Overview
What it is
Shampoo with 21 ingredients that contains AHA
Cool Features
It is cruelty-free and reef safe
Suited For
It has ingredients that are good for anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and better texture
Free From
It doesn't contain any parabens, silicones or sulfates
Fun facts
100% Pure is from United States.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside (and what isn't)
Ingredients List
Dive into the full list of ingredients.
Aloe Barbadensis Leaf Juice
Skin ConditioningCoco-Betaine
CleansingDecyl Glucoside
CleansingSodium Cocoyl Isethionate
CleansingWater
Skin ConditioningGlycerin
HumectantRosa Damascena Flower Water
MaskingPanthenol
Skin ConditioningArctium Lappa Root Powder
Skin ConditioningMelia Azadirachta Leaf Powder
Skin ConditioningThymus Vulgaris Oil
MaskingOriganum Vulgare Leaf
Skin ConditioningMacrocystis Pyrifera
Urtica Dioica
Rosmarinus Officinalis Leaf Extract
AntimicrobialCalendula Officinalis Flower
Skin ConditioningCamellia Sinensis Leaf
PerfumingCoconut Acid
CleansingPhytic Acid
Dehydroacetic Acid
PreservativeBenzyl Alcohol
PerfumingAloe Barbadensis Leaf Juice, Coco-Betaine, Decyl Glucoside, Sodium Cocoyl Isethionate, Water, Glycerin, Rosa Damascena Flower Water, Panthenol, Arctium Lappa Root Powder, Melia Azadirachta Leaf Powder, Thymus Vulgaris Oil, Origanum Vulgare Leaf, Macrocystis Pyrifera, Urtica Dioica, Rosmarinus Officinalis Leaf Extract, Calendula Officinalis Flower, Camellia Sinensis Leaf, Coconut Acid, Phytic Acid, Dehydroacetic Acid, Benzyl Alcohol
Key Ingredients
Benefits
Concerns
Ingredients Explained
Aloe Barbadensis Leaf Juice comes from leaves of the aloe plant. Aloe Barbadensis Leaf Juice is best known for helping to soothe sunburns. It is also anti-inflammatory, moisturizing, antiseptic, and can help heal wounds.
Aloe is packed with good stuff including Vitamins A, C, and E. These vitamins are antioxidants, which help fight free-radicals and the damage they may cause. Free-radicals are molecules that may damage your skin cells, such as pollution.
Aloe Barbadensis Leaf Juice also contains sugars. These sugars come in the form of monosaccharides and polysaccharides, folic acid, and choline. These sugars are able to help bind moisture to skin.
It also contains minerals such as calcium, 12 anthraquinones, fatty acids, amino acids, and Vitamin B12.
Learn more about Aloe Barbadensis Leaf JuiceCoco-Betaine is the natural version of Cocamidopropyl Betaine. It is often derived from coconuts.
Coco-Betaine is a surfactant, meaning it helps remove dirt and oil from the skin.
Decyl Glucoside is a glucose-based surfactant and emulsion stabilizer. It is created by reacting glucose with the fatty acids from plants.
Surfactants help clean the skin by trapping oil, sebum, and dirt to be washed away. As an emulsion stabilizer, it stabilizes the ingredients in a product by preventing them from separating.
This ingredient is biodegradable and non-toxic. This ingredient is commonly found in baby shampoos.
Decyl Glucoside is sometimes used to stabilize the UV filter Tinosorb.
Learn more about Decyl GlucosideSodium cocoyl isethionate is a natural ingredient from coconut oil. It is an ultra gentle cleanser that gives a nice foam without drying the skin or impacting the skin barrier.
The amount of foam created depends on the amount of sodium cocoyl isethionate used in the product.
This ingredient also helps improve the spreadability of a product.
Learn more about Sodium Cocoyl IsethionateWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterGlycerin is already naturally found in your skin. It helps moisturize and protect your skin.
A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.
As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.
Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.
Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.
In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.
This ingredient is organic, colorless, odorless, and non-toxic.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinRosa Damascena Flower Water comes from the Damask rose. It is a dilluted version of the Rose Essential oil.
The Damask Roses' petals have antioxidant, antimicrobial, and fragrance compounds. Though antioxidants are great for soothing skin, the fragrance compounds can irritate it.
Panthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.
There are two forms of panthenol: D and L.
D-panthenol is also known as dexpanthenol. Most cosmetics use dexpanthenol or a mixture of D and L-panthenol.
Panthenol is famous due to its ability to go deeper into the skin's layers. Using this ingredient has numerous pros (and no cons):
Like hyaluronic acid, panthenol is a humectant. Humectants are able to bind and hold large amounts of water to keep skin hydrated.
