W7 Lip Culture Satin Lipstick L Word

W7 Lip Culture Satin Lipstick

Lipstick with 24 ingredients that contains exfoliants

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What's inside

Key Ingredients

Concerns

Ingredients Explained

Emollient, Skin Protecting, Solvent

Paraffinum Liquidum is a highly-refined cosmetic-grade mineral oil. It is also known as liquid paraffin.

Despite its controversial reputation, the science is pretty clear: it's one of the most well-studied and effective moisturizing ingredients out there.

As an occlusive, it forms a protective layer on the skin that locks in moisture and prevents transepidermal water loss (TEWL). This makes it especially great for compromised skin barriers.

The "it clogs your pores" myth has been around for decades; a study found that industrial-grade mineral oil may be comedogenic but cosmetic-grade mineral oil is not (these two are very, very different).

A 2017 review concluded that cosmetic use of mineral oils and waxes does not present a risk to consumers due to absorption.

Mineral oil got a bad rap from the old rabbit ear studies. When tested on actual human skin, cosmetic-grade mineral oil showed no comedogenic activity. The rating of 0 is a correction of outdated science.

Mineral oil is an inert substance with no fatty acids so there's nothing to feed Malassezia. This ingredient is fungal acne safe.

Learn more about Paraffinum Liquidum

Polyisobutene is a synthetic polymer made from isobutene.

It is a film-forming agent and helps bind ingredients together.

Polyisobutene is not absorbed by the skin.

Learn more about Polyisobutene

We don't have a description for Polyglyceryl-10 Decalinoleate yet.

Emulsion Stabilising

Ozokerite is a naturally occuring mineral wax. In cosmetics, ozokerite is used as a texture enhancer.

Ceresin wax is derived from this ingredient.

The melting point of ozokerite is 58-100 C.

Ozokerite is found all over the world including Scotland, the US, and India.

Learn more about Ozokerite
Emulsion Stabilising

We don't have a description for Hydrogenated Microcrystalline Wax yet.

Skin Conditioning

Paraffin is a solid wax that pulls its weight as an emollient, occlusive, and consistency-booster.

It softens skin and lays down a protective film to slow water loss and gives products a stable body and structure.

The cosmetic grade stuff is highly refined with a solid safety record. The CIR Expert Panel has repeatedly reaffirmed this ingredient to be safe in current practices of use and concentration.

The worry about carcinogenic compounds only applies to industrial grades, not the purified version used in skincare.

Despite its reputation, the highly reformed form is non-comedogenic and doesn't penetrate deeply into skin.

The good news for fungal-acne prone folks: the Malassezia yeast feeds on fatty acids and lipids and paraffin doesn't contain any of these (so there's nothing for the yeast to metabolize). This ingredient is considered fungal acne safe.

Learn more about Paraffin
Cosmetic Colorant

Mica is a naturally occurring mineral used to add shimmer and color in cosmetics. It can also help improve the texture of a product or give it an opaque, white/silver color.

Serecite is the name for very fine but ragged grains of mica.

This ingredient is often coated with metal oxides like titanium dioxide. Trace amounts of heavy metals may be found in mica, but these metals are not harmful in our personal products.

Mica has been used since prehistoric times throughout the world. Ancient Egyptian, Indian, Greek, Roman, Aztec, and Chinese civilizations have used mica.

Learn more about Mica
Emulsifying, Skin Conditioning

We don't have a description for Glycol Montanate yet.

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!

Learn more about Water
Abrasive, Emulsion Stabilising, Masking

Synthetic Wax is a manufactured hydrocarbon wax. In formulas, it works as an occlusive emollient that helps reduce water loss and improves the spreadability of products.

Research comparing synthetic wax to traditional mineral-derived products found that formulas containing it perform as well for skin hydration.

It is considered non-comedogenic and vegan-friendly.

This ingredient has a well-established safety record by the CIR Expert Panel for Cosmetic Ingredient Safety.

Synthetic Waxes are straight/branched-chain hydrocarbons with no ester bond or fatty acids. That means there is nothing for the Malassezia yeast to feed on.

Learn more about Synthetic Wax
Preservative

Phenoxyethanol is one of the most widely used preservatives in skincare (and for good reason!).

It has a large spectrum of antimicrobial activity and especially effective bacteria, yeast, and mold while only having a weak effect on your skin's natural microbiome.

On a cellular level, it disrupts the cell membranes of microbes by poking holes that make the cell leak. This shuts down the chemical reactions the microbe needs to make energy so it can no longer survive.

Another perk of this ingredient is that it stays functional across a wide pH range (3-10).

You'll often see it paired with boosters like Ethylhexylglycerin; one study showed that a 1:9 ratio of Ethylhexylglycerin to Phenoxyethanol damages bacterial membranes as effectively as doubling the Phenoxyethanol concentration on its own.

Typical use concentrations range from 0.3-1% depending on the formula, and this ingredient is capped at 1% int the EU.

Safety-wise, the fear mongering does not hold up to the evidence. The EU's Scientific Committee on Consumer Safety and FDA consider it safe as a preservative at up to 1%, including for children of all ages.

Adverse systemic effects only showed up in animal studies at exposures roughly 200x higher than what people get from cosmetics. And despite its very widespread use, this ingredient is a rare sensitizer and allergic reactions are uncommon.

