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The Ordinary Niacinamide 10% + Zinc 1% Versus Drunk Elephant B-Hydra™ Intensive Hydration Serum

Facial Treatment
Serum
Canadian Brand Canada
American Brand United States

Updated on June 07, 2024

Overview

What they are

These products are both vegan, cruelty-free, and reef safe . They have a total of 5 ingredients in common

Cool Features

They both contain niacinamide

Suited For

They're both likely to be good for fighting acne, brightening skin, oily skin, reducing pores and dark spots

Free From

They both do not contain any harsh alcohols, common allergens, fragrances, parabens, silicones or sulfates

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients
ph level
5.75

At a glance

Click on any of the items below to learn more

Notable Ingredients

Benefits

Concerns

Notable Ingredients

Benefits

Ingredients Side-by-side

found in both products
Niacinamide 10% + Zinc 1%
Water Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

Niacinamide Smoothing
Niacinamide IconGood for Oily Skin IconHelps reduce Skin Redness IconGood for Minimizing Pores IconGood for Dark Spots IconHelps fight Acne IconHelps brighten skin Icon
NiacinamideNiacinamide Icon 6 Benefits

Niacinamide has emerged as an all-star ingredient due to its many benefits.

Pentylene Glycol Skin Conditioning, Solvent

Pentylene glycol is typically used within a product to thicken it. It also adds a smooth, soft, and moisturizing feel to the product. It is naturally found in plants such as sugar beets.

Zinc PCA Humectant, Skin Conditioning
Good for Scar Healing IconHelps fight Acne Icon
2 Benefits

Zinc PCA (or "zinc salt") differs slightly from zinc itself. PCA stands for pyrrolidone carboxylic acid. However, Zinc PCA comes from zinc.

Dimethyl Isosorbide Solvent

Dimethyl Isosorbide is a solvent and helps deliver actives into your skin. It is created from sorbitol.

Tamarindus Indica Seed Gum Emulsion Stabilising

Tamarindus Indica Seed Gum is from the seeds of Tamarindus indica. It is more commonly known as tamarind.

Xanthan Gum Emulsifying, Emulsion Stabilising, Gel Forming

Xanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.

Disliked Full details ->
Isoceteth-20 Emulsifying
May cause irritation Icon
May cause irritationMay cause irritation Icon

Isoceteth-20 comes from Isocetyl Alcohol. It is an emulsifier. Emulsifiers help stabilize a product. It does this by preventing certain ingredients from separating.

Very Disliked Full details ->
Ethoxydiglycol Humectant, Solvent
0 / 0

Ethoxydiglycol is a synthetic solvent.

0 Com. / 0 Irr.
Phenoxyethanol Preservative
Preservative Icon
PreservativePreservative Icon

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

Very Disliked Full details ->
Chlorphenesin Antimicrobial, Preservative
Preservative Icon
PreservativePreservative Icon

Chlorphenesin is a synthetic preservative. It helps protect a product against bacteria in order to extend shelf life. In most cases, Chlorphenesin is paired with other preservatives such as phenoxyethanol and caprylyl glycol.

Disliked Full details ->
B-Hydra™ Intensive Hydration Serum
Water Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

Coconut Alkanes Emollient, Solvent
Not safe for Fungal Acne Icon
Not safe for Fungal AcneNot safe for Fungal Acne Icon

Coconut Alkanes is created from the fatty-acids of coconut oil. It is volatile, meaning it evaporates from the skin.

Very Disliked Full details ->
Ammonium Acryloyldimethyltaurate/Vp Copolymer

Ammonium Acryloyldimethyltaurate/Vp Copolymer (let's call it AAVC for short) is a synthetically created polymer. It's used as a film-forming agent and used to thicken the consistency of products.

Disliked Full details ->
Glycerin Humectant, Skin Conditioning, Skin Protecting
0 / 0 Helps hydrate Dry Skin IconHelps brighten skin Icon
2 Benefits

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

0 Com. / 0 Irr.
Pentylene Glycol Skin Conditioning, Solvent

Pentylene glycol is typically used within a product to thicken it. It also adds a smooth, soft, and moisturizing feel to the product. It is naturally found in plants such as sugar beets.

Sclerocarya Birrea Seed Oil Humectant
Oil IconNot safe for Fungal Acne Icon
OilOil Icon Not safe for Fungal AcneNot safe for Fungal Acne Icon

Sclerocarya Birrea Seed Oil is the oil expressed from the seeds of the Marula plant. In South Africa, Marula is called "an elephant's favorite treat".

Wheat Amino Acids Skin Conditioning, Skin Protecting, Soothing

We don't have a description for Wheat Amino Acids.

Disliked Full details ->
Ananas Sativus Fruit Extract Skin Conditioning

Ananas Sativus Fruit Extract comes from the pineapple fruit. Pineapples are native to South America. The components of pineapple give it mild exfoliating and skin nourishing properties.

Berberis Vulgaris Root Extract Antimicrobial

Berberis Vulgaris Root Extract is from the Barberry plant.

