Generic Value Products Demi-Permanent Gloss Liquid Hair Color Compare to Redken® Shades EQ®
A other styling that contains 26 ingredients.
Overview
What it is
Other styling with 26 ingredients
Cool Features
It is fungal acne (malassezia) safe and reef safe
Suited For
It has ingredients that are good for dry skin
Free From
It doesn't contain any oils, parabens or sulfates
Fun facts
Generic Value Products is from United States.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside (and what isn't)
Ingredients List
Dive into the full list of ingredients.
Water
Skin ConditioningIsopropyl Alcohol
Solvent
Sodium C14-16 Olefin Sulfonate
Cleansing
Undeceth-3
EmollientPropylene Glycol
Humectant
Cocamide Mipa
EmulsifyingOleyl Alcohol
Emollient
Lauryl Alcohol
Emollient
Parfum
Masking
Sodium Sulfite
Preservative
Myristyl Alcohol
Emollient
Erythorbic Acid
Antioxidant
Ethanolamine
BufferingM-Aminophenol
P-Aminophenol
PEG-12 Dimethicone
Skin Conditioning
P-Phenylenediamine
Resorcinol
Antioxidant
EDTA
Basic Yellow 87
2-Amino-6-Chloro-4-Nitrophenol
Wheat Amino Acids
Skin ConditioningPhenoxyethanol
Preservative
Potassium Sorbate
Preservative
Hexyl Cinnamal
Perfuming
Linalool
Perfuming
Water, Isopropyl Alcohol, Sodium C14-16 Olefin Sulfonate, Undeceth-3, Propylene Glycol, Cocamide Mipa, Oleyl Alcohol, Lauryl Alcohol, Parfum, Sodium Sulfite, Myristyl Alcohol, Erythorbic Acid, Ethanolamine, M-Aminophenol, P-Aminophenol, PEG-12 Dimethicone, P-Phenylenediamine, Resorcinol, EDTA, Basic Yellow 87, 2-Amino-6-Chloro-4-Nitrophenol, Wheat Amino Acids, Phenoxyethanol, Potassium Sorbate, Hexyl Cinnamal, Linalool
Key Ingredients
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterIsopropyl Alcohol is more commonly known as rubbing alcohol. It is most commonly used as a solvent, meaning it helps other ingredients dissolve.
This ingredient is an astringent alcohol. Astringent alcohols may also irritate skin as they high amounts may strip away your skin's natural oils.
Other types of astringent alcohols include:
According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.
Any type of sanitizing product will have high amounts of alcohol to help kill bacteria and viruses.
Learn more about Isopropyl AlcoholSodium C14-16 Olefin Sulfonate is a cleansing agent made from a mixture of long chain sulfonate salts. It can also help produce foam.
This ingredient may be drying. We recommend speaking with a professional if you have concerns.
We don't have a description for Undeceth-3 yet.
Propylene Glycol is an odorless, colorless liquid. As a humectant, it helps skin retain moisture. It also aids in delivering active ingredients.
Another role of this ingredient is preventing a product from melting or freezing. Propylene glycol also adds antimicrobrial properties to a product, elongating product lifespan.
This ingredient is considered an organic alcohol and commonly added into both cosmetics and foods.
Those with sensitive skin or conditions may develop a rash when using this ingredient.
Learn more about Propylene GlycolWe don't have a description for Cocamide Mipa yet.
Oleyl Alcohol is a type of fatty alcohol made from oleic acid.
Fatty Alcohols are most often used as an emollient or to thicken a product. They are usually derived from natural fats and oils and therefore do not have the same drying or irritating effect as solvent alcohols.
Lauryl Alcohol is a type of fatty alcohol. It is derived from palm kernel oil or coconut oil.
Fatty Alcohols are most often used as an emollient or to thicken a product. They are usually derived from natural fats and oils and therefore do not have the same drying or irritating effect as solvent alcohols.
Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumSodium Sulfite is a preservative. Preservatives help prevent mold and bacteria from growing in cosmetics.
This ingredient has been shown to break the bonds in hair, acting as a natural straightener.
It is commonly used in food. It should be noted sodium sulfite degrades both vitamins B1 and E.
Fun fact: Sulfites are naturally occuring in wine.
Learn more about Sodium SulfiteMyristyl Alcohol is type of fatty alcohol. It is a white, waxy solid and insoluble in water.
As an emollient, it hydrates the skin by trapping moisture in.
Fatty Alcohols are most often used as an emollient or to thicken a product. They are usually derived from natural fats and oils and therefore do not have the same drying or irritating effect as solvent alcohols.
Learn more about Myristyl AlcoholErythorbic Acid is an antioxidant.
We don't have a description for Ethanolamine yet.
We don't have a description for M-Aminophenol yet.
We don't have a description for P-Aminophenol yet.
PEG-12 Dimethicone is a type of silicone.
This ingredient is also called para-phenylenediamine or PPD. It is commonly found in hair dyes and as a substitute for henna.
PPD uses its salt components to impart a color to hair; the exact color depends on the formulation of the other ingredients.
The CDC lists PPD as a contact allergen that can cause dermatitis, or skin irritation. In 2006, this ingredient was voted Allergen of the Year by the American Contact Dermatitis Society.
The CIR (Cosmetic Ingredient Review) states this ingredient is safe to use for those who do not experience sensitization.
A review of 31 studies published between 1992 and 2005 looked at whether personal hair dye use is linked to cancer.
While one well-designed study found possible associations with certain cancers like non-Hodgkin’s lymphoma and bladder cancer, these results were not consistently seen in other studies.
Because the way each study measured hair dye use varied, a formal meta-analysis couldn’t be done.
Learn more about P-PhenylenediamineResorcinol is an antioxidant and is a fragrance.
EDTA is the shortened name for ethylenediamine tetraacetic acid. It is a chelating agent and used to stabilize products.
Chelating Agents are used to prevent trace metal ions from binding to other ingredients. This can prevent unwanted reactions or changed efficacy of products.
We don't have a description for Basic Yellow 87 yet.
We don't have a description for 2-Amino-6-Chloro-4-Nitrophenol yet.
We don't have a description for Wheat Amino Acids yet.
Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.
Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.
This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.
Both potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.
You'll often find this ingredient used with other preservatives.
Learn more about Potassium SorbateHexyl Cinnamal is a fragrance ingredient with a similar scent to jasmine. It can be naturally found in chamomile essential oil.
This ingredient is a known EU allergen and may sensitize the skin. The EU requires this ingredient to be listed separately on an ingredients list.
Hexyl Cinnamal is not water soluble but is soluble in oils.
Learn more about Hexyl CinnamalLinalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.
Like Limonene, this ingredient oxidizes when exposed to air. Oxidized linalool can cause allergies and skin sensitivity.
This ingredient has a scent that is floral, spicy tropical, and citrus-like.
Learn more about LinaloolReviews
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Where it's from
Generic Value Products is a American brand
We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.
The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Published May 15, 2025 • Added by anemone
