ATTITUDE Sensitive Natural Baking Soda-Free Deodorant
A deodorant with 18 ingredients, including exfoliants and vitamin E.
Overview
What it is
Deodorant with 18 ingredients that contains exfoliants and Vitamin E
Cool Features
It is vegan, cruelty-free, and reef safe
Suited For
It has ingredients that are good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots
Free From
It doesn't contain any harsh alcohols, common allergens, parabens, silicones or sulfates
Fun facts
ATTITUDE is from Canada.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside
Ingredients List
Magnesium Hydroxide
AbsorbentCocos Nucifera Oil
MaskingVitis Vinifera Seed Oil
EmollientUndecane
EmollientHelianthus Annuus Seed Wax
Skin ConditioningCoco-Caprylate/Caprate
EmollientTridecane
PerfumingC10-18 Triglycerides
EmollientWater
Skin ConditioningBehenyl Behenate
EmollientRicinus Communis Seed Oil
MaskingKaolin
AbrasivePolyhydroxystearic Acid
EmulsifyingEuphorbia Cerifera Wax
Glyceryl Behenate
EmollientGlycerin
HumectantTocopherol
AntioxidantAvena Sativa Kernel Extract
AbrasiveMagnesium Hydroxide, Cocos Nucifera Oil, Vitis Vinifera Seed Oil, Undecane, Helianthus Annuus Seed Wax, Coco-Caprylate/Caprate, Tridecane, C10-18 Triglycerides, Water, Behenyl Behenate, Ricinus Communis Seed Oil, Kaolin, Polyhydroxystearic Acid, Euphorbia Cerifera Wax, Glyceryl Behenate, Glycerin, Tocopherol, Avena Sativa Kernel Extract
Key Ingredients
Benefits
Concerns
Ingredients Explained
We don't have a description for Magnesium Hydroxide yet.
This ingredient is also known as coconut oil. It is a plant-derived ingredient with skin conditioning properties.
The fatty acid profile of coconut oil is mostly lauric acid (~54%), followed by capric, caprylic, palmitic, and myristic acids. This profile allows it to penetrate easily into skin, moisturize, and improve dry skin.
A double-blind study confirmed that extra virgin coconut oil is as effective as mineral oil for treating very dry skin. Another study found it outperformed mineral oil for mild to moderate atopic dermatitis in children.
Another study from 2018 found that virgin coconut oil can soothe inflammation and boost key skin barrier proteins. Just know this evidence is still only from lab settings and not human trials.
It has also been shown to reduce Staphylococcus aureus, a bacteria that commonly overgrows in people with eczema.
Clinical testing shows very minimal skin irritation and no evidence of sensitization or phototoxicity.
Coconut oil gets flagged as a "fragrance" because it has a natural mild scent (not because it's a synthetic perfume). The European Cosmetic ingredient database also lists "perfuming" as a function of this ingredient.
Just so you know, the term "fragrance" is completely unregulated. Some brands still use botanical extracts or essential oils in their "fragrance-free" formulas, but regulatory databases technically classify these under "fragrance".
Coconut oil has a tiny and useless bit of natural SPF. Early lab studies clocked it around SPF 7-8 but a more recent study found the real number closer to SPF 1.2. It also offers no meaningful UVA protection (SPF only overs UVB rays).
The comedogenic rating of 4/5 means it has a high potential to clog pores; but it's worth noting that comedogenicity is highly individual and ratings cannot predict how an overall formula will behave on skin.
Since lauric acid is the dominant fatty acid, this ingredient may not be fungal acne safe. The Malassezia yeast feeds on fatty acids with carbon chain lengths between 11-24, and lauric acid falls within these lengths (C12).
Learn more about Cocos Nucifera OilVitis Vinifera Seed Oil comes from the grape vine. Grape seeds are a byproduct of creating grape juice or wine.
The components of grape seeds have many skin benefits. Research has found it to be antimicrobial and anti-inflammatory. It also contains many potent antioxidants such as Vitamin E , Vitamin C, proanthocyanidins, polyphenols, flavonoids, and anthocyanins. Proanthocyanidin has been shown to help even out skin tone.
