APPEAL Hydrating Eyeshadow Primer
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APPEAL Hydrating Eyeshadow Primer

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Overview

What it is

Eye primer with 15 ingredients that contains exfoliants

Suited For

It has ingredients that are good for oily skin

Free From

It doesn't contain any harsh alcohols, common allergens, fragrances, oils, parabens or sulfates

Fun facts

APPEAL is from United States.

We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.

What's inside (and what isn't)

Key Ingredients

Benefits

Concerns

Ingredients Explained

Emollient, Solvent

Isododecane is a fragrance, emollient, and solvent.

As an emollient, it helps your skin stay soft and hydrated. Emollients help trap moisture into your skin.

Isododecane's role as a solvent makes it a great texture enhancer. It spreads smoothly on skin and does not leave a sticky feeling behind. Isododecane also helps prevent color transfer in makeup products.

Isododecane is not absorbed into skin.

Learn more about Isododecane
Abrasive, Absorbent, Skin Protecting

Talc is a clay mineral. It helps absorb moisture and improve the texture of products. Like other types of clay, Talc can have a slight exfoliating effect on skin. Talc can be added to increase the volume of products.

Some Baby powders are made by combining talc with corn starch. The word "talc" comes from Latin and originates from Arabic. Talc is a mineral commonly found throughout the world.

If you have any concerns about using talc, we recommend checking out the FDA's official page.

Learn more about Talc
Emollient, Skin Conditioning

This silicone is an emollient. Emollients create a thin film on the skin to prevent moisture from escaping.

It is not soluble in water and helps increase water-resistance in products.

According to a manufacturer, it can blend seamlessly with silicone oils, such as Cyclopentasiloxane.

Learn more about Trimethylsiloxysilicate
Emollient, Skin Conditioning, Skin Protecting

Dimethicone is a type of synthetic silicone created from natural materials such as quartz.

What it does:

Dimethicone comes in different viscosities:

Depending on the viscosity, dimethicone has different properties.

Ingredients lists don't always show which type is used, so we recommend reaching out to the brand if you have questions about the viscosity.

This ingredient is unlikely to cause irritation because it does not get absorbed into skin. However, people with silicone allergies should be careful about using this ingredient.

Note: Dimethicone may contribute to pilling. This is because it is not oil or water soluble, so pilling may occur when layered with products. When mixed with heavy oils in a formula, the outcome is also quite greasy.

Learn more about Dimethicone

Polyisobutene is a synthetic polymer made from isobutene.

It is a film-forming agent and helps bind ingredients together.

Polyisobutene is not absorbed by the skin.

Learn more about Polyisobutene
Emulsifying

Sorbitan Sesquioleate is derived from sorbitol and oleic acid. It is an emulsifier and prevents ingredients from separating.

Specifically, this ingredient is a water-in-oil emulsifier, meaning it helps water dissolve into oil.

Some studies suggest this ingredient may cause irritation in some people. If you are unsure, it is best to patch test.

This ingredient may not be Malassezia folliculitis, or fungal-acne safe.

Learn more about Sorbitan Sesquioleate
Cosmetic Colorant

Mica refers to a group of silicate minerals. Mica crystals are easily split to give products a shimmer. These crystals are able to reflect light to temporarily give your skin a glowy look.

Mica is found to be safe. Trace amounts of heavy metals may be found in mica, but these metals are not harmful in our personal products.

Mica has been used since prehistoric times throughout the world. Ancient Egyptian, Indian, Greek, Roman, Aztec, and Chinese civilizations have used mica.

Mica can be naturally found throughout the world. However, some sources of mica may be controversial. In 2016, mica mined in the Jharkhand state in India was found to be using child labor. However, companies are able to source ethical mica affiliated with international organizations that monitor the mica supply chain.

Learn more about Mica
Abrasive, Absorbent

Silica is a mineral naturally found in our skin. It helps to thicken and smooth the texture of a product. It also acts as an agent for other ingredients by increasing the absorption of other ingredients into the skin.

Silica is often used for absorption and can help reduce shine when products are applied. Silica occurs in naturally in materials like clay and sandstone, and it can also be produced synthetically.

Silica is present naturally within the skin during collagen production and when reducing inflammation.

Learn more about Silica
Preservative

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Absorbent, Emulsion Stabilising, Stabilising

Montmorillonite is a clay (aluminomagnesium silicate) with strong absorption properties. It has a similar pH to skin.

This clay is named after Montmorillon in France.

Learn about other types of clay, such as Kaolin, Bentonite, or Fuller's Earth.

Learn more about Montmorillonite

Aluminum Starch Octenylsuccinate is a synthetic powder used as an absorbent, thickener, and anti-caking agent.

As an absorbent, it is great at mattifying skin by soaking up the oil. This is why you'll find it in a range of products from makeup to moisturizers.

This ingredient is considered a modified starch. Starch can also be found naturally in plants.

One study from 1991 found that 5% of this ingredient enhanced titanium dioxide SPF by as much as 40%. The study found 1% titanium dioxide had a 5.6 SPF and adding 5% of aluminum starch octenylsuccinate boosted it to an SPF of 8.1

Although “aluminum” in an ingredient name can raise red flags for some consumers, the form and usage context matter significantly. For typical topical applications, there is no substantial evidence of health risks - such as cancer, neurotoxicity, or systemic “aluminum overload.”

Learn more about Aluminum Starch Octenylsuccinate
Skin Conditioning

Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.

You might see Ethylhexylglycerin often paired with other preservatives such as phenoxyethanol. Ethylhexylglycerin has been found to increase the effectiveness of these other preservatives.

This ingredient is a solvent. It helps dissolve active ingredients and alter the texture of products.

Propylene Carbonate is commonly used in makeup and with clay, such as montmorillonite or bentonite.

Studies show this ingredient to be safe for cosmetics. When it is undiluted, it can cause skin irritation. (It is always diluted in skincare and makeup). This ingredient is water-soluble.

Propylene Carbonate is created from propylene glycol and carbonic acid.

Learn more about Propylene Carbonate
Cosmetic Colorant, UV Absorber, UV Filter

Titanium Dioxide is a mineral (or physical) sunscreen ingredient that provides broad-spectrum protection by blocking both UV-A and UV-B rays.

It sits on the skin’s surface and primarily reflects and scatters UV light and also absorbs some of it.

This makes the line between “mineral” and “chemical” sunscreens a bit blurry, but in skincare labeling, Titanium Dioxide and Zinc Oxide are the two ingredients officially classified as mineral filters.

Because it’s non-irritating, Titanium Dioxide is often recommended for sensitive or acne-prone skin.

Thanks to modern production methods, nano-scale or fine-grade Titanium Dioxide is now widely used in cosmetics to reduce white cast and improve texture.

Despite its small particle size, studies show that Titanium Dioxide, even in nanoparticle form, is not absorbed into the skin.

Learn more about Titanium Dioxide
Cosmetic Colorant

Ci 15850 is the pigment color red. It is an azo dye and created synthetically.

Azo dyes need to be thoroughly purified before use. This allows them to be more stable and longer-lasting.

This ingredient is common in foundations, lipsticks, and blushes. This color is described as brown/orangey red.

It has many secondary names such as Red 6 and Red 7. According to a manufacturer, Red 6 usually contains aluminum.

Learn more about CI 15850

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· Published June 5, 2025 Added by madamegao