Learn more about Phenoxyethanol
Masking, Perfuming

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.

The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
Emollient, Humectant, Skin Conditioning

Caprylyl Glycol is a humectant, skin conditioner, emollient, and preservative booster derived from either caprylic acid or synthetically created.

Typical use levels vary from 0.3-1% as a preservative booster and go up to 2% to condition skin.

Because it is not a free-fatty acid, this ingredient is fungal acne safe (there's nothing for Malassezia to feed on).

Learn more about Caprylyl Glycol
Abrasive

Tin Oxide is an inorganic oxide used to add opacity and volume to a product. In nature, it is already found in mineral form. The main ore of tin is an opaque and shiny mineral called casseterite.

Tin Oxide helps remove translucency in a product, or make it more opaque. Besides adding opacity, tin oxide is used for bulking to add volume.

Antimicrobial, Perfuming, Solvent

Benzyl Benzoate is usually created from the condensation of benzoic acid and benzyl alcohol. It is used as a preservative, solvent, and has a floral/balsamic scent in large amounts.

As a preservative, Benzyl Benzoate works against bacteria and fungus. It is often used to treat scabies and lice in medicine.

Solvents are used to keep ingredients together in a product. They can help dissolve ingredients to stable bases or help evenly distribute ingredients throughout the product.

Due to its fragrance, Benzyl Benzoate can be sensitizing and may cause contact dermatitis. It is a known EU allergen. We recommend speaking with a professional if you have any concerns.

Benzyl Benzoate can be naturally found in cranberries and peaches.

Learn more about Benzyl Benzoate
Perfuming, Preservative, Solvent

Benzyl Alcohol is an aromatic alcohol with several roles: it's a preservative, solvent, and mild fragrance component with a floral scent.

This ingredient has been deemed safe for use in cosmetic formulations at concentrations up to 5%, and up to 10% in hair dyes. You'll typically see 0.5-2% in most rinse-off or leave-on products.

As a preservative, it works by disrupting the membrane of microbial proteins. This helps keep bacteria and fungi from growing in your products.

The sensitization picture is actually quite assuring as well:of nearly 71,000 patients patch tested with benzyl alcohol, only 0.21% showed a positive reaction with most of them being weakly positive.

This led researchers to conclude that benzyl alcohol cannot be regarded as a significant contact allergen.

It is worth noting this ingredient is classified as one of the EU's regulated fragrance allergens and restricted to 1% in finished products.

Labels must also declare it in concentrations above 0.001% in leave-on products and 0.01% in rinse-off products.

At concentrations around 5%, localized redness and itching can appear as a direct irritant response and not as a true allergic reaction.

Learn more about Benzyl Alcohol
Perfuming

Benzyl Cinnamate is a fragrance. It is derived from cinnamic acid and Benzyl alcohol.

As a known EU allergen, benzyl cinnamate is likely to cause an allergic reaction when applied to the skin.

Cosmetic Colorant

Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.

It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.

Ci 77891 is commonly found in sunscreens due to its ability to block UV rays.

Learn more about CI 77891
Cosmetic Colorant

CI 77492 is also hydrated iron III oxide. It's sole purpose is to give a yellow hue to products.

Iron III oxides are classified as inorganic chemicals for coloring.

Synthetically created CI 77492 is considered safer than those naturally found. This is because the synthetically created version may contain less impurities. Iron oxides are generally non-toxic and non-allergenic.

Learn more about CI 77492
Cosmetic Colorant

Ci 15850 is the pigment color red. It is an azo dye and created synthetically.

Azo dyes need to be thoroughly purified before use. This allows them to be more stable and longer-lasting.

This ingredient is common in foundations, lipsticks, and blushes. This color is described as brown/orangey red.

It has many secondary names such as Red 6 and Red 7. According to a manufacturer, Red 6 usually contains aluminum.

Learn more about CI 15850
Cosmetic Colorant

Ci 77491 is also hydrated iron III oxide. It's sole purpose is to give a red/pink hue to products.

Iron III oxides are classified as inorganic chemicals for coloring.

Synthetically created Ci 77491 is considered safer than those naturally found. This is because the synthetically created version may contain less impurities. Iron oxides are generally non-toxic and non-allergenic.

Learn more about CI 77491
Cosmetic Colorant

Ci 77499 is also hydrated iron III oxide. It is created from mixing red and black iron oxides. This helps give shades of darkness to a product.

Iron III oxides are classified as inorganic chemicals for coloring.

Cosmetic Colorant

Ci 42090 is a synthetic dye created from petroleum. It is used to give a bright blue color to cosmetics, medicine, and food.

Cosmetic Colorant

CI 45410 is a synthetic red-pigment and dye.

It often goes by both Red 28 or Red 27; manufacturers label both ingredients as CI 45410.

This dye is commonly found in makeup because it imparts a vivid color. Some types of this dye change color based on pH level and interaction with moisture:

Your skin has a natural pH of around 4.5 - 5.5.

According to the FDA, CI 45410 is not permitted for use in eye products.

Red 27 is a flourescein dye and commonly used as a fluorescent tracer in medicine.

Learn more about CI 45410

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Where it's from

W7 is a British brand

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· Updated July 1, 2026 Added by NuriaGuillnAlcaiz