Hada Labo Shirojyun Ultimate Whitening Milk
A moisturizer with 19 ingredients, including vitamin C, hyaluronic acid, and arbutin.
This brightening moisturizer is formulated around Arbutin and Magnesium Ascorbyl Phosphate to fade the look of dark spots and brighten dull-looking skin.
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What's inside
Ingredients List
Water
Skin ConditioningDipropylene Glycol
HumectantTriethylhexanoin
MaskingIsopropyl Palmitate
EmollientArbutin
AntioxidantGlycerin
HumectantGlyceryl Stearate Se
EmulsifyingPentylene Glycol
Skin ConditioningPEG-20 Sorbitan Isostearate
EmulsifyingCetyl Alcohol
EmollientLimnanthes Alba Seed Oil
Skin ConditioningXanthan Gum
EmulsifyingHydroxyethyl Ethylcellulose
EmulsifyingMethylparaben
PreservativeDisodium EDTA
Carbomer
Emulsion StabilisingTriethanolamine
BufferingSodium Hyaluronate
HumectantMagnesium Ascorbyl Phosphate
AntioxidantWater, Dipropylene Glycol, Triethylhexanoin, Isopropyl Palmitate, Arbutin, Glycerin, Glyceryl Stearate Se, Pentylene Glycol, PEG-20 Sorbitan Isostearate, Cetyl Alcohol, Limnanthes Alba Seed Oil, Xanthan Gum, Hydroxyethyl Ethylcellulose, Methylparaben, Disodium EDTA, Carbomer, Triethanolamine, Sodium Hyaluronate, Magnesium Ascorbyl Phosphate
Key Ingredients
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterDipropylene Glycol is a synthetically created humectant, stabilizer, and solvent.
This ingredient helps:
Dipropylene glycol is technically an alcohol, but it belongs to the glycol family (often considered part of the ‘good’ alcohols). This means it is hydrating and gentle on skin unlike drying solvent alcohols like denatured alcohol.
As a masking agent, Dipropylene Glycol can be used to cover the smell of other ingredients. However, it does not have a scent.
Studies show Dipropylene Glycol is considered safe to use in skincare.
Learn more about Dipropylene GlycolTriethylhexanoin is created from glycerin and 2-ethylhexanoic acid. It is a solvent and emollient.
As a solvent, Triethylhexanoin helps dissolve ingredients to stable bases or help evenly distribute ingredients throughout the product.
It is also an emollient and helps condition the skin.
Learn more about TriethylhexanoinIsopropyl Palmitate is a lightweight emollient made by combining isopropyl alcohol and palmitic acid.
It is an emollient that leaves skin feeling smooth and silky without leaving a greasy feel.
Typical usage concentrations range from 1-5%.
Human testing shows it's non-irritating and non-sensitizing, and the EU Scientific Committee on Consumer Safety (SCCS) has cleared it at very high levels (79% in leave-on products).
The one thing worth knowing about its comedogenic score of 3-4 is to keep it in perspective: these ratings come from old rabbit-ear tests using 100% of pure ingredient and doesn't reflect how it behaves at low levels in a finished product.
Because it is an ester of palmitic acid (C16), it falls into the range that the Malassezia yeast can feed on and is considered not fungal acne safe.
Learn more about Isopropyl PalmitateArbutin is a naturally occurring molecule (found in bearberry, cranberry, and blueberry) that is used in skincare as a gentle brightening agent to fade dark spots, melasma, and post-inflammatory hyperpigmentation.
Chemically, it is a sugar-bound form of hydroquinone.
It works mainly by inhibiting tyrosinase, the enzyme your skin uses to make melanin. This means less new pigment gets produced over time.
There are two forms you'll see on labels: beta-arbutin (listed as just "Arbutin") and alpha-arbutin (the more stable and effective of the two).
The evidence behind this is solid: it's less cytotoxic to melanocytes than hydroquinone and comparably effective with kojic acid for hyperpigmentation.
