Overview
What it is
Serum with 19 ingredients that contains hyaluronic acid and niacinamide
Cool Features
It is cruelty-free and reef safe
Suited For
It has ingredients that are good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots
Free From
It doesn't contain any harsh alcohols, common allergens, fragrances, parabens, silicones or sulfates
Fun facts
IDEO is from United States.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside (and what isn't)
Ingredients List
Dive into the full list of ingredients.
Water
Skin ConditioningRuby Powder
Skin ConditioningPhenethyl Alcohol
MaskingAloe Barbadensis Leaf Powder
Skin ConditioningNiacinamide
SmoothingPolysorbate 20
EmulsifyingSorbitan Laurate
EmulsifyingPolyglyceryl-4 Laurate
EmulsifyingDilauryl Citrate
EmollientPEG-60 Hydrogenated Castor Oil
EmulsifyingSodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
Emulsion StabilisingIsohexadecane
EmollientPolysorbate 80
EmulsifyingSodium Benzoate
MaskingSodium Hyaluronate
HumectantHydrogenated Ethylhexyl Olivate
EmollientHydrogenated Olive Oil Unsaponifiables
EmollientDiethylhexyl Maleate
EmollientPhenoxyethanol
PreservativeWater, Ruby Powder, Phenethyl Alcohol, Aloe Barbadensis Leaf Powder, Niacinamide, Polysorbate 20, Sorbitan Laurate, Polyglyceryl-4 Laurate, Dilauryl Citrate, PEG-60 Hydrogenated Castor Oil, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Isohexadecane, Polysorbate 80, Sodium Benzoate, Sodium Hyaluronate, Hydrogenated Ethylhexyl Olivate, Hydrogenated Olive Oil Unsaponifiables, Diethylhexyl Maleate, Phenoxyethanol
Key Ingredients
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterWe don't have a description for Ruby Powder yet.
Phenethyl Alcohol is a colorless and aromatic alohol. It is naturally occuring in essential oils.
The scent of this ingredient is floral and often compared to rose.
Like other alcohols, this ingredient helps prevent the growth of bacteria. However, its main purpose is to impact a fragrance.
Learn more about Phenethyl AlcoholAloe Barbadensis Leaf Powder comes from the aloe plant.
Aloe leaves have a variety of benefits. They are most commonly known for the ability to soothe sunburns. This is due to their anti-inflammation and cooling properties.
Aloe leaves also contain many vitamins, such as Vitamins A, C, and E. These vitamins are all antioxidants that can reduce skin damage from free-radical molecules.
Aloe should not replace your sunscreen as it does not protect against UV.
Learn more about Aloe Barbadensis Leaf PowderNiacinamide is a multitasking form of vitamin B3 that strengthens the skin barrier, reduces pores and dark spots, regulates oil, and improves signs of aging.
And the best part? It's gentle and well-tolerated by most skin types, including sensitive and reactive skin.
You might have heard of "niacin flush", or the reddening of skin that causes itchiness. Niacinamide has not been found to cause this.
In very rare cases, some individuals may not be able to tolerate niacinamide at all or experience an allergic reaction to it.
If you are experiencing flaking, irritation, and dryness with this ingredient, be sure to double check all your products as this ingredient can be found in all categories of skincare.
When incorporating niacinamide into your routine, look out for concentration amounts. Typically, 5% niacinamide provides benefits such as fading dark spots. However, if you have sensitive skin, it is better to begin with a smaller concentration.
When you apply niacinamide to your skin, your body converts it into nicotinamide adenine dinucleotide (NAD). NAD is an essential coenzyme that is already found in your cells as "fuel" and powers countless biological processes.
In your skin, NAD helps repair cell damage, produce new healthy cells, support collagen production, strengthen the skin barrier, and fight environmental stressors (like UV and pollution).
Our natural NAD levels start to decline with age, leading to slower skin repair, visible aging, and a weaker skin barrier. By providing your skin niacinamide, you're recharging your skin's NAD levels. This leads to stronger, healthier, and younger looking skin.
Another name for vitamin B3 is nicotinamide. This vitamin is water-soluble and our bodies don't store it. We obtain Vitamin B3 from either food or skincare. Meat, fish, wheat, yeast, and leafy greens contain vitamin B3.
The type of niacinamide used in skincare is synthetically created.
Learn more about NiacinamidePolysorbate 20 is made by combining ethoxylation of sorbitan, ethylene oxide, and lauric acid. It is a mild cleansing agent, surfactant, and emulsifier.
As a surfactant, it helps collect dirt and oils for washing. Emulsifiers prevent oils and water from separating.
Polysorbate 20 also adds scent to a product. Since it is made using sorbitol, it has a sweet scent. Sorbitol can also be found in fruits such as apples and peaches.
The lauric acid used to create Polysorbate 20 is often derived from coconuts.
Polysorbate 20 may not be fungal acne safe.
Learn more about Polysorbate 20Sorbitan Laurate is created from lauric acid and derivatives from sorbitol. It is an emulsifier.
Polyglyceryl-4 Laurate isn't fungal acne safe.
We don't have a description for Dilauryl Citrate yet.
Peg-60 Hydrogenated Castor Oil comes from hydrogenated castor oil. It is a solubilizer and emulsifier.
As a solubilizer, it helps dissolve ingredients into a water-based version. It is also an emulsifer. Emulsifier help prevent oils and water from separating. Both these properties help create evenly-spread and uniform products.
Basically, Peg-60 Hydrogenated Castor Oil helps hold ingredients together.
Learn more about PEG-60 Hydrogenated Castor OilThis long ingredient is a copolymer of sodium acrylate and sodium acryloyldimethyl taurate monomers.
It is used to help stabilize other ingredients and create a thicker gel-like texture.
Emulsifiers prevent oils and waters from separating.
Learn more about Sodium Acrylate/Sodium Acryloyldimethyl Taurate CopolymerIsohexadecane is added to enhance texture, emulsify, and to help cleanse. It is an isoparrafin. It is a component of petrolatum.
Due to its large size, Isohexadecane is not absorbed by the skin. Instead, it sits on top and acts as an emollient. Emollients help keep your skin soft and smooth by trapping moisture within.
Isohexadecane is often used in products designed to help oily skin. It is lightweight and non-greasy while helping to moisturize. When mixed with silicones, it gives a product a silky feel.
Learn more about IsohexadecanePolysorbate 80 is a surfactant and emulsifier. It is used to keep ingredients together, and prevent oils and waters from separating.
It is made from polyethoxylated sorbitan and oleic acid. This ingredient can be found in cosmetics, foods, and medicine. It is water-soluble.
Polysorbate 80 may not be fungal acne safe.
Learn more about Polysorbate 80Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.
Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.
Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.
It is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.
Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.
We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.
Learn more about Sodium BenzoateSodium Hyaluronate is hyaluronic acid's salt form. It is commonly derived from the sodium salt of hyaluronic acid.
Like hyaluronic acid, it is great at holding water and acts as a humectant. This makes it a great skin hydrating ingredient.
Sodium Hyaluronate is naturally occurring in our bodies and is mostly found in eye fluid and joints.
These are some other common types of Hyaluronic Acid:
Learn more about Sodium HyaluronateWe don't have a description for Hydrogenated Ethylhexyl Olivate yet.
Hydrogenated Olive Oil Unsaponifiables is an oil and isn't fungal acne safe.
We don't have a description for Diethylhexyl Maleate yet.
Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.
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Where it's from
IDEO is a American brand
Often compared with
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The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Published September 14, 2022 • Added by saleskim91