Novo Shaping Liquid Highlighter & Contour

Octyldodecanol is a fatty alcohol. It is primarily used to enhance the texture of products.

As an emulsifier, Octyldodecanol helps prevent the oils and waters from separating. It also prevents ingredients from creating foam when shaken.

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.

Propylene Glycol is an odorless, colorless liquid. As a humectant, it helps skin retain moisture. It also aids in delivering active ingredients.

Another role of this ingredient is preventing a product from melting or freezing. Propylene glycol also adds antimicrobrial properties to a product, elongating product lifespan.

Isododecane is a fragrance, emollient, and solvent.

As an emollient, it helps your skin stay soft and hydrated. Emollients help trap moisture into your skin.

Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.

It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.

Peg-10 Dimethicone is silicone with conditioner and emulsifier properties. It mostly acts as an emollient in skincare and and humectant in haircare.

According to the manufacturer, acidic formulations decrease the stability of this ingredient. It works best in neutral or near neutral formulations.

Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone is a type of silicone.

We don't have a description for Quaternium-18 Bentonite yet.

Chances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt.

This ingredient has many purposes in skincare: thickener, emulsifier, and exfoliator.

Disteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.

It can also help stabilize a product by helping to disperse other ingredients.

Cyclohexasiloxane is a type of silicone more commonly known as D6. It is an emollient and solvent.

Cyclohexasiloxane is used to evenly distribute ingredients throughout the product. When applied to the skin, Cyclohexasiloxane evaporates and leaves behind a silky feel.

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Sorbitan Oleate is created from compounds in oleic acid and sorbitol.

It is used to stabilize a product by preventing ingredients from separating. Emulsifiers help keep ingredients together, such as oils and water.

Ci 77492 is also hydrated iron III oxide. It's sole purpose is to give a yellow hue to products.

Iron III oxides are classified as inorganic chemicals for coloring.

Triethoxycaprylylsilane is a silicone used to bind and stabilize ingredients.

As an emulsifier, it helps prevent ingredients from separating. This can help elongate the shelf life of products.

Aluminum Hydroxide is a form of aluminum. It can be naturally found in nature as the mineral gibbsite. In cosmetics, Aluminum Hydroxide is used as a colorant, pH adjuster, and absorbent.

As a colorant, Aluminum Hydroxide may add opacity, or reduce the transparency. Aluminum hydroxide is contains both basic and acidic properties.

Ci 77491 is also hydrated iron III oxide. It's sole purpose is to give a red/pink hue to products.

Iron III oxides are classified as inorganic chemicals for coloring.

Methylparaben is a preservative and is a paraben. It is used to prevent the growth of fungus, mold, and other harmful bacteria. Parabens are chemicals used as preservatives in both cosmetics and food.

Methylparaben can be synthetically created. It can also be found naturally in some fruits, such as blueberries.

Propylparaben is a preservative and is a paraben with antifungal and antimicrobial properties.

This ingredient can be naturally found in plants and insects, but most of it is synthetically manufactured for human use. In cosmetics, it is usually created by reacting para-aminobenzoic acid and propanol (an alcohol).

Ci 77499 is also hydrated iron III oxide. It is created from mixing red and black iron oxides. This helps give shades of darkness to a product.

Iron III oxides are classified as inorganic chemicals for coloring.

Dimethicone is a type of synthetic silicone created from natural materials such as quartz.

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