Wet n Wild Color Icon Blush Ingredients Explained

Silica is a mineral naturally found in our skin. It helps to thicken and smooth the texture of a product. It also acts as an agent for other ingredients by increasing the absorption of other ingredients into the skin.

Silica is often used for absorption and can help reduce shine when products are applied. Silica occurs in naturally in materials like clay and sandstone, and it can also be produced synthetically.

Calcium Aluminum Borosilicate is made up of calcium, aluminum, and silicates. It is a glass-like material. In cosmetics, it comes in the form of flakes or microspheres.

Calcium aluminum borosilicate is a bulking agent, meaning it helps thicken a product.

Dimethicone is a silicone used for making products smooth and silky. It also has the added benefit of sealing in hydration. The amount of dimethicone found in beauty products is considered safe and non-comedogenic, meaning it won't clog pores.

Dimethicone has been found increase absorption in skin, boosting the benefits of other ingredients. While there is concern for the safety of dimethicone, the levels used in skincare are safe for use.

Caprylic/Capric Triglyceride is an emollient, solvent, and texture enhancer. It is considered a skin-softener by helping the skin prevent moisture loss.

Within a product, Caprylic Triglyceride can thicken the product and make spreadability easier by dissolving clumping compounds. An added benefit of Caprylic Triglyceride is its antioxidant properties.

This ingredient comes from a fatty acid (lauric acid) and amino acid (lysine). It is used to add a silky feel to cosmetics.

According to a manufacturer, its fatty acid base leaves a silky feeling on the skin. It also has emollient properties because of this. Emollients help soften skin by preventing water from evaporating.

This ingredient is the fixed oil extracted from seeds of the desert shrub Jojoba. It is more commonly known as jojoba oil. The seed oil is liquid wax ester from the plant. It is non-comedogenic.

Jojoba oil does not contain fragrance and has many fatty-acids, making it a great soothing ingredient. Jojoba contains Vitamin E, a great moisturizing ingredient. Vitamin E is also an antioxidant. Antioxidants help protect your skin against free-radical damage. This may help in anti-aging.

Synthetic Fluorphlogopite is the synthethic version of mica. It consists of fluorine, aluminum and silicate.

Synthetic Fluorphlogopite is used to add volume to products.

We don't have a description for Diethylhexyl Syringylidenemalonate.

This silicone is an emollient. Emollients create a thin film on the skin to prevent moisture from escaping.

It is not soluble in water and helps increase water-resistance in products.

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent germ and microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Chlorphenesin is a synthetic preservative. It helps protect a product against bacteria in order to extend shelf life. In most cases, Chlorphenesin is paired with other preservatives such as phenoxyethanol and caprylyl glycol.

Chlorphenesin is a biocide. This means it is able to help fight the microorganisms on our skin. It is also able to fight odor-releasing bacteria.

Octyldodecanol is a fatty alcohol. It is primarily used to enhance the texture of products.

As an emulsifier, Octyldodecanol helps prevent the oils and waters from separating. It also prevents ingredients from creating foam when shaken.

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

• It is a solvent, meaning that it helps to dissolve other ingredients. This also enhances the absorption of the product into one's skin.
• It is a humectant, which means that it helps attract moisture into the skin.
• It helps improve product application.

Overall, Butylene Glycol is a safe and well-rounded ingredient. It is unlikely to irritate skin, and works well with pretty much all other ingredients.