e.l.f. cosmetics Volume Plumping Mascara Ingredients Explained

Euphorbia Cerifera Cera is AKA as Candelilla wax. It is a natural emollient and helps give products a thick consistency.

This ingredient may not be Malassezia safe.

Synthetic beeswax is created to be identical in structure to beeswax. It possesses the same occlusive and emulsion properties.

A blend of fatty acid esters, fatty acids, and alcohols are used to create synthetic beeswax. Whether or not this ingredient is vegan depends on the source. Sometimes, lanolin is used for its creation.

Pvp is a water-soluble synthetic polymer and common hairstyling ingredient. It is a film-forming ingredient and used to "hold" specific shapes of hair.

Pvp is less effective in high-humidity. It tends to draw moisture, but this moisture dismantles the structure and "hold".

Cetearyl alcohol is a mixture of two fatty alcohols: cetyl alcohol and stearyl alcohol. It is mainly used as an emulsifier. Emulsifiers help prevent the separation of oils and products. Due to its composition, it can also be used to thicken a product or help create foam.

Cetearyl alcohol is an emollient. Emollients help soothe and hydrate the skin by trapping moisture.

Ozokerite is a naturally occuring mineral wax. In cosmetics, ozokerite is used as a texture enhancer.

Ceresin wax is derived from this ingredient.

Stearic Acid is a fatty acid. It is an emollient, emulsifier, and texture enhancer.

As an emollient, stearic acid helps soften skin. It aids the skin's protective barrier by preventing water loss. It also provides a gentle cleansing effect without stripping away natural oils.

Copernicia Cerifera Wax comes from a palm tree native to Brazil. This wax is added to help give a thicker texture. It also helps create a film when applied.

Copernicia Cerifera Wax contains aliphatic esters, diesters of cinnamic acid, myricyl cerotate, and small quantities of cerotic acid and myricyl alcohol.

Propylene Glycol is an odorless, colorless liquid. As a humectant, it helps skin retain moisture. It also aids in delivering active ingredients.

Another role of this ingredient is preventing a product from melting or freezing. Propylene glycol also adds antimicrobrial properties to a product, elongating product lifespan.

Barium Sulfate is a type of sulfate.

Triethanolamine is an emulsifier and pH adjuster. It is created using ethylene oxide and ammonia. This gives Triethanolamine a nitrogen core and a similar scent to ammonia.

As an emulsifier, it prevents ingredients from separating and enhances texture by adding volume to a product.

Glyceryl Stearate is a mix of glycerin and stearic acid.

Glyceryl Stearate is used to stabilize the mixing of water and oil ingredients. By preventing these ingredients from separating, it can help elongate shelf life. It can also help thicken the product's texture.

Peg-100 Stearate is an emollient and emulsifier. PEGS are a hydrophilic polyether compound . There are 100 ethylene oxide monomers in Peg-100 Stearate. Peg-100 Stearate is polyethylene glycol ester of stearic acid.

Peg-100 Stearate helps keep skin soft by trapping moisture in. It helps prevent oil and water from separating in a product. By binding oil and water, it helps remove dirt and oil to be rinsed away.

We don't have a description for Triacontanyl Pvp.

Panthenol (also referred to as pro-vitamin B5) is a common ingredient that helps hydrate and soothe the skin.

lt is a humectant, meaning that it helps the skin attract and retain moisture.

Benzyl Alcohol is most commonly used as a preservative. It also has a subtle, sweet smell. Small amounts of Benzyl Alcohol is not irritating and safe to use in skincare products. Most Benzyl Alcohol is derived from fruits such as apricots.

Benzyl Alcohol has both antibacterial and antioxidant properties. These properties help lengthen the shelf life of products. Benzyl Alcohol is a solvent and helps dissolve other ingredients. It can also improve the texture and spreadability.

MCI is a preservative and known skin-irritant. It has anti-bacteria anti-fungal properties.

Studies spanning several decades have shown this ingredient to cause skin irritation and allergies.

We don't have a description for Ci 77267.

Ci 77491 is also hydrated iron III oxide. It's sole purpose is to give a red/pink hue to products.

Iron III oxides are classified as inorganic chemicals for coloring.

Ci 77492 is also hydrated iron III oxide. It's sole purpose is to give a yellow hue to products.

Iron III oxides are classified as inorganic chemicals for coloring.

Ci 77499 is also hydrated iron III oxide. It is created from mixing red and black iron oxides. This helps give shades of darkness to a product.

Iron III oxides are classified as inorganic chemicals for coloring.