Versus

Krave Beauty Oat So Simple Water Cream Versus PURITO Breeze Water Gel Cream

General Moisturizer
General Moisturizer
Korean Brand South Korea
Korean Brand South Korea

Updated on April 11, 2024

Overview

What they are

These products are both vegan, cruelty-free, and reef safe general moisturizers. They have a total of 5 ingredients in common

Suited For

They're both likely to be good for dry skin

Free From

They both do not contain any harsh alcohols, common allergens, oils, parabens, silicones or sulfates

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients

About this product

About this product

At a glance

Click on any of the items below to learn more

Benefits

Benefits

Ingredients Side-by-side

found in both products

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
Humectant, Masking, Skin Conditioning

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

  • It is a solvent, meaning that it helps to dissolve other ingredients. This also enhances the absorption of the product into one's skin.
  • It is a humectant, which means that it helps attract moisture into the skin.
  • It helps improve product application.
  • It has mild preservative properties.

Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.

Emollient, Skin Conditioning

Squalane is an emollient that helps the skin hold onto moisture. It's an oily liquid that occurs naturally in certain types of fish and plant oils.

Because squalane boosts hydration in the skin, it also comes with plenty of benefits: it is an antioxidant and can help fight free radicals and skin damage. Squalane is also found to have a detoxifying effect when applied.

Squalane comes from squalene, which occurs naturally within the sebum of our skin. It is one of the oils our skin produces to keep itself hydrated. Squalane is the hydrogenated version of squalene and has a longer shelf life.

Research shows that squalane is non-irritating (even at 100% concentration).

In general, it's a fantastic ingredient. It does a great job at hydrating the skin, and it's suitable for those with sensitive skin.

The source of squalane may impact malassezia / fungal acne. This is because olive oil derived squalane can contain impurities such as fatty acids and plant waxes. Sugarcane derived squalane is recommended for anyone with malassezia concerns.

Is squalane vegan?

This depends on the source. Squalane can be derived from both plants and animals. Most squalane used in skincare comes from plants.

Please note: the source of squalane is only known if disclosed by the brand. We recommend reaching out to the brand if you have any questions about their squalane.

Read more about squalene with an "e".

Learn more about Squalane
Skin Conditioning, Solvent

1,2-Hexanediol is a synthetic liquid and another multi-functional powerhouse. 

It is a:

  • Humectant, drawing moisture into the skin
  • Emollient, helping to soften skin
  • Solvent, dispersing and stabilizing formulas
  • Preservative booster, enhancing the antimicrobial activity of other preservatives 

Ammonium Acryloyldimethyltaurate/Vp Copolymer (let's call it AAVC for short) is a synthetically created polymer. It's used as a film-forming agent and used to thicken the consistency of products.

AAVC is able to increase the consistency and viscosity of products due to its large molecule size. It also prevents ingredients from separating.

When to use

391 Routines
49% use in am
51% use in pm
97% use every day
When to use See routines that use it ->
14 Routines
50% use in am
50% use in pm
100% use every day

Reviews

Here's what our community thinks

Krave Beauty Oat So Simple Water Cream 9 ingredients

3.9 /5
from 20 ratings
Light (13) Absorbs Well (12) No Scent (11)
SKINBYRH's avatar

SKINBYRH

11 months ago
Review

I disagree with a couple reviewers here: this is more hydrating than other FA-safe moisturizers. My skin was having irritation breakouts and this calmed my skin right away and I wake up glowier and balanced.

#great value
#hydrating
#absorbs well
#no scent
fmlcrps's avatar

fmlcrps

2 years ago
Review

it is really simple
the cream is thick, there is no dominant fragrance, once you apply it to your face the cream melts, really smooth and easy to apply. It's a bit sticky at first but after a few minutes after it sinks in and dries, it gives healthy glow to my face. I'm really happy to find this cream because it's really hard for me to find a suitable moisturizer. plus, this cream is fungal acne Show more

PURITO Breeze Water Gel Cream 29 ingredients

3.0 /5
from 2 ratings
Sticky (2) Hydrating (1) Light (1)
Lapaki's avatar

Lapaki

8 months ago
Review

While I usually enjoy Purito's eco-friendly and cruelty-free skincare, this moisturizer left me underwhelmed. It's marketed as 'soothing, cooling, and hydrating,' and while it is indeed hydrating and soothing, it doesn't stand out in terms of cooling - similar to other gel-based moisturizers.

To get some use out of it, I started keeping it in the fridge and applying it as an after-sun Show more

#hydrating
#light
#sticky
#light scent
Daniel.Chin's avatar

Daniel Chin

1 year ago
Review

Such a weird gloopy texture. It’s like gunge. I was looking for an eco replacement to Kiehl’s oil-free gel cream. The hunt continues…

#sticky