100% Pure Fruit Pigmented Ultra Lengthening Mascara
A mascara with 23 ingredients, including exfoliants and vitamin E.
Overview
What it is
Mascara with 23 ingredients that contains exfoliants and Vitamin E
Cool Features
It is cruelty-free
Suited For
It has ingredients that are good for anti aging, dry skin, brightening skin, sensitive skin, reducing pores and dark spots
Free From
It doesn't contain any parabens, silicones or sulfates
Fun facts
100% Pure is from United States. This product is used in 1 routines created by our community.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside
Ingredients List
Carbon
Hydrogenated Jojoba Oil
AbrasiveOryza Sativa Starch
AbsorbentStearic Acid
CleansingGlyceryl Stearate
EmollientBrassica Campestris Seed Oil
Skin ConditioningCamellia Sinensis Leaf
PerfumingPullulan
Euphorbia Cerifera Wax
Pantothenic Acid
Skin ConditioningBiotin
AntiseborrhoeicTocopherol
AntioxidantAcacia Senegal Gum
MaskingXanthan Gum
EmulsifyingRicinus Communis Seed Oil
MaskingCopernicia Cerifera Wax
Glyceryl Caprylate
EmollientPhenethyl Alcohol
MaskingDehydroacetic Acid
PreservativeBenzyl Alcohol
PerfumingTitanium Dioxide
Cosmetic ColorantIron Oxides
Aloe Barbadensis Leaf Juice
Skin Conditioning
Active Ingredients:
Carbon, Hydrogenated Jojoba Oil, Oryza Sativa Starch, Stearic Acid, Glyceryl Stearate, Brassica Campestris Seed Oil, Camellia Sinensis Leaf, Pullulan, Euphorbia Cerifera Wax, Pantothenic Acid, Biotin, Tocopherol, Acacia Senegal Gum, Xanthan Gum, Ricinus Communis Seed Oil, Copernicia Cerifera Wax, Glyceryl Caprylate, Phenethyl Alcohol, Dehydroacetic Acid, Benzyl Alcohol, Titanium Dioxide, Iron Oxides
Inactive Ingredients:
Aloe Barbadensis Leaf Juice
Key Ingredients
Benefits
Concerns
Ingredients Explained
Aloe Barbadensis Leaf Juice comes from leaves of the aloe plant. Aloe Barbadensis Leaf Juice is best known for helping to soothe sunburns. It is also anti-inflammatory, moisturizing, antiseptic, and can help heal wounds.
Aloe is packed with good stuff including Vitamins A, C, and E. These vitamins are antioxidants, which help fight free-radicals and the damage they may cause. Free-radicals are molecules that may damage your skin cells, such as pollution.
Aloe Barbadensis Leaf Juice also contains sugars. These sugars come in the form of monosaccharides and polysaccharides, folic acid, and choline. These sugars are able to help bind moisture to skin.
It also contains minerals such as calcium, 12 anthraquinones, fatty acids, amino acids, and Vitamin B12.
Learn more about Aloe Barbadensis Leaf JuiceWe don't have a description for Carbon yet.
Hydrogenated Jojoba Oil is the "hardened version" of jojoba oil; jojoba oil is technically not an oil at all but a liquid wax that has a structure similar to your skin's own sebum.
Adding hydrogen turns this liquid wax into a colorless, odorless, hard wax with a melting point of around 70°C. This is why you'll see it in "stick formulations" like lipstick, eyeliner, and lip balm.
It also acts as a cushiony emollient and skin conditioning agent that leaves skin soft and smooth.
The safety profile of this ingredient is reassuring; the Cosmetic Ingredient Review Expert Panel has concluded this ingredient to be safe in cosmetics and that it isn't am irritant or sensitizer.
Typical use levels range from 1% up to 25-31% in stick products.
Learn more about Hydrogenated Jojoba OilOryza Sativa Starch is an absorbent and used to mattify the skin. It is a natural carbohydrate and the main component of rice. A more common name for this ingredient is 'rice starch'.
Rice starch is created by steeping broken grains in a caustic soda.
Rice extract has many skin benefits. Read more about rice extract here.
Learn more about Oryza Sativa StarchStearic Acid is a fatty acid that is already found in your skin. It's one of the free fatty acids that works alongside ceramides and cholesterols to maintain your barrier.
In cosmetics, it is a multitasker:
Safety-wise, the CIR Expert Panel has concluded it to be safe in cosmetics when formulated to be non-irritating and non-sensitizing.
