Cute Press Heart ID Creamy Moist Lipstick
A vegan and cruelty-free lipstick that contains exfoliants and vitamin e.
Overview
What it is
Lipstick with 22 ingredients that contains exfoliants and Vitamin E
Cool Features
It is vegan, cruelty-free, and reef safe
Suited For
It has ingredients that are good for dry skin
Free From
It doesn't contain any harsh alcohols, common allergens, parabens, silicones or sulfates
Fun facts
Cute Press is from Thailand.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside (and what isn't)
Ingredients List
Dive into the full list of ingredients.
Diisostearyl Malate
EmollientPolyethylene
AbrasiveIsodecyl Neopentanoate
EmollientCI 77891
Cosmetic ColorantCetyl Acetate
EmollientRicinus Communis Seed Oil
MaskingLanolin
EmollientParaffinum Liquidum
EmollientVp/Hexadecene Copolymer
Ozokerite
Emulsion StabilisingPetrolatum
EmollientParaffin
PerfumingCI 77491
Cosmetic ColorantCI 77492
Cosmetic ColorantTocopheryl Acetate
AntioxidantPhytosteryl/Octyldodecyl Lauroyl Glutamate
Skin ConditioningDecylene Glycol
Skin ConditioningCI 15850
Cosmetic ColorantCI 77499
Cosmetic ColorantTalc
AbrasiveBHT
AntioxidantParfum
MaskingDiisostearyl Malate, Polyethylene, Isodecyl Neopentanoate, CI 77891, Cetyl Acetate, Ricinus Communis Seed Oil, Lanolin, Paraffinum Liquidum, Vp/Hexadecene Copolymer, Ozokerite, Petrolatum, Paraffin, CI 77491, CI 77492, Tocopheryl Acetate, Phytosteryl/Octyldodecyl Lauroyl Glutamate, Decylene Glycol, CI 15850, CI 77499, Talc, BHT, Parfum
Key Ingredients
Benefits
Concerns
Ingredients Explained
Diisostearyl Malate is an emollient and most often used in lip products. It comes from isostearyl alcohol, a fatty acid, and malic acid, an AHA.
As an emollient, Diisostearyl Malate helps create a thin film on your skin to trap moisture in. This helps keep your skin soft and smooth.
Polyethylene is a synthetic ingredient that helps the skin retain moisture. It is a polymer.
It is also typically used within product formulations to help bind solid ingredients together and thicken oil-based ingredients. When added to balms and emulsions, it helps increase the melting point temperature.
We don't have a description for Isodecyl Neopentanoate yet.
Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.
It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.
Ci 77891 is commonly found in sunscreens due to its ability to block UV rays.
Learn more about CI 77891Cetyl Acetate can be bad for acne prone skin.
Ricinus Communis Seed Oil is the INCI name for castor oil.
Castor Oil helps moisturize the skin. It is rich in a fatty acid called ricinoleic acid. This fatty acid helps prevent moisture loss on the skin. This helps keep your skin soft and hydrated. Ricinoleic acid also has anti-inflammatory and pain reducing properties.
Besides hydrating the skin, castor oil is also used to hydrate hair. By keeping the hair shaft moisturized, breakage is decreased. More studies are needed to show castor oil's effective on stimulating hair growth.
Castor oil is created by cold-pressing castor seeds and then purifying the oil with heat. It was used in Ancient Egypt as fuel in lamps and to help treat eye irritation.
The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.
Learn more about Ricinus Communis Seed OilLanolin is a wax secreted by animals with wool, such as sheep. It is a waterproof emollient.
Emollients help soften and moisturize the skin by creating a film. This film prevents moisture from escaping, helping the skin stay hydrated.
Unlike true fats, lanolin contains sterol esters instead of glycerides. It also contains fatty acids and alcohols.
Because lanolin comes from an animal, it is not considered vegan. Sheep secrete lanolin through sebaceous glands to help protect their skin from the environment.
The answer to this question depends on the brand itself. Being cruelty-free means a brand does not experiment or harm animals. We recommend looking into how brands source their lanolin. Lanolin is cruelty-free if it is gathered without harming the animal.
Learn more about LanolinParaffinum Liquidum is also known as liquid paraffin. It is a type of highly refined mineral oil.
