Novo Moisture Flawless Concealer
A concealer with 20 ingredients, including exfoliants.
Overview
What it is
Concealer with 20 ingredients that contains exfoliants
Cool Features
It is reef safe
Suited For
It has ingredients that are good for dry skin and scar healing
Free From
It doesn't contain any harsh alcohols, common allergens, fragrances, parabens or sulfates
Fun facts
Novo is from China.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside
Ingredients List
CI 77891
Cosmetic ColorantDiisostearyl Malate
EmollientParaffinum Liquidum
EmollientC12-15 Alkyl Benzoate
AntimicrobialTriethylhexanoin
MaskingSilica Dimethyl Silylate
EmollientSynthetic Wax
AbrasiveHydrogenated Styrene/Isoprene Copolymer
Quaternium-18 Bentonite
CI 77492
Cosmetic ColorantTriethoxycaprylylsilane
Aluminum Hydroxide
EmollientCI 77491
Cosmetic ColorantPEG-30 Dipolyhydroxystearate
EmulsifyingPhenoxyethanol
PreservativeCetyl PEG/PPG-10/1 Dimethicone
EmulsifyingBHT
AntioxidantDimethicone
EmollientPentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate
AntioxidantLimnanthes Alba Seed Oil
Skin ConditioningCI 77891, Diisostearyl Malate, Paraffinum Liquidum, C12-15 Alkyl Benzoate, Triethylhexanoin, Silica Dimethyl Silylate, Synthetic Wax, Hydrogenated Styrene/Isoprene Copolymer, Quaternium-18 Bentonite, CI 77492, Triethoxycaprylylsilane, Aluminum Hydroxide, CI 77491, PEG-30 Dipolyhydroxystearate, Phenoxyethanol, Cetyl PEG/PPG-10/1 Dimethicone, BHT, Dimethicone, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Limnanthes Alba Seed Oil
Key Ingredients
Benefits
Concerns
Ingredients Explained
Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.
It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.
Ci 77891 is commonly found in sunscreens due to its ability to block UV rays.
Learn more about CI 77891Diisostearyl Malate is an emollient and most often used in lip products. It comes from isostearyl alcohol, a fatty acid, and malic acid, an AHA.
As an emollient, Diisostearyl Malate helps create a thin film on your skin to trap moisture in. This helps keep your skin soft and smooth.
Paraffinum Liquidum is a highly-refined cosmetic-grade mineral oil. It is also known as liquid paraffin.
Despite its controversial reputation, the science is pretty clear: it's one of the most well-studied and effective moisturizing ingredients out there.
As an occlusive, it forms a protective layer on the skin that locks in moisture and prevents transepidermal water loss (TEWL). This makes it especially great for compromised skin barriers.
The "it clogs your pores" myth has been around for decades; a study found that industrial-grade mineral oil may be comedogenic but cosmetic-grade mineral oil is not (these two are very, very different).
A 2017 review concluded that cosmetic use of mineral oils and waxes does not present a risk to consumers due to absorption.
Mineral oil got a bad rap from the old rabbit ear studies. When tested on actual human skin, cosmetic-grade mineral oil showed no comedogenic activity. The rating of 0 is a correction of outdated science.
Mineral oil is an inert substance with no fatty acids so there's nothing to feed Malassezia. This ingredient is fungal acne safe.
Learn more about Paraffinum LiquidumC12-15 Alkyl Benzoate is made up of Benzoic Acid and long chain alcohols. It has a low molecular weight.
C12-15 Alkyl Benzoate is an emollient and texture enhancer. Due to its solubility, it is often used in sunscreens to help evenly distribute active ingredients.
As an emollient, C12-15 Alkyl Benzoate helps soften and hydrate your skin. Emollients create a film on your skin that traps moisture within.
This ingredient has been reported to cause eye irritation.
Learn more about C12-15 Alkyl BenzoateTriethylhexanoin is created from glycerin and 2-ethylhexanoic acid. It is a solvent and emollient.
As a solvent, Triethylhexanoin helps dissolve ingredients to stable bases or help evenly distribute ingredients throughout the product.
It is also an emollient and helps condition the skin.
Learn more about TriethylhexanoinThis silica is mainly used to thicken oils and suspend particles in oils. It is not water soluble.
According to the manufacturer, it:
The manufacturer also claims this ingredient to be useful in makeup.
In lipstick formulations, this ingredient improves color payoff, reduces pigment settling, and reduces oil bleeding. This ingredient also improves the grip of powder products such as dry shampoos.
Learn more about Silica Dimethyl SilylateSynthetic Wax is created from fossil fuels such as natural gas. It is used to enhance texture, adjust pH, and as an occlusive.
It may also be used as an abrasive ingredient to exfoliate the skin.
Synthetic Wax may not be fungal acne safe.
Learn more about Synthetic WaxWe don't have a description for Hydrogenated Styrene/Isoprene Copolymer yet.
We don't have a description for Quaternium-18 Bentonite yet.
CI 77492 is also hydrated iron III oxide. It's sole purpose is to give a yellow hue to products.
