100% Pure Multi-Vitamin + Antioxidants Potent PM Serum

100% Pure Multi-Vitamin + Antioxidants Potent PM Serum

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Overview

What it is

Serum with 19 ingredients that contains hyaluronic acid, niacinamide, retinoid, Vitamin C and Vitamin E

Cool Features

It is vegan, cruelty-free, and reef safe

Suited For

It has ingredients that are good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture

Free From

It doesn't contain any harsh alcohols, common allergens, parabens, silicones or sulfates

Fun facts

100% Pure is from United States. This product is used in 3 routines created by our community.

We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.

About this product

Key Ingredients

Benefits

Concerns

Ingredients Explained

Skin Conditioning, Skin Protecting

We don't have a description for Rosa Centifolia Flower Water yet.

Antioxidant, Skin Conditioning

Magnesium Ascorbyl Phosphate (MAP) is a form of Vitamin C and is an antioxidant. It can help to reduce redness, improve skin texture, reduce the effects of aging, reduce the visibility of dark spots, and brighten skin.

MAP is created by combining ascorbic acid with magnesium salt. While MAP more gentle on the skin than ascorbic acid, it is thought to be less easily-absorbed into the skin.

Due to MAP's stability up to a pH level of 7, it is more stable to air and sunlight exposure than ascorbic acid. The best pH range for MAP is between 5 and 6.

Like other forms of Vitamin C, MAP has been shown to help reduce hyperpigmentation and simulate collagen production.

As an antioxidant, it helps protect your skin against the signs of aging.

Learn more about Magnesium Ascorbyl Phosphate
Smoothing

Niacinamide has emerged as an all-star ingredient due to its many benefits.

It is known to treat acne by reducing inflammation. It also helps fade dark-spots and strengthen the skin by promoting the growth of the ceramide barrier.

Other benefits include smoothing wrinkles and minimizing redness.

The cherry on top? Niacinamide can also help build keratin, a protein that keeps skin firm.

When incorporating niacinamide into your routine, look out for concentration amounts. Typically, 5% niacinamide provides benefits such as fading dark spots. However, if you have sensitive skin, it is better to begin with a smaller concentration.

Niacinamide can be mixed with other ingredients to boost benefits. For instance, it has shown to be effective when used with copper, folic acid, and zinc to treat acne.

Learn more about Niacinamide
Antioxidant, Masking, Skin Conditioning

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.

Another benefit is a bit of UV protection. Vitamin E helps reduce the damage caused by UVB rays. (It should not replace your sunscreen). Combining it with Vitamin C can decrease sunburned cells and hyperpigmentation after UV exposure.

You might have noticed Vitamin E + C often paired together. This is because it is great at stabilizing Vitamin C. Using the two together helps increase the effectiveness of both ingredients.

There are often claims that Vitamin E can reduce/prevent scarring, but these claims haven't been confirmed by scientific research.

Learn more about Tocopherol
Skin Conditioning

Retinol is a gold-standard ingredient for anti-aging. It is a form of Vitamin A and belongs to the class of retinoids that also includes tretinoin.

Why is retinol famous?

It has the most scientific studies backing up its skin benefits out of all the non-prescription ingredients.

Retinol is proven to:

This is why retinol is effective at removing wrinkles, fading dark spots, treating acne, and reducing the appearance of pores.

Studies show retinol is less effective when exposed to UV. Be sure to look for appropriate packaging to keep your retinol potent (similar to Vitamin C).

Using retinol or any retinoids will increase sun-sensitivity in the first few months. Though studies show retinoids increase your skin's natural SPF with continuous use, it is best to always wear sunscreen and sun-protection.

We recommend speaking with a medical professional about using this ingredient during pregnancy.

Retinol may cause irritation in some people, so be sure to patch test. Experts recommend 'ramping up' retinol use: start using this ingredient once a week and work up to using it daily.

Read about Tretinoin

Learn more about Retinol

Rosehip oil is an emollient. It comes from the sweet-brier plant native to Europe and western Asia.

This ingredient is rich in Vitamin E, Vitamin C, linoleic acid, and other fatty acids, making it a great skin hydrator.

Another component of Rosa Rubiginosa is tretinoin, or trans-retinoic acid. Tretinoin is an anti-aging ingredient. However, the efficacy of this tretinoin depends on how the oil is extracted.

Due to the rich fatty acid content, this ingredient may not be fungal-acne safe.

Learn more about Rosa Rubiginosa Seed Oil

Lonicera Japonica Flower Extract comes from the honeysuckle flower.

Honeysuckles have skin protecting, anti-viral, and anti-inflammatory properties. It contains many antioxidants, such as luteolin, caffeic acid, loniflavone, and chlorogenic acids.

This honeysuckle is native to East Asia and used in traditional Chinese medicine to treat fever and inflammation.

Learn more about Lonicera Japonica Flower Extract
Masking

Algin is brown algae. Algae is an informal term for a group of aquatic organisms that can photosynthesize. It is estimated there are at least 30,000 types of Algae.

Algae contains antioxidants. Antioxidants help fight free-radicals. Free-radicals are molecules that may damage your skin cells, such as pollution.

Humectant, Moisturising, Skin Conditioning

Hyaluronic acid is naturally found in healthy skin. It is a humectant, meaning it draws moisture to your skin.

This ingredient helps hydrate, soothe, and protect the skin.

What makes hyaluronic acid so hydrating? It has the capacity to bind or hold large amounts of water.

Fun fact: It is already naturally found in our bodies, such as the fluids of our eyes and our joints.

Studies find this ingredient to have anti-inflammatory and anti-microbial properties. This can help speed up wound-healing.

