Primally Pure Plumping Serum

Due to its fatty acid content, this ingredient may not be fungal-acne safe.

Besides hydrating the skin, castor oil is also used to hydrate hair. By keeping the hair shaft moisturized, breakage is decreased. More studies are needed to show castor oil's effective on stimulating hair growth.

Castor oil is created by cold-pressing castor seeds and then purifying the oil with heat. It was used in Ancient Egypt as fuel in lamps and to help treat eye irritation.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.

Fragrant components of Rose Geranium include citronellol and geraniol. These may cause allergies and skin-sensitivity. We recommend speaking with a professional if you have any concerns. The scent of Rose Geranium closely resembles traditional roses.

This oil also contains antioxidant and antimicrobial properties. As an antioxidant, it may protect you skin against damage. This can help slow down the signs of aging.

As an emollient, carrot seed oil creates a thin film on the skin. This film prevents moisture from escaping, keeping your skin hydrated. Carrot seed oil has a soothing effect and can help alleviate inflammation.

As an antioxidant, carrot seed oil may help reduce the signs of aging. Antioxidants are able to neutralize free-radical molecules, or molecules that can damage our skin's cells and DNA.

Emerging studies show the alpha-pinene and carotol content give carrots antibacterial and antifungal properties. However, this is dependent on the amount of each compound. More studies are needed.

Carrot Seed Oil is not carrot oil. Carrot oil is created by mixing parts of the carrot in a carrier oil, such as coconut oil.

Bakuchiol works by breaking down free radicals and stimulating collagen production in skin.

Combining bakuchiol with retinol will not have adverse side effects. Studies show using them will just boost the benefits. Bakuchiol is also found to help stabilize retinol.

While bakuchiol does not make the skin more sun sensitive, we recommend wearing SPF on a daily basis.

Read more about traditional retinol

Rosemary Leaf Extract can help protect your skin against damage from free-radical molecules. It contains many antioxidants such as rosmarinic acid and caffeic acid.

Rosemarinic acid has been found to help soothe skin conditions such as eczema and acne.

Another benefit is a bit of UV protection. Vitamin E helps reduce the damage caused by UVB rays. (It should not replace your sunscreen). Combining it with Vitamin C can decrease sunburned cells and hyperpigmentation after UV exposure.

You might have noticed Vitamin E + C often paired together. This is because it is great at stabilizing Vitamin C. Using the two together helps increase the effectiveness of both ingredients.

There are often claims that Vitamin E can reduce/prevent scarring, but these claims haven't been confirmed by scientific research.

Astaxanthin is also great at soothing skin due to its ability to block molecules that signal inflammation. It is currently being studied for preventing chronic inflammatory diseases.

Plus, a study from 2012 found Astaxanthin in liposomes protected mouse skin from UV-damage.

Fun fact: Astaxanthin is responsible for giving salmon a pink color.