One human study using a 10% solution reduced UVR-induced hyperpigmentation by 43.5% (jumping to 63.3% when paired with aloesin).
More recent clinical work backs it up too; a 2025 study on a 5% alpha-arbutin + 2% kojic acid cream found it comparable to triple combination prescription formulas but with lower recurrence for melasma.
Typical usage in cosmetics serums land in the 1-2% range.
It's a well-tolerated, non-irritating, and non-photoreactive ingredient that also gives some antioxidant benefits too.
Learn more about ArbutinGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinGlyceryl Stearate Se is a self-emulsifying (SE) form of glyceryl stearate. Self-emusifying means this ingredient automatically blends with water. It is an emulsifier, emollient, and cleansing agent.
As an emulsifier, Glyceryl Stearate Se prevents ingredients such as oil and water from separating. It is also a surfactant, meaning it helps cleanse the skin. Surfactants help gather oil, dirt, and other pollutants so they may be rinsed away easily.
Emollients help your skin stay smooth and soft. It does so by creating a film on top of the skin that helps trap moisture in.
Learn more about Glyceryl Stearate SePentylene Glycol (1,2-pentanediol) is a multitasking little diol with three main roles in a formula:
Research on alkanediols (the family pentylene glycol belongs to) show they work by disrupting microbial cell membranes. This disruption helps the primary preservative system in a product work more effectively at lower doses.
On the safety side, the Cosmetic Ingredient Review Expert Panel has concluded this ingredient to be safe as used in current cosmetic practices + concentrations.
Typical use levels in a formula run about 1-5%.
Learn more about Pentylene GlycolPEG-20 Sorbitan Isostearate isn't fungal acne safe.
Cetyl Alcohol is a fatty alcohol. Fatty Alcohols are most often used as an emollient or to thicken a product.
Its main roles are:
Though it has "alcohol" in the name, it is not related to denatured alcohol or ethyl alcohol.
The FDA allows products labeled "alcohol-free" to have fatty alcohols.
This ingredient may not be fungal acne safe. It is a primary fatty alcohol with a chain length above 12 carbons. A study from 2019 show Malassezia can feed on fatty alcohols in this range, so it may trigger fungal acne in those prone to it.
Learn more about Cetyl AlcoholLimnanthes Alba Seed Oil is from the seeds of the meadowfoam plant. It is a skin conditioning agent and emollient that sits on top of skin to soften and hydrate it.
Over 98% of the oil is made up of long-chain fatty acids, mostly aachidic acid (61%), docosenoic acid (~16%), and docosadienoic acid (~18%).
This combination is not really found in any other plant oil and is the reason this is one of the most stable botanical oils available.
Some studies show it to be more stable than jojoba oil, helps a product resist going rancid, and can help extend the shelf life of a formula.
It also naturally contains vitamin E and phytosterols that give it a mild antioxidant benefit.
This ingredient is typically used from around 1% to fairly high levels since it's gentle; it's well-tolerated and low on the irritation scale.
Learn more about Limnanthes Alba Seed OilXanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.
On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.
Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.
Learn more about Xanthan GumWe don't have a description for Hydroxyethyl Ethylcellulose yet.
Methylparaben is a synthetic preservative and one of the most widely used in the world. It has a simple, but important job: prevent your products from going bad by stopping bacteria, yeast, and mold from growing.
Typical use levels are low, often 0.1-0.3%.
This is also one of the most heavily studied preservatives out there and major regulatory bodies have repeatedly given it the green light.
In 2023, the EU's Scientific Committee on Consumer Safety (SCCS) confirmed that this ingredient is safe up to 0.4% on its own, of up to 0.8% when mixed with other paraben esters.
Here's the science behind the noise behind parabens/hormones as well:
Methylparaben shows very weak estrogen-like activity in vitro tests (more than 1,000x weaker than your body's own estradiol). In vivo (live-organism) studies don't support a meaningful endocrine-disrupting effect either.
