies have shown this ingredient to cause contact dermatitis, or skin irritation.
The use of this ingredient varies around the world:
Learn more about MethylisothiazolinoneReviews
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Where it's from
Keep It Anchored is a American brand
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We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.
The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Published December 14, 2021 • Added by bradley_gilbert