IT Cosmetics Your Skin But Better Makeup Primer+
A cruelty-free face primer that contains exfoliants and vitamin e.
Overview
What it is
Face primer with 30 ingredients that contains exfoliants and Vitamin E
Cool Features
It is cruelty-free and reef safe
Suited For
It has ingredients that are good for anti aging, dry skin, brightening skin, sensitive skin and scar healing
Free From
It doesn't contain any common allergens, fragrances, oils, parabens or sulfates
Fun facts
IT Cosmetics is from United Kingdom.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside (and what isn't)
Ingredients List
Dive into the full list of ingredients.
Water
Skin ConditioningGlycerin
HumectantAlcohol Denat.
AntimicrobialDimethicone
EmollientAmmonium Polyacryloyldimethyl Taurate
Emulsion StabilisingSilica
AbrasivePhenoxyethanol
PreservativeCapryloyl Glycine
CleansingCetyl Dimethicone
EmollientCarbomer
Emulsion StabilisingSilica Silylate
EmollientBoron Nitride
AbsorbentCaprylyl Glycol
EmollientBis-PEG-18 Methyl Ether Dimethyl Silane
EmollientButylene Glycol
HumectantDimethicone/PEG-10/15 Crosspolymer
Cetearyl Alcohol
EmollientSodium Hydroxide
BufferingTrisodium Ethylenediamine Disuccinate
Totarol
AntioxidantAloe Barbadensis Leaf Juice Powder
Skin ConditioningGlyceryl Acrylate/Acrylic Acid Copolymer
HumectantCetearyl Glucoside
EmulsifyingDipropylene Glycol
MaskingZingiber Officinale Root Extract
MaskingSanguisorba Officinalis Root Extract
CleansingCinnamomum Cassia Bark Extract
MaskingSodium Citrate
BufferingCI 14700
Cosmetic ColorantTocopherol
AntioxidantWater, Glycerin, Alcohol Denat., Dimethicone, Ammonium Polyacryloyldimethyl Taurate, Silica, Phenoxyethanol, Capryloyl Glycine, Cetyl Dimethicone, Carbomer, Silica Silylate, Boron Nitride, Caprylyl Glycol, Bis-PEG-18 Methyl Ether Dimethyl Silane, Butylene Glycol, Dimethicone/PEG-10/15 Crosspolymer, Cetearyl Alcohol, Sodium Hydroxide, Trisodium Ethylenediamine Disuccinate, Totarol, Aloe Barbadensis Leaf Juice Powder, Glyceryl Acrylate/Acrylic Acid Copolymer, Cetearyl Glucoside, Dipropylene Glycol, Zingiber Officinale Root Extract, Sanguisorba Officinalis Root Extract, Cinnamomum Cassia Bark Extract, Sodium Citrate, CI 14700, Tocopherol
Key Ingredients
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterGlycerin is already naturally found in your skin. It helps moisturize and protect your skin.
A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.
As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.
Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.
Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.
In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.
This ingredient is organic, colorless, odorless, and non-toxic.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinAlcohol Denat. is an alcohol with a denaturant property. It is created by mixing ethanol with other additives.
This ingredient gets a bad rep because it is irritating and drying - mostly due to its astringent property. Astringents draw out natural oils in tissue, constricting pores and leaving your skin dried out.
However, alcohol denat. is not all that bad.
Due to its low molecular weight, alcohol denat. tends to evaporate quickly. One study on pig skin found half of applied alcohol evaporated in 10 seconds and less than 3% stayed on skin.
This also helps other ingredients become better absorbed upon application.
Studies are conflicted about whether this ingredient causes skin dehydration. One study from 2005 found adding emollients to propanol-based sanitizer decreased skin dryness and irritation. Another study found irritation only occurs if your skin is already damaged.
Small amounts of alcohol are generally tolerated by oily skin or people who live in humid environments.
The rule of thumb is if this alcohol is near the end of an ingredients list, it will probably not affect your skin much.
Also...
This ingredient has antimicrobial and solvent properties.
The antimicrobial property helps preserve products and increase their shelf life. As a solvent, it helps dissolve other ingredients.
Other types of astringent alcohols include:
Learn more about Alcohol Denat.Dimethicone is a type of synthetic silicone created from natural materials such as quartz.
What it does:
Dimethicone comes in different viscosities:
Depending on the viscosity, dimethicone has different properties.
Ingredients lists don't always show which type is used, so we recommend reaching out to the brand if you have questions about the viscosity.
