Generic Value Products Gloss Liquid Hair Color Compare To Redken Shades EQ Gloss
A other styling with 28 ingredients.
Other styling with 28 ingredients
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What's inside
Ingredients List
Water
Skin ConditioningIsopropyl Alcohol
SolventSodium C14-16 Olefin Sulfonate
CleansingUndeceth-3
EmollientPropylene Glycol
HumectantCocamide Mipa
EmulsifyingOleyl Alcohol
EmollientLauryl Alcohol
EmollientParfum
MaskingSodium Sulfite
PreservativeMyristyl Alcohol
EmollientErythorbic Acid
AntioxidantEthanolamine
BufferingM-Aminophenol
P-Aminophenol
PEG-12 Dimethicone
Skin ConditioningP-Phenylenediamine
Resorcinol
AntioxidantEDTA
ChelatingBasic Yellow 87
Sodium Benzoate
Masking2-Amino-3-Hydroxypyridine
2-Amino-6-Chloro-4-Nitrophenol
Wheat Amino Acids
Skin ConditioningPhenoxyethanol
PreservativePotassium Sorbate
PreservativeHexyl Cinnamal
PerfumingLinalool
PerfumingWater, Isopropyl Alcohol, Sodium C14-16 Olefin Sulfonate, Undeceth-3, Propylene Glycol, Cocamide Mipa, Oleyl Alcohol, Lauryl Alcohol, Parfum, Sodium Sulfite, Myristyl Alcohol, Erythorbic Acid, Ethanolamine, M-Aminophenol, P-Aminophenol, PEG-12 Dimethicone, P-Phenylenediamine, Resorcinol, EDTA, Basic Yellow 87, Sodium Benzoate, 2-Amino-3-Hydroxypyridine, 2-Amino-6-Chloro-4-Nitrophenol, Wheat Amino Acids, Phenoxyethanol, Potassium Sorbate, Hexyl Cinnamal, Linalool
Key Ingredients
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterIsopropyl Alcohol is a small, fast-evaporating alcohol.
Formulators use it as a solvent, a way to think out thick liquids, an antifoaming agent, and occasionally a fragrance ingredient.
Reported use concentrations run from 0.002%-100% and any number over 50% usually comes from a nail product.
Actual skincare numbers run much lower: cleansers (0.3-26%), toners (0.07-7%), face moisturizers (0.04-0.2%).
The Cosmetic Ingredient Review Expert Panel reviewed it and concluded it is safe in the present practices of use and the International Agency for Research on Cancer classifies it as a non-carcinogenic to humans.
True allergy to this ingredient is uncommon but real: 44 out of 1,450 patients patch tested between 1992-2011 reacted with most cases clustering in people with leg ulcers, occupational hand eczema, or repeated use of Isopropyl Alcohol on already-broken skin.
Irritation and dryness are far more likely than allergy; before you throw away your skincare, just know this is dose-dependent and the risk is modest.
The irritant potential of the alcohols used in hand antiseptics is very low and skin irritation is significantly lower after alcohol application than after detergents (though isopropanol is somewhat more irritating than ethanol).
A 70% solution was a severe eye irritant in rabbit eye tests so the industry keeps this ingredient at low percentages in eye-area products.
One genuine caution: a 70% solution was a severe eye irritant in rabbit eye tests, so it belongs at low percentages in eye-area products, which is where the industry already keeps it.
According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.
Learn more about Isopropyl AlcoholSodium C14-16 Olefin Sulfonate is a surfactant that helps water and oil mix so that dirt, sweat, sebum, and sunscreen can rinse away easily. It's not technically a sulfate, but behaves similarly in formulas.
What it does:
Sodium C14-16 Olefin Sulfonate is a strong cleansing surfactant and is much stronger than many mild cleansers. Because it works deeply, it can disrupt the skin's barrier. This can lead to dryness or irritation for those with sensitive skin.
Compared to gentler surfactants, it's effective but more likely to dry or irritate if not balanced with soothing ingredients.
