Overview
What it is
Shampoo with 18 ingredients
Cool Features
It is vegan, cruelty-free, and reef safe
Suited For
It has ingredients that are good for dry skin, sensitive skin, oily skin, scar healing and dark spots
Free From
It doesn't contain any harsh alcohols, parabens, silicones or sulfates
Fun facts
Kitsch is from United States.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside
Ingredients List
Sodium Cocoyl Isethionate
CleansingGlycerin
HumectantSodium Methyl Cocoyl Taurate
CleansingHydrogenated Castor Oil
EmollientParfum
MaskingHydrolyzed Moringa Oleifera Seed Extract
Skin ConditioningCetrimonium Chloride
AntimicrobialHydrolyzed Oat Protein
Skin ConditioningHydrogenated Ethylhexyl Olivate
EmollientGuar Hydroxypropyltrimonium Chloride
Skin ConditioningHydrogenated Olive Oil
Skin ConditioningArgania Spinosa Kernel Oil
EmollientCitric Acid
BufferingPanthenol
Skin ConditioningAlpha-Isomethyl Ionone
PerfumingHydroxycitronellal
PerfumingTetramethyl Acetyloctahydronaphthalenes
MaskingIron Oxides
Sodium Cocoyl Isethionate, Glycerin, Sodium Methyl Cocoyl Taurate, Hydrogenated Castor Oil, Parfum, Hydrolyzed Moringa Oleifera Seed Extract, Cetrimonium Chloride, Hydrolyzed Oat Protein, Hydrogenated Ethylhexyl Olivate, Guar Hydroxypropyltrimonium Chloride, Hydrogenated Olive Oil, Argania Spinosa Kernel Oil, Citric Acid, Panthenol, Alpha-Isomethyl Ionone, Hydroxycitronellal, Tetramethyl Acetyloctahydronaphthalenes, Iron Oxides
Benefits
Concerns
Ingredients Explained
Sodium cocoyl isethionate is a natural ingredient from coconut oil. It is an ultra gentle cleanser that gives a nice foam without drying the skin or impacting the skin barrier.
The amount of foam created depends on the amount of sodium cocoyl isethionate used in the product.
This ingredient also helps improve the spreadability of a product.
This ingredient hasnāt been shown in studies to feed fungal acne yeast.
Learn more about Sodium Cocoyl IsethionateGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinSodium Methyl Cocoyl Taurate is a gentle, coconut-derived cleansing surfactant. It's most commonly found in "sulfate-free" cleansers.
As a taurate, it belongs to a class of anionic surfactants prized for being efficient at cleansing without harshness, good performance in hard water, stability across a wide pH range, and easily biodegradable.
It is able to lift away oil and grime and make a nice lather without stripping your skin, so it's a good pick for sensitive skin.
Safety-wise, it has a good record. The CIR Expert Panel has concluded this ingredient to be safe in cosmetics and concentrations go up to 11% in leave-on products or 13% in rinse-off products.
Despite being derived from coconut oil, this ingredient is fungal acne safe. It's a water-soluble surfactant with no fatty oils or esters left intact on skin for the Malassezia yeast to feed.
Learn more about Sodium Methyl Cocoyl TaurateHydrogenated Castor Oil (aka "castor wax") is what you get when castor oil is turned into a wax.
Its dominant fatty acid is ricinoleic acid, giving it both emollient and mild humectant properties.
According to EU CosIng, this ingredient helps soften skin, keep oil and water stay mixed, and thickens products.
Hydrogenated castor oil at 30% did not trigger a positive patch-test reaction and is well-tolerated.
Since this ingredient is based on an 18-carbon fatty acid, it falls into the chain-length range that Malassezia can feed on and may not be fungal acne safe.
Learn more about Hydrogenated Castor OilParfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of āFRAGRANCEā or āPARFUMā according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumWe don't have a description for Hydrolyzed Moringa Oleifera Seed Extract yet.
This ingredient is a preservative, antimicrobial, and emulsifier. It is often used in cosmetics for its ability to cleanse, condition, and reduce static.
Cetrimonium chloride is a quaternary ammonium salt, meaning it has a water-soluble structure.
We don't have a description for Hydrolyzed Oat Protein yet.
We don't have a description for Hydrogenated Ethylhexyl Olivate yet.
This ingredient is derived from guar gum. It is a skin conditioning agent that creates a thin, breathable film to reduce water loss during cleansing.
This leaves the skin feeling soft rather than stripped and also contributes to a creamier lather.