Free stearic acid is a C18 fatty acid that the Malassezia yeast can substrate, so this ingredient may not be fungal acne safe.
Learn more about Stearic AcidGlyceryl Stearate is made by reacting glycerin with stearic acid (typically sourced from plant oils like palm or coconut). It's an emulsifier, emollient, and mild occlusive.
Emulsifiers help ingredients like oil and water stay mixed so your formula stays nicely blended and uniform in texture.
This ingredient is typically used in concentrations between 1-10%. Studies have found it to be non-sensitizing, non-phototoxic, and non-photoallergenic.
A close cousin of this ingredient is Glyceryl Stearate SE ("self-emulsifying"). This just has a small amount of sodium or potassium stearate added so it can emulsify without a co-emulsifier.
Since this ingredient is an ester of a C18 fatty acid, it may not be fungal acne safe. The Malassezia yeast can potentially metabolize within the C11-C24 range.
Fun fact: The human body also creates Glyceryl Stearate naturally.
Learn more about Glyceryl StearateThis ingredient is also known as rapeseed oil. Rapeseed oil is a lightweight plant oil with a strong fatty acid profile that makes it a great skin conditioner.
It's rich in oleic acid, linoleic acid (LA), and alpha-linoleic acid (ALA). Fatty acids like LA and ALA play an important role in the maintenance of skin barrier function.
They specifically help with reducing transepidermal water loss (TEWL) and supporting the skin's lipid matrix.
Studies show people deficient in essential fatty acids are prone to dermatitis and increased TEWL.
Besides fatty acids, it also contains tocopherols and phytosterols that provide antioxidant support.
Rapeseed oil is composed mostly of C16-18 fatty acids that the Malassezia species can metabolize, making it a potential trigger for fungal acne.
Learn more about Brassica Campestris Seed OilCamellia Sinensis Leaf is the leaf of the tea plant. These leaves are used to make white, oolong, green, and black tea.
Tea leaves have many benefits. It contains polyphenols, a strong antioxidant. Antioxidants help fight off free-radical molecules that damage skin cells. The antioxidants in green tea neutralize free-radicals from the sun. This gives the skin some extra UV protection, but should not replace sunscreen.
Many components of tea have anti-inflammatory properties. Polyphenols and L-theanine help soothe the skin and reduce irritation. L-theanine is an amino acid that makes up most of the amino acids found in tea leaves. The caffeine in Camellia Sinensis Leaf Extract helps calm inflamed blood vessels.
Research has shown both drinking Camellia Sinensis Leaf Tea (green tea, white tea, oolong, black tea) and applying it to the skin can help boost skin elasticity and hydration. Studies also show using tea extract may reduce sebum, or oil, production.
Learn more about Camellia Sinensis LeafPullulan is a low viscosity polysaccharide (a long chain carbohydrate) with binding and film forming properties when dissolved in water. It is used to create a "silicone-like" or silky feel in cosmetics without adding viscosity.
According to a manufacturer, this ingredient's ability to easily dissolves makes it a great carrier for active ingredients.
Due to it being edible and tasteless, you'll likely find this ingredient in breath freshener strips. This ingredient is produced from the starch of the fungus, Aureobasidium pullulans.
Pullulan is stable over a broad-range of pH.
Learn more about PullulanEuphorbia Cerifera Wax (aka candelilla wax) is a vegan stand-in for beeswax. It is a plant-derived wax that functions as an astringent, emulsion stabilizer, film-former, and skin conditioner.
On skin, it forms a protective barrier that helps lock in moisture while it enhances product stability, prevents separation, and helps color last longer in makeup.
This ingredient is generally safe for use in cosmetics with one nuance: some grades of candelilla wax can naturally contain benzyl alcohol at concentrations high enough to require declaration under EU labeling rules. This isn't a concern for most people but relevant for those with fragrance sensitivities.
Candelilla wax contains fatty acids (mainly C31) and wax esters that can be used by the Malassezia yeast, so this ingredient may not be fungal acne safe.
You might see Euphorbia Cerifera "Cera" instead of "wax". This is because some brands, databases, or labels use it interchangeably; they're the same ingredient.
Learn more about Euphorbia Cerifera WaxPantothenic Acid is also known as Vitamin B5. It is a water-soluble vitamin with skin hydrating and soothing properties.
Research shows pantothenic acid help support the skin's natural barrier by improving moisture retention. This is why you'll likely find this ingredient in soothing products or formulations for sensitive skin.
Some studies have explored oral supplementation of pantothenic acid in the acne context and found it to help reduce blemishes over time.