This ingredient is unlikely to cause irritation because it does not get absorbed into skin. However, people with silicone allergies should be careful about using this ingredient.
Note: Dimethicone may contribute to pilling. This is because it is not oil or water soluble, so pilling may occur when layered with products. When mixed with heavy oils in a formula, the outcome is also quite greasy.
Learn more about DimethiconeAmmonium Polyacryloyldimethyl Taurate is a polymer made from ammonium salts. It helps add stability and texture to a product. This ingredient is stable over a wide pH range.
Due to its ability to absorb water, it can help thicken the texture of a product. As an emulsion stabilizer, this ingredient is stabilizes other ingredients to create a consistent texture.
According to a manufacturer, it helps create a "smooth, light and fresh" texture.
Learn more about Ammonium Polyacryloyldimethyl TaurateSilica is a mineral naturally found in our skin. It helps to thicken and smooth the texture of a product. It also acts as an agent for other ingredients by increasing the absorption of other ingredients into the skin.
Silica is often used for absorption and can help reduce shine when products are applied. Silica occurs in naturally in materials like clay and sandstone, and it can also be produced synthetically.
Silica is present naturally within the skin during collagen production and when reducing inflammation.
Learn more about SilicaPhenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.
Capryloyl Glycine is created by adding an acyl group to glycine and caprylic acid chloride.
It is a cleanser due to its surfactant properties. Surfactants help dirt, oil, and other polluants be more easily rinsed away. According to manufacturers, Capryloyl Glycine also helps soften the skin and regulate sebum production.
Emerging studies show Capryloyl Glycine may inhibit hair growth. It may also cause allergies for some people. We recommend speaking with a professional if you have any questions about this ingredient.
Learn more about Capryloyl GlycineCetyl Dimethicone is a type of silicone.
Carbomer is a polymer of acrylic acid. Its main role is to create a gel consistency.
A high amount of carbomer can cause pilling or balling up of products. Don't worry, most products contain 1% or less of carbomer.
Silica Silylate is a siloxane polymer, meaning it is made up of silicon and oxygen atoms. It is not soluble in water.
This ingredient is a white powder with oil-absorbing, emollient, and anticaking properties.
Boron Nitride is compound consisting of boron and nitrogen. It is used to absorb oil and modify adherence/ slip in products.
This means it is often used in makeup products to help them last longer.
Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.
It is a common ingredient in many products, especially those designed to hydrate skin. The primary benefits are retaining moisture, skin softening, and promoting a healthy skin barrier.
Though Caprylyl Glycol is an alcohol derived from fatty acids, it is not the kind that can dry out skin.
This ingredient is also used as a preservative to extend the life of products. It has slight antimicrobial properties.
Learn more about Caprylyl GlycolBis-Peg-18 Methyl Ether Dimethyl Silane belongs to the siloxanes and silicones classes. It is synthetically created and has a waxy composition.
This ingredient is a humectant and emollient, meaning it helps hydrate the skin. Humectants draw moisture to your skin, while emollients prevent moisture from escaping.
Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.
Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.
Learn more about Butylene GlycolWe don't have a description for Dimethicone/PEG-10/15 Crosspolymer yet.
Cetearyl alcohol is a mixture of two fatty alcohols: cetyl alcohol and stearyl alcohol. It is mainly used as an emulsifier. Emulsifiers help prevent the separation of oils and products. Due to its composition, it can also be used to thicken a product or help create foam.
Cetearyl alcohol is an emollient. Emollients help soothe and hydrate the skin by trapping moisture.
Studies show Cetearyl alcohol is non-toxic and non-irritating. The FDA allows products labeled "alcohol-free" to have fatty alcohols.
This ingredient is usually derived from plant oils such as palm, vegetable, or coconut oils. There is debate on whether this ingredient will cause acne.
Due to the fatty acid base, this ingredient may not be Malassezia folliculitis safe.
Learn more about Cetearyl AlcoholSodium Hydroxide is also known as lye or caustic soda. It is used to adjust the pH of products; many ingredients require a specific pH to be effective.
In small amounts, sodium hydroxide is considered safe to use. However, large amounts may cause chemical burns due to its high alkaline.
Your skin has a natural pH and acid mantle. This acid mantle helps prevent harmful bacteria from breaking through. The acid mantle also helps keep your skin hydrated.
"Alkaline" refers to a high pH level. A low pH level would be considered acidic.
Learn more about Sodium HydroxideTrisodium Ethylenediamine Disuccinate is used to help stabilize a product.
