Persona Volumizing Tubing Mascara
A mascara with 26 ingredients, including vitamin C, exfoliants, and vitamin E.
Overview
What it is
Mascara with 26 ingredients that contains exfoliants, Vitamin C and Vitamin E
Cool Features
It is vegan, cruelty-free, and reef safe
Suited For
It has ingredients that are good for anti aging, dry skin, brightening skin, sensitive skin, scar healing and dark spots
Free From
It doesn't contain any harsh alcohols, common allergens, fragrances, oils, parabens, silicones or sulfates
Fun facts
Persona is from United States.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside
Ingredients List
Water
Skin ConditioningAcrylates/Ethylhexyl Acrylate Copolymer
Synthetic Wax
AbrasiveCopernicia Cerifera Wax
Glyceryl Stearate
EmollientButylene Glycol
HumectantIron Oxides
CI 77491
Cosmetic ColorantCI 77499
Cosmetic ColorantVp/Eicosene Copolymer
Pvp
Emulsion StabilisingPotassium Cetyl Phosphate
EmulsifyingRhus Verniciflua Peel Wax
Sodium Stearate
CleansingCetyl Alcohol
EmollientGlyceryl Stearate Se
EmulsifyingSucrose Stearate
EmollientHydroxyacetophenone
Antioxidant1,2-Hexanediol
Skin ConditioningCaprylyl Glycol
EmollientLaureth-21
CleansingChondrus Crispus Powder
AbrasiveTocopherol
AntioxidantAscorbyl Palmitate
AntioxidantC10-18 Triglycerides
EmollientCI 77492
Cosmetic ColorantWater, Acrylates/Ethylhexyl Acrylate Copolymer, Synthetic Wax, Copernicia Cerifera Wax, Glyceryl Stearate, Butylene Glycol, Iron Oxides, CI 77491, CI 77499, Vp/Eicosene Copolymer, Pvp, Potassium Cetyl Phosphate, Rhus Verniciflua Peel Wax, Sodium Stearate, Cetyl Alcohol, Glyceryl Stearate Se, Sucrose Stearate, Hydroxyacetophenone, 1,2-Hexanediol, Caprylyl Glycol, Laureth-21, Chondrus Crispus Powder, Tocopherol, Ascorbyl Palmitate, C10-18 Triglycerides, CI 77492
Key Ingredients
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterWe don't have a description for Acrylates/Ethylhexyl Acrylate Copolymer yet.
Synthetic Wax is a manufactured hydrocarbon wax. In formulas, it works as an occlusive emollient that helps reduce water loss and improves the spreadability of products.
Research comparing synthetic wax to traditional mineral-derived products found that formulas containing it perform as well for skin hydration.
It is considered non-comedogenic and vegan-friendly.
It has a well-established safety record by the CIR Expert Panel for Cosmetic Ingredient Safety.
Learn more about Synthetic WaxCopernicia Cerifera Wax comes from a palm tree native to Brazil; another name for this ingredient is Carnauba Wax.
This ingredient is used to thicken texture and also leaves behind a film when applied.
Fun fact: This wax has the highest melting point of all natural waxes and low solubility.
Learn more about Copernicia Cerifera WaxGlyceryl Stearate is made by reacting glycerin with stearic acid (typically sourced from plant oils like palm or coconut). It's an emulsifier, emollient, and mild occlusive.
Emulsifiers help ingredients like oil and water stay mixed so your formula stays nicely blended and uniform in texture.
This ingredient is typically used in concentrations between 1-10%. Studies have found it to be non-sensitizing, non-phototoxic, and non-photoallergenic.
A close cousin of this ingredient is Glyceryl Stearate SE ("self-emulsifying"). This just has a small amount of sodium or potassium stearate added so it can emulsify without a co-emulsifier.
Since this ingredient is an ester of a C18 fatty acid, it may not be fungal acne safe. The Malassezia yeast can potentially metabolize within the C11-C24 range.
Fun fact: The human body also creates Glyceryl Stearate naturally.
Learn more about Glyceryl StearateButylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.
Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.
Learn more about Butylene GlycolThis ingredient is a combination of red, black, and yellow iron oxide pigments. This combination of colors is usually found in foundation, because it results in a "skin" color.