CIR considers sodium α-olefin sulfonates (including C14-16) to be safe for use in rinse-off products when properly formulated. It is poorly absorbed through normal skin but absorption increases if the skin barrier is already damaged.
Learn more about Sodium C14-16 Olefin SulfonateWe don't have a description for Undeceth-3 yet.
Propylene Glycol is a synthetic, colorless, odorless liquid that has been a staple in cosmetics for decades. It is a skin conditioning agent, humectant, and solvent.
As a humectant, it draw water to the skin to reduce flaking and restore suppleness. It's also a solvent that helps dissolve other actives and keeps formulas stable across temperature changes.
The CIR Expert Panel has confirmed this ingredient to be nontoxic and clinical studies show no sensitization at cosmetic use concentrations.
True allergic reactions are quite rare: a 15-year retrospective study of 6,751 patients found only 0.31% had a positive reaction (and less than half were considered clinically relevant).
It seemed that when sensitization does occur, it's most commonly linked to topical medication (like corticosteroids) and not cosmetics. Allergic contact dermatitis also appears largely limited to individuals with underlying skin conditions.
Overall, propylene glycol is a well-studied ingredient that most people can tolerate without issue.
Learn more about Propylene GlycolWe don't have a description for Cocamide Mipa yet.
Oleyl Alcohol is a fatty alcohol. Despite the name, it has nothing to do with the drying kind of alcohol like in hand sanitizers.
Fatty alcohols are a soft, oily liquid and this one is made from oleic acid (the same fat that makes up most of olive oil).
Its job in a formula is boring, but useful:
Typical concentrations range from 0.1-50% and it's usually low single digits in leave-on skincare.
One thing that sets it apart from other fatty alcohols is that it's used deliberately as a penetration enhancer in topical drug delivery. This is because it "loosens" the packing of your skin's surface lipids a bit so other ingredients can get through more easily.
A study on human skin found both Oleic Acid and Oleyl Alcohol at 0.75% increased how much topical anti-inflammatory drug got through with the effect leveling off after about 12 hours.
Allergic reactions are uncommon but documented; there's a published case of a patient with atopic dermatitis who developed severe allergic contact dermatitis from a prescription cream. A patch testing traced it specifically to the Oleyl Alcohol in the formula rather than the active drug.
The Cosmetic Ingredient Review Expert Panel concluded Oleyl Alcohol is safe as used in cosmetics. Acute toxicity testing showed very low toxicity, animal tests showed minimal to mild skin irritation, human patch testing found low irritation and sensitization potential, and no phototoxicity or photosensitization has been reported.
It's reasonable to patch test if you have eczema, a known fatty alcohol allergy, or you've reacted to Stearyl or Cetyl Alcohol before.
Oleyl Alcohol scored a 4 out of 5 for comedogenicity in the 1989 rabbit ear study. Just know the rabbit ear test has real limits:
It's worth watching if you're acne-prone and how you will react to it really comes down to concentration, formula, and your skin.
The culprit behind fungal acne, the Malassezia yeast, feeds on fatty acids with carbon chain lengths between C11-C24. Oleic Acid, at C18, falls right into that sweet spot.
In vitro studies have shown that Oleic Acid is one of the fatty acids that induce rapid Malassezia growth in lab settings. Since this ingredient is created from Oleic Acid, it may not be fungal acne safe.
Learn more about Oleyl AlcoholLauryl Alcohol is a type of fatty alcohol. It is derived from palm kernel oil or coconut oil.
Fatty alcohols are not the same as drying, volatile alcohols like alcohol denatured or ethanol; they're designed to be non-sensitizing and hydrating.
Lauryl alcohol pulls triple duty:
Because lauryl alcohol falls within the C11 - C24 carbon chain range that the Malassezia yeast (fungal acne) can metabolize, this ingredient may not be fungal acne safe.
Learn more about Lauryl AlcoholParfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumSodium Sulfite is a preservative. Preservatives help prevent mold and bacteria from growing in cosmetics.