Iron III oxides are classified as inorganic chemicals for coloring.
Synthetically created CI 77492 is considered safer than those naturally found. This is because the synthetically created version may contain less impurities. Iron oxides are generally non-toxic and non-allergenic.
Learn more about CI 77492Triethoxycaprylylsilane is a silicon-based surface modifier that makes sunscreens feel silky and makeup stay put.
Its main job is to coat mineral particles like titanium dioxide, zinc oxide, and color pigments in a thin, oily layer so they spread smoothly, don't clump, and stick to skin better.
This ingredient is typically used at low levels (up to 2.5% in eyeshadow and 1% in lipstick).
Learn more about TriethoxycaprylylsilaneAluminum Hydroxide is a form of aluminum. It can be naturally found in nature as the mineral gibbsite. In cosmetics, Aluminum Hydroxide is used as a colorant, pH adjuster, and absorbent.
As a colorant, Aluminum Hydroxide may add opacity, or reduce the transparency. Aluminum hydroxide is contains both basic and acidic properties.
According to manufacturers, this ingredient is an emollient and humectant. This means it helps hydrate the skin.
In medicine, this ingredient is used to help relieve heartburn and help heal ulcers.
There is currently no credible scientific evidence linking aluminum hydroxide in cosmetics to increased cancer risk.
Major health organizations allow the use of aluminum hydroxide in personal care products and have not flagged it as a carcinogenic risk at typical usage levels.
Learn more about Aluminum HydroxideCi 77491 is also hydrated iron III oxide. It's sole purpose is to give a red/pink hue to products.
Iron III oxides are classified as inorganic chemicals for coloring.
Synthetically created Ci 77491 is considered safer than those naturally found. This is because the synthetically created version may contain less impurities. Iron oxides are generally non-toxic and non-allergenic.
Learn more about CI 77491PEG-30 Dipolyhydroxystearate is an emulsifier and thickening agent.
This ingredient may not be fungal acne safe. It is a long chain fatty-acid ester that Malassezia can use to as a food source, which may trigger or worsen breakouts.
Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.
This ingredient is a silicone-based emulsifer that helps the water and oil phases play nicely together. It's so effective because one end of the molecule loves oil and the other one loves water.
Besides holding formulas together, it also leaves a silky and lightweight feel on skin without the greasiness. A manufacturer also claims it can help with the controlled release of active ingredients.
The CIR Expert Panel found this ingredient to not be sensitizing in concentrations up to 15% in human maximazation testing and dimethicone-based compounds were not comedogenic.
It has a high molecular weight well above 1,000 g/mol which means it limits meaningful skin penetration.
A 2019 study specifically tested this ingredient and found no observable Malassezia growth in its presence.
Learn more about Cetyl PEG/PPG-10/1 DimethiconeBHT is a synthetic antioxidant and preservative.
As an antioxidant, it helps your body fight off free-radicals. Free-radicals are molecules that may damage your skin cells.
As a preservative, it is used to stabilize products and prevent them from degrading. Specifically, BHT prevents degradation from oxidation.
The concerns related to BHT come from oral studies; this ingredient is currently allowed for use by both the FDA and EU.
However, it was recently restricted for use in the UK as of April 2024.
Learn more about BHTDimethicone is a type of synthetic silicone created from natural materials such as quartz. It is also known as polydimethylsiloxane.
What it does:
Dimethicone comes in different viscosities:
Depending on the viscosity, dimethicone has different properties.
Ingredients lists don't always show which type is used, so we recommend reaching out to the brand if you have questions about the viscosity.
This ingredient is unlikely to cause irritation because it does not get absorbed into skin. However, people with silicone allergies should be careful about using this ingredient.
Note: Dimethicone may contribute to pilling. This is because it is not oil or water soluble, so pilling may occur when layered with products. When mixed with heavy oils in a formula, the outcome is also quite greasy.
Learn more about DimethiconePentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate (long name, huh?) is a synthetic antioxidant.
It is used to help stabilize other antioxidants or prevent the color from changing in a product.
As an antioxidant, it helps fight free-radical molecules. Free-radical molecules are capable of damaging our cells and other genetic material. Thus, antioxidants may reduce the signs of aging.
This ingredient is oil-soluble.
Learn more about Pentaerythrityl Tetra-Di-T-Butyl HydroxyhydrocinnamateLimnanthes Alba Seed Oil is the oil extracted from the seeds of the meadowfoam plant. This oil is non-fragrant and is an emollient. As an emollient, meadowfoam seed oil helps soften and hydrate the skin.
Meadowfoam seed oil is stable and has a long shelf life due to its chemical structure. It has the highest concentration of stable fatty-acids among plant oils, preventing it from degrading once exposed to oxygen.
Due to the fatty acid content, this ingredient may not be fungal-acne safe.
Meadowfoam is native to California and Oregon.
Learn more about Limnanthes Alba Seed OilReviews
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Where it's from
Novo is a Chinese brand
We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.
The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about usยท Updated March 26, 2026 • Added by meryemlakhal