It is a chelating agent, meaning it helps prevent metal ions from binding to other ingredients. This prevents unwanted reactions in products. Metal ions can come into a product via the water ingredient. They are found in trace amounts and are not known to be harmful.
Totarol is an antioxidant.
Aloe Barbadensis Leaf Juice Powder comes from the aloe plant.
You may know Aloe to be a good sunburn reliever and inflammation reducer. This is because it contains many components that are known to help reduce irritation and itchiness.
Aloe leaves are also great moisturizers. They are naturally rich in polysaccharides, a carbohydrate made of sugars. Polysaccharides are able to mimic the carbs found in the top layer of your skin. This can help keep your skin hydrated.
Aloe contains the antioxidants Vitamins A, C, and E. These vitamins neutralize free radicals. Free-radicals are molecules that may damage your skin cells, such as pollution.
Aloe does not protect against UV rays, despite it soothing sunburns.
Learn more about Aloe Barbadensis Leaf Juice PowderGlyceryl Acrylate/Acrylic Acid Copolymer is made up of glycerin and polyacrylic acid. It helps hydrate your skin as a humectant.
This ingredient forms a hydrogel that delivers moisturizing, water-based ingredients to the skin. It is also used to thicken a product and to give it a smooth texture.
Acrylic acid itself is toxic, but the polymer form (this ingredient) is too large to penetrate skin, making it non-toxic.
Learn more about Glyceryl Acrylate/Acrylic Acid CopolymerCetearyl Glucoside is a surfactant and emulsifier. It can be produced from synthetic of natural sources of cetearyl alcohol and glucose.
Emulsifiers help prevent ingredients from separating, such as oils and waters. It can also be used to enhance the texture of products.
As a surfactant, Cetearyl Glucoside helps during the cleansing process. By gathering all the dirt and oils, it allows these molecules to be washed away easily.
Learn more about Cetearyl GlucosideDipropylene Glycol is a synthetically created stabilizer and solvent. It is a part of the glycol class in the alcohol family.
Dipropylene Glycol helps dissolve and evenly distribute ingredients. It also helps decrease viscosity and thin out texture.
As a masking agent, Dipropylene Glycol can be used to cover the smell of other ingredients. However, it does not have a scent.
Studies show Dipropylene Glycol is considered safe to use in skincare.
Learn more about Dipropylene GlycolZingiber Officinale is more commonly known as ginger.
Ginger root has antioxidant, anti-inflammation, and antimicrobial properties.
The antioxidant properties help protect your body from free-radicals. Free-radicals are molecules that may damage your skin cells. As a result, ginger may help slow down signs of aging such as hyperpigmentation and wrinkles.
Studies show ginger inhibits the enzyme that breaks down collagen. It also helps with:
This ingredient has no negative side-effects and is safe to use unless one has a specific allergy to it.
Ginger originates from Southeast Asia but has spread throughout the world. It is now a common spice used in many cultures.
Learn more about Zingiber Officinale Root ExtractWe don't have a description for Sanguisorba Officinalis Root Extract yet.
This ingredient comes from the cinnamon tree native to southern China.
Though cinnamon has a wonderful taste, it can cause skin irritation due to its rich coumarins, cinnamaldehyde, and styrene content.
Sodium Citrate is the sodium salts of citric acid. In skincare, it is used to alter pH levels and acts as a preservative.
Its main functions are to maintain the pH of a product and neutralize metal ions.
The acidity of our skin is maintained by our glands and skin biome; normal pH level of skin is slightly acidic (~4.75-5.5).
Being slightly acidic allows our skin to create an "acid mantle". This acid mantle is a thin barrier that protects our skin from bacteria and contaminants.
Learn more about Sodium CitrateCi 14700 is a synthetic red dye.
Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.
Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.
Another benefit is a bit of UV protection. Vitamin E helps reduce the damage caused by UVB rays. (It should not replace your sunscreen). Combining it with Vitamin C can decrease sunburned cells and hyperpigmentation after UV exposure.
You might have noticed Vitamin E + C often paired together. This is because it is great at stabilizing Vitamin C. Using the two together helps increase the effectiveness of both ingredients.
There are often claims that Vitamin E can reduce/prevent scarring, but these claims haven't been confirmed by scientific research.
Learn more about TocopherolReviews
No written reviews yet. Be the first to review this product.
Where it's from
IT Cosmetics is a British brand
Often compared with
We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.
The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Updated May 9, 2025 • Added by nycdave886