Generic Value Products Gloss Liquid Hair Color Compare To Redken Shades EQ Gloss
A other styling with 28 ingredients.
Overview
What it is
Other styling with 28 ingredients
Cool Features
It is reef safe
Suited For
It has ingredients that are good for dry skin
Free From
It doesn't contain any oils, parabens or sulfates
Fun facts
Generic Value Products is from United States.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside
Ingredients List
Water
Skin ConditioningIsopropyl Alcohol
SolventSodium C14-16 Olefin Sulfonate
CleansingUndeceth-3
EmollientPropylene Glycol
HumectantCocamide Mipa
EmulsifyingOleyl Alcohol
EmollientLauryl Alcohol
EmollientParfum
MaskingSodium Sulfite
PreservativeMyristyl Alcohol
EmollientErythorbic Acid
AntioxidantEthanolamine
BufferingM-Aminophenol
P-Aminophenol
PEG-12 Dimethicone
Skin ConditioningP-Phenylenediamine
Resorcinol
AntioxidantEDTA
Basic Yellow 87
Sodium Benzoate
Masking2-Amino-3-Hydroxypyridine
2-Amino-6-Chloro-4-Nitrophenol
Wheat Amino Acids
Skin ConditioningPhenoxyethanol
PreservativePotassium Sorbate
PreservativeHexyl Cinnamal
PerfumingLinalool
PerfumingWater, Isopropyl Alcohol, Sodium C14-16 Olefin Sulfonate, Undeceth-3, Propylene Glycol, Cocamide Mipa, Oleyl Alcohol, Lauryl Alcohol, Parfum, Sodium Sulfite, Myristyl Alcohol, Erythorbic Acid, Ethanolamine, M-Aminophenol, P-Aminophenol, PEG-12 Dimethicone, P-Phenylenediamine, Resorcinol, EDTA, Basic Yellow 87, Sodium Benzoate, 2-Amino-3-Hydroxypyridine, 2-Amino-6-Chloro-4-Nitrophenol, Wheat Amino Acids, Phenoxyethanol, Potassium Sorbate, Hexyl Cinnamal, Linalool
Key Ingredients
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterIsopropyl Alcohol is more commonly known as rubbing alcohol. It is most commonly used as a solvent, meaning it helps other ingredients dissolve.
This ingredient is an astringent alcohol. Astringent alcohols may also irritate skin as they high amounts may strip away your skin's natural oils.
Other types of astringent alcohols include:
According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.
Any type of sanitizing product will have high amounts of alcohol to help kill bacteria and viruses.
Learn more about Isopropyl AlcoholSodium C14-16 Olefin Sulfonate is a surfactant that helps water and oil mix so that dirt, sweat, sebum, and sunscreen can rinse away easily. It's not technically a sulfate, but behaves similarly in formulas.
What it does:
Sodium C14-16 Olefin Sulfonate is a strong cleansing surfactant and is much stronger than many mild cleansers. Because it works deeply, it can disrupt the skin's barrier. This can lead to dryness or irritation for those with sensitive skin.
Compared to gentler surfactants, it's effective but more likely to dry or irritate if not balanced with soothing ingredients.
CIR considers sodium α-olefin sulfonates (including C14-16) to be safe for use in rinse-off products when properly formulated. It is poorly absorbed through normal skin but absorption increases if the skin barrier is already damaged.
Learn more about Sodium C14-16 Olefin SulfonateWe don't have a description for Undeceth-3 yet.
Propylene Glycol is a synthetic, colorless, odorless liquid that has been a staple in cosmetics for decades. It is a skin conditioning agent, humectant, and solvent.
As a humectant, it draw water to the skin to reduce flaking and restore suppleness. It's also a solvent that helps dissolve other actives and keeps formulas stable across temperature changes.
The CIR Expert Panel has confirmed this ingredient to be nontoxic and clinical studies show no sensitization at cosmetic use concentrations.
True allergic reactions are quite rare: a 15-year retrospective study of 6,751 patients found only 0.31% had a positive reaction (and less than half were considered clinically relevant).
It seemed that when sensitization does occur, it's most commonly linked to topical medication (like corticosteroids) and not cosmetics. Allergic contact dermatitis also appears largely limited to individuals with underlying skin conditions.
Overall, propylene glycol is a well-studied ingredient that most people can tolerate without issue.
Learn more about Propylene GlycolWe don't have a description for Cocamide Mipa yet.
Oleyl Alcohol is a type of fatty alcohol made from oleic acid.
Fatty Alcohols are most often used as an emollient or to thicken a product. They are usually derived from natural fats and oils and therefore do not have the same drying or irritating effect as solvent alcohols.
Lauryl Alcohol is a type of fatty alcohol. It is derived from palm kernel oil or coconut oil.
Fatty alcohols are not the same as drying, volatile alcohols like alcohol denatured or ethanol; they're designed to be non-sensitizing and hydrating.