The EU typically uses CI numbers for colorants when applicable, such as CI 77489. In the US, iron oxides are regulated as color additives and "iron oxides" is the most commonly used name in US cosmetic practice.
A 2021 paper looked at skincare formulations containing iron oxides and found that they reduced transmission of blue light when measured optically. In simple terms, the pigment particles helped block or scatter part of the visible light spectrum in lab testing and the authors suggest this could translate into better protection against blue-light-related skin effects.
There is also clinical and experimental research showing that tinted products containing iron oxides can reduce visible light-induced pigmentation:
Please note, whether a product reduces visible or blue light depends on things like:
In the EU's CosIng database, iron oxides are only listed as a colorant. CosIng groups ingredients by their main cosmetic role, such as colorant, preservative, or UV filter.
Though studies say iron oxides can "attenuate blue light", they're describing an optical property and not an officially recognized cosmetic function.
So CosIng isn’t contradicting the research. It’s just classifying iron oxides by what they officially are: pigments that add color.
Learn more about Iron OxidesCi 77491 is also hydrated iron III oxide. It's sole purpose is to give a red/pink hue to products.
Iron III oxides are classified as inorganic chemicals for coloring.
Synthetically created Ci 77491 is considered safer than those naturally found. This is because the synthetically created version may contain less impurities. Iron oxides are generally non-toxic and non-allergenic.
Learn more about CI 77491Ci 77499 is also hydrated iron III oxide. It is created from mixing red and black iron oxides. This helps give shades of darkness to a product.
Iron III oxides are classified as inorganic chemicals for coloring.
We don't have a description for Vp/Eicosene Copolymer yet.
Pvp is a water-soluble synthetic polymer and common hairstyling ingredient. It is a film-forming ingredient and used to "hold" specific shapes of hair.
In cosmetics, PVP helps products like sunscreens and color cosmetics last longer and wear more evenly.
It is less effective in high-humidity. It tends to draw moisture, but this moisture dismantles the structure and "hold".
PVP is generally well tolerated on skin and toxicity studies are negative for dermal irritation.
Learn more about PvpPotassium Cetyl Phosphate is the potassium salt of a mixture. This mixture consists of the esters from phosphoricacid and cetyl alcohol.
Potassium Cetyl Phosphate is an emulsifier and cleansing agent. Emulsifiers help stabilize a product. It does this by preventing certain ingredients from separating.
As a cleansing agent, Potassium Cetyl Phosphate helps gather oils, dirts, and pollutants from your skin. This makes it easier to rinse them away with water.
Learn more about Potassium Cetyl PhosphateThis ingredient is also known as berry wax; it is a plant-derived wax from the peel or rind of the lacquer tree with emollient and stabilizing properties.
According to a manufacturer, this ingredient can help thicken/stabilize formulas, improves slip, and leave a soft emollient on skin.
It is important to note this ingredient comes from the lacquer tree which is in the same plant family as poison ivy or poison oak. Though this ingredient comes from the wax instead of sap (the sap contains the substance that causes itchy rashes), there is a very small chance that sensitive people could react.
Learn more about Rhus Verniciflua Peel WaxSodium stearate is the sodium salt of stearic acid.
The structure of sodium stearate makes it both a cleanser and emulsifier. As a cleanser, it helps dissolve dirt, oil, and other pollutants. As an emulsifier, it helps prevent ingredients from separating. This adds stability to the formula.
Cetyl Alcohol is a fatty alcohol. Fatty Alcohols are most often used as an emollient or to thicken a product.
Its main roles are:
Though it has "alcohol" in the name, it is not related to denatured alcohol or ethyl alcohol.
The FDA allows products labeled "alcohol-free" to have fatty alcohols.
This ingredient may not be fungal acne safe. It is a primary fatty alcohol with a chain length above 12 carbons. A study from 2019 show Malassezia can feed on fatty alcohols in this range, so it may trigger fungal acne in those prone to it.
Learn more about Cetyl AlcoholGlyceryl Stearate Se is a self-emulsifying (SE) form of glyceryl stearate. Self-emusifying means this ingredient automatically blends with water. It is an emulsifier, emollient, and cleansing agent.
As an emulsifier, Glyceryl Stearate Se prevents ingredients such as oil and water from separating. It is also a surfactant, meaning it helps cleanse the skin. Surfactants help gather oil, dirt, and other pollutants so they may be rinsed away easily.
