Urtekram Soft Wild Rose Colour Preserve Shampoo

Urtekram Soft Wild Rose Colour Preserve Shampoo

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Overview

What it is

Shampoo with 19 ingredients

Cool Features

It is vegan, cruelty-free, fungal acne (malassezia) safe, and reef safe

Suited For

It has ingredients that are good for dry skin, sensitive skin, scar healing and dark spots

Free From

It doesn't contain any harsh alcohols, oils, parabens or silicones

Fun facts

Urtekram is from Denmark.

We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.

What's inside

Benefits

Concerns

Ingredients Explained

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!

Learn more about Water
Emollient, Humectant, Skin Conditioning

Aloe Barbadensis Leaf Extract is an extract of the leaves of the aloe, Aloe barbadensis, Liliaceae.

Aloe is one of the most well-known natural soothing ingredients, and for good reason. It’s full of water and has a cooling, calming effect on the skin, especially when it’s sunburned, itchy, or irritated. Aloe also helps your skin stay hydrated and smooth by mimicking what healthy skin naturally produces. On top of that, it contains vitamins and nutrients that support skin recovery. 

It doesn’t protect you from the sun, but it can help your skin bounce back after too much time in it.

Let’s get into the details:

Aloe contains antioxidant Vitamins A, C, and E, which help fight off free radicals (unstable molecules from things like pollution that can damage your skin).

It’s also rich in polysaccharides, which are natural sugars that help hydrate the skin by acting like the skin’s own moisturizing agents. These, along with other sugars like monosaccharides, help form a protective barrier that locks in moisture.

Aloe works as both a humectant and an emollient. That means it draws water into the skin (humectant) and helps trap it there (emollient), making it an effective natural moisturizer.

You’ll also find a mix of other skin-supporting ingredients in aloe, including folic acid, choline, calcium, amino acids, fatty acids, and even Vitamin B12.

Out of the 420+ species of aloe, Aloe barbadensis is the most widely used in skincare products thanks to its gentle yet effective properties.

There are over 420 species of aloe but Aloe Barbadensis is the most commonly used for topical products.

Learn more about Aloe Barbadensis Leaf Extract
Cleansing, Foaming, Surfactant

Coco-Glucoside is a surfactant, or a cleansing ingredient. It is made from glucose and coconut oil.

Surfactants help gather dirt, oil, and other pollutants from your skin to be rinsed away.

This ingredient is considered gentle and non-comedogenic. However, it may still be irritating for some.

Learn more about Coco-Glucoside
Cleansing, Emulsifying, Surfactant

Sodium Coco-Sulfate (SCS) is an anionic cleanser made by sulfating coconut-derived fatty alcohols and neutralizing them into a sodium salt. It's a strong and bubbly cleanser and closely realted to SLS.

This ingredient works by grabbing onto oil, dirt, and grime so they can be rinsed away. It also helps add foam for a big-lather feel.

Like other members of the alkyl sulfate family, these surfactants can be drying or irritating. This is especially true if your skin barrier is already stressed, the product is very concentrated, or if you leave the ingredient on for too long.

One research paper comparing SCS vs SLS found SCS may score a bit more on the "milder" side for irritation measures, but it still interacts strongly with skin lipids which can cause barrier disruption.

SCS tends to be the best in rinse-off products.

Learn more about Sodium Coco-Sulfate
Humectant, Skin Conditioning, Skin Protecting

Glycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.

Topically, glycerin does several things at once:

Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.

Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.

This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.

Just know very high concentrations (>40%) can feel tacky in low humidity.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Cleansing, Surfactant

Lauryl Glucoside sugar- and lipid-based cleansing agent. It is created from glucose and lauryl alcohol.

This ingredient is a surfactant, making it easier to rinse oil, dirt, and other pollutants away.

A British study found lauryl glucoside to cause skin sensitivity for some people. We recommend speaking with a professional if you have concerns.

Other names for this ingredient include "Lauryl Polyglucose", "Lauryl glycoside", and "D-Glucopyranoside".

Learn more about Lauryl Glucoside

Polyglyceryl-4 Caprate comes from Capric Acid and Polyglycerin-4. It is an emulsifier.

Emulsifiers help stabilize a product. They do this by preventing ingredients from separating, such as oils and water which do not mix naturally.

Astringent, Skin Conditioning, Tonic

Rosa Canina Fruit Extract is from Rosehip. Rosehips are a fruit from a wild rose bush native to Eurasia and Africa.

Rosehip contains Vitamin C, Vitamin E, fatty acids and linolenic acids that hydrate skin. Having hydrated skin helps reduce the appearance of fine-lines and wrinkles.

Vitamins C and E are potent antioxidants and may help with anti-aging. The fatty acids are emollients that help soften and hydrate your skin.

Another potent vitamin found in rosehip is Vitamin A, or retinol. Retinol encourages collagen production in the skin.

Rosehip extract may help with brightening the skin. Several components, such as beta-carotene, are able to reduce pigmentation caused by sun damage.

Learn more about Rosa Canina Fruit Extract

Rosa Damascena Flower Extract is from the Damask rose. This ingredient has tonic and masking properties.

