Overview
What it is
Face cleanser with 16 ingredients that contains BHA and hyaluronic acid
Cool Features
It is vegan, cruelty-free, fungal acne (malassezia) safe, and reef safe
Suited For
It has ingredients that are good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture
Free From
It doesn't contain any oils, parabens, silicones or sulfates
Fun facts
East 29th is from Canada.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside
Ingredients List
Water
Skin ConditioningDecyl Glucoside
CleansingGlycerin
HumectantGlycosphingolipids
EmollientCitrus Limon Peel Extract
EmollientEuphrasia Officinalis Extract
AntimicrobialHedychium Coronarium Root Extract
MaskingSalix Alba Bark Extract
AstringentCitrus Medica Limonum Peel Extract
EmollientSambucus Nigra Fruit Extract
AstringentHippophae Rhamnoides Fruit Extract
Skin ConditioningSodium Hyaluronate
HumectantDehydroxanthan Gum
Emulsion StabilisingSalicylic Acid
MaskingSorbic Acid
PreservativeBenzyl Alcohol
PerfumingWater, Decyl Glucoside, Glycerin, Glycosphingolipids, Citrus Limon Peel Extract, Euphrasia Officinalis Extract, Hedychium Coronarium Root Extract, Salix Alba Bark Extract, Citrus Medica Limonum Peel Extract, Sambucus Nigra Fruit Extract, Hippophae Rhamnoides Fruit Extract, Sodium Hyaluronate, Dehydroxanthan Gum, Salicylic Acid, Sorbic Acid, Benzyl Alcohol
Key Ingredients
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterDecyl Glucoside is a plant-derived surfactant and emulsion stabilizer. It is created by reacting glucose with the fatty acids from plants.
Like all surfactants, it works by lowering the surface tension between water and oil. This makes it so that dirt, sebum, and makeup can be lifted off your skin and rinsed away. It also produces a dense and creamy foam.
Because it has a neutral charge, it is compatible with a wide range of ingredients and stays stable across a broad pH range/water hardiness conditions.
Patch testing has shown it to have the lowest irritation potential among common cleansing surfactants (like SLS).
Typical use levels range from 5-20% in rinse-off cleansers.
One thing worth knowing: The American Contact Dermatitis Society named the parent family, alkyl glucosides, "Allergen of the Year" in 2017. The prevalence of allergy is pretty low but be sure to patch test if you've reacted to "gentle" or sulfate-free cleansers before.
This ingredient is fungal acne safe because the fatty alcohol portion of this ingredient is below the C11-24 chain length that Malassezia can metabolize.
Learn more about Decyl GlucosideGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinGlycosphingolipids are naturally found in the cell membranes of organisms. In animals, they are the major glycolipids found.
Glyolipids help ensure the stability of cell membranes. They also help with cellular recognition, such as allowing cells to form tissues in skin.
Citrus Limon Peel Extract is created from the peel of a lemon. Lemon peels contain Vitamin C. Lemon peels also exhibit antibacterial, antioxidant, and antifungal properties.
This ingredient is also known as eyebright extract.
We don't have a description for Hedychium Coronarium Root Extract yet.
Salix Alba Bark Extract comes from the bark of the white willow tree. The official CosIng listing states this ingredient to have astringent, skin conditioning, soothing, and tonic properties.
Its star compound is salicin, a natural glucoside that is chemically related to salicylic acid. That's why you'll often see it marketed as a "natural BHA alternative" but that's a bit of a stretch.
Your skin can't convert salicin to salicylic acid because it needs specific enzymes that aren't present on the skin's surface. It won't behave like true salicylic acid, especially at the concentrations used in cosmetics.
However, this ingredient has its own perks. It contains flavonoids, polyphenols, and tannins that give it proven antioxidant and soothing properties.
An 8-week clinical study found a cream with 2% of this extract improved skin microcirculation, elasticity, and dark circles. This is most likely due to its role in increasing hyaluronic acid synthesis in fibroblasts and improved vascular integrity.
Another study found a topical serum with 0.5% salicin showed improvements in visible signs of aging, hyperpigmentation, and texture.
Just be careful if you have a known aspirin/salicylate allergy and be sure to consult with a medical professional about using this ingredient if you do.
Fun fact: Willow Bark extract has been used for thousands of years and ancient civilizations used white willow to help treat pain and fevers.
