Overview
What it is
Shampoo with 18 ingredients
Cool Features
It is cruelty-free and reef safe
Suited For
It has ingredients that are good for dry skin, brightening skin, sensitive skin, scar healing and dark spots
Free From
It doesn't contain any harsh alcohols, parabens, silicones or sulfates
Fun facts
Kitsch is from United States.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside
Ingredients List
Sodium Cocoyl Isethionate
CleansingGlycerin
HumectantSodium Methyl Cocoyl Taurate
CleansingHydrogenated Castor Oil
EmollientParfum
MaskingHydrolyzed Moringa Oleifera Seed Extract
Skin ConditioningCetrimonium Chloride
AntimicrobialHydrolyzed Oat Protein
Skin ConditioningHydrogenated Ethylhexyl Olivate
EmollientGuar Hydroxypropyltrimonium Chloride
Skin ConditioningHydrogenated Olive Oil
Skin ConditioningArgania Spinosa Kernel Oil
EmollientCitric Acid
BufferingPanthenol
Skin ConditioningAlpha-Isomethyl Ionone
PerfumingHydroxycitronellal
PerfumingTetramethyl Acetyloctahydronaphthalenes
MaskingIron Oxides
Sodium Cocoyl Isethionate, Glycerin, Sodium Methyl Cocoyl Taurate, Hydrogenated Castor Oil, Parfum, Hydrolyzed Moringa Oleifera Seed Extract, Cetrimonium Chloride, Hydrolyzed Oat Protein, Hydrogenated Ethylhexyl Olivate, Guar Hydroxypropyltrimonium Chloride, Hydrogenated Olive Oil, Argania Spinosa Kernel Oil, Citric Acid, Panthenol, Alpha-Isomethyl Ionone, Hydroxycitronellal, Tetramethyl Acetyloctahydronaphthalenes, Iron Oxides
Benefits
Concerns
Ingredients Explained
Sodium cocoyl isethionate is a natural ingredient from coconut oil. It is an ultra gentle cleanser that gives a nice foam without drying the skin or impacting the skin barrier.
The amount of foam created depends on the amount of sodium cocoyl isethionate used in the product.
This ingredient also helps improve the spreadability of a product.
Learn more about Sodium Cocoyl IsethionateGlycerin is already naturally found in your skin. It helps moisturize and protect your skin.
A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.
As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.
Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.
Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.
In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.
This ingredient is organic, colorless, odorless, and non-toxic.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinThis gentle cleansing and foaming ingredient is known for leaving a smooth feeling in skin and hair. It is made using coconut oil.
According to the manufacturer, it is soluble in water and has resistance to hard water, acid, and alkali.
Due to its coconut base, it may not be Malassezia folliculitis safe.
Learn more about Sodium Methyl Cocoyl TaurateHydrogenated Castor Oil is created by adding hydrogen to castor oil. This helps stabilize the castor oil and raises the melting point. At room temperature, hydrogenated castor oil is solid.
Castor Oil helps moisturize the skin. It is rich in a fatty acid called ricinoleic acid. This fatty acid helps prevent moisture loss on the skin. This helps keep your skin soft and hydrated. Ricinoleic acid also has anti-inflammatory and pain reducing properties.
As a wax-like substance, Hydrogenated Castor Oil acts as an emollient. Emollients help keep your skin stay soft and smooth by creating a barrier. This barrier helps trap moisture.
Hydrogenated Castor Oil may not be fungal-acne safe. We recommend speaking with a professional.
Learn more about Hydrogenated Castor OilParfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumWe don't have a description for Hydrolyzed Moringa Oleifera Seed Extract yet.
This ingredient is a preservative, antimicrobial, and emulsifier. It is often used in cosmetics for its ability to cleanse, condition, and reduce static.
Cetrimonium chloride is a quaternary ammonium salt, meaning it has a water-soluble structure.
We don't have a description for Hydrolyzed Oat Protein yet.
We don't have a description for Hydrogenated Ethylhexyl Olivate yet.
This ingredient is derived from guar gum.
It is a conditioning ingredient, meaning it helps soften skin and hair.
Hydrogenated Olive Oil is created from adding hydrogen to olive oil. This creates more stability.
The primary contents of olive oil are glycerides of the fatty acids linoleic, oleic and palmitic.
Olive oil also contains antioxidants such as Vitamin E. Antioxidants may help reduce signs of aging by fighting unstable free-radical molecules. It also contains Vitamins A (retinol), D, and K.
Learn more about Hydrogenated Olive OilYou may know this ingredient as argan oil. Argan Oil has antioxidant, hydrating, and soothing properties.
Studies have shown argan oil can help fight again radical damage from the sun. This makes it effective at preventing hyperpigmentation.
Large amounts of vitamin E found in argan oil helps the skin retain water. Argan oil also contains fatty acids such as linoleic acid, oleic acid, and palmitic acid. It is also a good source of lipids.
Another benefit of argan oil is skin-soothing. It can help reduce inflammation-related skin symptoms.
Argan Oil is effective at regulating sebum production in pores. This can make it effective at treating hormonal acne.
Traditionally, argan oil was used for its antibacterial and antifungal properties. However, argan oil contains fatty acids that may make it not fungal-acne safe.
Argan Trees are native to Morocco.
Learn more about Argania Spinosa Kernel OilCitric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).
As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.
If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.
Read more about some other popular AHA's here:
Learn more about Citric AcidPanthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.
There are two forms of panthenol: D and L.
D-panthenol is also known as dexpanthenol. Most cosmetics use dexpanthenol or a mixture of D and L-panthenol.
Panthenol is famous due to its ability to go deeper into the skin's layers. Using this ingredient has numerous pros (and no cons):
Like hyaluronic acid, panthenol is a humectant. Humectants are able to bind and hold large amounts of water to keep skin hydrated.
This ingredient works well for wound healing. It works by increasing tissue in the wound and helps close open wounds.
Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.
This ingredient is also referred to as pro-vitamin B5.
Learn more about PanthenolAlpha-Isomethyl Ionone is a fragrance. It can be synthetically created or naturally occurring.
The scent of Alpha-Isomethyl Ionone is described as "flowery" but can also be "woody".
Naturally occurring Alpha-Isomethyl Ionone may be found in Saccharomyces cerevisiae, or the yeast used to make wine and bread.
The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.
Learn more about Alpha-Isomethyl IononeHydroxycitronellal is a fragrance created from citronellal. The smell of hydroxycitronellal is often described as "citrus-like" or "melon-like".
Hydroxycitronellal is a known EU allergen and may cause irritation when applied to the skin.
Tetramethyl Acetyloctahydronaphthalenes is a fragrance. It can cause irritation.
This ingredient is a combination of red, black, and yellow iron oxide pigments. This combination of colors is usually found in foundation, because it results in a "skin" color.
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Where it's from
Kitsch is a American brand
We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.
The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Published August 4, 2025 • Added by sereenabalid1