Due to the large molecule size, this ingredient is unlikely to penetrate skin.
Learn more about Guar Hydroxypropyltrimonium ChlorideHydrogenated Olive Oil is created from adding hydrogen to olive oil. This creates more stability.
The primary contents of olive oil are glycerides of the fatty acids linoleic, oleic and palmitic.
Olive oil also contains antioxidants such as Vitamin E. Antioxidants may help reduce signs of aging by fighting unstable free-radical molecules. It also contains Vitamins A (retinol), D, and K.
Learn more about Hydrogenated Olive OilYou may know this ingredient as argan oil. It has emollient and skin conditioning properties that help soften skin and reinforce the lipid barrier.
The fatty acid profile of argan oil is roughly 45-55% oleic acid, 28-36% linoleic acid, 10-15% palmitic acid, and 5-7% stearic acid. It also contains vitamin E, sterols, squalene, and polyphenols like ferulic acid.
Two clinical studies in postmenopausal women found that applying argan oil for 60 days significantly improved skin elasticity and moisturization (reduced transepidermal water loss and increased epidermal water content).
Since it is high in oleic and linoleic acid, this ingredient may not be fungal acne safe. Both of these fall in the C11-C24 range that Malassezia yeast can metabolize.
Learn more about Argania Spinosa Kernel OilCitric Acid is an alpha hydroxy acid (AHA) naturally found in citrus fruits like oranges, lemons, and limes.
Like other AHAs, citric acid can exfoliate skin by breaking down the bonds that hold dead skin cells together. This helps reveal smoother and brighter skin underneath.
However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.
Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.
In skincare formulas, citric acid can:
While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.
Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.
Read more about some other popular AHA's here:
Learn more about Citric AcidPanthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.
There are two forms of panthenol: D and L.
D-panthenol is also known as dexpanthenol. Most cosmetics use dexpanthenol or a mixture of D and L-panthenol.
Panthenol is famous due to its ability to go deeper into the skin's layers. Using this ingredient has numerous pros (and no cons):
Like hyaluronic acid, panthenol is a humectant. Humectants are able to bind and hold large amounts of water to keep skin hydrated.
This ingredient works well for wound healing. It works by increasing tissue in the wound and helps close open wounds.
Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.
This ingredient is also referred to as pro-vitamin B5.
Learn more about PanthenolAlpha-Isomethyl Ionone is a fragrance. It can be synthetically created or naturally occurring.
The scent of Alpha-Isomethyl Ionone is described as "flowery" but can also be "woody".
Naturally occurring Alpha-Isomethyl Ionone may be found in Saccharomyces cerevisiae, or the yeast used to make wine and bread.
The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.
Learn more about Alpha-Isomethyl IononeHydroxycitronellal is a fragrance created from citronellal. The smell of hydroxycitronellal is often described as "citrus-like" or "melon-like".
Hydroxycitronellal is a known EU allergen and may cause irritation when applied to the skin.
This ingredient is also known as ISO E Super. It is a synthetic perfuming and masking ingredient.
The manufacturer describes this scnet as amber and woody.
According to the EU, this ingredient is a known allergen and some people may develop skin sensitivity from repeated exposure.
Learn more about Tetramethyl AcetyloctahydronaphthalenesThis ingredient is a combination of red, black, and yellow iron oxide pigments. This combination of colors is usually found in foundation, because it results in a "skin" color.
The EU typically uses CI numbers for colorants when applicable, such as CI 77489. In the US, iron oxides are regulated as color additives and "iron oxides" is the most commonly used name in US cosmetic practice.
A 2021 paper looked at skincare formulations containing iron oxides and found that they reduced transmission of blue light when measured optically. In simple terms, the pigment particles helped block or scatter part of the visible light spectrum in lab testing and the authors suggest this could translate into better protection against blue-light-related skin effects.
There is also clinical and experimental research showing that tinted products containing iron oxides can reduce visible light-induced pigmentation:
Please note, whether a product reduces visible or blue light depends on things like:
In the EU's CosIng database, iron oxides are only listed as a colorant. CosIng groups ingredients by their main cosmetic role, such as colorant, preservative, or UV filter.
Though studies say iron oxides can "attenuate blue light", they're describing an optical property and not an officially recognized cosmetic function.
So CosIng isnāt contradicting the research. Itās just classifying iron oxides by what they officially are: pigments that add color.
Learn more about Iron OxidesReviews
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Where it's from
Kitsch is a American brand
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Read more about usĀ· Updated September 2, 2025 • Added by sereenabalid1