Like other oils, Paraffinum Liquidum has emollient properties. Emollients help soothe and soften the skin. By creating a barrier to trap moisture within, emollients help keep your skin hydrated.
Paraffinum Liquidum does not irritate the skin and is non-comedogenic.
Learn more about Paraffinum LiquidumWe don't have a description for Vp/Hexadecene Copolymer yet.
Ozokerite is a naturally occuring mineral wax. In cosmetics, ozokerite is used as a texture enhancer.
Ceresin wax is derived from this ingredient.
The melting point of ozokerite is 58-100 C.
Ozokerite is found all over the world including Scotland, the US, and India.
Learn more about OzokeritePetrolatum is more commonly known as petroleum jelly. It is created by mixing waxes and mineral oils.
This ingredient is effective at reducing water loss by 99%. This is because it is an occlusive. Occlusives create a hydrophobic barrier on the skin to prevent evaporation. This property makes it great for hydrating dry skin.
Pro tip: Use occlusives, such as this ingredient, on damp skin for the best results.
The quality or origin of petrolatum is only known when disclosed by the brand. Most cosmetic petrolatum has gone through several purification stages.
Another benefit of occlusives is it protects your skin against infection or allergies.
Petrolatum may not be safe for fungal-acne. Studies show mineral oil / petroleum leads to the growth of M. Furfur, a type of yeast.
Learn more about PetrolatumParaffin is a solid created from petroleum. The term 'paraffin' can also refer to either petroleum jelly or mineral oil.
It has natural occlusive properties which can worsen oily skin. Due to its petrolatum base, this ingredient is not fungal-acne safe.
Ci 77491 is also hydrated iron III oxide. It's sole purpose is to give a red/pink hue to products.
Iron III oxides are classified as inorganic chemicals for coloring.
Synthetically created Ci 77491 is considered safer than those naturally found. This is because the synthetically created version may contain less impurities. Iron oxides are generally non-toxic and non-allergenic.
Learn more about CI 77491Ci 77492 is also hydrated iron III oxide. It's sole purpose is to give a yellow hue to products.
Iron III oxides are classified as inorganic chemicals for coloring.
Synthetically created Ci 77492 is considered safer than those naturally found. This is because the synthetically created version may contain less impurities. Iron oxides are generally non-toxic and non-allergenic.
Learn more about CI 77492Tocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.
One study found using Tocopheryl Acetate with Vitamin C decreased the number of sunburned cells.
Tocopheryl Acetate is commonly found in both skincare and dietary supplements.
Learn more about Tocopheryl AcetateWe don't have a description for Phytosteryl/Octyldodecyl Lauroyl Glutamate yet.
We don't have a description for Decylene Glycol yet.
Ci 15850 is the pigment color red. It is an azo dye and created synthetically.
Azo dyes need to be thoroughly purified before use. This allows them to be more stable and longer-lasting.
This ingredient is common in foundations, lipsticks, and blushes. This color is described as brown/orangey red.
It has many secondary names such as Red 6 and Red 7. According to a manufacturer, Red 6 usually contains aluminum.
Learn more about CI 15850Ci 77499 is also hydrated iron III oxide. It is created from mixing red and black iron oxides. This helps give shades of darkness to a product.
Iron III oxides are classified as inorganic chemicals for coloring.
Talc is a clay mineral. It helps absorb moisture and improve the texture of products. Like other types of clay, Talc can have a slight exfoliating effect on skin. Talc can be added to increase the volume of products.
Some Baby powders are made by combining talc with corn starch. The word "talc" comes from Latin and originates from Arabic. Talc is a mineral commonly found throughout the world.
If you have any concerns about using talc, we recommend checking out the FDA's official page.
Learn more about TalcBHT is a synthetic antioxidant and preservative.
As an antioxidant, it helps your body fight off free-radicals. Free-radicals are molecules that may damage your skin cells.
As a preservative, it is used to stabilize products and prevent them from degrading. Specifically, BHT prevents degradation from oxidation.
The concerns related to BHT come from oral studies; this ingredient is currently allowed for use by both the FDA and EU.
However, it was recently restricted for use in the UK as of April 2024.
Learn more about BHTParfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumReviews
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Where it's from
Cute Press is a Thai brand
We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.
The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Published May 7, 2025 • Added by anemone