Though oral and topical use are different, this research helps explain why vitamin B5 is often included in skincare routines aimed at keeping skin balanced and hydrated.
Learn more about Pantothenic AcidBiotin is a B vitamin that is naturally produced by our bodies. It is also called Vitamin H.
Our bodies use biotin in the metabolism process. It also helps our bodies use enzymes and move nutrients around. A biotin deficiency can lead to brittle hair and nails.
More research is needed on applying biotin topically. However, taking biotin orally has been shown to help nourish the skin, hair, and nails. They play a role in forming skin-hydrating fatty acids.
Biotin is water-soluble. It can be found in foods such as fish, eggs, dairy, nuts, and meat. Vitamin H stands for "haar" and "haut". These are the German words for hair and skin.
Learn more about BiotinTocopherol is a fat-soluble antioxidant known as Vitamin E.
You'll find this ingredient in the vast majority of skincare (for good reason). It works to neutralize free radicals, or unstable molecules generated by UV exposure, pollution, and other environmental stressors, before they can cause oxidative damage to your skin cells.
Topically applied tocopherol has been shown to protect against UV damage by ramping up the skin's own natural defense enzymes.
It also acts as a skin conditioning agent; some studies show that regular topical use can improve the skin's water-binding capacity over 2-4 weeks.
This ingredient is especially loved for being a team player. When combined with Vitamin C, the photoprotective effect of both ingredients roughly doubles and the combo also helps reduce UV-induced DNA damage.
This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.
In formulations, it also serves as a stabilizer that helps protect other oxidation-prone ingredients from degrading.
Concentrations usually range from 0.1-1% in most leave-on products.
Learn more about TocopherolAcacia Senegal Gum has skin soothing, thickening, and formulation stabilizing properties. It comes from the Acacia tree that is native to sub-Saharan Africa.
Xanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.
On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.
Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.
Learn more about Xanthan GumThis ingredient is also known as castor oil. It is a skin conditioning ingredient.
The star component of castor oil is ricinoleic acid, an unusual fatty acid that makes up ~80-92% of its composition.
In skincare, it is an emollient that dries down to a solid film with water-binding properties. This helps keep skin hydrated and helps reduce transepidermal water loss (TEWL).
A 2026 dermatology review pulls together its broader uses:
Human clinical testing found this ingredient to be non-irritating and non-sensitizing.
Because castor oil contains fatty acids in the C11-24 range, this ingredient may not be fungal acne safe.
At this time, the literature does not support castor oil in regrowing hair. A 2022 systematic review found no strong evidence that it supports hair growth and only weak evidence that it improves hair shine.
Castor oil itself carries "perfuming" and "masking" function tags according to the official CosIng database. This is because of its mild odor and odor-dampening properties.
Learn more about Ricinus Communis Seed OilCopernicia Cerifera Wax comes from a palm tree native to Brazil; another name for this ingredient is Carnauba Wax.
This ingredient is used to thicken texture and also leaves behind a film when applied.
Fun fact: This wax has the highest melting point of all natural waxes and low solubility.
Learn more about Copernicia Cerifera WaxGlyceryl Caprylate comes from glycerin and caprylic acid. It is an emollient, co-emulsifier, and preservative booster.
Its short C8 fatty acid chain makes it behave differently from its longer-chain emollient cousins like Glyceryl Stearate. It feels more lightweight, fast-absorbing, and silky instead of rich and waxy.
As a co-emulsifier, its "head" and "tail" sit at the oil-water interface. But overall, the short C8 tail and not being water soluble means it doesn't really have the muscle to emulsify a formula on its own. That's why you'll often see it paired with a primary emulsifier like Cetearyl Glucoside.
Interestingly, Glyceryl Caprylate acts as a preservative booster. This is because its fatty-acid backbone disrupts microbial lipid membranes. It shows excellent activity against bacteria and yeast but is weaker against mold.
Typical concentrations range from 0.5-1% and this ingredient is generally non-irritating.
Because this ingredient has a C8 fatty acid chain, it is outside the range that the Malassezia yeast metabolizes (making it fungal acne safe).
Learn more about Glyceryl CaprylatePhenethyl Alcohol is a colorless and aromatic alohol. It is naturally occuring in essential oils.
The scent of this ingredient is floral and often compared to rose.
Like other alcohols, this ingredient helps prevent the growth of bacteria. However, its main purpose is to impact a fragrance.
Learn more about Phenethyl AlcoholDehydroacetic Acid is a synthetic preservative that keeps your products safe from microbes.
