Pond's Bright Miracle Activated Charcoal Facial Foam Versus Pond's Fragrance-Free Cold Cream Cleanser

Disodium EDTA plays a role in making products more stable by aiding other preservatives.

It is a chelating agent, meaning it neutralizes metal ions that may be found in a product.

Iodopropynyl Butylcarbamate is a preservative.

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.