This ingredient has been shown to break the bonds in hair, acting as a natural straightener.
It is commonly used in food. It should be noted sodium sulfite degrades both vitamins B1 and E.
Fun fact: Sulfites are naturally occuring in wine.
Learn more about Sodium SulfiteMyristyl Alcohol is a fatty alcohol. Despite the word "alcohol", it has nothing in common with the drying kind you find in hand sanitizer.
This ingredient is a waxy solid that formulators use to thicken creams, help oil + water stay mixed, soften skin, and boost foam.
Concentration use usually lands somewhere between 0.1-3% for face products.
Allergies to this ingredient are uncommon and most reported cases from from medication creams rather than cosmetics.
This ingredient does have a comedogenic rating of 2, but this doesn't mean a formula with this ingredient will clog pores. Human testing has proved that any finished product with this ingredient won't automatically make you break out; it really comes down to concentration, formula, and your skin.
The Malassezia yeast feeds on fatty alcohols with a chain length above 12 carbons, and this ingredient is a C14 primary fatty alcohol. This ingredient may not be fungal acne safe.
Learn more about Myristyl AlcoholErythorbic Acid is an antioxidant.
This ingredient is also known as monoethanolamine. It's a small amino alcohol that works primarily as a pH adjuster.
The Cosmetic Ingredient Review Expert Panel has declared this ingredient to be safe in rinse-off products based on available animal and clinical data. The EU has regulated this ingredient to be used with restrictions.
A cosmetic formulation thing to note: This ingredient shouldn't be combined with certain preservatives (the ones that release nitrogen compounds) because the two can react to form nitrosamines, a potentially harmful byproduct. Most brands and cosmetic chemists know this when building a formula so this isn't something to worry about it.
Learn more about EthanolamineWe don't have a description for M-Aminophenol yet.
We don't have a description for P-Aminophenol yet.
PEG-12 Dimethicone is a type of water-soluble silicone. It has skin conditioning and hydrating properties.
According to a manufacturer, this ingredient's stability is decreased by strong acid or alkali.
This ingredient is also called para-phenylenediamine or PPD. It is commonly found in hair dyes and as a substitute for henna.
PPD uses its salt components to impart a color to hair; the exact color depends on the formulation of the other ingredients.
The CDC lists PPD as a contact allergen that can cause dermatitis, or skin irritation. In 2006, this ingredient was voted Allergen of the Year by the American Contact Dermatitis Society.
The CIR (Cosmetic Ingredient Review) states this ingredient is safe to use for those who do not experience sensitization.
A review of 31 studies published between 1992 and 2005 looked at whether personal hair dye use is linked to cancer.
While one well-designed study found possible associations with certain cancers like non-Hodgkin’s lymphoma and bladder cancer, these results were not consistently seen in other studies.
Because the way each study measured hair dye use varied, a formal meta-analysis couldn’t be done.
Learn more about P-PhenylenediamineResorcinol, or 1,3-benzenediol, is a small phenolic compound with antioxidant, denaturant, hair dyeing, and perfuming properties.
In cosmetics, rescorcinol is mostly found in hair dyes rather than leave-on-face products. Related "resorcinol-type" ingredients can act keratolytic (loosen dead skin cells) but plain resorcinol is not usually found in face products.
In haircare, it is used to create a long-lasting color by participating in dye-forming reactions.
The main downside of this ingredient is allergy risk; it is considered a moderate skin sensitizer in animal data. Human sensitization rates are generally low in broader clinical data.
In the EU, resorcinol is restricted and only allowed under specific conditions for hair products (up to 1.25% hair dye after mixing and up to 0.5% in certain hair lotions/shampoos.
Learn more about ResorcinolEDTA is a chelating agent. This is just a fancy way of saying it grabs onto metal ions and holds them so they don't cause trouble.
Trace metals like iron, copper, and calcium sneak into products through water and raw materials. These metals make oils go rancid, cause color and texture changes, and stop preservatives and cleansers from doing their job properly.