Unknown Full details ->
Citrullus Lanatus Fruit Extract Skin Conditioning

Citrullus Lanatus Fruit Extract comes from the watermelon. Watermelon has antioxidant and anti-inflammatory properties.

Lens Esculenta Fruit Extract Skin Conditioning

We don't have a description for Lens Esculenta Fruit Extract.

Unknown Full details ->
Pyrus Malus Fruit Extract Skin Conditioning

Pyrus Malus Fruit Extract is extract from Apples. Apples are rich in Vitamin C, sugars, and antioxidants.

Coco-Caprylate/Caprate Emollient, Skin Conditioning
Not safe for Fungal Acne Icon
Not safe for Fungal AcneNot safe for Fungal Acne Icon

Coco-Caprylate/Caprate is created from fatty coconut alcohol, caprylic acid, and capric acid.

Very Disliked Full details ->
Panthenol Skin Conditioning
0 / 0 Helps reduce irritation Icon
Helps reduce irritationHelps reduce irritation Icon

Panthenol is a common ingredient that helps hydrate and soothe the skin. It can be found naturally in our skin and hair.

0 Com. / 0 Irr.
Sodium PCA Humectant, Skin Conditioning
0 / 0

Sodium PCA is the sodium salt of pyroglutamic acid and is naturally occurring on human skin.

0 Com. / 0 Irr.
Sodium Hyaluronate Crosspolymer Humectant, Skin Conditioning
Hyaluronic Acid Icon
Hyaluronic AcidHyaluronic Acid Icon

Sodium Hyaluronate Crosspolymer is a type of hyaluronic acid. In fact, it is modified version of hyaluronic acid.

Dipotassium Glycyrrhizate Humectant, Skin Conditioning
Helps reduce Skin Redness IconHelps reduce irritation IconGood for Dark Spots Icon
3 Benefits

Dipotassium Glycyrrhizate comes from licorice root.

Niacinamide Smoothing
Niacinamide IconGood for Oily Skin IconHelps reduce Skin Redness IconGood for Minimizing Pores IconGood for Dark Spots IconHelps fight Acne IconHelps brighten skin Icon
NiacinamideNiacinamide Icon 6 Benefits

Niacinamide has emerged as an all-star ingredient due to its many benefits.

Cyclodextrin Absorbent

We don't have a description for Cyclodextrin.

Unknown Full details ->
Sodium Hyaluronate Humectant, Skin Conditioning
0 / 0 Hyaluronic Acid Icon
Hyaluronic AcidHyaluronic Acid Icon

Sodium Hyaluronate is hyaluronic acid's salt form. It is commonly derived from the sodium salt of hyaluronic acid.

0 Com. / 0 Irr.
Sodium Lactate Buffering, Humectant

Sodium Lactate is the sodium salt of lactic acid, an AHA. It is a humectant and used to adjust the pH of a product.

Phenoxyethanol Preservative
Preservative Icon
PreservativePreservative Icon

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

Very Disliked Full details ->
Hydroxyproline Skin Conditioning

We don't have a description for Hydroxyproline.

Unknown Full details ->
Trisodium Ethylenediamine Disuccinate

Trisodium Ethylenediamine Disuccinate is used to help stabilize a product.

Citric Acid Buffering, Masking
AHA IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconHelps brighten skin IconMay cause irritation IconMay worsen Rosacea Icon
AHAAHA Icon 4 Benefits 2 Concerns

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

Disliked Full details ->
Caprylyl Glycol Emollient, Humectant, Skin Conditioning

Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.

Chlorphenesin Antimicrobial, Preservative
Preservative Icon
PreservativePreservative Icon

Chlorphenesin is a synthetic preservative. It helps protect a product against bacteria in order to extend shelf life. In most cases, Chlorphenesin is paired with other preservatives such as phenoxyethanol and caprylyl glycol.

Disliked Full details ->
Ethylhexylglycerin Skin Conditioning

Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Solvent
Loved

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
Smoothing
Loved

Niacinamide has emerged as an all-star ingredient due to its many benefits.

It is known to treat acne by reducing inflammation. It also helps fade dark-spots and strengthen the skin by promoting the growth of the ceramide barrier.

Other benefits include smoothing wrinkles and minimizing redness.

The cherry on top? Niacinamide can also help build keratin, a protein that keeps skin firm.

When incorporating niacinamide into your routine, look out for concentration amounts. Typically, 5% niacinamide provides benefits such as fading dark spots. However, if you have sensitive skin, it is better to begin with a smaller concentration.

Niacinamide can be mixed with other ingredients to boost benefits. For instance, it has shown to be effective when used with copper, folic acid, and zinc to treat acne.

Learn more about Niacinamide
Skin Conditioning, Solvent
Mixed

Pentylene glycol is typically used within a product to thicken it. It also adds a smooth, soft, and moisturizing feel to the product. It is naturally found in plants such as sugar beets.

The hydrophilic trait of Pentylene Glycol makes it a humectant. As a humectant, Pentylene Glycol helps draw moisture from the air to your skin. This can help keep your skin hydrated.