Hyaluronic acid can be irritating if the molecule has a low-molecular weight, or if the molecules are small.

One study found low-molecular weight hyaluronic acid to be pro-inflammatory, meaning some people may experience irritation. This is because our bodies use hyaluronic acid in the wound-healing process to signal to our bodies, via irritation, that something needs healing.

The same study found high-molecular weight hyaluronic acid to be anti-inflammatory.

These are some other common types of Hyaluronic Acid:

Learn more about Hyaluronic Acid

Opuntia Streptacantha Seed Oil is an oil.

Emollient, Skin Conditioning

Hippophae Rhamnoides Oil also known as seabuckthorn oil. This oil is usually extracted from the fruit pulp or seeds.

Seabuckthorn is rich in phytosterols, carotenoids, Vitamins A, C, and E. This gives it strong antioxidant properties that can help soothe and protect your skin from oxidative damage.

This oil is rich in fatty acids, including: two types of linoleic acid (~30-34%), oleic acid (17%), and palmiteic acid (35%). Note these numbers are averages, and different parts of the plant will vary.

Palmitoleic acid has been shown to help soothe inflammation and promote wound healing. It is also naturally found in the fat of our skin.

Overall, seabuckthorn oil is great for nourishing, hydrating, and soothing skin. While it shows UV protecting properties, it should not replace sunscreen.

Due to the rich fatty acid content, this ingredient may not be Malassezia folliculitis, or fungal acne, safe.

Seabuckthorn berries are little orange fruits. This plant is native to Asia.

Learn more about Hippophae Rhamnoides Oil
Emollient, Humectant, Skin Conditioning

We don't have a description for Solanum Lycopersicum Fruit yet.

Skin Conditioning

Spinacia Oleracea Leaf Powder comes from the spinach leaf.

Spinach is rich in antioxidants such as Vitamin A, and Vitamin C.

Cleansing, Skin Conditioning

We don't have a description for Brassica Oleracea Italica Sprout Powder yet.

Emollient, Skin Conditioning

Squalane is an emollient that helps the skin hold onto moisture. It's an oily liquid that occurs naturally in certain types of fish and plant oils.

Because squalane boosts hydration in the skin, it also comes with plenty of benefits: it is an antioxidant and can help fight free radicals and skin damage. Squalane is also found to have a detoxifying effect when applied.

Squalane comes from squalene, which occurs naturally within the sebum of our skin. It is one of the oils our skin produces to keep itself hydrated. Squalane is the hydrogenated version of squalene and has a longer shelf life.

Research shows that squalane is non-irritating (even at 100% concentration).

In general, it's a fantastic ingredient. It does a great job at hydrating the skin, and it's suitable for those with sensitive skin.

The source of squalane may impact malassezia / fungal acne. This is because olive oil derived squalane can contain impurities such as fatty acids and plant waxes. Sugarcane derived squalane is recommended for anyone with malassezia concerns.

Is squalane vegan?

This depends on the source. Squalane can be derived from both plants and animals. Most squalane used in skincare comes from plants.

Please note: the source of squalane is only known if disclosed by the brand. We recommend reaching out to the brand if you have any questions about their squalane.

Read more about squalene with an "e".

Learn more about Squalane
Antioxidant, Skin Conditioning

Ubiquinone (Coenzyme Q10) is a molecule already found in our bodies. It is a potent antioxidant and skin-soothing ingredient.

Aging and environmental exposure diminishes our skin's natural ubiquinone levels. This is much like our natural collagen and elastin.

The good news is: studies show applying this ingredient topically replenishes ubiquinone levels in our skin. This also comes with a ton of skin benefits. These benefits include:

Ubiquinone is considered a large molecule and cannot be absorbed into the lower layers of skin. This is why it is believed to be such an effective antioxidant: it protects our skin in the upper layers and prevents damage in the deeper layers.

When used in sunscreen, ubiquinone is shown to increase ingredient stability, increase SPF factor, and add to infrared protection.

Fun fact: ubiquinone is fat-soluble.

Learn more about Ubiquinone
Astringent, Tonic

Citrus Limon Fruit Oil comes from the lemon fruit.

Lemons contains antioxidants, which may help with anti-aging. They are also rich in citric acid, an AHA. And of course, lemons are rich in Vitamin C. Vitamin C helps with skin-brightening and increasing collagen production.

The acidity of lemons may work as an astringent for acne. Astringents constrict the pores.

Learn more about Citrus Limon Fruit Oil

Citrus Aurantium Bergamia Fruit Oil is the oil from the bergamot orange. It is native to Italy.

This ingredient is used to add fragrance to products. It contains limonene, linalool, and linalyl acetate.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.

When used topically, Citrus Aurantium Bergamia Fruit Oil is a photosensitizer due to its furanocoumarins. Photosensitizers make the skin and eyes much more sensitive to sunlight. Photosensitizers are linked to skin cancer.

However, more cosmetics using Citrus Aurantium Bergamia Fruit Oil are removing the furanocoumarins.

Bergamot oil was also found to have anti-inflammatory, antibacterial and antifungal properties.

Learn more about Citrus Aurantium Bergamia Fruit Oil

Sweet orange peel oil is created by cold-pressing the sweet orange's peel until the oil is released.

This ingredient is generally safe but may result in phototoxicity or dermatitis in higher concentrations due to citrus' furocoumarins content.

Furocoumarins are phototoxic when exposed to UV.

Learn more about Citrus Sinensis Peel Oil Expressed

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Where it's from

100% Pure is a American brand

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We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.

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· Updated June 25, 2024 Added by starstellastar_407