Emollients help your skin stay smooth and soft. It does so by creating a film on top of the skin that helps trap moisture in.
Learn more about Glyceryl Stearate SeSucrose Stearate is derived from stearic acid and sucrose (sugar). It is an emollient and emulsifier.
As an emulsifier, it prevents oils and water from separating in a product. This property also makes it a surfactant and therefore a cleansing agent.
Hydroxyacetophenone is antioxidant with skin conditioning and soothing properties. It also boosts the efficiency of preservatives.
Though naturally occuring in Norwegian spruce needles, this ingredient is usually synthetically created.
This ingredient is not irritating or sensitizing. Recent research also suggests it may have skin-brightening effects through tyrosinase inhibition.
Learn more about Hydroxyacetophenone1,2-Hexanediol is a synthetic liquid and another multi-functional powerhouse.
It is a:
- Humectant, drawing moisture into the skin
- Emollient, helping to soften skin
- Solvent, dispersing and stabilizing formulas
- Preservative booster, enhancing the antimicrobial activity of other preservatives
Caprylyl Glycol is a humectant, skin conditioner, emollient, and preservative booster derived from either caprylic acid or synthetically created.
Typical use levels vary from 0.3-1% as a preservative booster and go up to 2% to condition skin.
Because it is not a free-fatty acid or alcohol, this ingredient is fungal acne safe (there's nothing for Malassezia to feed on).
Learn more about Caprylyl GlycolWe don't have a description for Laureth-21 yet.
Chondrus Crispus Powder is an exfoliant.
Tocopherol is a fat-soluble antioxidant known as Vitamin E.
You'll find this ingredient in the vast majority of skincare (for good reason). It works to neutralize free radicals, or unstable molecules generated by UV exposure, pollution, and other environmental stressors, before they can cause oxidative damage to your skin cells.
Topically applied tocopherol has been shown to protect against UV damage by ramping up the skin's own natural defense enzymes.
It also acts as a skin conditioning agent; some studies show that regular topical use can improve the skin's water-binding capacity over 2-4 weeks.
This ingredient is especially loved for being a team player. When combined with Vitamin C, the photoprotective effect of both ingredients roughly doubles and the combo also helps reduce UV-induced DNA damage.
This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.
In formulations, it also serves as a stabilizer that helps protect other oxidation-prone ingredients from degrading.
Concentrations usually range from 0.1-1% in most leave-on products.
Learn more about TocopherolAscorbyl Palmitate is a fat-soluble form of vitamin C (Ascorbic Acid) made by combining it with palmitic acid.
It is able to blend easily into creams and oil-based formulas because it dissolves in oils rather than water.
As you may know, regular vitamin C is notorious for breaking down when exposed to sunlight and air. Ascorbyl Palmitate is more stable and degrades at a slower rate.
Research on whether it converts efficiently into active vitamin C once it's applied on your skin is still limited.
Some in-vitro studies suggest it may support collagen production, but it is not considered one of the stronger vitamin C derivatives, like:
Due to the palmitic acid base, this ingredient may not be fungal acne safe. Comedogenic studies have also shown this ingredient to have a rating of 2.
It's also worth keeping in mind that comedogenic and irritancy ratings are tested on individual ingredients, not finished formulas. The final product's formulation, concentration, and other ingredients all play a role in how something actually behaves on your skin.
Learn more about Ascorbyl PalmitateC10-18 Triglycerides is a skin conditioning and texture-enhancer.
It is created from glycerin and a mixture of C10-18 fatty acids.
This ingredient improves spreadability and helps thicken a product.
According to manufacturers, it usually comes from vegetable-based saturated fatty acids. Common bases for this ingredient are coconut oil, palm kernel oil, or both.
Due to the melting point being close to skin temperature, it is usually used in lip products.
Triglycerides are a main component of fat in the human body.
Learn more about C10-18 TriglyceridesCI 77492 is also hydrated iron III oxide. It's sole purpose is to give a yellow hue to products.
Iron III oxides are classified as inorganic chemicals for coloring.
Synthetically created CI 77492 is considered safer than those naturally found. This is because the synthetically created version may contain less impurities. Iron oxides are generally non-toxic and non-allergenic.
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Where it's from
Persona is a American brand
We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.
The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Updated June 8, 2026 • Added by lilyjabzbz