Learn more about Salix Alba Bark ExtractWe don't have a description for Citrus Medica Limonum Peel Extract yet.
Sambucus Nigra is known as the black elderberry.
Black Elderberry contains flavonoids, which are antioxidants. Antioxidants help fight free-radicals. Free-radicals are molecules that may damage your skin cells.
Hippophae Rhamnoides Fruit Extract comes from the seabuckthorn berry. This berry is native to Asia and has been used in traditional medicine for centuries.
The seabuckthorn fruit contains carotenoids, palmitic acid, palmitoleic acid, Vitamin C, linoleic acid, and vitamin E.
The nutritious content of seabuckthorn fruit helps hydrate and nourish the skin. A study from 2018 found seabuckthorn may help with alleviating UV damage due to its anti-inflammatory property. However, it should not replace your sunscreen.
Due to its antioxidant properties, seabuckthorn fruit may help reduce the signs of aging. Antioxidants help fight unstable free-radical molecules, or molecules that may damage your skin cells.
Learn more about Hippophae Rhamnoides Fruit ExtractSodium Hyaluronate is the salt form of hyaluronic acid. It is a long sugar chain that is naturally found in your skin, joints, and connective tissue that maintains hydration and elasticity.
In skincare, it works as a humectant. It pulls water from the environment and deeper layers of skin and binds it to the surface.
Interestingly, the size of the molecule affects its behavior:
Some clinical evidence links low molecular weight versions to improved wrinkle depth, elasticity, anti-inflammatory effects, and barrier repair.
Many serums use a blend of both weights so you can get surface hydration plus longer-lasting and deeper effects.
You'll typically see concentrations between 0.1-2% for this ingredient.
Learn more about Sodium HyaluronateWe don't have a description for Dehydroxanthan Gum yet.
Salicylic Acid (also known as beta hydroxy acid or BHA) is a well-known ingredient for treating skin that struggles with acne and clogged pores. It exfoliates both the skin's surface and deep within the pores to help clear out buildup, control oil, and reduce inflammation.
Unlike AHAs (alpha hydroxy acids), salicylic acid is oil-soluble. This allows it to penetrate into pores which makes it especially effective for treating blackheads and preventing future breakouts.
Salicylic acid is also known for its soothing properties. It has a similar structure to aspirin and can calm inflamed or irritated skin, making it a good option for acne-prone skin that is also sensitive.
Concentrations of 0.5-2% are recognized by the U.S. FDA as an over-the-counter topical acne product.
It can cause irritation and/or dryness if one's skin already has a compromised moisture barrier, so it's best to focus on repairing that before introducing this ingredient into your routine.
While salicylic acid does not increase sun sensitivity, it’s still important to wear sunscreen daily to protect your skin.
If you are looking for the ingredient called BHA or Butylated Hydroxyanisole, click here.
Learn more about Salicylic AcidSorbic Acid is a preservative. It is the most commonly used food preservative in the world.
Sorbic Acid is a natural antibiotic and highly effective at preventing the growth of fungus. It is less effective against bacteria.
Potassium Sorbate, another commonly-used preservative, is the potassium salt of Sorbic Acid.
Sorbic Acid may worsen eczema. We recommend speaking with a professional if you have any concerns.
Potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.
Learn more about Sorbic AcidBenzyl Alcohol is most commonly used as a preservative. It also has a subtle, sweet smell. Small amounts of Benzyl Alcohol is not irritating and safe to use in skincare products. Most Benzyl Alcohol is derived from fruits such as apricots.
Benzyl Alcohol has both antibacterial and antioxidant properties. These properties help lengthen the shelf life of products. Benzyl Alcohol is a solvent and helps dissolve other ingredients. It can also improve the texture and spreadability.
Alcohol comes in many different forms. Different types of alcohol will have different effects on skin. This ingredient is an astringent alcohol.
Using high concentrations of these alcohols are drying on the skin. They may strip away your skin's natural oils and even damage your skin barrier. Astringent alcohols may also irritate skin.
Other types of astringent alcohols include:
According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.
Any type of sanitizing product will have high amounts of alcohol to help kill bacteria and viruses.
Learn more about Benzyl AlcoholReviews
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Where it's from
East 29th is a Canadian brand
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The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Updated May 28, 2025 • Added by nadineclark