You get a stronger estrogenic effect from eating tofu, actually.
It's also a low sensitizer and allergic reactions are uncommon; they usually happen on damage or broken skin.
There is a caveat: France has proposed to formally re-examine its endocrine classification in 2025 so the regulatory conversation isn't fully closed as of yet.
But as it stands today, this ingredient is considered safe at permitted levels.
Learn more about MethylparabenDisodium EDTA is a chelating agent. It grabs onto and deactivates metal ions that sneak into your products from water, packaging, or air.
This ingredient mainly works behind the scenes and helps with:
On top of that, this ingredient can counteract the effects of hard water by binding to the minerals in it.
One thing worth knowing is that Disodium EDTA has been shown to be a mild penetration enhancer. It can help other ingredients absorb into skin more effectively which can be a double-edged sword (great for actives, but can also make the active too strong if you have sensitive skin).
Clinical patch testing showed no significant skin irritation at typical use concentrations and minimal dermal absorption.
You'll most likely see this ingredient near the end of an ingredient list. It's typically found in concentrations less than 1%.
Learn more about Disodium EDTACarbomer is a synthetic thickening and gelling agent. It's basically the ingredient that gives a lot of serums, gels, creams, and sunscreens their smooth, non-sticky texture.
Although legally permitted at very high levels, carbomers are normally used at concentrations below 1%.
It also needs to be neutralized to actually thicken, and because it is a large molecule, it doesn't really penetrate the skin barrier.
Allergy-wise, the risk is very low. Clinical studies show carbomers have low potential for skin irritation/sensitization even at concentrations up to 100%.
A 2024 UK study patch-tested 1,302 patients and found true allergy to the parent group of carbomer to be rare with no confirmed relevant reactions.
Learn more about CarbomerTriethanolamine (TEA) is an emulsifier and pH adjuster. It is created using ethylene oxide and ammonia. This gives Triethanolamine a nitrogen core and a similar scent to ammonia.
As an emulsifier, it prevents ingredients from separating and enhances texture by adding volume to a product.
PH adjusters are common in cosmetic products. The pH of a product can affect the effectiveness of other ingredients. A product with a high pH may also irritate the skin.
If you are looking for the tea leaf ingredient, click here.
Learn more about TriethanolamineSodium Hyaluronate is the salt form of hyaluronic acid. It is a long sugar chain that is naturally found in your skin, joints, and connective tissue that maintains hydration and elasticity.
In skincare, it works as a humectant. It pulls water from the environment and deeper layers of skin and binds it to the surface.
Interestingly, the size of the molecule affects its behavior:
Some clinical evidence links low molecular weight versions to improved wrinkle depth, elasticity, anti-inflammatory effects, and barrier repair.
Many serums use a blend of both weights so you can get surface hydration plus longer-lasting and deeper effects.
You'll typically see concentrations between 0.1-2% for this ingredient.
Learn more about Sodium HyaluronateMagnesium Ascorbyl Phosphate (MAP) is a water-soluble form of Vitamin C. It is used in skincare because it tends to be more formulation friendly than pure vitamin C (ascorbic acid).
According to research, MAP has three major benefits:
While MAP is gentler on the skin than ascorbic acid, it is thought to be less easily absorbed into the skin.
In a well-known absorption study, pure vitamin C increased skin vitamin C levels when formulated correctly, but derivatives like MAP did not in that experiment. This suggests MAP may not always convert into active vitamin C in the skin.
Due to MAP's stability up to a pH level of 7, it is more stable to air and sunlight exposure than ascorbic acid. The best pH range for MAP is between 5 and 6.
Learn more about Magnesium Ascorbyl PhosphateReviews
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Hada Labo is a Japanese brand
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Read more about us· Updated January 30, 2025 • Added by indriatisafitri