Antioxidants help fight free-radical molecules. Free-radical molecules are capable of damaging our cells and other genetic material. Antioxidants help stabilize free-radicals by donating extra electrons. Grape seed extract may help reduce the signs of aging.
The antimicrobial properties of grape seed may help treat acne. However, more research is needed to support this claim.
Grape seed has also been found to help absorb UV rays. Grape seed extract should not replace your sunscreen.
The fatty acids of grape seed oil give it emollient properties. Emollients help soothe and soften your skin by creating a film. This film traps moisture within, keeping your skin hydrated.
Learn more about Vitis Vinifera Seed OilUndecane is an emollient and helps create a lightweight base for products.
Is is not soluble in water and naturally occurring in some species.
Helianthus Annuus Seed Wax is created from the common sunflower.
Sunflower seed wax is made up of long chain non-glyceride esters, a small amount of fatty alcohols, and fatty acids.
This ingredient is often used to enhance the texture of products. The fatty acid properties also help hydrate the skin.
Learn more about Helianthus Annuus Seed WaxCoco-Caprylate/Caprate is a lightweight ester created from coconut oil fatty acids, caprylic acid, and capric acid.
It is an emollient that helps soften skin and reduce transepidermal water loss (TEWL). What sets it apart from heavier emollients is its ultralight, non-greasy feel.
Once applied, this ingredient dries down quickly and leaves a dry, silky finish behind. This also helps improve spreadability and texture.
This ingredient has an excellent safety-record and is non-irritating.
Typical concentrations for cosmetics range from 0.5-62%.
Research on Malassezia growth found no growth on fatty acid esters with chain lengths shorter than 12 carbons (it prefers C11-24).
Since Coco-Caprylate/Caprate is built on C8 and C10 fatty acids, it is out of the range that Malassezia metabolizes, and therefore safe for fungal acne.
Learn more about Coco-Caprylate/CaprateTridecane is a lightweight emollient and fragrancing ingredient. It is a paraffin and often called a silicone alternative.
According to official INCI guidelines, this ingredient is used to give a light odor to raw materials. It is often used as a starter ingredient to create parfum.
This ingredient can be derived from palm oil, or coconut oil. It is also naturally found in certain species of organisms.
According to the NOAA, this ingredient can cause skin sensitivity with prolonged use. However, this warning is taken from the Coast Guard and no studies have been done on this in relation to cosmetics.
Tridecane is not water soluble.
Learn more about TridecaneC10-18 Triglycerides is a skin conditioning and texture-enhancer.
It is created from glycerin and a mixture of C10-18 fatty acids.
This ingredient improves spreadability and helps thicken a product.
According to manufacturers, it usually comes from vegetable-based saturated fatty acids. Common bases for this ingredient are coconut oil, palm kernel oil, or both.
Due to the melting point being close to skin temperature, it is usually used in lip products.
Triglycerides are a main component of fat in the human body.
Learn more about C10-18 TriglyceridesWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterWe don't have a description for Behenyl Behenate yet.
This ingredient is also known as castor oil. It is a skin conditioning ingredient.
The star component of castor oil is ricinoleic acid, an unusual fatty acid that makes up ~80-92% of its composition.
In skincare, it is an emollient that dries down to a solid film with water-binding properties. This helps keep skin hydrated and helps reduce transepidermal water loss (TEWL).
A 2026 dermatology review pulls together its broader uses:
Human clinical testing found this ingredient to be non-irritating and non-sensitizing.
Because castor oil contains fatty acids in the C11-24 range, this ingredient may not be fungal acne safe.
At this time, the literature does not support castor oil in regrowing hair. A 2022 systematic review found no strong evidence that it supports hair growth and only weak evidence that it improves hair shine.
Castor oil itself carries "perfuming" and "masking" function tags according to the official CosIng database. This is because of its mild odor and odor-dampening properties.
Learn more about Ricinus Communis Seed OilKaolin is a clay. It is used for oil control and to help minimize pores. Like other clays, kaolin has the ability to absorb excess sebum or oil. This can help clean out pores and mattify the skin.
Some types of kaolin may have exfoliating properties. When water is added to kaolin, it becomes a paste with small abrasive particles.
Most kaolin is a white color, but may be pink/orange/red depending on where it comes from.
