Products W7

W7 Genius Foundation Ingredients Explained

Name: Genius Foundation
Brand: W7

Color: Fresh Beige

Updated on April 12, 2024 Submitted by rhriosnwbdijgnfndn

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Overview

What it is

Foundation with 13 ingredients

Cool Features

It is vegan and fungal acne (malassezia) safe

Free From

It doesn't contain any harsh alcohols, common allergens, fragrances, oils, parabens or sulfates

Fun facts

W7 is from United Kingdom.

We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.

Ingredient List (13)

Isododecane, Cyclopentasiloxane, Dimethicone, Phenyl Trimethicone, Cyclohexasiloxane, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Disteardimonium Hectorite, Peg-10 Dimethicone, Phenoxyethanol, CI 77491, CI 77492, CI 77499, Titanium Dioxide

Ingredient Info

Click any item below to learn more and view relevant ingredients.

alcohol-free

silicon-free

fragrance-free

sulfate-free

paraben-free

oil-free

fungal-acne safe

reef-safe

eu-allergen-free

vegan

cruelty-free

Ingredients Overview

Here's our quick-to-read summary of the ingredients in this product. Keep scrolling if you'd like to learn more about what each ingredient does!

Ingredient

Com. / Irr. Rating

Features

Emollient, Solvent

Emollient, Skin Conditioning, Solvent

Emollient, Skin Conditioning, Skin Protecting

1 / 0

Skin Conditioning

Emollient, Skin Conditioning, Solvent

Stabilising

Skin Conditioning

Preservative

Cosmetic Colorant

Cosmetic Colorant, UV Absorber, UV Filter

0 / 0

Ingredients Explained

This product contains 13 ingredients. Click on any ingredient to learn more about it

Isododecane

What it does: Emollient, Solvent

Community Rating: Disliked

Isododecane is a fragrance, emollient, and solvent.

As an emollient, it helps your skin stay soft and hydrated. Emollients help trap moisture into your skin.

Isododecane's role as a solvent makes it a great texture enhancer. It spreads smoothly on skin and does not leave a sticky feeling behind. Isododecane also helps prevent color transfer in makeup products.

Isododecane is not absorbed into skin.

Learn more about Isododecane

Cyclopentasiloxane

What it does: Emollient, Skin Conditioning, Solvent

Community Rating: Disliked

Cyclopentasiloxane is a silicone used to improve texture and trap moisture. An easier name for this is D5.

D5 is considered lightweight and volatile. Volatile means it evaporates quickly after application. Once evaporated, D5 leaves a thin barrier that helps keep skin hydrated.

D5 is an emollient. Emollients help soften the skin and prevent water loss. Silicones create a silky texture in products. D5 helps other ingredients become more spreadable.

Studies show D5 is safe to use in skincare products. We recommend speaking with a skincare professional if you have concerns.

Learn more about Cyclopentasiloxane

Dimethicone

What it does: Emollient, Skin Conditioning, Skin Protecting

Community Rating: Very Disliked

Dimethicone is a silicone used for making products smooth and silky. It also has the added benefit of sealing in hydration. The amount of dimethicone found in beauty products is considered safe and non-comedogenic, meaning it won't clog pores.

Dimethicone has been found increase absorption in skin, boosting the benefits of other ingredients. While there is concern for the safety of dimethicone, the levels used in skincare are safe for use.

Phenyl Trimethicone

What it does: Skin Conditioning

Community Rating: Disliked

Phenyl Trimethicone is a silicon-based polymer. It is derived from silica.

Phenyl Trimethicone is used as an emollient and prevents products from foaming.

As an emollient, it helps trap moisture in the skin. It is considered an occlusive.

Learn more about Phenyl Trimethicone

Cyclohexasiloxane

What it does: Emollient, Skin Conditioning, Solvent

Community Rating: Disliked

Cyclohexasiloxane is a type of silicone more commonly known as D6. It is an emollient and solvent.

Cyclohexasiloxane is used to evenly distribute ingredients throughout the product. When applied to the skin, Cyclohexasiloxane evaporates and leaves behind a silky feel.

As an emollient, it can help the skin feel soft and hydrated. It is also used to reduce frizz in hair products.

Learn more about Cyclohexasiloxane

Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer

What it does:

Community Rating: Very Disliked

We don't have a description for Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer.

Disteardimonium Hectorite

What it does: Stabilising

Community Rating: Disliked

Disteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.

It can also help stabilize a product by helping to disperse other ingredients.

Hectorite is a rare, white clay mineral.

Learn more about Disteardimonium Hectorite

Peg-10 Dimethicone

What it does: Skin Conditioning

Community Rating: Very Disliked

Peg-10 Dimethicone is silicone with conditioner and emulsifier properties. It mostly acts as an emollient in skincare and and humectant in haircare.

According to the manufacturer, acidic formulations decrease the stability of this ingredient. It works best in neutral or near neutral formulations.

Phenoxyethanol

What it does: Preservative

Community Rating: Very Disliked

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent germ and microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

CI 77491

What it does: Cosmetic Colorant

Community Rating: Mixed

Ci 77491 is also hydrated iron III oxide. It's sole purpose is to give a red/pink hue to products.

Iron III oxides are classified as inorganic chemicals for coloring.

Synthetically created Ci 77491 is considered safer than those naturally found. This is because the synthetically created version may contain less impurities. Iron oxides are generally non-toxic and non-allergenic.

Learn more about CI 77491

CI 77492

What it does: Cosmetic Colorant

Community Rating: Mixed

Ci 77492 is also hydrated iron III oxide. It's sole purpose is to give a yellow hue to products.

Iron III oxides are classified as inorganic chemicals for coloring.

Synthetically created Ci 77492 is considered safer than those naturally found. This is because the synthetically created version may contain less impurities. Iron oxides are generally non-toxic and non-allergenic.

Learn more about CI 77492

CI 77499

What it does: Cosmetic Colorant

Community Rating: Mixed

Ci 77499 is also hydrated iron III oxide. It is created from mixing red and black iron oxides. This helps give shades of darkness to a product.

Iron III oxides are classified as inorganic chemicals for coloring.

Titanium Dioxide

What it does: Cosmetic Colorant, UV Absorber, UV Filter

Community Rating: Mixed

Titanium dioxide is known for its UVA and UVB protection properties. It is non-comedogenic and non-irritating. Titanium Dioxide is a physical sunscreen. Physical sunscreens reflect light and prevent it from reaching your skin.

Protecting your skin against UV radiation can prevent the signs of aging. Sun damage is associated with fine-lines, wrinkles, loss of firmness, and hyperpigmentation. Titanium dioxide can help prevent premature aging.

With modern production, nano-scale or fine-grade titanium dioxide can be easily produced for cosmetics. In sunscreen, titanium dioxide absorbs UV light. Our skin is not able to absorb Titanium dioxide, even nanoparticles.

Titanium itself is the 9th most common element in the Earth's crust. Titanium dioxide is formed when oxygen is introduced and can be found in ores, dust, sand, and soil.

Pure titanium dioxide is a white powder that is used in many products to add or change color.

Learn more about Titanium Dioxide

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