This ingredient has tonic properties; tonics are used to remove soap residue. As a masking ingredient, it is used to cover unpleasant smells from other ingredients.

Skin Conditioning

Beta Vulgaris Root Extract comes from the beet root plant. Beet Root has high Vitamin C content.

Beet roots also contain antioxidants. Antioxidants help fight free-radicals. Free-radicals are molecules that may damage your skin cells, such as pollution.

Beet root has many benefits when eaten. More research is needed on applying beetroot in skincare.

Beet Root is used to add pink/red color.

Learn more about Beta Vulgaris Root Extract
Skin Conditioning

We don't have a description for Crambe Maritima Leaf Extract yet.

Humectant, Masking, Skin Conditioning

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.

Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.

Learn more about Butylene Glycol
Humectant, Skin Conditioning

Fructooligosaccharides (FOS) are a type of prebiotic sugar with humectant and skin conditioning properties. As a humectant, they help attract and hold moisture in the skin.

FOS essentially acts as a food source for the "good" bacteria on your skin and make it harder for "bad" bacteria to thrive. A 2022 study using a reconstructured human skin model found that just 1% of FOS was enough to shift the bacteria balance in favor of beneficial species. This suggests it could help support a healthier skin microbiome over time.

This ingredient has a low sensitization risk and testing shows it does not classify as a skin irritant or sensitizer.

FOS are usually produced from sugar beets and can also be found in foods like bananas, garlic, and onions.

Learn more about Fructooligosaccharides

This ingredient is derived from guar gum. It is a skin conditioning agent that creates a thin, breathable film to reduce water loss during cleansing.

This leaves the skin feeling soft rather than stripped and also contributes to a creamier lather.

Due to the large molecule size, this ingredient is unlikely to penetrate skin.

Learn more about Guar Hydroxypropyltrimonium Chloride
Masking

Chances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt. This ingredient has many purposes in skincare: thickener, emulsifier, and exfoliator.

You'll most likely find this ingredient in cleansers where it is used to create a gel-like texture. As an emulsifier, it also prevents ingredients from separating.

You might see people debate whether Sodium Chloride is comedogenic, but there actually haven't been any comedogenic tests done on it. Either way, the overall formulation of a product matters a lot more than any single ingredient.

You might see this ingredient used in scrubs as a primary exfoliating ingredient.

Learn more about Sodium Chloride
Buffering, Humectant, Skin Conditioning

Lactic Acid is another well-loved alpha hydroxy acid (AHA). It is gentler than glycolic acid but still highly effective.

Its main role is to exfoliate the surface of the skin by loosening the “glue” that holds dead skin cells together. Shedding those old cells leads to smoother, softer, and more even-toned skin.

Because lactic acid molecules are larger than glycolic acid, they don’t penetrate as deeply. This means they’re less likely to sting or irritate, making it a great choice for beginners or those with sensitive skin.

Like glycolic acid, it can:

Lactic acid also acts as a humectant (like hyaluronic acid). It can draw water into the skin to improve hydration and also plays a role in the skin's natural moisturizing factor (NMF) in the form of sodium lactate.

Studies show it can boost ceramide production to strengthen the skin barrier and even help balance the skin’s microbiome.

To get results, choose products with a pH between 3-4.

Lower strengths (5-12%) focus on surface exfoliation; higher strengths (12% and up) can reach deeper in the dermis (deeper, supportive layer) to improve skin texture and firmness over time.

Though it was originally derived from milk, most modern lactic acid used in skincare is vegan. It is made through non-dairy fermentation to create a bio-identical and stable form suitable for all formulations.

When lactic acid shows up near the end of an ingredient list, it usually means the brand added just a tiny amount to adjust the product’s pH.

Legend has it that Cleopatra used to bathe in sour milk to help reduce wrinkles.

Lactic acid is truly a gentle multitasker: it exfoliates, hydrates, strengthens, and brightens. It's a great ingredient for giving your skin a smooth, glowing, and healthy look without the harshness of stronger acids.

Read more about some other popular AHA's here:

Learn more about Lactic Acid
Buffering, Humectant, Skin Conditioning

Potassium lactate is the potassium salt of lactic acid. It has humectant, skin conditioning, and buffering properties.

This ingredient is an effective humectant because of its ability to hold onto water (like hyaluronic acid). This helps the skin maintain hydration.

Besides hydration, this ingredient is also a buffer and helps stabilize the pH of formulations.

Learn more about Potassium Lactate
Buffering

Sodium Hydroxide is also known as lye or caustic soda. It is used to adjust the pH of products; many ingredients require a specific pH to be effective.

In small amounts, sodium hydroxide is considered safe to use. However, large amounts may cause chemical burns due to its high alkaline.

Your skin has a natural pH and acid mantle. This acid mantle helps prevent harmful bacteria from breaking through. The acid mantle also helps keep your skin hydrated.

"Alkaline" refers to a high pH level. A low pH level would be considered acidic.

Learn more about Sodium Hydroxide
Masking, Perfuming

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.

The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum

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Where it's from

Urtekram is a Danish brand

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We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.

The data we've presented on this page has been verified by a member of the SkinSort Team.

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· Updated January 8, 2026 Added by starstellastar_407