HALF MAGIC Mouth Cloud Soft Matte Lip Cream

This ingredient is a form of glycerin with emulsifying and emollient properties.

As an emulsifier, this ingredient helps keep products together while adding a thick texture. The manufacturer states this ingredient has emollient properties. Emollients help keep the skin hydrated by trapping moisture in.

Isododecane is a fragrance, emollient, and solvent.

As an emollient, it helps your skin stay soft and hydrated. Emollients help trap moisture into your skin.

Diphenyl Dimethicone is a type of silicone.

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

Diphenylsiloxy Phenyl Trimethicone is a type of silicone.

This ingredient is a high molecular weight silicone. It has emulsifying and skin conditioning properties.

Polyisobutene is a synthetic polymer made from isobutene.

It is a film-forming agent and helps bind ingredients together.

Methyl Trimethicone is a type of silicone. It is a solvent and emulsifier.

Solvents are used to keep ingredients together in a product. They can help dissolve ingredients to stable bases or help evenly distribute ingredients throughout the product.

We don't have a description for Butyl Acrylate/Hydroxypropyl Dimethicone Acrylate Copolymer yet.

We don't have a description for Trimethylsiloxysilicate/Dimethiconol Crosspolymer yet.

We don't have a description for Diphenyl Dimethicone/Vinyl Diphenyl Dimethicone/Silsesquioxane Crosspolymer yet.

Boron Nitride is compound consisting of boron and nitrogen. It is used to absorb oil and modify adherence/ slip in products.

This means it is often used in makeup products to help them last longer.

Tricalcium Phosphate is an exfoliant.

Dimethiconol is a silicone that resembles the popular dimethicone. Like other silicones, it is an emollient. Emollients create a thin film on skin to prevent moisture from escaping.

This ingredient helps to create a silky texture and improve spreadability. Due to its high molecular weight and thickness, it is often combined with cyclopentasiloxane.

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.

You might see Ethylhexylglycerin often paired with other preservatives such as phenoxyethanol. Ethylhexylglycerin has been found to increase the effectiveness of these other preservatives.

This silica is mainly used to thicken oils and suspend particles in oils. It is not water soluble.

According to the manufacturer, it:

Triethoxycaprylylsilane is a silicone used to bind and stabilize ingredients.

As an emulsifier, it helps prevent ingredients from separating. This can help elongate the shelf life of products.

Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.

It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.

Ci 42090 is a synthetic dye created from petroleum. It is used to give a bright blue color to cosmetics, medicine, and food.

CI 45410 is a synthetic red-pigment and dye.

It often goes by both Red 28 or Red 27; manufacturers label both ingredients as CI 45410.

Ci 15850 is the pigment color red. It is an azo dye and created synthetically.

Azo dyes need to be thoroughly purified before use. This allows them to be more stable and longer-lasting.