Tower 28 Beauty OneLiner Multi-Liner

This ingredient is an emollient, solvent, and texture enhancer. It is considered a skin-softener by helping the skin prevent moisture loss.

It helps thicken a product's formula and makes it easier to spread by dissolving clumping compounds.

Hydrogenated Vegetable Oil is created by adding hydrogen to vegetable oil in order to give it more stability. This process also raises the melting point of vegetable oil. In cosmetics, it is an emollient.

Emollients help soothe and soften the skin. They do this by creating a protective film on your skin. This barrier helps trap moisture and keeps your skin hydrated. Emollients may be effective at treating dry or itchy skin.

This oil comes from the seeds of the desert shrub called Jojoba. It is more commonly known as jojoba oil, a non-comedogenic oil.

Jojoba oil does not contain fragrance and has many fatty-acids, making it a great soothing ingredient.

Butyrospermum Parkii Butter is a plant lipid from the fruit of the Shea Tree. It is an effective skin hydrator and emollient.

Emollients help soothe and soften your skin. It does this by creating a protective film on your skin. This barrier helps trap moisture and keeps your skin hydrated. Emollients may be effective at treating dry or itchy skin.

Canola Oil is Rapeseed oil with low amounts of erucic acid. It is an emollient and helps hydrate the skin. Emollients help hydrate and soften your skin by trapping moisture.

The comedogenic rating of canola oil is 4.

Sclerocarya Birrea Seed Oil is the oil expressed from the seeds of the Marula plant. In South Africa, Marula is called "an elephant's favorite treat".

Marula seed oil is a non-fragrant oil. It is rich in fatty acids, such as oleic, linoleic, palmitic, stearic, and more. These fatty acids help hydrate the skin.

Euphorbia Cerifera wax comes from a shrub in Northern Mexico. It is used to stabilize formulations and has emollient properties.

Emollients form a thin layer on top of skin to prevent water from evaporating, keeping skin and lips hydrated.

Glyceryl Caprylate comes from glycerin and caprylic acid, a fatty acid from coconut. It has emollient and emulsifier properties.

As an emollient, it helps hydrate your skin. Emollients work by creating a barrier on your skin to trap moisture in, helping to keep your skin soft and smooth.

Copernicia Cerifera Wax comes from a palm tree native to Brazil. This wax is added to help give a thicker texture. It also helps create a film when applied.

Copernicia Cerifera Wax contains aliphatic esters, diesters of cinnamic acid, myricyl cerotate, and small quantities of cerotic acid and myricyl alcohol.

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.

Helianthus Annuus Seed Oil is the oil derived from the seeds of a Sunflower. Sunflower seed oil is non-fragrant. It is an emollient, meaning it helps to soften the skin.

Sunflower seed oil contains many fatty acids. The fatty acids found in sunflower seeds include (from highest amount to least): linoleic acid, myristic acid, palmitic acid, stearic acid, arachidic acid, oleic acid, and linolenic acid.

Ascorbyl Palmitate is created by combining pure Vitamin C and palmitic acid. It is an antioxidant and helps reduce hyperpigmentation.

This ingredient is a more stable version of Vitamin C, meaning it does not disintegrate as quickly when exposed to sunlight. However, studies show it does not penetrate skin as well as pure Vitamin C.

This ingredient is a combination of red, black, and yellow iron oxide pigments. This combination of colors is usually found in foundation, because it results in a "skin" color.

Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.

It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.

This ingredient is used to add a violet color to cosmetics.

It is created by reacting phosphoric acid, ammonium dihydrogen orthophosphate, and manganese dioxide.

Ci 16035 is a synthetic dark-red dye. This dye is created from an acid called Allura red AC, an azo dye.

Azo dyes need to be purified thoroughly before use. This makes them more stable and longer lasting.