AVON ANEW Platinum Lift and Tighten Serum Ingredients Explained

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

Pvp is a water-soluble synthetic polymer and common hairstyling ingredient. It is a film-forming ingredient and used to "hold" specific shapes of hair.

Pvp is less effective in high-humidity. It tends to draw moisture, but this moisture dismantles the structure and "hold".

We don't have a description for Ethylhexyl Isononanoate.

Isododecane is a fragrance, emollient, and solvent.

As an emollient, it helps your skin stay soft and hydrated. Emollients help trap moisture into your skin.

Phytol is a fragrance.

1,2-Hexanediol is a multi-tasker ingredient. It acts as a preservative to increase shelf-life and can aid other preservatives in preventing microbe growth. 1,2-Hexanediol also helps the skin retain moisture as a humectant.

In products that are water-based, this ingredient can help stabilize perfumes and fragrances. It can also help make the texture of products softer and more smooth.

Hydrogenated Lecithin is created from the hydrogenation of lecithin. Hydrogenation is a chemical reaction between molecule hydrogen and another element.

Hydrogenated Lecithin is an emollient and emulsifier. As an emollient, it helps soften skin by trapping moisture within.

Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.

It is a common ingredient in many products, especially those designed to hydrate skin. The primary benefits are retaining moisture, skin softening, and promoting a healthy skin barrier.

Parfum is a catch-all term for an ingredient or more that is used to give aroma to products. Parfum, or fragrance, can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "Parfum" in the ingredients list is a different mixture.

In the US, the alternative name for parfum is 'fragrance'. The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

We don't have a description for Polyvinyl Alcohol.

Prunus Amygdalus Dulcis Seed Extract is the extract from dried sweet almond seeds.

Almonds contain healthy fats, vitamins, and minerals. It is a rich source of Vitamin E, a great antioxidant and skin conditioning ingredient. Sweet almond oil contains fatty acids such as linolenic acid and triglycerides.

Disodium EDTA plays a role in making products more stable by aiding other preservatives.

It is a chelating agent, meaning it neutralizes metal ions that may be found in a product.

Acrylates Copolymer is used as a film-forming agent and texture enhancer.

After applied, Acrylates Copolymer forms a thin film cover that helps skin feel more soft. It can help sunscreens become more water-resistant.

Xanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.

On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.

Punica Granatum Fruit Juice is also known as pomegranate juice.

Pomegranates are rich in fatty acids, including an unsaturated fatty acid by the name of Punicic acid. Other components of pomegranates include Vitamin E, Vitamin C, and bioactive lipids such as phytosterols, phospholipids, and triterpenes.

We don't have a description for Thiazolylalanine.

Sodium Hydroxide is also known as lye or caustic soda. It is used to adjust the pH of products; many ingredients require a specific pH to be effective.

In small amounts, sodium hydroxide is considered safe to use. However, large amounts may cause chemical burns due to its high alkaline.

Olea Europaea Leaf Extract is a fragrance.

Daucus Carota Sativa Root Extract comes from the root commonly known as carrot (the orange kind we eat!).

This extract contains beta-carotene, a pigment responsible for giving plants the orange color. Beta-carotene is a potent antioxidant. Antioxidants may help reduce the signs of aging.

We don't have a description for Foeniculum Vulgare Fruit Extract.

Medicago Sativa Extract is derived from Alfalfa. It contains antioxidants. Antioxidants help fight free-radicals. Free-radicals are molecules that may damage your skin cells, such as pollution.

Alfalfa is also known as lucerne in the UK, South Africa, and the oceania countries. Ancient Greece and Rome used this plant to feed livestock.