Holika Holika Eye Spanglitter

Pvp is a water-soluble synthetic polymer and common hairstyling ingredient. It is a film-forming ingredient and used to "hold" specific shapes of hair.

In cosmetics, PVP helps products like sunscreens and color cosmetics last longer and wear more evenly.

Calcium Aluminum Borosilicate is made up of calcium, aluminum, and silicates. It is a glass-like material. In cosmetics, it comes in the form of flakes or microspheres.

Calcium aluminum borosilicate is a bulking agent, meaning it helps thicken a product.

Ammonium Acryloyldimethyltaurate/Vp Copolymer is a synthetically created polymer. It's used as a film-forming agent and used to thicken the consistency of products.

Think of it as a supportive ingredient that helps your gel-creams feel silky, "cloud cream-like", and spread evenly without being greasy.

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.

1,2-Hexanediol is a synthetic liquid and another multi-functional powerhouse. 

It is a:

• Humectant, drawing moisture into the skin
• Emollient, helping to soften skin
• Solvent, dispersing and stabilizing formulas
• Preservative booster, enhancing the antimicrobial activity of other preservatives 

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

We don't have a description for Vp/Methacrylamide/Vinyl Imidazole Copolymer yet.

We don't have a description for Polyurethane-11 yet.

Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.

It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.

Mica is a naturally occurring mineral used to add shimmer and color in cosmetics. It can also help improve the texture of a product or give it an opaque, white/silver color.

Serecite is the name for very fine but ragged grains of mica.

T-Butyl Alcohol it is most commonly used as a solvent.

At room temperature, T-Butyl Alcohol melts and has a similar smell to camphor.

Ci 16035 is a synthetic dark-red dye. This dye is created from an acid called Allura red AC, an azo dye.

Azo dyes need to be purified thoroughly before use. This makes them more stable and longer lasting.

We don't have a description for CI 77000 yet.

Hydrogenated Polyisobutene is a synthetic polymer. Polymers are compounds with high molecular weight. Hydrogenated Polyisobutene is an emollient and texture enhancer.

In one study, Hydrogenated Polyisobutene showed better skin hydration levels than Caprylic/Capric Triglyceride. As an emollient, it helps keep your skin soft and hydrated by trapping moisture in.

Tocopherol is a fat-soluble antioxidant known as Vitamin E.

You'll find this ingredient in the vast majority of skincare (for good reason). It works to neutralize free radicals, or unstable molecules generated by UV exposure, pollution, and other environmental stressors, before they can cause oxidative damage to your skin cells.

Propanediol is an all-star ingredient. It softens, hydrates, and smooths the skin. 

It’s often used to:

Caprylyl Glycol is a humectant, skin conditioner, emollient, and preservative booster derived from either caprylic acid or synthetically created.

Typical use levels vary from 0.3-1% as a preservative booster and go up to 2% to condition skin.

Phenylpropanol is a fragrance.

Ci 75470 is a bright-red pigment. It is AKA carmine.

Carmine is derived from insects such as the cochineal beetle. This ingredient has been used as a natural dye for over 2000 years.

This ingredient is used to impart a blue color. It is not water-soluble.

It goes by two different names:
1. Ferric Ferrocyanide: a synthetic dark blue pigment
2. Ferric Ammonium Ferrocyanide: a synthetic blue pigment, also called Prussian blue

Palmitic Acid is a fatty acid naturally found in our skin and in many plant and animal sources.

In cosmetics, it is usually derived from palm oil. It serves many purposes in skincare, acting as a cleanser, emollient, and emulsifier.

Benzoic Acid is used to preserve and adjust the pH of products.

The antimicrobial property of Benzoic Acid helps elongate a product's shelf life. Its main role is to reduce fungi growth and is not found to be effective at fighting bacteria. Therefore Benzoic Acid is always added along with other preservatives.