Wet n Wild Photo Focus Matte Foundation - Shell Ivory-361C Versus W7 Genius Foundation - Fresh Beige
Updated on March 23, 2025
Overview
What they are
These products are both vegan and cruelty-free foundations. They have a total of 9 ingredients in common
Free From
They both do not contain any harsh alcohols, common allergens, fragrances, oils, parabens or sulfates
What's Inside
They both contain silicones
We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.
Ingredient Info
Wet n Wild Photo Focus Matte Foundation 26 ingredients
W7 Genius Foundation 14 ingredients
What's inside (and what isn't)
What's inside (and what isn't)
At a glance
Click on any of the items below to learn more
Wet n Wild Photo Focus Matte Foundation 26 ingredients
W7 Genius Foundation 14 ingredients
Key Ingredients
Benefits
Concerns
Ingredients Side-by-side
Isododecane
EmollientCyclopentasiloxane
Emollient
Water
Skin ConditioningGlycerin
Humectant
Cyclohexasiloxane
Emollient
Dimethicone
Emollient
Butylene Glycol
Humectant
PEG-10 Dimethicone
Skin Conditioning
Disteardimonium Hectorite
StabilisingAdipic Acid/Neopentyl Glycol Crosspolymer
Caprylyl Glycol
EmollientSilica
Abrasive
Sodium Chloride
Masking
Sorbitan Sesquioleate
Emulsifying
Lecithin
Emollient
Polyglyceryl-4 Isostearate
Emulsifying
Cetyl PEG/PPG-10/1 Dimethicone
Emulsifying
Hexyl Laurate
Emollient
Polysilicone-11
Isopropyl Titanium Triisostearate
Emollient
Laureth-12
EmulsifyingPhenoxyethanol
Preservative
Ethylhexylglycerin
Skin ConditioningTitanium Dioxide
Cosmetic Colorant
Mica
Cosmetic Colorant
Iron Oxides
Isododecane, Cyclopentasiloxane, Water, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, Titanium Dioxide, Mica, Iron Oxides
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Cyclohexasiloxane is a type of silicone more commonly known as D6. It is an emollient and solvent.
Cyclohexasiloxane is used to evenly distribute ingredients throughout the product. When applied to the skin, Cyclohexasiloxane evaporates and leaves behind a silky feel.
As an emollient, it can help the skin feel soft and hydrated. It is also used to reduce frizz in hair products.
Learn more about CyclohexasiloxaneCyclopentasiloxane, or D5, is a silicone used to improve texture of products and trap moisture.
D5 is considered lightweight and volatile. Volatile means it evaporates quickly after application. Once evaporated, D5 leaves a thin barrier that helps keep skin hydrated.
It is also an emollient. Emollients help soften the skin and prevent water loss. Silicones create a silky texture in products. D5 helps other ingredients become more spreadable.
Studies show D5 is safe to use in skincare products. We recommend speaking with a skincare professional if you have concerns.
Learn more about CyclopentasiloxaneDimethicone is a type of synthetic silicone created from natural materials such as quartz.
What it does:
Dimethicone comes in different viscosities:
Depending on the viscosity, dimethicone has different properties.
Ingredients lists don't always show which type is used, so we recommend reaching out to the brand if you have questions about the viscosity.
This ingredient is unlikely to cause irritation because it does not get absorbed into skin. However, people with silicone allergies should be careful about using this ingredient.
Note: Dimethicone may contribute to pilling. This is because it is not oil or water soluble, so pilling may occur when layered with products. When mixed with heavy oils in a formula, the outcome is also quite greasy.
Learn more about DimethiconeDisteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.
It can also help stabilize a product by helping to disperse other ingredients.
Hectorite is a rare, white clay mineral.
Learn more about Disteardimonium HectoriteIsododecane is a fragrance, emollient, and solvent.
As an emollient, it helps your skin stay soft and hydrated. Emollients help trap moisture into your skin.
Isododecane's role as a solvent makes it a great texture enhancer. It spreads smoothly on skin and does not leave a sticky feeling behind. Isododecane also helps prevent color transfer in makeup products.
Isododecane is not absorbed into skin.
Learn more about IsododecanePeg-10 Dimethicone is silicone with conditioner and emulsifier properties. It mostly acts as an emollient in skincare and and humectant in haircare.
According to the manufacturer, acidic formulations decrease the stability of this ingredient. It works best in neutral or near neutral formulations.
Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.
Titanium Dioxide is a mineral (or physical) sunscreen ingredient that provides broad-spectrum protection by blocking both UV-A and UV-B rays.
It sits on the skin’s surface and primarily reflects and scatters UV light and also absorbs some of it.
This makes the line between “mineral” and “chemical” sunscreens a bit blurry, but in skincare labeling, Titanium Dioxide and Zinc Oxide are the two ingredients officially classified as mineral filters.
Because it’s non-irritating, Titanium Dioxide is often recommended for sensitive or acne-prone skin.
Thanks to modern production methods, nano-scale or fine-grade Titanium Dioxide is now widely used in cosmetics to reduce white cast and improve texture.
Despite its small particle size, studies show that Titanium Dioxide, even in nanoparticle form, is not absorbed into the skin.
Learn more about Titanium DioxideThis ingredient is a combination of red, black, and yellow iron oxide pigments. This combination of colors is usually found in foundation, because it results in a "skin" color.
Ingredient Ratings
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