EDTA locks them up so it's a neat little background helper ingredient.
Typical use is under 2% but numbers as high as 10-25% have been reported in hair color products.
The Cosmetic Ingredient Review panel looked at the whole family and concluded they're safe as used. At cosmetic concentrations, they have not been found to be skin irritants or sensitizers.
Clinical testing has found no absorption through skin so the scary-sounding oral toxicity numbers from animal studies aren't relevant to a face cream.
One real formulation note: this ingredient is a penetration enhancer so it can slightly increase how much of the other ingredients get through (though this is more of a thing for formulators to work around).
Allergy is genuinely rare; there are a handful of case reports so be sure to avoid if you're patch test positive to EDTA.
Learn more about EDTAWe don't have a description for Basic Yellow 87 yet.
Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.
Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.
Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.
It is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.
Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.
We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.
Learn more about Sodium BenzoateWe don't have a description for 2-Amino-3-Hydroxypyridine yet.
We don't have a description for 2-Amino-6-Chloro-4-Nitrophenol yet.
We don't have a description for Wheat Amino Acids yet.
Phenoxyethanol is one of the most widely used preservatives in skincare (and for good reason!).
It has a large spectrum of antimicrobial activity and especially effective bacteria, yeast, and mold while only having a weak effect on your skin's natural microbiome.
On a cellular level, it disrupts the cell membranes of microbes by poking holes that make the cell leak. This shuts down the chemical reactions the microbe needs to make energy so it can no longer survive.
Another perk of this ingredient is that it stays functional across a wide pH range (3-10).
You'll often see it paired with boosters like Ethylhexylglycerin; one study showed that a 1:9 ratio of Ethylhexylglycerin to Phenoxyethanol damages bacterial membranes as effectively as doubling the Phenoxyethanol concentration on its own.
Typical use concentrations range from 0.3-1% depending on the formula, and this ingredient is capped at 1% int the EU.
Safety-wise, the fear mongering does not hold up to the evidence. The EU's Scientific Committee on Consumer Safety and FDA consider it safe as a preservative at up to 1%, including for children of all ages.
Adverse systemic effects only showed up in animal studies at exposures roughly 200x higher than what people get from cosmetics. And despite its very widespread use, this ingredient is a rare sensitizer and allergic reactions are uncommon.
Learn more about PhenoxyethanolPotassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.
This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.
Both potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.
You'll often find this ingredient used with other preservatives.
Learn more about Potassium SorbateHexyl Cinnamal is a fragrance ingredient with a similar scent to jasmine. It can be naturally found in chamomile essential oil.
This ingredient is a known EU allergen and may sensitize the skin. The EU requires this ingredient to be listed separately on an ingredients list.
Hexyl Cinnamal is not water soluble but is soluble in oils.
Learn more about Hexyl CinnamalLinalool is a small, naturally occurring scent molecule found in plants like lavender, coriander, bergamot, and more.
It is one of the two most-used fragrance ingredients in cosmetics and added purely for smell. Since it's not used for a skin benefit, there's no "effective dose". Concentration depends on the fragrance load of the product.
The EU requires it to be named on the label above 0.001% in leave-on and 0.01% in rinse-off products.
Fresh linalool is a weak sensitizer but air exposure turns some of it into hydroperoxides, which are strong sensitizers. Those oxidation products are the actual allergy concern.
Patch-test clinics see positive reactions to linalool hydroperoxides in about 4% to 12% of dermatitis patients depending on country and test concentration.
Resassuringly, one analytical study found hydroperoxide levels in real fragranced products to be orders of magnitude below what induced sensitization in animal studies with no evidence of oxidation building up during normal storage.
The practical takeaway is that linalool is fine for most people but worth avoiding if you have a confirmed fragrance contact allergy or a badly compromised barrier.
Products stored a long time after opening are also the high-risk scenario since that is when oxidation happens.
The scent of linalool is described as floral, spicy tropical, and citrus-like.
Learn more about LinaloolReviews
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Generic Value Products is a American brand
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