Pure Haven Brightening Serum

Pure Haven Brightening Serum

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Overview

What it is

Serum with 23 ingredients

Cool Features

It is vegan, cruelty-free, and reef safe

Suited For

It has ingredients that are good for dry skin, brightening skin and sensitive skin

Free From

It doesn't contain any common allergens, oils, parabens, silicones or sulfates

Fun facts

Pure Haven is from United States.

We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.

About this product

Ingredients List

Dive into the full list of ingredients.

Key Ingredients

Benefits

Concerns

Ingredients Explained

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
Humectant, Skin Conditioning, Skin Protecting

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Solvent

Propanediol is an all-star ingredient. It softens, hydrates, and smooths the skin. 

It’s often used to:

Propanediol is not likely to cause sensitivity and considered safe to use. It is derived from corn or petroleum with a clear color and no scent.

Learn more about Propanediol

Hydroxypropyl Starch Phosphate is a modified starch used to help thicken a product.

It is also used in foods.

Leuconostoc/Radish Root Ferment Filtrate is a natural preservative. It comes from fermenting radish roots with a bacteria called leuconostoc.

Leuconostoc comes from lactic acid.

This ingredient has antimicrobial properties and helps prevent the growth of bacteria in a product.

Leuconostoc is used to make the traditional Korean side-dish, kimchi. It is also used to make sourdough bread (both incredibly yummy foods).

Learn more about Leuconostoc/Radish Root Ferment Filtrate
Emulsifying, Emulsion Stabilising, Gel Forming

Xanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.

On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.

Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.

Learn more about Xanthan Gum
Skin Conditioning

Glycine Soja Seed Extract comes from the seed of the wild soybean plant. Wild soybean extract contains fatty acids (linoleic, oleic, linolenic), vitamin E, and antioxidants.

The wild soybean contains soyasaponins, a bioactive compound. Soyasaponins have inflammatory, antimutagenic, anticarcinogenic, antimicrobial properties. Soyasaponin has also been found to inhibit the melanin-creation process.

Two powerful components found in the wild soybean include genistein and diadzein. These two isoflavones are potent antioxidants with anti-inflammatory properties. Genistein in particular has been found to prevent redness caused by UV exposure.

One study from South Korea found wild soybean extract to help promote hair growth at the cellular level.

The wild soybean plant is a cousin to the famous soybean that gives us tofu, soy milk, and soy sauce.

Learn more about Glycine Soja Seed Extract
Skin Conditioning

Caffeine is most associated with coffee, tea, and cacao. In skincare, it helps with calming inflammation and is rich in antioxidants.

While caffeine is used to treat cellulite and and dark circles, further studies are needed to prove this. It has been believed to help with these skin conditions due to its ability to dilate blood vessels and increase blood flow.

Some studies are looking into caffeine's ability to protect against UV rays.

Learn more about Caffeine
Skin Conditioning

Phospholipids are naturally found in our skin as they are the main component of cell membranes. Phospholipids have humectant, emollient, antioxidant properties.

Phospholipids are complex lipids that contain glycerin, two fatty acids, and a phosphate group. Some foods that contain phospholipids include soybeans and milk. The phospholipids found in soy come from Lecithin. This ingredient can also be synthetically created.

Due to their hygroscopic nature, they act as both humectants and emollients. Humectants draw moisture from the air to your skin, while emollients help trap moisture in.

The phospholipids in our skin can be naturally depleted. Replenishing the phospholipids in our skin can help hydrate your skin.

Studies show phospholipids display antioxidant activity and may help with reducing the signs of aging.

This ingredient is non-occlusive.

Some types of phospholipids:

Learn more about Phospholipids

Boerhavia Diffusa Root Extract comes from the Boerhavia Diffusa tree, or more commonly known as punarnava, red spiderling, spreading hogweed, or tarvine.

This tree is native to India and commonly used in ayurvedic medicine.

Studies show this extract helps soothe and hydrate skin. This root contains many amino acids that help moisturize skin, such as arginine and glycine.

Boerhavia Diffusa Root Extract also contains antioxidants, antioxidants help fight free-radicals. Free-radicals are molecules that may damage your skin cells.

Learn more about Boerhavia Diffusa Root Extract

We don't have a description for Malva Sylvestris Flower/Leaf/Stem Extract yet.

Skin Conditioning

Mentha Piperita Leaf Extract is extract from peppermint leaves.

Studies show peppermint extract have antimicrobial properties against some bacteria and fungi.

In large percentages, peppermint extract may sensitize the skin.

Learn more about Mentha Piperita Leaf Extract
Skin Conditioning

We don't have a description for Primula Veris Flower Extract yet.

Astringent, Skin Conditioning

We don't have a description for Alchemilla Vulgaris Flower/Leaf/Stem Extract yet.

Astringent, Skin Conditioning

We don't have a description for Veronica Officinalis Flower/Leaf/Stem Extract yet.

We don't have a description for Melissa Officinalis Leaf Extract yet.

We don't have a description for Achillea Millefolium Flower/Leaf/Stem Extract yet.

Emollient, Skin Conditioning

Cocos Nucifera Fruit Extract comes from the meat of the coconut fruit. It is an emollient and skin conditioner with antioxidant properties.

Coconut fruit is naturally rich in amino acids, sugars, and nutrients including Vitamin C and small amounts of vitamin B. Malic acid can also be found in coconut fruit extract.

Skin Conditioning

Lactobacillus is a type of bacteria with skin conditioning properties. This ingredient has antibacterial and antifungal properties (that's why we can eat fermented foods).

Learn more about the benefits of lactobacillus ferment here.

Fun Fact: Lactobacillus is used to create wine, yogurt, cheese, sauerkraut, pickles, beer, cider, kimchi, cocoa, kefir.

Learn more about Lactobacillus
Antimicrobial, Astringent, Masking

Alcohol comes in many different forms. Different types of alcohol will have different effects on skin. This ingredient is usually an astringent alcohol.

These alcohols are drying on the skin. They may strip away your skin's natural oils and even damage your skin barrier. Astringent alcohols may also irritate skin.

Other types of astringent alcohols include:

According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.

Any type of sanitizing product will have high amounts of alcohol to help kill bacteria and viruses.

Fatty alcohols come from plant oils such as coconut oil. These can help hydrate the skin and are non-irritating. Some fatty alcohols include cetyl and stearyl alcohol.

Learn more about Alcohol

Sodium Phytate is the synthetic salt form of phytic acid. Phytic acid is an antioxidant and can be found in plant seeds.

Sodium Phytate is a chelating agent. Chelating agents help prevent metals from binding to water. This helps stabilize the ingredients and the product.

Skin Conditioning

Sodium levulinate is the a sodium salt of Levulinic Acid. If dissolved in an aqueous solution, the two ingredients become identical.

It is a skin conditioning agent, meaning it helps soften and hydrate your skin.

According to Cosmetic Ingredient Review, the highest amounts of sodium levulinate are found in mouthwashes at 0.62%.

Learn more about Sodium Levulinate
Perfuming, Skin Conditioning

Levulinic Acid is a fragrance that comes from the degradation of cellulose. It is a saturated fatty acid.

This ingredient is often used a building block for other compounds, such as in pharmaceuticals.

According to a manufacturer, this ingredient smells like caramel.

Learn more about Levulinic Acid

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Where it's from

Pure Haven is a American brand

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The data we've presented on this page has been verified by a member of the SkinSort Team.

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· Updated January 15, 2025 Added by Sensorialize