Overview
What it is
Serum with 15 ingredients that contains Vitamin C and Vitamin E
Cool Features
It is vegan, cruelty-free, and reef safe
Suited For
It has ingredients that are good for anti aging, dry skin, brightening skin, sensitive skin, oily skin, scar healing, dark spots and better texture
Free From
It doesn't contain any harsh alcohols, common allergens, parabens, silicones or sulfates
Fun facts
100% Pure is from United States. This product is used in 17 routines created by our community.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside
Ingredients List
Aloe Barbadensis Leaf
MaskingAscorbic Acid
AntioxidantTocopherol
AntioxidantXanthan Gum
EmulsifyingPyrus Malus Fruit Extract
Skin ConditioningVitis Vinifera Fruit Extract
Skin ConditioningPantothenic Acid
Skin ConditioningSuperoxide Dismutase
AntioxidantThioctic Acid
AntioxidantBrassica Oleracea Italica Seed Oil
EmollientLinum Usitatissimum Seed Oil
PerfumingOenothera Biennis Oil
EmollientSalix Alba Bark Extract
AstringentHamamelis Virginiana Water
AstringentEthylhexylglycerin
Skin ConditioningAloe Barbadensis Leaf, Ascorbic Acid, Tocopherol, Xanthan Gum, Pyrus Malus Fruit Extract, Vitis Vinifera Fruit Extract, Pantothenic Acid, Superoxide Dismutase, Thioctic Acid, Brassica Oleracea Italica Seed Oil, Linum Usitatissimum Seed Oil, Oenothera Biennis Oil, Salix Alba Bark Extract, Hamamelis Virginiana Water, Ethylhexylglycerin
Key Ingredients
Benefits
Concerns
Ingredients Explained
Aloe Barbadensis Leaf is a plant material from the leaves of the aloe, Aloe barbadensis, Liliaceae
Aloe leaves contain the antioxidants Vitamins A, C, and E. These vitamins neutralize free radicals.
It also contains sugars in the form of monosaccharides and polysaccharides, folic acid, choline, many common minerals such as calcium, 12 anthraquinones, fatty acids, amino acids, and Vitamin B12.
Polysaccharides help hydrate your skin by mimicking your skin's natural carbohydrates.
Aloe leaves contain many components that are known to help reduce irritation and itchiness. These include vitamins, amino acids, polysaccharides, and more. The high water content of aloe also helps give a cooling effect. This makes aloe an effective sunburn reliever.
Despite helping heal sunburns, aloe does not protect your skin against UV damage. Aloe should not replace your sunscreen.
Learn more about Aloe Barbadensis LeafAscorbic Acid is is pure Vitamin C and is the biologically active form used directly by skin.
Not only is vitamin C great for your overall health and immune system, but it also has plenty of benefits for your skin. It is best supported by academic literature for:
Topical vitamin C has been shown to help neutralize oxidative stress from UV and pollution, helping to improve photoaging and hyperpigmentation when used consistently.
One clinical study found that using 5% topical vitamin C for six months improved signs of photodamaged skin, both on the surface and in the deeper structural layers of the skin.
While vitamin C doesn’t replace sunscreen, studies show it can boost photoprotection when combined with Vitamin E and ferulic acid. These two ingredients help improve stability and protective effects.
The big downside of this ingredient is formulation difficulty. Vitamin C is prone to oxidation and doesn't penetrate the skin unless formulated correctly. Research found that vitamin C absorbs into the skin best at a low pH (< 3.5) with about 20% being the upper limit for effective absorption.
Skin levels can saturate after repeated application; this means your skin won’t keep absorbing more once it’s full of vitamin C. This is why more isn’t always better with vitamin C and why very high concentrations don’t necessarily give extra benefits.
Ascorbic acid generally works well with many skincare ingredients but can be irritating when combined with other active ingredients. Strong oxidizing acne treatments like benzoyl peroxide can reduce the effectiveness of vitamin C if they are used at the same time; they are often recommended for use at different times of day.
Read more about other types of Vitamin C:
Foods rich with vitamin C include oranges, strawberries, broccoli, bell peppers, and more. When consuming Vitamin C, your skin receives a portion of the nutrients.
Learn more about Ascorbic AcidTocopherol is a fat-soluble antioxidant known as Vitamin E.
You'll find this ingredient in the vast majority of skincare (for good reason). It works to neutralize free radicals, or unstable molecules generated by UV exposure, pollution, and other environmental stressors, before they can cause oxidative damage to your skin cells.
