Versus

Tower 28 Beauty ShineOn Milky Lip Jelly - Cashew Versus KVD Vegan Beauty XO Lip Gloss - Camelia

Lip Gloss
Lip Gloss
American Brand United States
American Brand United States

Updated on January 09, 2025

Overview

What they are

These products are both vegan, cruelty-free, and reef safe lip glosses. They have a total of 6 ingredients in common

Free From

They both do not contain any harsh alcohols, common allergens, parabens, silicones or sulfates

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients

About this product

About this product

At a glance

Click on any of the items below to learn more

Key Ingredients

Benefits

Ingredients Side-by-side

found in both products

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Emollient, Skin Conditioning

Hydrogenated Polyisobutene is a synthetic polymer. Polymers are compounds with high molecular weight. Hydrogenated Polyisobutene is an emollient and texture enhancer.

In one study, Hydrogenated Polyisobutene showed better skin hydration levels than Caprylic/Capric Triglyceride. As an emollient, it helps keep your skin soft and hydrated by trapping moisture in.

Hydrogenated Polyisobutene is often used as a mineral oil replacement.

Learn more about Hydrogenated Polyisobutene

We don't have a description for Ethylene/Propylene/Styrene Copolymer yet.

Emollient, Masking

Octyldodecanol is a fatty alcohol. It is primarily used to enhance the texture of products.

As an emulsifier, Octyldodecanol helps prevent the oils and waters from separating. It also prevents ingredients from creating foam when shaken.

Octyldodecanol is created by reducing fatty acid to an alcohol.

Due to its high molecular weight, it does not get absorbed into the skin.

Learn more about Octyldodecanol

We don't have a description for Butylene/Ethylene/Styrene Copolymer yet.

Aroma refers to an ingredient, or mixture of ingredients, that impart or mask a flavor.

The name is slightly confusing. This is because INCI associates aroma with flavor instead of smell.

Here is the official definition from the The International Cosmetic Ingredient Dictionary and Handbook:

“Aroma is a term for ingredient labeling used to identify that a product contains a material or combination of materials normally added to a cosmetic to produce or to mask a particular flavor.”

INCI shows the only purpose of aroma to be "flavouring".

However, due to regulation differences, some companies may use aroma in place of parfum.

In Canada, this ingredient only has to be listed in concentrations above 1%.

Learn more about Aroma
Cosmetic Colorant

CI 45410 is a synthetic red-pigment and dye.

It often goes by both Red 28 or Red 27; manufacturers label both ingredients as CI 45410.

This dye is commonly found in makeup because it imparts a vivid color. Some types of this dye change color based on pH level and interaction with moisture:

Your skin has a natural pH of around 4.5 - 5.5.

According to the FDA, CI 45410 is not permitted for use in eye products.

Red 27 is a flourescein dye and commonly used as a fluorescent tracer in medicine.

Learn more about CI 45410

When to use

2 Routines
100% use in am
0% use in pm
100% use every day
2 Routines
50% use in am
50% use in pm
100% use every on_rotation

Reviews

Here's what our community thinks

Tower 28 Beauty ShineOn Milky Lip Jelly 22 ingredients

4.0 /5
from 3 ratings
Buildable (2) Dewy (2) Light Coverage (2)

KVD Vegan Beauty XO Lip Gloss 13 ingredients

5.0 /5
from 1 rating