The name 'kaolin' comes from a Chinese village named 'Gaoling'. Kaolin clay comes from rocks rich in kaolinite. Kaolinite, the mineral, has a silicate layered structure. Kaolinite is formed from chemical weathering of aluminum siilicate minerals.
Besides skincare, kaolin is commonly used to make glossy paper, in ceramics, toothpaste, and as medicine to soothe stomach issues.
Learn more about KaolinPolyhydroxystearic Acid is a vegetable-derived soft wax made from castor oil. It's an emulsion stabilizer, thickener, and film former.
You'll likely see it in sunscreens because it helps disperse pigments and UV-reflecting minerals like titanium dioxide and zinc oxide evenly.
Depending on the concentration, it can drastically change the texture of a product from pasty solid (like lipstick) to sprayable liquid.
The CIR Expert Panel for Cosmetic Ingredient Safety has concluded this ingredient to be safe in cosmetics. The highest reported use concentration is 14.2% in lipsticks.
Learn more about Polyhydroxystearic AcidEuphorbia Cerifera Wax (aka candelilla wax) is a vegan stand-in for beeswax. It is a plant-derived wax that functions as an astringent, emulsion stabilizer, film-former, and skin conditioner.
On skin, it forms a protective barrier that helps lock in moisture while it enhances product stability, prevents separation, and helps color last longer in makeup.
This ingredient is generally safe for use in cosmetics with one nuance: some grades of candelilla wax can naturally contain benzyl alcohol at concentrations high enough to require declaration under EU labeling rules. This isn't a concern for most people but relevant for those with fragrance sensitivities.
Candelilla wax contains fatty acids (mainly C31) and wax esters that can be used by the Malassezia yeast, so this ingredient may not be fungal acne safe.
You might see Euphorbia Cerifera "Cera" instead of "wax". This is because some brands, databases, or labels use it interchangeably; they're the same ingredient.
Learn more about Euphorbia Cerifera WaxGlyceryl Behenate is an emollient and emulsifier.
It has a lipophilic-hydrophilic structure that lets it sit at the oil-water interface to keep emulsions stable while leaving skin feeling soft and smooth.
In pressed powder cosmetics, it double as a compacting agent.
This ingredient can be synthetically created or plant-derived. Safety-wise, it has a solid track record.
One thing to flag for fungal acne: since this ingredient is the monoester of behenic acid (C22), it falls within the C11-24 range that Malassezia can metabolize.
Learn more about Glyceryl BehenateGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinTocopherol is a fat-soluble antioxidant known as Vitamin E.
You'll find this ingredient in the vast majority of skincare (for good reason). It works to neutralize free radicals, or unstable molecules generated by UV exposure, pollution, and other environmental stressors, before they can cause oxidative damage to your skin cells.
Topically applied tocopherol has been shown to protect against UV damage by ramping up the skin's own natural defense enzymes.
It also acts as a skin conditioning agent; some studies show that regular topical use can improve the skin's water-binding capacity over 2-4 weeks.
This ingredient is especially loved for being a team player. When combined with Vitamin C, the photoprotective effect of both ingredients roughly doubles and the combo also helps reduce UV-induced DNA damage.
This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.
In formulations, it also serves as a stabilizer that helps protect other oxidation-prone ingredients from degrading.
Concentrations usually range from 0.1-1% in most leave-on products.
Learn more about TocopherolAvena Sativa Kernel Extract is is derived from colloidal oatmeal. Besides being a healthy breakfast, oats have many benefits in skincare too.
This ingredient helps sooth, hydrate, and protect the skin. The starches in colloidal oatmeal are able to bind water, keeping the skin hydrated.
The cellulose and fiber in colloidal oatmeal help reduce inflammation. This can also help the skin feel softer.
Colloidal Oatmeal is also an antioxidant. Antioxidants protect our skin from free-radical damage.
Oatmeal also contains beneficial compounds:
This ingredient is created by mixing grounded oatmeal and a liquid base.
Learn more about Avena Sativa Kernel ExtractReviews
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Where it's from
ATTITUDE is a Canadian brand
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The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about usยท Updated May 7, 2026 • Added by toby3