Topically applied tocopherol has been shown to protect against UV damage by ramping up the skin's own natural defense enzymes.
It also acts as a skin conditioning agent; some studies show that regular topical use can improve the skin's water-binding capacity over 2-4 weeks.
This ingredient is especially loved for being a team player. When combined with Vitamin C, the photoprotective effect of both ingredients roughly doubles and the combo also helps reduce UV-induced DNA damage.
This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.
In formulations, it also serves as a stabilizer that helps protect other oxidation-prone ingredients from degrading.
Concentrations usually range from 0.1-1% in most leave-on products.
Learn more about TocopherolXanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.
On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.
Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.
Learn more about Xanthan GumPyrus Malus Fruit Extract is extract from Apples. Apples are rich in Vitamin C, sugars, and antioxidants.
The sugar in Apples are humectants and help hydrate the skin. On top of that, apples also contain some acids, such as malic acid. These acids may have a mild exfoliating effect.
Last, the phytochemicals found in apples are strong antioxidants. These antioxidants help with anti-aging as they protect your skin cells against oxidative damage.
Learn more about Pyrus Malus Fruit ExtractVitis Vinifera Fruit Extract comes from grapes.
Grape extract has many skin benefits. It also contains many potent antioxidants such as Vitamin E , Vitamin C, proanthocyanidins, polyphenols, flavonoids, and anthocyanins. Antioxidants help protect skin. Proanthocyanidin have also been shown to help even out skin tone.
Grape extract also helps soothe and hydrate your skin.
Learn more about Vitis Vinifera Fruit ExtractPantothenic Acid is also known as Vitamin B5. It is a water-soluble vitamin with skin hydrating and soothing properties.
Research shows pantothenic acid help support the skin's natural barrier by improving moisture retention. This is why you'll likely find this ingredient in soothing products or formulations for sensitive skin.
Some studies have explored oral supplementation of pantothenic acid in the acne context and found it to help reduce blemishes over time.
Though oral and topical use are different, this research helps explain why vitamin B5 is often included in skincare routines aimed at keeping skin balanced and hydrated.
Learn more about Pantothenic AcidSuperoxide Dismutase is found in all living cells. This ingredient is AKA as 'SOD'.
SOD is a strong antioxidant. It protects living cells against oxidative damage by breaking down radical molecules into regular oxygen and hydrogen peroxide.
Antioxidants help fight free-radical molecules that may damage your skin's DNA. This may help with the signs of aging. Due to its antioxidant property, it is used to help treat chronic inflammation.
In cosmetics, SOD is usually obtained from marine phytoplankton, bovine liver, horseradish, cantaloupe, and certain bacteria.
The three major families of SOD include: Copper/Zinc, Iron/Manganese, and Nickel.
When eating SOD-rich foods, our bodies break it down into amino acids before absorption. Foods that contain SOD include: melons, citrus, spinach, broccoli, kale, almonds, sunflower seeds, and blue-green algae.
Learn more about Superoxide DismutaseThioctic Acid is an enzyme and antioxidant. A more common name for this is Alpha Lipoic Acid.
Alpha Lipoic Acid can be naturally found in the mitochondria of every cell.
Antioxidants help fight free-radicals. Free-radicals are molecules that may damage your skin cells. The antioxidants in Alpha Lipoic Acid have been shown to fight damage from cigarette smoke.
Studies also show Alpha Lipoic Acid plays a role in wound healing.
Thioctic Acid will break down when exposed to sunlight.
Many foods contain thioctic acid, including tomato, brussel sprouts, spinach, and broccoli.
Learn more about Thioctic AcidBrassica Oleracea Italica Seed Oil is from the broccoli plant.
Broccoli is rich in antioxidants such as Beta-carotene, vitamin A, and vitamin C.
Broccoli is also rich in fatty acids such as oleic and linoleic acids. This makes it an effective moisturizer. Its high Omega 3, Omega 6, and Omega 9 content make it an effective moisturizer.
Learn more about Brassica Oleracea Italica Seed OilThis ingredient is also known as flaxseed oil or linseed oil. It is created by cold-pressing the seeds of the flax plant and is rich in fatty acids.
This oil is packed with omega-3 (ALA), omega-6, and omega-9 fatty acids that closely mimic the skin's own natural lipid barrier. The high omega-3 content gives it solid anti-inflammatory properties.
Clinical studies have found it can reduce water loss and improve smoothness/hydration, particularly in sensitive skin types. Studies also suggest it helps maintain the lipid layer that is compromised in atopic (eczema-prone) skin.