Lauryl alcohol pulls triple duty:
Because lauryl alcohol falls within the C11 - C24 carbon chain range that the Malassezia yeast (fungal acne) can metabolize, this ingredient may not be fungal acne safe.
Learn more about Lauryl AlcoholParfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumSodium Sulfite is a preservative. Preservatives help prevent mold and bacteria from growing in cosmetics.
This ingredient has been shown to break the bonds in hair, acting as a natural straightener.
It is commonly used in food. It should be noted sodium sulfite degrades both vitamins B1 and E.
Fun fact: Sulfites are naturally occuring in wine.
Learn more about Sodium SulfiteMyristyl Alcohol is type of fatty alcohol. Fatty Alcohols are most often used as an emollient or to thicken a product.
As an emollient, myristyl alcohol hydrates the skin by trapping moisture in.
Fatty alcohols are usually derived from natural fats and oils and therefore do not have the same drying or irritating effect as solvent alcohols.
The FDA allows "alcohol-free" products to contain fatty alcohols.
Learn more about Myristyl AlcoholErythorbic Acid is an antioxidant.
This ingredient is also known as monoethanolamine. It's a small amino alcohol that works primarily as a pH adjuster.
The Cosmetic Ingredient Review Expert Panel has declared this ingredient to be safe in rinse-off products based on available animal and clinical data. The EU has regulated this ingredient to be used with restrictions.
A cosmetic formulation thing to note: This ingredient shouldn't be combined with certain preservatives (the ones that release nitrogen compounds) because the two can react to form nitrosamines, a potentially harmful byproduct. Most brands and cosmetic chemists know this when building a formula so this isn't something to worry about it.
Learn more about EthanolamineWe don't have a description for M-Aminophenol yet.
We don't have a description for P-Aminophenol yet.
PEG-12 Dimethicone is a type of water-soluble silicone. It has skin conditioning and hydrating properties.
According to a manufacturer, this ingredient's stability is decreased by strong acid or alkali.
This ingredient is also called para-phenylenediamine or PPD. It is commonly found in hair dyes and as a substitute for henna.
PPD uses its salt components to impart a color to hair; the exact color depends on the formulation of the other ingredients.
The CDC lists PPD as a contact allergen that can cause dermatitis, or skin irritation. In 2006, this ingredient was voted Allergen of the Year by the American Contact Dermatitis Society.
The CIR (Cosmetic Ingredient Review) states this ingredient is safe to use for those who do not experience sensitization.
A review of 31 studies published between 1992 and 2005 looked at whether personal hair dye use is linked to cancer.
While one well-designed study found possible associations with certain cancers like non-Hodgkin’s lymphoma and bladder cancer, these results were not consistently seen in other studies.
Because the way each study measured hair dye use varied, a formal meta-analysis couldn’t be done.
Learn more about P-PhenylenediamineResorcinol, or 1,3-benzenediol, is a small phenolic compound with antioxidant, denaturant, hair dyeing, and perfuming properties.
In cosmetics, rescorcinol is mostly found in hair dyes rather than leave-on-face products. Related "resorcinol-type" ingredients can act keratolytic (loosen dead skin cells) but plain resorcinol is not usually found in face products.
In haircare, it is used to create a long-lasting color by participating in dye-forming reactions.
The main downside of this ingredient is allergy risk; it is considered a moderate skin sensitizer in animal data. Human sensitization rates are generally low in broader clinical data.
In the EU, resorcinol is restricted and only allowed under specific conditions for hair products (up to 1.25% hair dye after mixing and up to 0.5% in certain hair lotions/shampoos.
Learn more about ResorcinolEDTA is the shortened name for ethylenediamine tetraacetic acid. It is a chelating agent and used to stabilize products.
Chelating Agents are used to prevent trace metal ions from binding to other ingredients. This can prevent unwanted reactions or changed efficacy of products.
We don't have a description for Basic Yellow 87 yet.
Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.
Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.
Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.
It is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.
Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.
We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.
Learn more about Sodium BenzoateWe don't have a description for 2-Amino-3-Hydroxypyridine yet.
We don't have a description for 2-Amino-6-Chloro-4-Nitrophenol yet.
We don't have a description for Wheat Amino Acids yet.
Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.
Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.
This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.
Both potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.
You'll often find this ingredient used with other preservatives.
Learn more about Potassium SorbateHexyl Cinnamal is a fragrance ingredient with a similar scent to jasmine. It can be naturally found in chamomile essential oil.
This ingredient is a known EU allergen and may sensitize the skin. The EU requires this ingredient to be listed separately on an ingredients list.
Hexyl Cinnamal is not water soluble but is soluble in oils.
Learn more about Hexyl CinnamalLinalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.
Like Limonene, this ingredient oxidizes when exposed to air. Oxidized linalool can cause allergies and skin sensitivity.
This ingredient has a scent that is floral, spicy tropical, and citrus-like.
Learn more about LinaloolReviews
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Where it's from
Generic Value Products is a American brand
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Read more about us· Updated June 2, 2025 • Added by anemone