This property also makes Pentylene Glycol a great texture enhancer. It can help thicken or emulsify a product. Emulsifiers help stabilize a product. It does this by preventing certain ingredients from separating.

Pentylene Glycol also acts as a mild preservative and helps to keep a product microbe-free.

Some people may experience mild eye and skin irritation from Pentylene Glycol. We always recommend speaking with a professional about using this ingredient in your routine.

Pentylene Glycol has a low molecular weight and is part of the 1,2-glycol family.

Learn more about Pentylene Glycol
Preservative
Very Disliked

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Antimicrobial, Preservative
Disliked

Chlorphenesin is a synthetic preservative. It helps protect a product against bacteria in order to extend shelf life. In most cases, Chlorphenesin is paired with other preservatives such as phenoxyethanol and caprylyl glycol.

Chlorphenesin is a biocide. This means it is able to help fight the microorganisms on our skin. It is also able to fight odor-releasing bacteria.

Chlorphenesin is soluble in both water and glycerin.

Studies show Chlorphenesin is easily absorbed by our skin. You should speak with a skincare professional if you have concerns about using Chlorphenesin.

Learn more about Chlorphenesin

Ingredient Ratings

Here's what our community thinks of the ingredients in these products.

Niacinamide 10% + Zinc 1%
4
3
4
liked
mixed
disliked
not rated
B-Hydra™ Intensive Hydration Serum
14
3
7
4
liked
mixed
disliked
not rated

When to use

11,178 Routines
49% use in am
51% use in pm
95% use every day
When to use See routines that use it ->
297 Routines
51% use in am
49% use in pm
93% use every day
When to use See routines that use it ->

Reviews

Here's what our community thinks

The Ordinary Niacinamide 10% + Zinc 1% 11 ingredients

3.4 /5
from 139 ratings
Great Value (18) Irritating (16) Broke Me Out (14)
Clover's avatar

Clover

8 months ago · Dry Skin
Review

Gotta give credit where credit is due
WOW… lot of people ganging up on this incredibly affordable/popular serum. I understand the criticisms, but...

Gotta give credit where credit is due
WOW… lot of people ganging up on this incredibly affordable/popular serum. I understand the criticisms, but personally I don’t believe the intensity is warranted. For so many people this was the start of their skincare journey; it certainly was mine! And because I had never used ingredients like niacinamide or zinc on my face before, of course I noticed an incredible improvement in regards to my acne and skin tone evenness. This is a good serum to start with. No, you don’t need 10% strength (2%-5% works well) and for some that 10% can be irritating. However most people can handle 10% just fine so it’s not something many need worry about. The formulation isn’t elegant and sometimes it gets frothy or pills when you try to rub this in— BUT this is $6! You can’t really beat The Ordinary’s prices, and for some people $6 is all they can afford to spend on skincare so this is a good affordable option.
If you already have effective products with niacinamide in your routine, you do not need to add this in because it won’t really do anything for you. But if you’re just washing your face with something like dish soap then of course this will make an incredible difference. You’ll probably move on from it eventually, but it’s an effective place to start. Wishing everyone the best on their skincare journey. <3

AshN.'s avatar

AshN.

4 months ago · Oily Skin
Review

(Tried Jan 2021) This was actually the product that made me realize that my skin does not mix with Niacinamide (especially at high concentrations...

(Tried Jan 2021) This was actually the product that made me realize that my skin does not mix with Niacinamide (especially at high concentrations because I can usually tolerate it at %4/less or when it isn't a primary ingredient). I tested it on my wrist and a small patch on my cheek to check, and I had hives in both areas. I wouldn't want to give this a poor rating solely on the account of my allergic reaction as I'm sure it works for many others.

Drunk Elephant B-Hydra™ Intensive Hydration Serum 28 ingredients

3.7 /5
from 3 ratings
Absorbs Well (1) Expensive (1) Hydrating (1)
Lapaki's avatar

Lapaki

1 year ago · Dry Skin
Review

Great vitamin B serum
This hydrating serum contains vitamin B (B3 niacinamide and B5 panthenol / pantothenic acid), an antioxidant that nourishes...

Great vitamin B serum
This hydrating serum contains vitamin B (B3 niacinamide and B5 panthenol / pantothenic acid), an antioxidant that nourishes skin and treats several signs of ageing. It's also filled with pineapple ceramides, a lentil-apple-and-watermelon complex, and other nourishing ingredients. Regular use results in smoother, plumper, and brighter skin. The serum works very well for my dry skin, doesn't pill with other products, is scentless, has a great consistency, and is fantastic to mix with other DE products into "smoothies" instead of layering. Will continue using it in my winter routines / colder months, when I use DE products the most. [Edited]

Schadua's avatar

Schadua

4 months ago · Dry Skin
Review

I mean, it is great, maybe for dry skin not enough hydration. It didn’t cause me breakouts or irritation, but overall, it’s okay. However, for the...

I mean, it is great, maybe for dry skin not enough hydration. It didn’t cause me breakouts or irritation, but overall, it’s okay. However, for the price, there are definitely better options. It does what it’s supposed to do.