Wound healing studies showed that low-concentration linseed oil formulations (1-5%) produced significant barrier repair, but it should be noted that high concentrations showed diminishing returns.
Due to the rich fatty acid content, this ingredient may not be fungal acne safe.
Learn more about Linum Usitatissimum Seed OilOenothera Biennis Oil (aka Evening Primrose Oil) is a non-fragrant oil from the evening primrose. Like other botanical oils, it is an emollient that helps hydrate and nourish skin.
It has an interesting fatty acid profile: linoleic (70-74%) and γ-linolenic (8-10%), with some amounts ofoleic palmitic, and stearic acids.
The gamma-linoleic acid (GLA) is the headliner here; it's relatively rare in plant oils and acts as a precursor for anti-inflammatory signaling molecules in the skin.
There's a mixed body of clinical research with this ingredient as well, mostly on eczema/atopic dermatitis skin.
Some controlled trials showed improvement in inflammation, dryness, scaling, and overall severity. Other studies and large meta-analysis failed to show a significant effect; the honest takeaway here is "promising but inconsistent" rather than "miracle oil".
On the safety front, this ingredient is found to be safe as used in cosmetics and even has a history of safe food use.
Since this oil is contains oleic acid and palmitic acid, it may not be fungal acne safe. The Malassezia yeast feeds on fatty acids with carbon chain lengths between C11-C24. Oleic Acid sits at C18 and Palmitic acid sits at C16.
In vitro studies have shown that oleic acid and palmitic acid are some of the fatty acids that induce rapid Malassezia growth in lab settings.
Learn more about Oenothera Biennis OilSalix Alba Bark Extract comes from the bark of the white willow tree. The official CosIng listing states this ingredient to have astringent, skin conditioning, soothing, and tonic properties.
Its star compound is salicin, a natural glucoside that is chemically related to salicylic acid. That's why you'll often see it marketed as a "natural BHA alternative" but that's a bit of a stretch.
Your skin can't convert salicin to salicylic acid because it needs specific enzymes that aren't present on the skin's surface. It won't behave like true salicylic acid, especially at the concentrations used in cosmetics.
However, this ingredient has its own perks. It contains flavonoids, polyphenols, and tannins that give it proven antioxidant and soothing properties.
An 8-week clinical study found a cream with 2% of this extract improved skin microcirculation, elasticity, and dark circles. This is most likely due to its role in increasing hyaluronic acid synthesis in fibroblasts and improved vascular integrity.
Another study found a topical serum with 0.5% salicin showed improvements in visible signs of aging, hyperpigmentation, and texture.
Just be careful if you have a known aspirin/salicylate allergy and be sure to consult with a medical professional about using this ingredient if you do.
Fun fact: Willow Bark extract has been used for thousands of years and ancient civilizations used white willow to help treat pain and fevers.
Learn more about Salix Alba Bark ExtractHamamelis Virginiana Water is made by distilling parts of the witch hazel plant. You can also call this ingredient "witch hazel water".
The name 'Hamamelis Virginiana Water' refers to the distillation product used in cosmetics. On the other hand, 'Witch Hazel' refers to the active drug ingredient.
Unless it is specified to be non-alcohol, many types of witch hazel ingredients are distilled in denatured alcohol.
Witch Hazel water is an astringent, anti-inflammatory antioxidant, and antibacterial ingredient.
It contains tannins. Tannins have a drying effect when used on skin by constricting proteins. The constriction also minimizes the appearance of pores.
Both the tannins and fragrance found in witch hazel may be skin-sensitizing.
Witch hazel water gets anti-inflammatory and antibacterial properties from its catechin and gallic acid content.
Indigenous groups have used witch hazel to help treat inflammation in North America for centuries.
Learn more about Hamamelis Virginiana WaterEthylhexylglycerin is created from glycerin. It is a multitasker ingredient that:
The CIR Expert Panel found minimal skin absorption or sensitization of any kind in a safety assessment. Though this ingredient is considered well-tolerated, a small number of cases of allergic dermatitis have been published since 2002. Just be sure to patch test if you are unsure.
Industry-reported use ranges from 8% in rinse-off products and 2% in leave-on formulations.
Learn more about EthylhexylglycerinReviews
No written reviews yet. Be the first to review this product.
Recent searches
Search reviews by skin type, ingredient, or keyword.
Where it's from
100% Pure is a American brand
Often compared with
We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.
The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Published November 29, 2023 • Added by Daniel.Chin