This ingredient works well for wound healing. It works by increasing tissue in the wound and helps close open wounds.
Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.
This ingredient is also referred to as pro-vitamin B5.
Learn more about PanthenolWe don't have a description for Arctium Lappa Root Powder yet.
We don't have a description for Melia Azadirachta Leaf Powder yet.
Thymus Vulgaris Oil is a fragrance, is an oil, and isn't fungal acne safe.
We don't have a description for Origanum Vulgare Leaf yet.
We don't have a description for Macrocystis Pyrifera yet.
We don't have a description for Urtica Dioica yet.
Rosmarinus Officinalis Leaf Extract comes from rosemary. Rosemary is native to the Mediterranean.
While Rosmarinus Officinalis Leaf Oil can be volatile due to its fragrant properties, the fragrance components are usually removed in the leaf extract.
Rosemary Leaf Extract contains many antioxidants such as rosmarinic acid and caffeic acid. Rosemarinic acid, a compound found in rosemary leaf, has been found to help soothe skin conditions such as eczema and acne.
Learn more about Rosmarinus Officinalis Leaf ExtractCalendula Officinalis Floweris also know as the common Marigold plant. Marigolds contain flavonoids. Flavonoids are a group of substances found naturally in plants. They possess antioxidant and inflammation properties.
Antioxidants help fight free-radical molecules. Free-radical molecules are capable of damaging our cells and other genetic material. Antioxidants help stabilize free-radicals by donating extra electrons. This may help reduce the signs of aging.
Calendula Officinalis Flowers may help soothe your skin by reducing inflammation. Emerging studies show it inhibits NO production safely, therefore reducing inflammation.
Marigolds have been used in traditional medicine throughout Asia and Europe.
Learn more about Calendula Officinalis FlowerCamellia Sinensis Leaf is the leaf of the tea plant. These leaves are used to make white, oolong, green, and black tea.
Tea leaves have many benefits. It contains polyphenols, a strong antioxidant. Antioxidants help fight off free-radical molecules that damage skin cells. The antioxidants in green tea neutralize free-radicals from the sun. This gives the skin some extra UV protection, but should not replace sunscreen.
Many components of tea have anti-inflammatory properties. Polyphenols and L-theanine help soothe the skin and reduce irritation. L-theanine is an amino acid that makes up most of the amino acids found in tea leaves. The caffeine in Camellia Sinensis Leaf Extract helps calm inflamed blood vessels.
Research has shown both drinking Camellia Sinensis Leaf Tea (green tea, white tea, oolong, black tea) and applying it to the skin can help boost skin elasticity and hydration. Studies also show using tea extract may reduce sebum, or oil, production.
Learn more about Camellia Sinensis LeafCoconut Acid isn't fungal acne safe.
Phytic Acid is a gentle AHA and antioxidant. AHAs are chemical exfoliants that help remove dead skin cells. Phytic Acid has a slight and mild exfoliating effect.
The chemical makeup makes it classified as an AHA, much like lactic acid.
In some cases, it is a chelating agent. Chelating agents help prevent metals from binding to water, helping to stabilize the ingredients in a product.
An interesting fact about phytic acid is that it is considered an antinutrient. People do not have the enzyme needed to properly breakdown and digest phytic acid. When ingested, phytic acid binds to minerals and prevents them from being absorbed.
Read more about some other popular AHA's here:
Learn more about Phytic AcidDehydroacetic Acid is fungicide and bactericide. It is used as a preservative in cosmetics. Preservatives help elongate the shelf life of a product.
Dehydroacetic Acid is not soluble in water.
Benzyl Alcohol is most commonly used as a preservative. It also has a subtle, sweet smell. Small amounts of Benzyl Alcohol is not irritating and safe to use in skincare products. Most Benzyl Alcohol is derived from fruits such as apricots.
Benzyl Alcohol has both antibacterial and antioxidant properties. These properties help lengthen the shelf life of products. Benzyl Alcohol is a solvent and helps dissolve other ingredients. It can also improve the texture and spreadability.
Alcohol comes in many different forms. Different types of alcohol will have different effects on skin. This ingredient is an astringent alcohol.
Using high concentrations of these alcohols are drying on the skin. They may strip away your skin's natural oils and even damage your skin barrier. Astringent alcohols may also irritate skin.
Other types of astringent alcohols include:
According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.
Any type of sanitizing product will have high amounts of alcohol to help kill bacteria and viruses.
Learn more about Benzyl AlcoholReviews
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Where it's from
100% Pure is a American brand
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The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Updated June 26, 2024 • Added by starstellastar_407