As an organic acid, it penetrates microbial cell walls and disrupts cellular metabolism. This makes it effective against bacteria, yeast, and mold.
It is effective at low concentrations (<0.6%). Clinical studies have found it to be non-irritating, non-sensitizing, and non-photosensitizing.
Learn more about Dehydroacetic AcidBenzyl Alcohol is an aromatic alcohol with several roles: it's a preservative, solvent, and mild fragrance component with a floral scent.
This ingredient has been deemed safe for use in cosmetic formulations at concentrations up to 5%, and up to 10% in hair dyes. You'll typically see 0.5-2% in most rinse-off or leave-on products.
As a preservative, it works by disrupting the membrane of microbial proteins. This helps keep bacteria and fungi from growing in your products.
The sensitization picture is actually quite assuring as well:of nearly 71,000 patients patch tested with benzyl alcohol, only 0.21% showed a positive reaction with most of them being weakly positive.
This led researchers to conclude that benzyl alcohol cannot be regarded as a significant contact allergen.
It is worth noting this ingredient is classified as one of the EU's regulated fragrance allergens and restricted to 1% in finished products.
Labels must also declare it in concentrations above 0.001% in leave-on products and 0.01% in rinse-off products.
At concentrations around 5%, localized redness and itching can appear as a direct irritant response and not as a true allergic reaction.
Learn more about Benzyl AlcoholTitanium dioxide is a mineral UV filter widely used in sunscreens and cosmetics.
It is one of only two UV filters officially classified as “mineral” by regulatory agencies, the other being zinc oxide.
Titanium dioxide provides broad-spectrum protection mostly in the UVB and UVAII range, with some protection in the UVAI range.
While its UVA protection isn’t as strong as zinc oxide’s, the difference is minor.
A common myth is that mineral UV filters reflect UV light. However, modern research shows titanium dioxide absorbs UV radiation like chemical filters (~95% absorption & 5% reflection).
Thanks to its non-irritating nature, titanium dioxide is suitable for sensitive, acne-prone, or redness-prone skin. It is unlikely to cause "eye sting" like other sunscreen ingredients.
A major drawback of this ingredient is its white cast and thick texture. This is why mineral sunscreens often leave a white cast and are less cosmetically elegant than chemical/hybrid sunscreens.
To improve white cast and spreadability, micronized or nano-sized titanium dioxide is often used.
There are ongoing concerns surrounding nano-titanium oxide's impact on marine ecosystems.
There is no conclusive evidence that any form of titanium oxide (or any other sunscreen ingredients) will cause harm to marine ecosystems or coral reefs. The science is still developing but many consumers are keeping a close eye on this issue.
Please note, many destinations have reef-safety sunscreen rules. For instance, the U.S. Virgin Islands advises all visitors to use non-nano mineral sunscreens.
Nano mineral sunscreens once raised safety concerns about absorption into skin.
Extensive research has shown that they do not penetrate healthy or damaged skin; they remain safely on the surface and the top layer of dead skin (stratum corneum).
You'll likely find titanium dioxide bundled with alumina, silica, or dimethicone. These ingredients help make titanium dioxide highly photostable; this prevents it from interacting with other formula components under UV light.
Learn more about Titanium DioxideThis ingredient is a combination of red, black, and yellow iron oxide pigments. This combination of colors is usually found in foundation, because it results in a "skin" color.
The EU typically uses CI numbers for colorants when applicable, such as CI 77489. In the US, iron oxides are regulated as color additives and "iron oxides" is the most commonly used name in US cosmetic practice.
A 2021 paper looked at skincare formulations containing iron oxides and found that they reduced transmission of blue light when measured optically. In simple terms, the pigment particles helped block or scatter part of the visible light spectrum in lab testing and the authors suggest this could translate into better protection against blue-light-related skin effects.
There is also clinical and experimental research showing that tinted products containing iron oxides can reduce visible light-induced pigmentation:
Please note, whether a product reduces visible or blue light depends on things like:
In the EU's CosIng database, iron oxides are only listed as a colorant. CosIng groups ingredients by their main cosmetic role, such as colorant, preservative, or UV filter.
Though studies say iron oxides can "attenuate blue light", they're describing an optical property and not an officially recognized cosmetic function.
So CosIng isn’t contradicting the research. It’s just classifying iron oxides by what they officially are: pigments that add color.
Learn more about Iron OxidesReviews
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Where it's from
100% Pure is a American brand
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The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Updated June 25, 2024 • Added by starstellastar_407