Versus

Urban Decay Original Eyeshadow Primer Potion Versus NYX Cosmetics Ultimate Shadow & Liner Eye Primer - Light

Eyeshadow
Eye Primer
American Brand United States
American Brand United States

Updated on January 06, 2025

Overview

What they are

These products are both vegan, cruelty-free, and reef safe . They have a total of 8 ingredients in common

Cool Features

They both contain exfoliants

Free From

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates

What's Inside

They both contain silicones

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients

About this product

About this product

At a glance

Click on any of the items below to learn more

Key Ingredients

Concerns

Key Ingredients

Concerns

Ingredients Side-by-side

found in both products

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Emollient, Solvent

Isododecane is a fragrance, emollient, and solvent.

As an emollient, it helps your skin stay soft and hydrated. Emollients help trap moisture into your skin.

Isododecane's role as a solvent makes it a great texture enhancer. It spreads smoothly on skin and does not leave a sticky feeling behind. Isododecane also helps prevent color transfer in makeup products.

Isododecane is not absorbed into skin.

Learn more about Isododecane

Disteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.

It can also help stabilize a product by helping to disperse other ingredients.

Hectorite is a rare, white clay mineral.

Learn more about Disteardimonium Hectorite
Emollient, Skin Conditioning

This silicone is an emollient. Emollients create a thin film on the skin to prevent moisture from escaping.

It is not soluble in water and helps increase water-resistance in products.

According to a manufacturer, it can blend seamlessly with silicone oils, such as Cyclopentasiloxane.

Learn more about Trimethylsiloxysilicate
Abrasive

Polyethylene is a synthetic ingredient that helps the skin retain moisture. It is a polymer.

Polyethylene is also typically used within product formulations to help bind solid ingredients together and thicken oil-based ingredients. When added to balms and emulsions, it helps increase the melting point temperature.

Emollient, Skin Conditioning, Skin Protecting

Dimethicone is a type of synthetic silicone created from natural materials such as quartz.

What it does:

Dimethicone comes in different viscosities:

Depending on the viscosity, dimethicone has different properties.

Ingredients lists don't always show which type is used, so we recommend reaching out to the brand if you have questions about the viscosity.

This ingredient is unlikely to cause irritation because it does not get absorbed into skin. However, people with silicone allergies should be careful about using this ingredient.

Note: Dimethicone may contribute to pilling. This is because it is not oil or water soluble, so pilling may occur when layered with products. When mixed with heavy oils in a formula, the outcome is also quite greasy.

Learn more about Dimethicone
Preservative

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Cosmetic Colorant

Mica refers to a group of silicate minerals. Mica crystals are easily split to give products a shimmer. These crystals are able to reflect light to temporarily give your skin a glowy look.

Mica is found to be safe. Trace amounts of heavy metals may be found in mica, but these metals are not harmful in our personal products.

Mica has been used since prehistoric times throughout the world. Ancient Egyptian, Indian, Greek, Roman, Aztec, and Chinese civilizations have used mica.

Mica can be naturally found throughout the world. However, some sources of mica may be controversial. In 2016, mica mined in the Jharkhand state in India was found to be using child labor. However, companies are able to source ethical mica affiliated with international organizations that monitor the mica supply chain.

Learn more about Mica
Cosmetic Colorant

Ci 77491 is also hydrated iron III oxide. It's sole purpose is to give a red/pink hue to products.

Iron III oxides are classified as inorganic chemicals for coloring.

Synthetically created Ci 77491 is considered safer than those naturally found. This is because the synthetically created version may contain less impurities. Iron oxides are generally non-toxic and non-allergenic.

Learn more about CI 77491

When to use

16 Routines
81% use in am
19% use in pm
94% use every day

Reviews

Here's what our community thinks

Urban Decay Original Eyeshadow Primer Potion 21 ingredients

3.8 /5
from 4 ratings
Buildable (1) Long Lasting (1) Matte (1)
ClaireEstelle's avatar

Claire L.

10 months ago
Review

This is the OG, the first, the gamechanger... this product allowed early-2000s me to wear eyeshadow, which previously ALWAYS creased on my young, greasy eyelids. The heavens opened, angels sang, etc etc. Since then, many duplicates have come out but I always come back to the OG because it never fails.

#long-lasting
#matte
marimckenney's avatar

Mari Mckenney

2 months ago
Review

As soon as I put it on it made my eyelids burn. I had bumps over them. I never reacted to any other products like this so I was happy to try.

#buildable
#no color

NYX Cosmetics Ultimate Shadow & Liner Eye Primer 21 ingredients

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